Navigating the digital marketing transit map Guide
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How to navigate to the digital marketing channels.. How do your criss cross from a PPC to a RTB data .. social media to mobile apps, testing your creatives and optimization your organic search, qr codes or visual intelligent app.The digital sphere is always evolving. Gartner for Marketing Leaders keeps the CMO and her team connected to the research, so they can keep the competition guessing.
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Navigating the digital marketing transit map Guide
- 1. Gartner Digital Marketing Transit Map The digital sphere is always evolving. Gartner for Marketing Leaders keeps the CMO and her team connected to the research, so they can keep the competition guessing. For more information: gartner.com/dmtransitmap Off-line Connection Vendor Station Product Station © 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. DM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUB Connection to CMO Connection to General Advertising Connection to BI Web Content Mgmt Web Analytics Virtual Actors Video Ad Networks tmgMdAoediV Venues User Groups UXP UX Design Tag Mgmt Social TV Social Networks tmgMgtkMlaicoS Social Apps Social Analytics Social Advertising Smart Kiosks Site Retargeting Search Retargeting Search Engines SEO Tools SEM Platforms Rich Media Search Real-Time DecisioningQR Codes Programmatic Media Program Guide Promo sceR&sweiveR Embedded Merch Product Design Compliance Predictive Campaign Analytics OTT Video Online Video Publishing Online Retailers Data Exchanges NFC Natural Language Questioning Native Ads Marketing Analytics Campaign Mgmt Mobile Search Mobile Media & Targeting Mobile App & Content Svs Mobile App Marketplace Mobile Analytics Mobile Ad Networks Microsensors Media Labs Media Companies Media Agencies Marketing Service Providers Mktg Resource tmgM In-Game Ads Idea Mgmt IT ServiceConnection to IT Providers Connections to Sales & Service Geotargeting Geofencing Gamification Tools Finger- printing Experience Targeting Emotion DetectionEmail Mktg E-Commerce Enablers Dynamic Creative DOOH Media Svcs Media Metrics Digital Asset Mgmt Digital Agencies Data Warehouses DMP Customer Analytics Crowdsourcing Content Marketing Data Providers Communities CSPs Census & Panel Data Business Process Outsourcers Blogs Automatic Content noitingoceR Augmented Reality Attribution Agile Mktg PM Agency Holding Companies Advocacy Mktg Addressable TV Ad Verification Online Ad Networks Ad Exchanges A/B Testing