Pr campaign of newspaper launch

1. • Suyasha Tamore 03
• Deepika Chaurasia 13
• Jagruti Jadhav 14
• Rupali Ghvare 12

2. Letter to the client

3. INVESTMENT
TODAY
THE NEWS YOU DESIRE
INTRODUCING

4. INTRODUCING
THE NEWS YOU DESIRE

5. COMPETITORS
 Economic times
 Financial express
 Business standard
 Financial Chronicle
Business Line

6. COMPETITORS
Economic
Times
Financial
express
Business
Standard
Financial
Chronicle
Business
Line
Investment
Today

7. To set world class standard
in the newspaper industry
through providing a
diverse range of high
quality news of daily
economic affairs.
Mission -
To set world class standard in the newspaper industry through
providing a diverse range of high quality news of daily economic
affairs.

9. Current Market Situation
Investment Today is a newspaper that is going
to be introduced in the Business Market of
Indian Cities.
We are focusing to all levels of Business
people.
 Specially for investors, Proprietors,
Shareholders, Business men, Vendors, etc.

10. Target Audience
 Investors
 Proprietors
 Shareholders
 Business men
 Vendors
 Middle class people
 Employees
 Public and private sector
 Other business associations

11. To provide fair and accurate news
of the economic situation.
Higher Circulation that leads to
high sales.
To face strong competitors.
OBJECTIVES OF
INVESTMENT TODAY

12.  Experienced professionals, market
& economic experts articles
 Quality news
 Targeted to all business class people
 Reasonable price
 Good Research and development
department
 New in newspaper industry
(introductory stage)
 poor distribution network
 strong competitors
 limited experience of customers
 Increase the distribution
network
 Market is very big and attractive
 Takeover of the distribution
 Growing focus on e- paper and
social media
 Existing competitors
 Economic instability

13. Newspaper
geographic location
Investment today is available in different metro
cities like :
Mumbai
Delhi
Kolkata
Bangalore
Chennai
Hyderabad
Ahmadabad
Investment today will be available in different metro cities

15. PUBLIC
RELATIONS
STATERGY

17. Objective/ Goals
To reach target audience
To create market position
To create an image of our
newspaper in the consumers
mind as compared to competitors
newspaper

18. Target audience for PR
strategy
 Shareholders or
Investors
 Employees
 Suppliers
 Distributors
Consumers/Reader
 Mass Media
 Government
 Financial Institutions
 Advertiser
 Social media

19. 1. Front page
2. Politics Today
3. Politics Today
4. Brands Economy
5. City Today
6. City Today
7. Business Today
8. Career in Business
9. IT Finance
10. Eye on World
11. Editor’s View
12. IT Ideas for investment
13. IT Classifieds
14. Sports
News Paper review

20. Budget less than 5,00,000
Activity Estimate coast
• Research 65,000
• Hire expert economist 1,00,000
(to write blog, article on
Social media)
• Press release 35,000
• Press conference 60,000
• Mobile application 75,000
• Gifts or presents 1,00,000
(to get attention of advertiser
and journalist, reporters)

21. Tactics
PR plan of a
newspaper launch

22. 60 to 90 Days before Launch
Creating twitter and Facebook page and
website – to promote our newspaper
Set up a basic pre-launch web page –
with a simple sign up form to collect contact
information from people interested in reading
our newspaper, using either a service like
LaunchRock or the VerticalResponse opt-inform.
Creating Blogs on various portals

23. 30 to 60 Days before Launch
Start writing content for our launch site to attract
the search engines, as well as new visitors.
Content should use keywords that customers will
use when looking for a newspaper.
Post links to the articles we write to our social
networks and continue to drive signups to our email
form and gain more social followers.
Keep building a pre-launch audience that’s invested
in our product before it even hits the shelves.
Meet with software developers creating successful
applications

24. 5 to 30 Days before Launch
Start writing and maintaining blogs
Posting articles on various sites
Wring pitch notes to various reporters,
journalist, bloggers, expertise and professionals
to write about out newspaper on their blogs and
sites
Posting on social networking sites
Writing press release and newsletters
 To get advertisers for publishing their ads in
newspaper

25. Day of launch
Send an email out the night before to the
people who signed up through our pre-release site
so that they can be the first to get access to our
newspaper
On the day of the release, send out another
email and post links to the page hosting or selling
our product across all of our social channels.
 Encourage the people who signed up for our
pre-launch site to share the news with their
networks, perhaps even providing some kind of an
incentive such as a discount or a special
subscription designed just for that group.

26. Promotion criteria
Awareness
Knowledge
Liking
Preference
Purchasing

28. Monitoring/feedback
Conduct an online survey:
•Attach with E-paper online surveys that
is SurveyMonkey.com
Create an online E-paper community page:
• creating customer communities on the Web, on
Facebook, via mobile devices and within widgets that
can be embedded anywhere
Use a hosted feedback forum:
•UserVoice's simple hosted forums and widgets allow
customers to submit and vote on ideas for the
newspapers, which can then be turned into a
prioritized list of feedback.

29. •UserVoice is also available for your Facebook
Page; for example, Ubank is using UserVoice's
Facebook app to listen to their customers and
actively respond to and engage with these users
 Ask for feedback on Facebook and Twitter as
well on blog:
•as posting a question or poll on your Facebook
Wall or via Twitter or blog— can use this
approach to get fast insights into new newspaper
, new branding or even new locations or lines of
business