Business Communication MCQ Case Study

1. Sunil Chandra Saha
sunilchandrasaha@gmail.com
Lecturer- IMT Ghaziabad CDL
Work ex:
Bharti Airtel, Aditya Birla MFL, Bestseller India, Network 18
Healthcare Start Up- Spinalogy Clinic

2. A
B
A
Secondary
communication (including
indirect cues) about how a
piece of information is meant
to be interpreted.

3. D
D

5. 8
9
10
11

6. Which writing style characterizes the memos?
Informal
Formal
Impersonal tone.
Neutral
In circular letters personal interest is created by using the word -----------------
.
you
our customers
every body
dear customers
12
13
Informal reports are usually short messages with natural, casual use of language.
The internal
memorandum generally can be described as an informal report
You are requested…

7. Case Study 1
Science of Persuasion
Attached is the case study for your
reference.
https://www.youtube.com/watch?v=cFdCzN
7RYbw: This video talks about the art of
persuasion and negotiation that mostly
people lack in.

8. SCIENCE OF PERSUATION
4. CONSENSUS
 Point to persuade is to Show What
Others Have done
 OTHERS who are Similar
5. LIKING
 Similar
 Compliments
 Genuine
 Before You start Business
 Cooperate
 Leads to Agreement
6. CONSISTENCY
 Written
 Voluntary
 Commitments
Employing ETHICAL Ways
COST EFFECTIVE
Small and Practical
1. RECIPROCATION
- What Was Given >>> HOW it Was Given
- KEYS
> First to Give
> Personalized
> Unexpected
2. SCARCITY
-Communicate Benefits
- Convey What’s Unique
- Communicate What people stand to lose
3. AUTHORITY
- Knowledge
- Appearance
- Credibility
> Can Be Outsourced

9. Questions
 What are the ways and mediums to communicate SCARCED
RESOURCE in business to prospective customers?
 State examples and Give Media Involved
 Authority which Comes From Appearance – Give Any Business
Examples Which You May have Encountered
 How effective AUTHORITY to say YES
 In case you have to employ the SCIENCE of PERSUATION in your Job/
Business, What can be the sequence in which you would Like to Follow
the 3 Sciences. Set Priority
 SCARCITY
 CONSENSUS
 CONSISTENCY
 AUTHORITY

10. CASE STUDY 2
https://www.youtube.com/watch?v=Gaj3Xl9vasc
This video talks about body language and tricks
that we can use to get more information from
people.

11. Case 2:
BODY LANGUAGE (visual) TOOLS CASE STUDY
 Head Tilts
 Head tilt on side:
passive
 Head tilt fwd:
Aggressive/ Assertive
 3 Second Look
 Information
Gathering
 Head forward
 Calm for 3 second
 No Head movement
• Danger Phrases
– We Need to Talk
– What’s Wrong With You
– Do You Want / Need
– No Problem/ Not A Problem
• Power Phrases
– I need Your Help with a Tilt of
Head Sideways
– What’s Bothering You
– Would you Like
– You’re Welcome

12. Video 2 Cont.
 Passive Aggressive people: Upfront Confrontation
 Sniper: Comments Wrapped in Humor
 Challenger
 Are You Trying To… with head tilt forward
 Interesting- What made you think that way
 3 Second Look
• Communication: Freedom to Speech

13. Questions
 Which kind of Body Language you would like to keep in
business environment
w.r.t. Passive, Active, and Passive Aggressive in percentage:
 Passive, Active, and Passive Aggressive: 30: 50: 20
 Passive, Active, and Passive Aggressive: 25: 75: 0
 Passive, Active, and Passive Aggressive: 40: 40: 20
And Why?
 How 3 Second Look will be used in Business
Communication:
 Give Examples in Case You are a Business Manager

14. Thank You
Sunil Saha
candidreviewstreet.com
Follow on Facebook: