SlideShare uma empresa Scribd logo
1 de 8
The Sysomos Platform
Integrated Experience
across Paid, Earned and Owned
Sysomos then vs. now
The Integrated
Sysomos Experience:
SEARCH, DISCOVER, LISTEN,
PUBLISH, ENGAGE and
Analyze
at scale across earned, owned
and paid social media
Brands and organizations need faster,
more prescriptive insights to achieve their
digital transformation goals.
The rapid growth of social media combined
with the explosion of tools makes it difficult
to know what data to trust and how to take
action to realize commercial opportunities.
You need a unified platform. One that
shares data and information across the
entire process to make your job easier.
Where does Sysomos fit in?
LISTENING
Solutions
CONTENT MARKETING
Solutions
ENGAGEMENT
Solutions
PUBLISHING
Solutions
ANALYTICS
Solutions
Supporting earned, owned and paid social media
Owned
Brand campaigns
Earned
Customer Share of Voice
Paid
Paid advertising
THANK
YOU

Mais conteúdo relacionado

Mais procurados

NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309
Sarah Hofstetter
 
HighNote Report(Final )10Dec7pm
HighNote Report(Final )10Dec7pmHighNote Report(Final )10Dec7pm
HighNote Report(Final )10Dec7pm
Rahul Muchhal
 
Katana HE Audience Media Solutions 112014
Katana HE Audience Media Solutions 112014Katana HE Audience Media Solutions 112014
Katana HE Audience Media Solutions 112014
Richard Burczyk
 
Intro to digital marketing (1)
Intro to digital marketing (1)Intro to digital marketing (1)
Intro to digital marketing (1)
EhsanMalik17
 

Mais procurados (20)

Social Media Measurement Ppt
Social Media Measurement PptSocial Media Measurement Ppt
Social Media Measurement Ppt
 
Growing Your Business by Growing Your Social Media
Growing Your Business by Growing Your Social MediaGrowing Your Business by Growing Your Social Media
Growing Your Business by Growing Your Social Media
 
Creating Consumer-centric Content
Creating Consumer-centric ContentCreating Consumer-centric Content
Creating Consumer-centric Content
 
Digital Key Performance Indicators: Signs of What Exactly?
Digital Key Performance Indicators: Signs of What Exactly?Digital Key Performance Indicators: Signs of What Exactly?
Digital Key Performance Indicators: Signs of What Exactly?
 
Building Brands with Integrated Marketing Communications by Patti Girardi
Building Brands with Integrated Marketing Communications by Patti GirardiBuilding Brands with Integrated Marketing Communications by Patti Girardi
Building Brands with Integrated Marketing Communications by Patti Girardi
 
NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309
 
INTEGRATE 2016 - Nikki Powley & Stephen Hoops
INTEGRATE 2016 - Nikki Powley & Stephen HoopsINTEGRATE 2016 - Nikki Powley & Stephen Hoops
INTEGRATE 2016 - Nikki Powley & Stephen Hoops
 
WORKSHOP: Measuring Social Marketing Success, Lauren Teague, Karianne Stinson...
WORKSHOP: Measuring Social Marketing Success, Lauren Teague, Karianne Stinson...WORKSHOP: Measuring Social Marketing Success, Lauren Teague, Karianne Stinson...
WORKSHOP: Measuring Social Marketing Success, Lauren Teague, Karianne Stinson...
 
HighNote Report(Final )10Dec7pm
HighNote Report(Final )10Dec7pmHighNote Report(Final )10Dec7pm
HighNote Report(Final )10Dec7pm
 
Don’t Play Marketing Detective: Here's an ROI Toolkit
Don’t Play Marketing Detective: Here's an ROI ToolkitDon’t Play Marketing Detective: Here's an ROI Toolkit
Don’t Play Marketing Detective: Here's an ROI Toolkit
 
Healthy Inspirations Traditional Marketing & Facebook
Healthy Inspirations Traditional Marketing & FacebookHealthy Inspirations Traditional Marketing & Facebook
Healthy Inspirations Traditional Marketing & Facebook
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
social_media_POV
social_media_POVsocial_media_POV
social_media_POV
 
