This document provides information about a Future Leaders program. It aims to develop entrepreneurial skills and positive impact in youth through teamwork. The program is open to students aged 19-21 and provides opportunities for professional and personal development, teamwork experience, and gaining diverse experience to develop entrepreneurship skills. Participants can gain benefits like soft skills development, language improvements, and contacts with people from different cultures through conferences and projects. The program helps relieve potential pains for participants like a lack of clarity or leadership issues through clear presentations, training, and support.

1. Brand architecture

2. FUTURE LEADERS
Value
preposition
Young people develop their entrepreneurial approach and attitude
through team work. We shape future leaders who have positive
impact on their environment.
Program
description
Program is dedicated to students interested in self-development
(personal and professional) and as well teamwork. It is run in all of
our local entities, enables young people to join our activities
working with us. Future Leaders empower youth to gain diversed
experience, develop entrepreneurship so much needed
nowadays..

3. FUTURE LEADERS
TARGET
GROUP
WHAT OUR
CUSTOMERS
AIM FOR?
• students 1-3 year
• 19-21 years old
•Active, ambitous and
passionate
• people looking for challenges
but responsible,
• interested in teamwork,
• interested in self-development
(skills development)
• Get to know new people,
•Have fun,
• Practical experience,
•Experence out of university,
• Resume building,
•Build position on job market
• Language skills development,
• Get to know new cultures,
• Get self-confidence,
•Development in HR, Marketing,
ER,

4. FUTURE LEADERS
Benefits
How program
Future
Leaders
helps to gain
benefits?
• Soft skills development,
•New friends,
•Adaptability and flexibility,
•Time management,
• Awareness of other cultures
and global issues
• Cooperation with different
stakeholders (presentation
skills, networking),
• Basics of project
management,
• Language skills improvements
(specially English)
• Conferences- local and national ones,
• Contact with young people from all over the world,
•Different background of projects,
•Learning by doing,
• Posibility to engage in more activities (many projects, trainings etc.)
• Participation in trainings and education cycle,
• Possibility to work in global organization based on volunteering,

5. FUTURE LEADERS
Possible pains
for customer
Pain relievers
• Complicated to understand
atfirst moment vision, mission
and values,
•Possible troubles with
cooperation or leadership skills
of project manager (that works
for organization only a bit longer)
• Low deciviness,
• Personal time and financial
investements,
• Possible negative influence at
at university performance,
• Possible issues with identifying
with organizational culture
• Clear presentation of organization (regular trainings),
• Well-prepared recruitment and education for leadership positions,
•Education regarding skills like time-management,
•Clear motivation system (R&R),
•Showcasing stories of Alumni,
•Increasing possibility of makng decisions for members (about allocation),
• Financial support for members

6. FUTURE LEADERS
MAIN MESSAGE
• Leadership development
•teamwork,
• Entrepreneurship,
• Internationalism,
• Self- Development,
•elastyczność wobec wymagań
pracodawców,
• Active, ambitous students looking for
challenges,
• Foreign languages skills improvement,
• Get to know other cultures,
• Trainings and conferences,
•AIESEC value preposition and mission,
• Fun and networking,
• Practical experience,

7. FUTURE LEADERS
Graphics:
• COLORS: Always use green. Aditionally you are allowed to use blue, dark-blue, purple and
orange (look below). FONTS: novecento wide, lobster 1.3, comfortaa
• Logo must be present on every material!

8. SOCIAL ENTREPRENEUR

9. SOCIAL ENTREPRENEUR
PROGRAM
DESCRIPTION
TARGET
GROUP
Program enables development in area of HR, it allows young
people to work in diverse environment building their intercultural
understanding. Idea is to organize different social responsibility
or international projects and work with interns going wth
AIESEC abroad or coming to Poland.
• students interested in global issues and social issues,
•People looking for international experience,
•Social responsible people that want to make impact
for local community with their work,
Main faculties:
psychology, pedagogy, HR, culture sciences and
language studies

10. SOCIAL ENTREPRENEUR
What our
customers aim
for?
Benefits
• foreign languages,
• HR basics (in Polish or English depending on project),
• self-confidence,
•Direct impact to the society
• foreign languages improvement,
• constant learning about other countries and cultures,
• Cooperation with local educational and governmental institutions,
• Get to know HR basics,
•Satisfaction out of helping others,

