Unit1 marketing mix price

Marketing Mix Unit1 Price and Pricing Subhajit Sanyal

Stages for Establishing Prices

Development of Pricing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Development of Pricing Objectives (cont’d) Cash Flow Survival Profit Return on Investment Pricing Objectives Product Quality Status Quo Market Share

Assessment of the Target Market’s Evaluation of Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation of Competitors’ Prices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selection of a Basis for Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selection of a Basis for Pricing (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selection of a Basis for Pricing (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selection of a Pricing Strategy ,[object Object],[object Object]

New Product Pricing ,[object Object],[object Object],[object Object],[object Object]

Product-Line Pricing ,[object Object]

Psychological Pricing ,[object Object]

Psychological Pricing (cont’d)

Selection of a Pricing Strategy (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Transparency Figure 21C Bases for Pricing

Unit1 marketing mix price

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Unit1 marketing mix price