Introduction to Digital Marketing Session at Banasthali University
Introduction to Digital Marketing Session at Banasthali UniversityIntroduction to Digital Marketing Session at Banasthali University
Introduction to Digital Marketing Session at Banasthali University
 
Katana HE Audience Media Solutions 112014
Katana HE Audience Media Solutions 112014Katana HE Audience Media Solutions 112014
Katana HE Audience Media Solutions 112014
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Effectiveness of social media as a marketing tool
Effectiveness of social media as a marketing toolEffectiveness of social media as a marketing tool
Effectiveness of social media as a marketing tool
 
What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media Marketing
 
Teaching Digital Marketing in Higher Education
Teaching Digital Marketing in Higher EducationTeaching Digital Marketing in Higher Education
Teaching Digital Marketing in Higher Education
 
Intro to digital marketing (1)
Intro to digital marketing (1)Intro to digital marketing (1)
Intro to digital marketing (1)
 

Semelhante a The Sysomos Platform - Webcast Presentation

The Social Customer
The Social CustomerThe Social Customer
The Social Customer
Attensity
 
Cloudnames - A Guide to Social Media Marketing
Cloudnames - A Guide to Social Media MarketingCloudnames - A Guide to Social Media Marketing
Cloudnames - A Guide to Social Media Marketing
Leyla Ok
 
Nrg marketing group
Nrg marketing groupNrg marketing group
Nrg marketing group
petroevents
 
JibeCRM Social
JibeCRM SocialJibeCRM Social
JibeCRM Social
debbieholy
 
Spredfast's pitch
Spredfast's pitchSpredfast's pitch
Spredfast's pitch
i7
 
Connected-Marketing-Solutions-Brochure-0113-2
Connected-Marketing-Solutions-Brochure-0113-2Connected-Marketing-Solutions-Brochure-0113-2
Connected-Marketing-Solutions-Brochure-0113-2
patelpriyanka_08
 

Semelhante a The Sysomos Platform - Webcast Presentation (20)

Shamit Khemka list out benefits of Social media
Shamit Khemka list out benefits of Social mediaShamit Khemka list out benefits of Social media
Shamit Khemka list out benefits of Social media
 
Employee Advocacy Platforms.pdf
Employee Advocacy Platforms.pdfEmployee Advocacy Platforms.pdf
Employee Advocacy Platforms.pdf
 
The Social Customer
The Social CustomerThe Social Customer
The Social Customer
 
How to work like a network: for the sales professional
How to work like a network: for the sales professionalHow to work like a network: for the sales professional
How to work like a network: for the sales professional
 
Social Media Measurement
Social Media MeasurementSocial Media Measurement
Social Media Measurement
 
Command Centers: Social Listening in Practice
Command Centers: Social Listening in PracticeCommand Centers: Social Listening in Practice
Command Centers: Social Listening in Practice
 
Hotwire Germany - Value Package Framework 1.0
Hotwire Germany - Value Package Framework 1.0Hotwire Germany - Value Package Framework 1.0
Hotwire Germany - Value Package Framework 1.0
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Cloudnames - A Guide to Social Media Marketing
Cloudnames - A Guide to Social Media MarketingCloudnames - A Guide to Social Media Marketing
Cloudnames - A Guide to Social Media Marketing
 
Why Product Branding & Good Marketing Strategies Are Necessary For Business G...
Why Product Branding & Good Marketing Strategies Are Necessary For Business G...Why Product Branding & Good Marketing Strategies Are Necessary For Business G...
Why Product Branding & Good Marketing Strategies Are Necessary For Business G...
 
How to work like a network: For the marketing leader
How to work like a network: For the marketing leaderHow to work like a network: For the marketing leader
How to work like a network: For the marketing leader
 
Exploring the Best Social Media Agencies
Exploring the Best Social Media AgenciesExploring the Best Social Media Agencies
Exploring the Best Social Media Agencies
 
Social Media Syndication – Amplify Your Brand and Generate Leads
Social Media Syndication – Amplify Your Brand and Generate LeadsSocial Media Syndication – Amplify Your Brand and Generate Leads
Social Media Syndication – Amplify Your Brand and Generate Leads
 
Social Media Management Systems: How to Build a Case for Adoption and Choose ...
Social Media Management Systems: How to Build a Case for Adoption and Choose ...Social Media Management Systems: How to Build a Case for Adoption and Choose ...
Social Media Management Systems: How to Build a Case for Adoption and Choose ...
 
