Unit1 marketing mix price

Subhajit Sanyal
Subhajit SanyalLecturer em Royal Thimphu College
Marketing Mix Unit1 Price and Pricing Subhajit Sanyal
Stages for Establishing Prices
Development of Pricing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Development of Pricing Objectives (cont’d) Cash Flow Survival Profit Return on Investment Pricing Objectives Product Quality Status Quo Market Share
Assessment of the Target Market’s Evaluation of Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation of Competitors’ Prices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selection of a Basis for Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selection of a Basis for Pricing (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selection of a Basis for Pricing (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Selection of a Pricing Strategy ,[object Object],[object Object]
New Product Pricing ,[object Object],[object Object],[object Object],[object Object]
Product-Line Pricing ,[object Object]
Psychological Pricing ,[object Object]
Psychological Pricing (cont’d)
Selection of a Pricing Strategy (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Transparency Figure 21C  Bases for Pricing
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