Enviar pesquisa
Carregar
Business model/Modelo de negocios
•
Transferir como PPTX, PDF
•
2 gostaram
•
2,152 visualizações
Sullivan Consulting Inc.
Seguir
How to define a business model (canvas)
Leia menos
Leia mais
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 25
Baixar agora
Recomendados
Complete Business Frameworks Toolkit - Strategy, Marketing, Operations, Consu...
Complete Business Frameworks Toolkit - Strategy, Marketing, Operations, Consu...
Flevy.com Best Practices
Platform Pioneer Executive Symposium: Accelerating B2B eCommerce Growth with ...
Platform Pioneer Executive Symposium: Accelerating B2B eCommerce Growth with ...
Mirakl
Capability-based Business Model Transformation
Capability-based Business Model Transformation
Ilia Bider
Business model canvas
Business model canvas
Oxygen Startups
Go-to-Market Strategies
Go-to-Market Strategies
Startup Secrets
Business Model
Business Model
Salvatore Modeo
Intel Roadmap 2010
Intel Roadmap 2010
Umair Mohsin
Go to market planning
Go to market planning
Mike McCormac
Recomendados
Complete Business Frameworks Toolkit - Strategy, Marketing, Operations, Consu...
Complete Business Frameworks Toolkit - Strategy, Marketing, Operations, Consu...
Flevy.com Best Practices
Platform Pioneer Executive Symposium: Accelerating B2B eCommerce Growth with ...
Platform Pioneer Executive Symposium: Accelerating B2B eCommerce Growth with ...
Mirakl
Capability-based Business Model Transformation
Capability-based Business Model Transformation
Ilia Bider
Business model canvas
Business model canvas
Oxygen Startups
Go-to-Market Strategies
Go-to-Market Strategies
Startup Secrets
Business Model
Business Model
Salvatore Modeo
Intel Roadmap 2010
Intel Roadmap 2010
Umair Mohsin
Go to market planning
Go to market planning
Mike McCormac
alfabet: A Navigation System for Innovative Transformation Projects
alfabet: A Navigation System for Innovative Transformation Projects
Software AG
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
G3 Communications
Stepping-stones of enterprise-architecture: Process and practice in the real...
Stepping-stones of enterprise-architecture: Process and practice in the real...
Tetradian Consulting
The mckinsey way "How consulting company works"
The mckinsey way "How consulting company works"
Suhag Mistry
Go-to-market strategy for tech startups
Go-to-market strategy for tech startups
Sovita Chander
Business Architecture the Key to Enterprise Transformation
Business Architecture the Key to Enterprise Transformation
Mike Walker
Why Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategy
Mickey Alon
Digital Transformation Toolkit - Framework, Best Practices and Templates
Digital Transformation Toolkit - Framework, Best Practices and Templates
Aurelien Domont, MBA
Product Roadmap Prioritization by Amazon Principal PM
Product Roadmap Prioritization by Amazon Principal PM
Product School
Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent
Digital Ignition
Funnel Analysis for Management Consultants & Business Analysts
Funnel Analysis for Management Consultants & Business Analysts
Asen Gyczew
Big Bang Disruption
Big Bang Disruption
accenture
Business Model Generation Value Proposition PowerPoint Presentation Slides
Business Model Generation Value Proposition PowerPoint Presentation Slides
SlideTeam
Modern Go-To-Market Framework
Modern Go-To-Market Framework
Jesse Hopps
Business Model
Business Model
Anggriawan Sugianto
Business model canvas
Business model canvas
Nikolay Stoyanov
7-Step Framework for Crafting a Bullet-Proof Sales Strategy in 2019
7-Step Framework for Crafting a Bullet-Proof Sales Strategy in 2019
Sales Hacker
2019 07 Bizbok with Archimate 3 v3 [UPDATED !]
2019 07 Bizbok with Archimate 3 v3 [UPDATED !]
COMPETENSIS
Agile, TOGAF and Enterprise Architecture: Will They Blend?