Nrg marketing group
Nrg marketing groupNrg marketing group
Nrg marketing group
 
JibeCRM Social
JibeCRM SocialJibeCRM Social
JibeCRM Social
 
Jibe-CRM Social For Everyone
Jibe-CRM Social For EveryoneJibe-CRM Social For Everyone
Jibe-CRM Social For Everyone
 
Spredfast's pitch
Spredfast's pitchSpredfast's pitch
Spredfast's pitch
 
Marquette Social Listening presentation
Marquette Social Listening presentationMarquette Social Listening presentation
Marquette Social Listening presentation
 
Connected-Marketing-Solutions-Brochure-0113-2
Connected-Marketing-Solutions-Brochure-0113-2Connected-Marketing-Solutions-Brochure-0113-2
Connected-Marketing-Solutions-Brochure-0113-2
 

Mais de Sysomos

Mais de Sysomos (20)

Customer Generated Content: Things Marketers Should Know
Customer Generated Content: Things Marketers Should KnowCustomer Generated Content: Things Marketers Should Know
Customer Generated Content: Things Marketers Should Know
 
Sysomos Beyond the Numbers - Social Media Crisis Management
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos Beyond the Numbers - Social Media Crisis Management
Sysomos Beyond the Numbers - Social Media Crisis Management
 
Sysomos Beyond the Numbers - Boolean Query Lesson 2016
Sysomos Beyond the Numbers - Boolean Query Lesson 2016Sysomos Beyond the Numbers - Boolean Query Lesson 2016
Sysomos Beyond the Numbers - Boolean Query Lesson 2016
 
AEJM Conference - Event Report
AEJM Conference - Event ReportAEJM Conference - Event Report
AEJM Conference - Event Report
 
Real Time Paid Social Advertising Analysis
Real Time Paid Social Advertising AnalysisReal Time Paid Social Advertising Analysis
Real Time Paid Social Advertising Analysis
 
Managing a Growing Social Media Strategy - APAC
Managing a Growing Social Media Strategy - APACManaging a Growing Social Media Strategy - APAC
Managing a Growing Social Media Strategy - APAC
 
Social Customer Service Strategy
Social Customer Service StrategySocial Customer Service Strategy
Social Customer Service Strategy
 
Managing a Growing Social Media Strategy
Managing a Growing Social Media StrategyManaging a Growing Social Media Strategy
Managing a Growing Social Media Strategy
 
Sysomos Reports - The 2016 Oscars 2016
Sysomos Reports - The 2016 Oscars 2016Sysomos Reports - The 2016 Oscars 2016
Sysomos Reports - The 2016 Oscars 2016
 
Facebook Topic Data With Sysomos Scout
Facebook Topic Data With Sysomos ScoutFacebook Topic Data With Sysomos Scout
Facebook Topic Data With Sysomos Scout
 
Sysomos Reports: Super Bowl 50
Sysomos Reports: Super Bowl 50Sysomos Reports: Super Bowl 50
Sysomos Reports: Super Bowl 50
 
Coming From Sysomos In 2016
Coming From Sysomos In 2016Coming From Sysomos In 2016
Coming From Sysomos In 2016
 
New Improvements to Heartbeat 2.0
New Improvements to Heartbeat 2.0New Improvements to Heartbeat 2.0
New Improvements to Heartbeat 2.0
 
Introducing Sysomos Map 2.0
Introducing Sysomos Map 2.0Introducing Sysomos Map 2.0
Introducing Sysomos Map 2.0
 
Deep Social Insight
Deep Social InsightDeep Social Insight
Deep Social Insight
 
Unleash The Power Of Visual Social Media For Your Brand
Unleash The Power Of Visual Social Media For Your BrandUnleash The Power Of Visual Social Media For Your Brand
Unleash The Power Of Visual Social Media For Your Brand
 
