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THE KITKAT STORY
1.
2. BREAK TIME!
The Start of KitKat
In the 17th century the word “KitKat” was coined
CHEF CHRISTOPHER
CATLING
HOW COME IT BECAME KITKAT?
• The literary club was called “KitKat”
I’M CONFUSED
KitKat
After a literary club met at a pie shop
owned by Christopher Catling.
3. #ThrowbreakThursday
It’s not Thursday
though.
• FIRST Four finger
wafer
• August 29th 1935
• Manufactured in York
• Sold in London and the
South East of England
1
2In 1937
• George Harris
• Marketing Director for
Rowntree
• Re-branded the product
4. KITKAT TODAYKit Kat
Today
• INTERNATIONAL
DISTRIBUTOR OF KIT KAT AND
NESTLE’S LEADING
CONFECTIONARY BRAND
• FIRST PRODUCT THAT NESTLE
INVESTED ON DIGITAL MEDIA
TO
• EVERY 5 MIN. OF KIT KATS
PRODUCED CAN OUTSTACK
THE EIFFEL TOWER , WHILE A
YEAR PRODUCTION CAN
MEASURE SAME AS LONDON
• DISTRIBUTOR OF KIT KAT IN
U.S,A.
• 9TH AMONG AMERICA’S 25
FAVORITE CANDIES
• HAS AN ANNUAL SALES OF
$198.9 MILLION
• KIT KAT IS THE ONLY NON-
AMERICAN TOP-SELLING
CHOCOLATE BAR.
5. THE KITKAT PROBLEMS
NESTLE SEEKS TO INVEST IN A
DIGITAL MEDIUM FOR AD FOR THE
FIRST TIME .
TO HELP THE POSITION OF
THEIR COMPANY
TO ADAPT TO THE NEW
GENERATION
CREATED AN APP “SOCIAL MEDIA
BREAK”
YOUTH FACES INCREASING
PRESSURES TO MAINTAIN
THEIR SOCIAL PRESENCE
6. Investing in the digital medium significantly for
the first time will help them to make the image
of the NESTLE company better. Apparently, they
only experimented on KitKat, since it is Nestle’s
most profitable product. To create a remarkable
entrée.
O B J E C T I V E S
“Social Media
Break” seeks to
highlight a serious
problem among
social media young
users in Asia. Most
Asian youths face
increasing
pressures to
maintain their
7. STRATEGY
Actively used Twitter, Facebook, Instagram, Youtube, and their own website to
relate and interact with their audience. For example the event where the
Bendable Iphone 6 was trending, they immediately tweeted a photo relatable for
the youth and will surely get their humor and attention. Also they were able to
integrate their “HAVE A BREAK, TAKE A KITKAT” tagline on their Social Media sites,
like using the hastags “#ThrowbreakThursday”, “#MovieBreak”,
“#ThursdayBreakTime”, and many more. Lastly, Nestle KitKat reached their
8. #KITKATBREAKINGRESULTS
Results of the entrance of KITKAT in social media sites are
successful. As you can see, today, From October 15, 2014 to
November 14, 2014, Kitkat has 123, 053 people talking about
them. While their Facebook page has more than a million likes
and members on the other hand. Therefore , Kitkat
successfully “Broke (break) a leg”
9. #KITKATLESSON
• REACH YOUR AUDIENCE
• BE WITTY
• BE FLEXIBLE
• CREATE OUTPUTS WITH CONTENT
• CONTENT IS VERY VERY VERY
IMPORTANT
• PEOPLE TODAY PREFERS INTERACTION
