Empathy Map Mini
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Here's a teaser of our full Empathy Map program. You'll see our research on a few of the 5 main chiropractic patient profiles. Members have access to the full video.
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Empathy Map Mini
- 1. The Chiropractic Patient Empathy Map Business Pros Webinar
- 2. The 6 Questions… Explained! • What do they… • Think and feel? • See? • Hear? • Say and do? • What are their pains? • What do they gain from your product/service?
- 3. If a person is in pain… What are the answers to those 6 questions?
- 4. If you knew… • What would you do with those answers? • How would you incorporate them into your conversations? • How would you position yourself as an expert for people with those answers?
- 6. What does a person in pain think and feel? …pain is something I have to live with If a medical doctor can’t help me, nobody can… …pain killers are my only option I’m drained and perpetually uncomfortable…
- 7. What does a person in pain see? Everyone else is experiencing so much life has to offer… …my reflection in the mirror is old and weak When I see myself I see nothing but a victim…
- 8. What does a person in pain hear? “surgery is the only option…” “…chiropractic is a lifetime commitment” “chiropractic is expensive…”
- 9. What does a person in pain say and do? “I will live with my chronic pain.” “I need surgery for my pain” “I need medicine for my pain” “I can’t exercise because of my pain” “Chiropractic will help for my pain and then I will be done”
- 10. So those are 4 of the questions… • The full webinar will go over the rest of them, PLUS Empathy Maps for… • Families & Pediatrics • Athletes • Seniors • Register on the Facebook page
- 11. Thanks! Email questions to bizpros@synduit.com
Notas do Editor
- They think that their physical pain is something that they will have to live with They think that if the medical doctor can’t help then no one can They think that they should be taking pain killers They feel drained and perpetually uncomfortable What can you do? Show them that they don’t have to accept pain as a way of life Share research on the results others have had with chiropractic care Tell them about natural pain remedies Give them examples of energizing and motivating activities
- They see people who are able to experience everything life has to offer They see an “OLD” person in the mirror They see a victim What can you do? Find out what they want to experience and show them it’s possible Prove that they’re not as old as they feel Help them foster abundance and get out of the victim mentality
- What can you do? Explain how chiropractic has often negated the need for surgery Show them that a lifetime commitment is a good thing Explain your care plans and how you make it affordable for anyone to become a practicing member
- What can you do? Snap them out of that mindset show them exercise ideas that don’t cause them pain Explain what will happen if they stop care after the pain is gone