How To Use Social Data Analytics To Win At Everything
How To Use Social Data Analytics To Win At EverythingHow To Use Social Data Analytics To Win At Everything
How To Use Social Data Analytics To Win At Everything
 
The Future of Social Data: Social Intelligence - A presentation from #SMWChicago
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoThe Future of Social Data: Social Intelligence - A presentation from #SMWChicago
The Future of Social Data: Social Intelligence - A presentation from #SMWChicago
 
Using Social Media for Security Monitoring
Using Social Media for Security MonitoringUsing Social Media for Security Monitoring
Using Social Media for Security Monitoring
 
Sysomos Monthly Webinar September - Sysomos and Expion Come Together
Sysomos Monthly Webinar September - Sysomos and Expion Come TogetherSysomos Monthly Webinar September - Sysomos and Expion Come Together
Sysomos Monthly Webinar September - Sysomos and Expion Come Together
 

Último

introduction-to-automotive Andoid os-csimmonds-ndctechtown-2021.pdf
introduction-to-automotive Andoid os-csimmonds-ndctechtown-2021.pdfintroduction-to-automotive Andoid os-csimmonds-ndctechtown-2021.pdf
introduction-to-automotive Andoid os-csimmonds-ndctechtown-2021.pdf
VishalKumarJha10
 
CHEAP Call Girls in Pushp Vihar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Pushp Vihar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in Pushp Vihar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Pushp Vihar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...
+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...
+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...
Health
 

Último (20)

Direct Style Effect Systems - The Print[A] Example - A Comprehension Aid
Direct Style Effect Systems -The Print[A] Example- A Comprehension AidDirect Style Effect Systems -The Print[A] Example- A Comprehension Aid
Direct Style Effect Systems - The Print[A] Example - A Comprehension Aid
 
Introducing Microsoft’s new Enterprise Work Management (EWM) Solution
Introducing Microsoft’s new Enterprise Work Management (EWM) SolutionIntroducing Microsoft’s new Enterprise Work Management (EWM) Solution
Introducing Microsoft’s new Enterprise Work Management (EWM) Solution
 
introduction-to-automotive Andoid os-csimmonds-ndctechtown-2021.pdf
introduction-to-automotive Andoid os-csimmonds-ndctechtown-2021.pdfintroduction-to-automotive Andoid os-csimmonds-ndctechtown-2021.pdf
introduction-to-automotive Andoid os-csimmonds-ndctechtown-2021.pdf
 
Optimizing AI for immediate response in Smart CCTV
Optimizing AI for immediate response in Smart CCTVOptimizing AI for immediate response in Smart CCTV
Optimizing AI for immediate response in Smart CCTV
 
CHEAP Call Girls in Pushp Vihar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Pushp Vihar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in Pushp Vihar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Pushp Vihar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
 
Diamond Application Development Crafting Solutions with Precision
Diamond Application Development Crafting Solutions with PrecisionDiamond Application Development Crafting Solutions with Precision
Diamond Application Development Crafting Solutions with Precision
 
HR Software Buyers Guide in 2024 - HRSoftware.com
HR Software Buyers Guide in 2024 - HRSoftware.comHR Software Buyers Guide in 2024 - HRSoftware.com
HR Software Buyers Guide in 2024 - HRSoftware.com
 
Right Money Management App For Your Financial Goals
Right Money Management App For Your Financial GoalsRight Money Management App For Your Financial Goals
Right Money Management App For Your Financial Goals
 
Azure_Native_Qumulo_High_Performance_Compute_Benchmarks.pdf
Azure_Native_Qumulo_High_Performance_Compute_Benchmarks.pdfAzure_Native_Qumulo_High_Performance_Compute_Benchmarks.pdf
Azure_Native_Qumulo_High_Performance_Compute_Benchmarks.pdf
 
The Ultimate Test Automation Guide_ Best Practices and Tips.pdf
The Ultimate Test Automation Guide_ Best Practices and Tips.pdfThe Ultimate Test Automation Guide_ Best Practices and Tips.pdf
The Ultimate Test Automation Guide_ Best Practices and Tips.pdf
 
+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...
+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...
+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...
 
