It's about the advertising user experience and how much important.

1. UX AND ADVERTISING
P R E S E N T E D B Y S u l t a n S h a l a k h t i ⎪ J a n u a r y 2 6 , 2 0 1 4

2. ABOUT
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 Introduction and Vision.
 What is the UX? and the difference between the UX, Usability and UI?
 What is the “Native Advertising Task Force” ?
 Native advertising: timing, context and audience.
 Advertising from UX perspective.

3. 3
Introduction

4. What is the UX? and the difference between the UX,
Usability and UI?
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5. 5

6. What is the “Native Advertising Task Force?”
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7. Native advertising: timing, context and audience.
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The right time.
The right context.
The right audience.

8. Advertising from UX perspective.
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What's Bad?
Design Element
Users Answering "Very Negatively” or
"Negatively"
Pops-up in front of your window 95%
Loads slowly 94%
Tries to trick you into clicking on it 94%
Does not have a "Close" button 93%
Covers what you are trying to see 93%
Doesn't say what it is for 92%
Moves content around 92%
Occupies most of the page 90%
Blinks on and off 87%
Floats across the screen 79%
Automatically plays sound 79%
www.nngroup.com/articles/most-hated-advertising-techniques/

9. What's Good?
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?Discussion

10. Thank You
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