4. • Plus Eight Star
– “Innovation Arbitrage”
– Best practices from Asia’s Internet
and mobile scenes
• Cmune
– 3D social games
– Paradise Paintball, first “social shooter”
on Facebook, MySpace, Apple.com
• Mobile Monday Beijing
– Monthly forum for mobile professionals
7. Common Assumptions
1. Social media in China? Isn’t it all censored?
2. China is all about copy
3. Chinese users are very different from US users
4. What happens in China stays in China
8. Demographics & Users
• Young
– 70% of Internet users in China < 30 y.o.
– Urban white collars (have PC)
– University students
– Many women!
• Average income
– Avg. salary 500 USD / month
15. Tencent
• Revenue: >1.5bln USD
– (3 times Facebook)
– 90% from digital goods
• (35% from games)
– 10% from ads
• Net margin: 40%
16. China Full of Happy Farmers!
• First farm game was made
in China!
– by company 5 Minutes
– “Because there are lots of
farmers there”
– Inspired by Japanese game
• Zynga copied shamelessly
… and now everyone thinks
Zynga was first
23. Looking more closely
Zhenai.com vs. Match.com
• “On the shoulders of giants”
– Started as Match.com
– Raised capital
– Business model issue
• “Each new user costs us
money!”
• Develop new model
– 350 people call center
– VIP service
– Metrics & analysis
26. P1 | SNS for the Affluent Class
• Innovative recruitment (shopping malls)
• Innovative revenue models
27. Thanks!
More about “Innovation Arbitrage”
www.plus8star.com
benjamin@plus8star.com
+81 | Japan
benjamin0123 +82 | Korea
+86 | China
http://twitter.com/plus8star
Telecom & Internet
www.linkedin.com/in/benjaminjoffe + Added Value
* High quality
www.slideshare.net/plus8star