Vip Call Girls Noida ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
Vip Call Girls Noida ➡️ Delhi ➡️ 9999965857 No Advance 24HRS LiveVip Call Girls Noida ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
Vip Call Girls Noida ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
 
W01_panagenda_Navigating-the-Future-with-The-Hitchhikers-Guide-to-Notes-and-D...
W01_panagenda_Navigating-the-Future-with-The-Hitchhikers-Guide-to-Notes-and-D...W01_panagenda_Navigating-the-Future-with-The-Hitchhikers-Guide-to-Notes-and-D...
W01_panagenda_Navigating-the-Future-with-The-Hitchhikers-Guide-to-Notes-and-D...
 
How To Troubleshoot Collaboration Apps for the Modern Connected Worker
How To Troubleshoot Collaboration Apps for the Modern Connected WorkerHow To Troubleshoot Collaboration Apps for the Modern Connected Worker
How To Troubleshoot Collaboration Apps for the Modern Connected Worker
 
Microsoft AI Transformation Partner Playbook.pdf
Microsoft AI Transformation Partner Playbook.pdfMicrosoft AI Transformation Partner Playbook.pdf
Microsoft AI Transformation Partner Playbook.pdf
 
AI & Machine Learning Presentation Template
AI & Machine Learning Presentation TemplateAI & Machine Learning Presentation Template
AI & Machine Learning Presentation Template
 
Reassessing the Bedrock of Clinical Function Models: An Examination of Large ...
Reassessing the Bedrock of Clinical Function Models: An Examination of Large ...Reassessing the Bedrock of Clinical Function Models: An Examination of Large ...
Reassessing the Bedrock of Clinical Function Models: An Examination of Large ...
 
The Guide to Integrating Generative AI into Unified Continuous Testing Platfo...
The Guide to Integrating Generative AI into Unified Continuous Testing Platfo...The Guide to Integrating Generative AI into Unified Continuous Testing Platfo...
The Guide to Integrating Generative AI into Unified Continuous Testing Platfo...
 
Shapes for Sharing between Graph Data Spaces - and Epistemic Querying of RDF-...
Shapes for Sharing between Graph Data Spaces - and Epistemic Querying of RDF-...Shapes for Sharing between Graph Data Spaces - and Epistemic Querying of RDF-...
Shapes for Sharing between Graph Data Spaces - and Epistemic Querying of RDF-...
 
Learn the Fundamentals of XCUITest Framework_ A Beginner's Guide.pdf
Learn the Fundamentals of XCUITest Framework_ A Beginner's Guide.pdfLearn the Fundamentals of XCUITest Framework_ A Beginner's Guide.pdf
Learn the Fundamentals of XCUITest Framework_ A Beginner's Guide.pdf
 

The Sysomos Platform - Webcast Presentation

  • 1. The Sysomos Platform Integrated Experience across Paid, Earned and Owned
  • 2.
  • 4. The Integrated Sysomos Experience: SEARCH, DISCOVER, LISTEN, PUBLISH, ENGAGE and Analyze at scale across earned, owned and paid social media
  • 5. Brands and organizations need faster, more prescriptive insights to achieve their digital transformation goals. The rapid growth of social media combined with the explosion of tools makes it difficult to know what data to trust and how to take action to realize commercial opportunities. You need a unified platform. One that shares data and information across the entire process to make your job easier.
  • 6. Where does Sysomos fit in? LISTENING Solutions CONTENT MARKETING Solutions ENGAGEMENT Solutions PUBLISHING Solutions ANALYTICS Solutions
  • 7. Supporting earned, owned and paid social media Owned Brand campaigns Earned Customer Share of Voice Paid Paid advertising

Notas do Editor

  1. Instagram search and influencers Visual Search on Instagram and Tumblr Topic Insights for themes Social Scorecard Deeper vertical gardens through user additions Simplified saved search to listen and analyze
  2. This build isn’t good. Double check it.