Agile, TOGAF and Enterprise Architecture: Will They Blend?
Danny Greefhorst
AIA2018 - Emad Saif - Business Model Hacking & Innovation
AIA2018 - Emad Saif - Business Model Hacking & Innovation
European Innovation Academy
Consultation Model 1
Consultation Model 1
Mokgwane Eutlwetse Sparks
Five in Five Presentation Style
Five in Five Presentation Style
Peter Thomson
Mais conteúdo relacionado
Mais procurados
alfabet: A Navigation System for Innovative Transformation Projects
alfabet: A Navigation System for Innovative Transformation Projects
Software AG
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
G3 Communications
Stepping-stones of enterprise-architecture: Process and practice in the real...
Stepping-stones of enterprise-architecture: Process and practice in the real...
Tetradian Consulting
The mckinsey way "How consulting company works"
The mckinsey way "How consulting company works"
Suhag Mistry
Go-to-market strategy for tech startups
Go-to-market strategy for tech startups
Sovita Chander
Business Architecture the Key to Enterprise Transformation
Business Architecture the Key to Enterprise Transformation
Mike Walker
Why Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategy
Mickey Alon
Digital Transformation Toolkit - Framework, Best Practices and Templates
Digital Transformation Toolkit - Framework, Best Practices and Templates
Aurelien Domont, MBA
Product Roadmap Prioritization by Amazon Principal PM
Product Roadmap Prioritization by Amazon Principal PM
Product School
Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent
Digital Ignition
Funnel Analysis for Management Consultants & Business Analysts
Funnel Analysis for Management Consultants & Business Analysts
Asen Gyczew
Big Bang Disruption
Big Bang Disruption
accenture
Business Model Generation Value Proposition PowerPoint Presentation Slides
Business Model Generation Value Proposition PowerPoint Presentation Slides
SlideTeam
Modern Go-To-Market Framework
Modern Go-To-Market Framework
Jesse Hopps
Business Model
Business Model
Anggriawan Sugianto
Business model canvas
Business model canvas
Nikolay Stoyanov
7-Step Framework for Crafting a Bullet-Proof Sales Strategy in 2019
7-Step Framework for Crafting a Bullet-Proof Sales Strategy in 2019
Sales Hacker
2019 07 Bizbok with Archimate 3 v3 [UPDATED !]
2019 07 Bizbok with Archimate 3 v3 [UPDATED !]
COMPETENSIS
Agile, TOGAF and Enterprise Architecture: Will They Blend?
Agile, TOGAF and Enterprise Architecture: Will They Blend?
Danny Greefhorst
AIA2018 - Emad Saif - Business Model Hacking & Innovation
AIA2018 - Emad Saif - Business Model Hacking & Innovation
European Innovation Academy
Mais procurados
(20)
alfabet: A Navigation System for Innovative Transformation Projects
alfabet: A Navigation System for Innovative Transformation Projects
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
Stepping-stones of enterprise-architecture: Process and practice in the real...
Stepping-stones of enterprise-architecture: Process and practice in the real...
The mckinsey way "How consulting company works"
The mckinsey way "How consulting company works"
Go-to-market strategy for tech startups
Go-to-market strategy for tech startups
Business Architecture the Key to Enterprise Transformation
Business Architecture the Key to Enterprise Transformation
Why Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategy
Digital Transformation Toolkit - Framework, Best Practices and Templates
Digital Transformation Toolkit - Framework, Best Practices and Templates
Product Roadmap Prioritization by Amazon Principal PM
Product Roadmap Prioritization by Amazon Principal PM
Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent
Funnel Analysis for Management Consultants & Business Analysts
Funnel Analysis for Management Consultants & Business Analysts
Big Bang Disruption
Big Bang Disruption
Business Model Generation Value Proposition PowerPoint Presentation Slides
Business Model Generation Value Proposition PowerPoint Presentation Slides
Modern Go-To-Market Framework
Modern Go-To-Market Framework
Business Model
Business Model
Business model canvas
Business model canvas
7-Step Framework for Crafting a Bullet-Proof Sales Strategy in 2019
7-Step Framework for Crafting a Bullet-Proof Sales Strategy in 2019
2019 07 Bizbok with Archimate 3 v3 [UPDATED !]
