Sam Renbarger
2 SlideShares 163 Seguidores 99 Seguindos
Personal Information
Organização/Local de trabalho
San Francisco Bay Area, CA United States
Cargo
Brand Strategy Director at Pereira & O'Dell
Setor
Advertising / Marketing / PR
Site
http://www.sfheat.com
Sobre
Brand strategist acting as a thinker, problem solver, and storyteller for a wide variety of brands. [EA, Acura, Activision, Google, JetBlue, Pedigree, Wells Fargo, and Jimmy Dean] What I've Learned: + The best brands view media as the space between an idea and their audience. + People don't buy what you do, they buy WHY you do it. + Understanding people as an audience of your brand (not just consumers of your products) drives new ways to engage - and story telling that speaks to them. + When telling stories... don't interrupt your audience, do something that interests them (entertain them, solve a problem, or help them to express themselves). + Brands that "get it" win.
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marketing branding advertising how-to heritage case study coke coca-cola
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Apresentações

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Personal Information
Organização/Local de trabalho
San Francisco Bay Area, CA United States
Cargo
Brand Strategy Director at Pereira & O'Dell
Setor
Advertising / Marketing / PR
Site
http://www.sfheat.com
Sobre
Brand strategist acting as a thinker, problem solver, and storyteller for a wide variety of brands. [EA, Acura, Activision, Google, JetBlue, Pedigree, Wells Fargo, and Jimmy Dean] What I've Learned: + The best brands view media as the space between an idea and their audience. + People don't buy what you do, they buy WHY you do it. + Understanding people as an audience of your brand (not just consumers of your products) drives new ways to engage - and story telling that speaks to them. + When telling stories... don't interrupt your audience, do something that interests them (entertain them, solve a problem, or help them to express themselves). + Brands that "get it" win.
Marcadores
marketing branding advertising how-to heritage case study coke coca-cola
Ver mais