Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and Company Leaders Can Partner to Embed Purpose throughout an Organization
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Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and Company Leaders Can Partner to Embed Purpose throughout an Organization
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Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and Company Leaders Can Partner to Embed Purpose throughout an Organization
- 1. Abi Todd O2 Telefónica UK Surviving a Seismic Shi/ in Employee A6tudes: How HR, Sustainability and Company Leaders Can Partner to Embed Purpose throughout an OrganizaDon Rosie Warin | @RosieWarin Global Tolerance Alexandra van der Pleog SAP Colm Coffey | @kpmguk KPMG UK Liz Vossen | @LSEnews London School of Economics & Political Science (LSE) Juan José Litrán | @CocaColaCo_es Coca-Cola Spain
- 2. Surviving a Seismic Shift in Employee Attitudes How HR, Sustainability and Company Leaders Can Partner to Embed Purpose throughout an Organisation
- 3. @GlobalTolerance @RosieWarin Welcome to the #ValuesRevolution
- 4. @GlobalTolerance @RosieWarin 78% of 18-24 year olds would be more motivated and committed at work if they felt their employer had a positive impact on society
- 5. @GlobalTolerance @RosieWarin 78% of 18-24 year olds 70% of 25-34 year olds 64% of 35-44 year olds 59% of 45-54 year olds 55% of 55-64
- 6. @GlobalTolerance @RosieWarin 69% of 18-24s 60% of 25-34s would leave their job for a similar one at an organisation that had more of a positive impact
- 7. @GlobalTolerance @RosieWarin 76% of participants think organisations should have ethics, values and sustainability across all areas of operations
- 10. @GlobalTolerance @RosieWarin Employee engagement Desired feeling I know the story I believe the story
- 11. “I would seek to leave an organisation if their actions contradicted their words” @GlobalTolerance @RosieWarin 53% of 18-24 year olds 56% of 25-34 year olds 57% of 35-44 year olds
- 12. @GlobalTolerance @RosieWarin Employee engagement Desired feeling I know the story I believe the story It’s MY story
- 13. @GlobalTolerance @RosieWarin 74% of 18-24s 70%of 25-34s want to use their actual work skills and qualifications to have a positive impact, not just their volunteer time 67%of 18-24s 66% of 25-34s want to be actively involved in making a positive impact themselves - they don’t just want to be told what the company’s policy is
- 14. @GlobalTolerance @RosieWarin Welcome to the #ValuesRevolution
- 16. Sustainable Brand … A question of Trust SBLondon 2015
- 18. CSR IS CHANGING SOCIAL RESPONSABILITY From Consumer to Citizen Digital world makes citizens more engaged: increasing participation and social activism Crisis of values in organizations leads to a “ lack of leadership” perception Citizens demand more Responsibility, Social Commitment, Integrity and Transparency New values, growing interest for environment and concern for a better lifestyle New generations demand from companies proposals that promote personal growth
- 19. It is about how you earn your money Not only about how you are socially committed CSR IS CHANGING SOCIAL RESPONSABILITY
- 20. SUSTAINABLE BUSINESS SOCIAL COMMITMENT BOTH ARE WHAT IS CALLED CSR: CORPORATE SOCIAL RESPONSABILITY YOU-WIN WIN-WIN Quality products Our Brands Human and Workplace rights Environmental impacts of Manufacturing Industry leader, performance Well managed, governance Cares about the planet Active member of the community Jobs and economic development Cares about wellbeing Woman Source: (Inspired in) IPSOS - Reputation Snapshot for the Food and Beverage Sector
- 21. What you Love What you do well What the world needs Why you get paid for Passion Mission Profession Vocation This must be the scope to be Sustainable
- 22. CONTENT We need a multi-functional approach
- 24. Alignment of value chain, brand experience and social needs consumer company category
- 25. The reality This data is even worst when it comes to young people without resources Spain is leading school dropout and youth unemployment 79%53.1% Youth unemployment in Spain is 53,1% -almost double Europe´s data (23.1%)-.
- 26. The essence empowerment + employment
- 27. NGO & Employee coaching Value Chain & Brand Assets
- 28. A holistic value/ A unique experience
- 29. Results 2.100 young people 27% Find a job 200 Job experiences 38% Women7 NGO 145.000 hours of education 73% continue their education
- 30. thanks