2019 07 Bizbok with Archimate 3 v3 [UPDATED !]
Agile, TOGAF and Enterprise Architecture: Will They Blend?
Agile, TOGAF and Enterprise Architecture: Will They Blend?
AIA2018 - Emad Saif - Business Model Hacking & Innovation
AIA2018 - Emad Saif - Business Model Hacking & Innovation
Destaque
Consultation Model 1
Consultation Model 1
Mokgwane Eutlwetse Sparks
Five in Five Presentation Style
Five in Five Presentation Style
Peter Thomson
Business model canvas 2013
Business model canvas 2013
Serdar Temiz
Introduction To Consulting Slides
Introduction To Consulting Slides
Joe O'Mahoney
Consulting: the engagement lifecycle & core consultancy skills
Consulting: the engagement lifecycle & core consultancy skills
Firewerks
Slide guide for consulting-style presentations
Slide guide for consulting-style presentations
reallygoodppts
Transforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
Mckinsey presentation template
Mckinsey presentation template
triphos
Destaque
(8)
Consultation Model 1
Consultation Model 1
Five in Five Presentation Style
Five in Five Presentation Style
Business model canvas 2013
Business model canvas 2013
Introduction To Consulting Slides
Introduction To Consulting Slides
Consulting: the engagement lifecycle & core consultancy skills
Consulting: the engagement lifecycle & core consultancy skills
Slide guide for consulting-style presentations
Slide guide for consulting-style presentations
Transforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to Journeys
Mckinsey presentation template
Mckinsey presentation template
Semelhante a Business model/Modelo de negocios
Part 3 (Merged).pptx
Part 3 (Merged).pptx
ChevonneOates1
Business model Canvas
Business model Canvas
Ibrahim Faza
Business model part 1 1
Business model part 1 1
Esther vd Poll-Smith
Service design - Introduction
Service design - Introduction
For Hire
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
Ikinnoveer
Product Vision and Strategy - Value Propositions
Product Vision and Strategy - Value Propositions
Doug Henderson
customer relationship management
customer relationship management
Supriya Sharma
Product Vision and Strategy - Creating Value
Product Vision and Strategy - Creating Value
Doug Henderson
Why Customer Journey Mapping?
Why Customer Journey Mapping?
Rightpoint
How to Improve Customer Experience with Multi-Channel MarketingTake
How to Improve Customer Experience with Multi-Channel MarketingTake
Vivek Srivastava
Hustle Solutions: Investing in User Experience Expertise
Hustle Solutions: Investing in User Experience Expertise
Tina Selwyn
Internet + Business = E Business
Internet + Business = E Business
Mrirfan
Introducing Clear Cell 2010
Introducing Clear Cell 2010
Chris Catchpole
DigitalZone B2B Business Consulting Organization
DigitalZone B2B Business Consulting Organization
Leilani Price
Engage 9 Blocks Business Model case study
Engage 9 Blocks Business Model case study
Abdelrhman Tantawy
Business Model Canvas - Il caso PlayWood
Business Model Canvas - Il caso PlayWood
InSide Training
Startup Sorocaba: Business Model Canvas (poster)
Startup Sorocaba: Business Model Canvas (poster)
Startup Sorocaba
Website designing agency in bangalore BTM
Website designing agency in bangalore BTM
ppoo87496
Top seo agency in bangalore BTM LAYOUT BA
Top seo agency in bangalore BTM LAYOUT BA
ppoo87496
delivering-qualified-auto-transport-leads.docx
delivering-qualified-auto-transport-leads.docx
tolmmovers
Semelhante a Business model/Modelo de negocios
(20)
Part 3 (Merged).pptx
Part 3 (Merged).pptx
Business model Canvas
Business model Canvas
Business model part 1 1
Business model part 1 1
Service design - Introduction
Service design - Introduction
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
Product Vision and Strategy - Value Propositions
Product Vision and Strategy - Value Propositions
customer relationship management
customer relationship management
Product Vision and Strategy - Creating Value
Product Vision and Strategy - Creating Value
Why Customer Journey Mapping?
