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TV Scheduling
Scheduling
 This is when time management is involved as the
pattern for the programmes will be presented to
the viewers as a guide.
Watershed
 The watershed is targeted at mostly adults only
so this means that the programmes will be on
after 9pm e.g. TV series, reality shows.
Pre echo
 Programme placed in a schedule to come before
a popular programme.
For example, EastEnders, Emmerdale and Hollyoaks
are very popular soaps therefore by playing a
programme before it allow to gain previous viewers.
Inheritance
 Programme placed after successful programme,
in hope of some of its audience.
For example, EastEnders, Emmerdale and Hollyaoks are
very popular soaps which means it allows the next show to
have the opportunity to gain the same viewers.
Hammocking
 The strategic placement of a programme between
two other/popular programmes, e.g. American Pie
Presents the Naked Mile will have the opportunity
to gain viewers as Celebrity juice and Two and a
half men are very popular.
Theming
 When a particular channel will have special
days/weeks dedicated to a topic e.g.
Sharks/Shakespeare.
Bridging
 Advertisement of the next show- a technique
used to discourage viewers from changing
channels.
Stacking
 Involves grouping together particular programmes
with similar appeal to ‘sweep’ the viewer from one
programme to the next e.g Futurama is very
popular.

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Tv scheduling part 2

  • 2. Scheduling  This is when time management is involved as the pattern for the programmes will be presented to the viewers as a guide.
  • 3. Watershed  The watershed is targeted at mostly adults only so this means that the programmes will be on after 9pm e.g. TV series, reality shows.
  • 4. Pre echo  Programme placed in a schedule to come before a popular programme. For example, EastEnders, Emmerdale and Hollyoaks are very popular soaps therefore by playing a programme before it allow to gain previous viewers.
  • 5. Inheritance  Programme placed after successful programme, in hope of some of its audience. For example, EastEnders, Emmerdale and Hollyaoks are very popular soaps which means it allows the next show to have the opportunity to gain the same viewers.
  • 6. Hammocking  The strategic placement of a programme between two other/popular programmes, e.g. American Pie Presents the Naked Mile will have the opportunity to gain viewers as Celebrity juice and Two and a half men are very popular.
  • 7. Theming  When a particular channel will have special days/weeks dedicated to a topic e.g. Sharks/Shakespeare.
  • 8. Bridging  Advertisement of the next show- a technique used to discourage viewers from changing channels.
  • 9. Stacking  Involves grouping together particular programmes with similar appeal to ‘sweep’ the viewer from one programme to the next e.g Futurama is very popular.