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1
2
Economics is the
study of nature and
uses of national
wealth
Father of Economics
Adam Smith (1723-1790)
I. Ceteris Paribus- Other things remaining equal
 It is a Latin word means ‘with other things (being) the
same’
3
II. Rationality
 Implies that consumers and producers measure
and compare costs and benefits before taking
decisions
 Consumers: Maximising utility and minimising sacrifice
 Producers : Maximising profits and minimising costs
4
A. Micro(individual consumers and firms)
Macro (Aggregates- Industry, not firm)
B. Positive – The distribution of income in India is
unequal.
Normative – The distribution of income in India should
be equal.
5
C. Time period
 Short run -A time period not long enough for
consumers and producers to adjust to a new
situation-
 Long run- Planning horizon- A time period long
enough for consumers and producers to adjust to
a new situation- All inputs can be varied-
Whether to change product lines, build
new plant etc.
6
“Application of economic theory and tools of
analysis of decision science and forward planning
to examine how an organization can achieve its
objectives most efficiently”
7
8
Utilization of
minimum
resources
Earn maximum
profit
Resources
Demand
for
Resources
9
Economics –
Theory &
Methodology
Business
Management
– Decision
Problems
Managerial
Economics –
Application of
economics to
solve business
problems
 Microeconomics
 Pragmatic
 Macroeconomics
 Aims at helping the management
 A scientific art
 Prescriptive rather than descriptive
10
 Theory of demand
 Demand Analysis
 Demand Theory
 Theory of production
 Variable factor of
production
 Fixed factor of
production
 Theory of price
 Theory of profit
11
 Theory of capital and
investment
 Environmental issues
 Business cycles
 Industrial policy of the
country
 Trade and fiscal policy of the
country
 Taxation policy of the country
 Price and labour policy
Define the
problem
Determine
the
objective
Identify
possible
solutions
Select the best
possible
solution
Implement
the
decision
12
5 Stage Model of Decision Making Process
o Use of Statistical Techniques
o Time Series: For Demand forecasting
o Regression: Two or multiple variables used to study
interrelationships, estimation and prediction
o Measures of central tendency and variation
13
What is the role of Economics in
Business?
Costs, prices, output, compensation,
strategic behaviour and ethics making.
The Big Picture- Whose job is this?
Economic theory forms management
areas such as accounts, finance,
marketing, systems and operations.
14
Role Of Managerial Economist: To decide
 What to produce?
 Where?
 How ?
 How much?
 Allocation of resources
 For whom to produce?
 Which price to sell?
15
Plan and control business
operations-
 Cost minimisation
 Profit maximisation ??
 Managing competition
 Economic intelligence
 Market research
16
 The principles of managerial economics are integral to the
decision making process within business.
 Managerial economics provides information on consumers,
prices, costs, quantities, competition and business strategy.
 A major contribution of managerial economics is the
estimation of risk.
17
Thank
you

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Managerial economics 15

  • 1. 1
  • 2. 2 Economics is the study of nature and uses of national wealth Father of Economics Adam Smith (1723-1790)
  • 3. I. Ceteris Paribus- Other things remaining equal  It is a Latin word means ‘with other things (being) the same’ 3
  • 4. II. Rationality  Implies that consumers and producers measure and compare costs and benefits before taking decisions  Consumers: Maximising utility and minimising sacrifice  Producers : Maximising profits and minimising costs 4
  • 5. A. Micro(individual consumers and firms) Macro (Aggregates- Industry, not firm) B. Positive – The distribution of income in India is unequal. Normative – The distribution of income in India should be equal. 5
  • 6. C. Time period  Short run -A time period not long enough for consumers and producers to adjust to a new situation-  Long run- Planning horizon- A time period long enough for consumers and producers to adjust to a new situation- All inputs can be varied- Whether to change product lines, build new plant etc. 6
  • 7. “Application of economic theory and tools of analysis of decision science and forward planning to examine how an organization can achieve its objectives most efficiently” 7
  • 9. 9 Economics – Theory & Methodology Business Management – Decision Problems Managerial Economics – Application of economics to solve business problems
  • 10.  Microeconomics  Pragmatic  Macroeconomics  Aims at helping the management  A scientific art  Prescriptive rather than descriptive 10
  • 11.  Theory of demand  Demand Analysis  Demand Theory  Theory of production  Variable factor of production  Fixed factor of production  Theory of price  Theory of profit 11  Theory of capital and investment  Environmental issues  Business cycles  Industrial policy of the country  Trade and fiscal policy of the country  Taxation policy of the country  Price and labour policy
  • 12. Define the problem Determine the objective Identify possible solutions Select the best possible solution Implement the decision 12 5 Stage Model of Decision Making Process
  • 13. o Use of Statistical Techniques o Time Series: For Demand forecasting o Regression: Two or multiple variables used to study interrelationships, estimation and prediction o Measures of central tendency and variation 13
  • 14. What is the role of Economics in Business? Costs, prices, output, compensation, strategic behaviour and ethics making. The Big Picture- Whose job is this? Economic theory forms management areas such as accounts, finance, marketing, systems and operations. 14
  • 15. Role Of Managerial Economist: To decide  What to produce?  Where?  How ?  How much?  Allocation of resources  For whom to produce?  Which price to sell? 15
  • 16. Plan and control business operations-  Cost minimisation  Profit maximisation ??  Managing competition  Economic intelligence  Market research 16
  • 17.  The principles of managerial economics are integral to the decision making process within business.  Managerial economics provides information on consumers, prices, costs, quantities, competition and business strategy.  A major contribution of managerial economics is the estimation of risk. 17

Notas do Editor

  1. G:\F\e Books\ME\managerial-economics