Why Customer Journey Mapping?
How to Improve Customer Experience with Multi-Channel MarketingTake
How to Improve Customer Experience with Multi-Channel MarketingTake
Hustle Solutions: Investing in User Experience Expertise
Hustle Solutions: Investing in User Experience Expertise
Internet + Business = E Business
Internet + Business = E Business
Introducing Clear Cell 2010
Introducing Clear Cell 2010
DigitalZone B2B Business Consulting Organization
DigitalZone B2B Business Consulting Organization
Engage 9 Blocks Business Model case study
Engage 9 Blocks Business Model case study
Business Model Canvas - Il caso PlayWood
Business Model Canvas - Il caso PlayWood
Startup Sorocaba: Business Model Canvas (poster)
Startup Sorocaba: Business Model Canvas (poster)
Website designing agency in bangalore BTM
Website designing agency in bangalore BTM
Top seo agency in bangalore BTM LAYOUT BA
Top seo agency in bangalore BTM LAYOUT BA
delivering-qualified-auto-transport-leads.docx
delivering-qualified-auto-transport-leads.docx
Mais de Sullivan Consulting Inc.
Propuestas federales
Propuestas federales
Sullivan Consulting Inc.
Propuesta de servicios
Propuesta de servicios
Sullivan Consulting Inc.
Business intelligence
Business intelligence
Sullivan Consulting Inc.
Proyecciones financieras/ Financial projections
Proyecciones financieras/ Financial projections
Sullivan Consulting Inc.
Business valuation
Business valuation
Sullivan Consulting Inc.
Como determinar la viabilidad económica de un negocio
Como determinar la viabilidad económica de un negocio
Sullivan Consulting Inc.
Abastecimiento estratégico/Strategic sourcing
Abastecimiento estratégico/Strategic sourcing
Sullivan Consulting Inc.
Presentation sullivan consulting 2012
Presentation sullivan consulting 2012
Sullivan Consulting Inc.
Building effective organizations
Building effective organizations
Sullivan Consulting Inc.
Presentación valuations sullivan consulting
Presentación valuations sullivan consulting
Sullivan Consulting Inc.
Presentación Sullivan Consulting
Presentación Sullivan Consulting
Sullivan Consulting Inc.
Mais de Sullivan Consulting Inc.
(11)
Propuestas federales
Propuestas federales
Propuesta de servicios
Propuesta de servicios
Business intelligence
Business intelligence
Proyecciones financieras/ Financial projections
Proyecciones financieras/ Financial projections
Business valuation
Business valuation
Como determinar la viabilidad económica de un negocio
Como determinar la viabilidad económica de un negocio
Abastecimiento estratégico/Strategic sourcing
Abastecimiento estratégico/Strategic sourcing
Presentation sullivan consulting 2012
Presentation sullivan consulting 2012
Building effective organizations
Building effective organizations
Presentación valuations sullivan consulting
Presentación valuations sullivan consulting
Presentación Sullivan Consulting
Presentación Sullivan Consulting
Último
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Seta Wicaksana
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Forklift Trucks in Minnesota
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
hemanthkumar470700
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
karancommunications
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Seo
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eric T. Tung
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Dipal Arora
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
kcpayne
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Seo
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
AmzadHosen3
Último
(20)
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
Business model/Modelo de negocios
1.
Business Model Presentado por: Marcus
A. Sullivan, MBA, CVA Sullivan Consulting, Inc
2.
What is a
Business Model ? Defines exactly what the company does and how it makes money. Reflects the company’s plan about what customers need and want and how much are they willing and able to pay. Identifies and targets market segments. Presents how the company engages and reaches out to potential clients. Finds key resources, activities and partners. It is part of the strategy and represents the core business functions. © 2013 Sullivan Consulting, Inc.
