11. Asean Economic
Community (AEC)
Combined GDP of US
$2.6 trillion (2014)
4th Largest
single market
after EU, USA
and China
(projected 2030)
5% Annual
Growth
(EU 2%)
Foreign Revenue by top
1000 companies in
ASEAN
$149.9 billion in 2011 to
$223.9 billion last year
(EU 2%)
Young
population
Half below 28.8
years of age
China: 40.8
EU: 42.1
27 % of
Singapore’s
Direct
Investment
OPPORTUNITIES
http://www.straitstimes.com/asia/se-asia/economics-of-asean-community
12. GDP per Capita of
richest member is
76 times larger
than the poorest's
Population of
largest country is
600 times the
smallest
Uncertainties and
Inconsistencies
● Political
● Economic
● Legal
Protectionist
sentiment in some
member countries
Equity
Limitations
http://www.straitstimes.com/asia/se-asia/economics-of-asean-community
CHALLENGES
26. Skunkworks R&D
● Lockheed Martin, 3M,
Intel, AWS
● Waterfall style- slow to
market
● Not conducive to
disruptive innovation
● Insufficient for
unpredictable market
shifts and competition
27. Intrapreneurship
● Aims to commercialize employee ideas
● Widely publicized to boost employee
morale and promote innovation
● Waterfall style- slow to market
● Tend to be driven by existing business
units rather than disruptive innovation
● Internal politics may be an issue
● Qualcomm Venture Fest
● Employees didn’t know how to move
projects forward
28. Intrapreneurship
● Aims to commercialize employee ideas
● Widely publicized to boost employee
morale and promote innovation
● Waterfall style- slow to market
● Tend to be driven by existing business
units rather than disruptive innovation
● Internal politics may be an issue
● Qualcomm Venture Fest
● Employees didn’t know how to move
projects forward
29. Innovation Labs
● “Start-up style” for salaried
employees
● Not equipped to scale their
successes
● Mercy at the quarterly budgets
● Budgetary and political pressure
for promising projects
● Xero PARC
31. Innovation Colony
● Corporate accelerators
● Separate locations
● Lean (small) budgets
● Fast to ship
● Market Valuation
● Skin in the game
(equity)
Source: Lean Enterprise by Trevor Owen
32. A Start-Up is human institution
designed to create a new
product or service under
conditions of extreme
uncertainty
-Eric Ries
“The Lean Startup”
35. ● What if it FAILS?
● What if it takes too long to make money?
● How am I to account for my employees
time?
BUT!
36. Measure Innovation NOT Revenue
● Experiments made
● Assumptions tested
● Customer Development
● Prototypes developed
● Professional Development
● Employee Morale
$50k, 3 months
100 customer interviews
5 prototypes
Startup Business
$10 million
2 years
3 products
vs
INNOVATION ACCOUNTING