. While most industries have plunged themselves into the ocean of Big Data, industries like hospitality have so far shied away. An industry that is largely unorganized and relies purely on traditional customer feedback can transform to become an organized sector and maximize profits by applying Big Data’s analytical insights. Read more: http://suyati.com/5-ways-in-which-big-data-can-help-the-hospitality-industry/ Know more about our expertise in Big Data:services@suyati.com

1. Top 5 ways
Big Data
Boost
HOSpitality
Industry

2. Big Data is a gold
mine of data and if
the analytics are
applied correctly, it
has the potential to
change the course of
any industry

3. While most industries have plunged themselves into the ocean of Big
Data, industries like hospitality have so far shield away

4. An industry that is largely unorganized and
relies purely on traditional customer
feedback can transform to become an
organized sector and maximize profits by
applying Big Data’s analytical insights.

5. 1.Understand Customer Preferences Better:
 Big Data has the potential to tap even the stray, unstructured
pieces of opinions that customers might share on Facebook
and Twitter.
 Big Data can help to streamline these preferences to give an
exact road map for the hoteliers to work on.

6. 2.Identify the Bestseller:
 Big Data gives the hotel an opportunity to maximize their
revenue by adjusting the prices for each service accordingly.

7. 3.Offer the Right package to the Right customer at
the Right time:
 Understanding their needs and preferences can help a hotel
to target personalized campaigns to the customer in real
time.
 There’s a tremendous potential to maximize revenue and
build brand loyalty by targeting the right customer with
attractive packages through right channels in real-time.

8. 4.Anticipating Customer Requirements:
 In order to sustain and capitalize the gains, it is essential to
pay heed to the smaller aspects of customer service during a
guest’s stay.
 Hotel staff that are equipped with Big Data enabled smart
devices could take care of these in real-time pushing up the
customer satisfaction levels.

9. 5.Fine tune Operational Activities:
 The hotel industry needs to invest in the upkeep of not only
its tangible assets but also the intangible ones.
 IT operational analytics can anticipate a spike in traffic to a
website and help the organization take corrective steps in
time.

10. While the benefits are
immense, Big Data
also poses a few
challenges to the travel
and tourism industry

11. The multi-lingual
challenge
While the data gets mined
from all over the world, the
solutions it has to offer
needs to be delivered in
the language largely
understood in a particular
country or a remote
locality.

12. SignificantInfrastructure
Investment
The industry suffers from a
poor IT infrastructure with
many remotely located
hotels within the same
chain, not at par with its
more urban sister
concerns.

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