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PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
1.
Five Higher Ed
Dirty Words You Need to Know Penelope Sawyer, TargetX Annemarie Nagle, TargetX
2.
CUSTOMER
3.
Who are they?
Do you feel like you know them? CUSTOMER
4.
5.
The person who
knows isn’t in the building CUSTOMER
6.
7.
EXPERIENCE
8.
9.
Not just the experience
with your admissions staff... EXPERIENCE
10.
EXPERIENCE
11.
12.
SALES
13.
14.
Know your value proposition SALES
15.
Always be closing Always
be learning SALES
16.
COMPETITION
17.
Check your institutional ego at
the door. COMPETITION
18.
● What is
their profile? ● Why do we lose students to them? ● How do we differentiate? COMPETITION
19.
20.
PARENTS! (you know you
love it)
21.
P*%$#TS
22.
Not buying what
you’re selling PARENTS
23.
● Create a
customer profile ● Be a champion for experience (and retention) ● Know your competition ● Tools. Talent. Training. Whatthe?!
24.
25.
Any suggestions?
26.
Thank You
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