3.
Why have a
Business Model ? Serves as a platform to execute business strategies in an integrated, cost-effective and orchestrated way. Integrates strategy, operations and finance. Helps entrepreneurs optimize the way a business operates and how it adds value. Demonstrates how a company generates revenues, manages costs and turns sales into profits. Connects the value proposition with the action plan. © 2013 Sullivan Consulting, Inc.
4.
How to Create
a Business Model? A business model can be created by answering the following questions: What is the value proposition? Why should customers buy from us? What pains are we solving? Who are our customers? What are their needs? What is the best method to reach and maintain strong relationships with our customers, will it be cost effective? What key resources and activities will be required to sustain our value proposition? What are the expected revenues, costs and profits? © 2013 Sullivan Consulting, Inc.
5.
Building a Business
Model The Canvas business model is the most commonly used method. It is composed of 9 key building blocks: Value Proposition Customer Segments Customer Relationships Distribution Channels Revenue Streams Cost Structures Key Activities Key Resources Strategic Partners © 2013 Sullivan Consulting, Inc.
6.
Business Model Canvas Key
Partners Key Activities Manufacturers Suppliers Wholesalers Sales rep Vendors Presentations Meetings Phone Calls Emails Recruiting Acquisitions Key Resources Employees Investors Accountants Banks Suppliers Cost Structure Fixed Costs Overhead Costs Variable Costs Direct/Indirect Costs Value Proposition Customer Relationships Price Service Brand Status Customization Innovation Accessibility Usability Personalized Service Self-Service Customized Service Automated Service Channels Internet Advertising Collaborators Social Media Revenue Streams Commissions Contracts Sales © 2013 Sullivan Consulting, Inc. Customer Segments Hospitals Government PYMES Not-for-profit
7.
Business Model Canvas Key
Partners Manufacturers Suppliers Wholesalers Sales rep Vendors Key Activities Training Meetings Phone Calls Emails Recruiting Acquisitions How? Value Proposition Customer Relationships Price Service Brand Status Customization Innovation Accessibility Usability Personalized Service Self-Service Customized Service Automated Service What? Cost Structure Fixed Costs Overhead Costs Computer Software Advertising Hospitals Government Logisticians IT Companies Who? Key Resources Channels Investors Accountants Banks Suppliers Customer Segments Internet Advertising Television Social Networks Revenue Streams Commissions $$$ Contracts Sales © 2013 Sullivan Consulting, Inc.
8.
Value Proposition What
value do we offer our customers? Price Service Quality Branding Customization Innovation How does our value proposition stand out from competitors, is it hard to imitate? Are customers satisfied with the product/service, is it meeting expectations? How can we tailor the product/service to meet our customer’s needs? © 2013 Sullivan Consulting, Inc.
9.
Differentiation in Value
Proposition Differentiation from competitors is crucial to build and maintain a competitive position Business models are useless if they are easy to copy by competitors and the customer does not recognize the value proposition A differentiation strategy protects a company’s future and growth opportunities Value differentiation strategy involves all of the variables that affect the how, what and who in the business model © 2013 Sullivan Consulting, Inc.
10.
Customer Segment Who
are our customers? Business Consumer Government Not-for profit Academic What are their needs, demands and behavior as consumers? What motivates them to buy? How much are they willing to spend? What alternatives do they have? © 2013 Sullivan Consulting, Inc.
11.
Customer Relationships What
relationships with customers will achieve the highest perceived value? Personalized service Fast service High-quality service Automated service Innovative service What type of relationships do customers expect to have? What type of relationships better fit our customers needs as well as our business model? © 2013 Sullivan Consulting, Inc.
12.
Distribution Channels What
channels can we use to better reach our customers? Internet Direct Brokers Social Media How can we make our product/services more accessible to customers? What channels are the most effective? Which is the most efficient way? © 2013 Sullivan Consulting, Inc.
13.
