business ethics

1. COKE – CASE STUDY
Unethical Issues
By :
G.Divya - 3511140009
J.Subhashine – 3511140024
S.Uthra – 3511140030
T.Aruna – 3511140049

2. COMPANY BRIEF
• Company Type : Public
• Founded : 1886
• Founder : Asa Candler
• HQ : Atlanta , US
• Area Served : Worldwide
• CEO : Muhtar Kent
• 2012 Slogan : Open Happiness

3. • Number of Employees : 1,46,200
• Beverages : 3500+
• Product Types :
– Energy drinks
– Juices
– Soft Drinks
– Sports Drinks
– Tea & Coffee
– Water
– Milk & Soya based Beverages
• Servings per day : 1.8 billion consumers

5. COMMENCEMENT DETAILS
• Location : Kala Dera , Jaipur
• Year : 2000
• Source of Livelihood: Agriculture

7. EFFECTS ON EXISTANCE OF THE
PLANT
• Notice a rapid decline in groundwater levels.
• Worsening water conditions - through
extraction and pollution
• Farmers -loss of groundwater translated
directly into loss of income
• Women - walk an additional 5 to 6 kilometers
just to fetch water to meet the basic daily
needs of the family

8. RECOMMENDATIONS by TERI
ASSESSMENT
• Transport water from the nearest aquifer
• Store water in the monsoon season
• Relocate the plant to a water-surplus area
• Shut down this facility

9. UNETHICAL & DISHONEST ACT
• Fails to shut down the plant
• Refusal to share : Environmental impact
assessment
• Reason : Legal & Strategic
confidentiality
• TCCC Standards : For Waste Management
not met

10. MISREPRESENTING FACTS BY
COCO-COLA
• Voluntary participation in the TERI assessment
reflects commitment to transparency and
continuous improvement.
• Coca-Cola company claims as :
a green – started Rainwater Harvesting
Socially responsible company – Recharging water
5 times that they have extracted

11. ACTUAL FACTS
• They do not have measuring devices installed
to verify the amount of water recharged
• All the recharge shafts that were randomly
visited were found to be in dilapidated
conditions.

12. SOLUTION TO THE PROBLEM
• Follow the suggestions provided by the
assessment
• Installing measuring device for knowing the
amount water recharge
• Maintaining good condition of the recharge
shaft