11. SOCIAL ENTREPRENEUR
Main JD
Requirements
• Events with AIESEC interns,
• Introduction of interns to Polish culture and country realities,
•Interviewing candidates for AIESEC internships (in Polish or
English- depending on the project)
• Fomalities and documentation for AIESEC exchange program,
• Cooperation with NGO’s and GO’s
• Communicativeness,
• Intermediate English,
•Empathy, tolerance, patience,
•Social Responsibilty,
• Active listening,
• Flexibility,
• Openess for other cultures

12. SOCIAL ENTREPRENEUR
What you can learn in this program?
• Interviewing skills,
• Understanding of NGO and GO’s and social enterprises,
• Negotiatons skills,
•Presentation skills,
•Languages,
• Social responsibility and entrepreneurship

13. SOCIAL ENTREPRENEUR
MAIN MESSAGE
• human resources
• Cultural sensivity and social awareness,
•International social and educational projects,
•Positive impact on the society,
•People’s development,
•Global, international
• Psychology, pedagogt, cultural sciences, languages,
•Educational institution and NGOs cooperation,

14. MARKETING

15. MARKETING
PROGRAM
DESCRIPTION
TARGET
GROUP
Program enables gaining experience and development n
marketing and PR area. Participants have constant touch with
local and students media.
• Creative thinking and communicative people,
•Interested in preparation marketing materials and
campaigns,
•Result-oriented profile
•Graphic design skills if posible!
• Main faculties:
marketing, PR, graphic design, journalism

16. MARKETING
What our
customers aim
for?
Benefits
• Career planning and building,
•Development in specific area (PR, marketing),
•Building own market value,
• self-confidence
• Presentation skills, creative thinking,
•Written communication skills,
•Execution of marketing campaigns,
•Basics of marketing, PR and media relations,
•Promotion planning and execution

17. MARKETING
Main JD
Requirements
• Basics graphic design tools,
•Cooperation with local and students media,
• Creation of news and media-realted materials,
•Execution of promotion campaigns of the LC and projects,
• Social media,
• Direct promotion,
• Media patronage management,
•Basic graphics skills (if possible)
• Creativity,
•Communicativeness,
• Copywriting skills

18. MARKETING
What you can learn in this program?
• Creatvity,
•Cooperation and contact with media,
•Social media management and knowledge,
•Abilty to build message to target group,
•Promotion and marketing planning,
• Basics of marketing online and offline

19. MARKETING
MAIN MESSAGE
• Experience and development in PR, marketing area,
•Local and students media,
•Creativity,
•Copywriting, journalism,
• graphic design, social media
•Promotion campaigns,
•Marketing in practice,
•Marketing online and offline

20. BUSINESS SALES

21. BUSINESS SALES
PROGRAM
DESCRIPTION
TARGET
GROUP
Program enables gaining knowledge and practical experience
in sales area. Program participants have constant touchpints
with local business.
.
•Students interested in sales and business,
•Experienced in business or sales already (if possible)
•Main faculties:
Management, public administration, economic
sciences, international business

22. BUSINESS SALES
What our
customer aims
for?
Benefits
• Career planning and building,
•Building own market value,
•Self-confidence,
• Sales and negotiations skills,
•Presentation skills and effective communication skills,
•Constan contact with local business,
•Networking,

23. BUSINESS SALES
Maind JD
Requirements
• Market research,
•Cold calling,
•Business meetings,
•Account management of local companies,
•Formalities and documentation of customer service,
•Evaluation of cooperation with companies,
•Working on Customer Relations Management tools
•Communicativeness,
•Good-looking,
• Acceptable verbal communication skills umiejętność,
•Motivation

24. BUSINESS SALES
What you can learn?
• Market research skills,
•Selling point building,
•Sales techniques,
•Self-confidence,
• Business understanding and knowledge,
•Stress tolerance,
•Working under the pressure,

25. BUSINESS SALES
MAIN MESSAGE
• Sales, negotiations,
•External Relations,
•Business environment,
•Networking,
•Account Management,
•Presentation and effective communications skills,
•Business understanding

26. POWODZENIA! 