How can we
Generate Value? Value The Customer Value Value Proposition Target Market (highly specialized) Customer Relationships (Trust and loyalty) © 2013 Sullivan Consulting, Inc. Distribution Channels (access and fast response)
14.
Key Resources What
key resources are involved in the value proposition? Company assets (equipment, machinery) Intellectual (technology, R&D) Human (employees, advisors, investors) Financial (capital) What resources are critical to sustain the value proposition? How can we improve performance? What additional resources do we need to add value? Are these justifiable (ROI)? © 2013 Sullivan Consulting, Inc.
15.
Key Activities What
activities sustain our value proposition? Management Operations Sales and marketing Training Innovation (technology, R&D) How efficient are the activities, can we eliminate, reduce or add new activities? What activities differentiate us from our competitors? How can we improve activities to deliver more value to our customers? © 2013 Sullivan Consulting, Inc.
16.
Key Partners Who
are our partners and collaborators ? Advisors and consultants Investors Suppliers Distributors Advertising agencies What key activities, services and resources do our key partners provide us with? Which partnerships and strategic alliances can be established and add the most value? Can we leverage on key partners to improve our competitive positioning? © 2013 Sullivan Consulting, Inc.
17.
Revenue Streams How
are we generating revenue? Direct sales transactions Brokerage fees Licensing fees Franchising fees Freemium How much are customers willing to pay? How sustainable and profitable are we? How are competitors generating revenues? How do they prefer to pay? © 2013 Sullivan Consulting, Inc.
18.
Cost Structure What
cost are involved in delivering value to customers? Fixed cost COGS Operating costs Financing Commissions What activities/resources are the most expensive and can they be reduced? How competitive are we? How are costs compared to our competitors’? © 2013 Sullivan Consulting, Inc.
19.
Value through Differentiation
Innovation - developed the world’s largest search engine using keywords and links arranging information to users based on degree of relevance. Accessibility - provides users with free internet applications and tools such as, Google Earth, Maps, Books, Gmail Google Chrome and Desktop Search. Usability - to create a revenue model by using targeted adds that don’t interfere with the web-search experience. © 2013 Sullivan Consulting, Inc.
20.
Value through Differentiation
Design – simple, versatile, clean, interactive easy to use, and fun Innovation – Mac OS and software’s, Mac laptops, IPod, IPhone, tablets, App Store, ITunes Brand/status – managed to stay on top of current trends Price – focus on a low-price model Cost reduction – create value using a reduced cost structure. Accessibility – high performance and punctuality to maximize flight rotation Usability – crowded airplanes to increase profitability © 2013 Sullivan Consulting, Inc.
21.
Value through Differentiation
Customize Service – name your own price option for customers providing them trade-off opportunities Self Service – internet based travel booking agency Optimizing Channels – puts mayor travel suppliers in contact with customers Self Service – e-commerce, Internet, fulfillment and logistics platform Optimizing Channels – direct to customer online model offering over 40 categories of merchandise © 2013 Sullivan Consulting, Inc.
22.
Value through Differentiation
Accessibility – positioned strategically with great variety Low-cost model – cut down on company costs to deliver competitive low prices Accessibility – free social media interactive platform Customization – able to create your own personal profile Usability – excellent advertising and marketing tool for business owners and entrepreneurs © 2013 Sullivan Consulting, Inc.
23.
Canvas Business Model ©
2013 Sullivan Consulting, Inc.
24.
Summary A business
model is an essential tool that defines how a company delivers value to its customers and generates profits The business model canvas is a useful method which helps understand , create and manage a sustainable business model Value differentiation is an important factor to give your model a competitive edge All segments in the business model must interrelate in order to generate value to its customers © 2013 Sullivan Consulting, Inc.
25.
Marcus A. Sullivan,
MBA, CVA Sullivan Consulting, Inc. Centro Internacional de Mercadeo Torre II, Suite 402 Guaynabo, PR 00968 787.708.6800 www.sullivanconsultingpr.com © 2013 Sullivan Consulting, Inc.
Baixar agora