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Accelerating Business Mobility
Organizations are driving speed and value by accessing a
“single voice” to coordinate enterprise mobility initiatives.

A white paper analysis from HTCpro™
Introduction	
  

Organizations	
  across	
  the	
  full	
  spectrum	
  of	
  industries	
  now	
  recognize	
  the	
  clear	
  value	
  of	
  mobility.	
  	
  By	
  
giving	
  their	
  on-­‐the-­‐move	
  workers	
  high	
  speed,	
  dependable	
  access	
  to	
  business	
  systems,	
  customers	
  
and	
  partners,	
  companies	
  can	
  realize	
  immediate	
  and	
  measurable	
  benefits.	
  	
  Forward-­‐looking	
  CIOs	
  are	
  
harnessing	
  mobility	
  to	
  improve	
  workforce	
  productivity,	
  to	
  enhance	
  customer	
  service	
  and	
  
satisfaction,	
  and	
  to	
  create	
  new	
  opportunities	
  for	
  sales	
  and	
  profit.	
  
	
  
But	
  while	
  building	
  a	
  mobile	
  business	
  makes	
  sense,	
  it's	
  far	
  from	
  easy.	
  	
  	
  
	
  
Corporate	
  mobility	
  initiatives	
  can	
  be	
  complex,	
  time-­‐consuming	
  and	
  expensive	
  ...	
  particularly	
  if	
  they	
  
are	
  not	
  carefully	
  planned	
  and	
  executed.	
  	
  To	
  succeed,	
  an	
  initiative	
  must	
  address	
  the	
  fast-­‐changing	
  
intricacies	
  of	
  mobile	
  networks,	
  devices,	
  applications	
  and	
  usage.	
  	
  Few	
  organizations	
  have	
  the	
  
internal	
  skills	
  and	
  resources	
  to	
  tackle	
  a	
  mobile	
  initiative	
  alone,	
  and	
  fewer	
  still	
  want	
  to	
  build	
  that	
  
infrastructure	
  in	
  today's	
  business	
  environment.	
  
	
  
That	
  is	
  why	
  astute	
  organizations	
  increasingly	
  seek	
  a	
  "single	
  voice"	
  lead	
  partner	
  to	
  plan,	
  coordinate	
  
and	
  manage	
  their	
  mobility	
  efforts.	
  	
  This	
  "master	
  vendor"	
  approach	
  has	
  been	
  proven	
  to	
  reduce	
  the	
  
time	
  and	
  cost	
  of	
  business	
  mobility	
  deployments,	
  and	
  can	
  measurably	
  improve	
  the	
  return	
  on	
  a	
  
corporate	
  mobility	
  investment.	
  
	
  
In	
  this	
  white	
  paper	
  analysis,	
  HTCpro	
  examines	
  the	
  trends,	
  requirements	
  and	
  advantages	
  of	
  business	
  
mobility	
  in	
  2011	
  and	
  beyond.	
  	
  The	
  paper	
  also	
  offers	
  real	
  world	
  examples	
  of	
  how	
  this	
  master	
  vendor	
  
approach	
  can	
  improve	
  the	
  outcome	
  of	
  a	
  business	
  mobility	
  effort.	
  	
  	
  
	
  
	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

                                                                                                                                                      2	
  
	
  
Table	
  of	
  Contents	
  
Introduction .... ...............................................................2	
  
Business	
  Mobility	
  Realities	
  ......................................4	
  
	
  	
  	
  Mobile	
  Trends	
  
	
  	
  	
  Business	
  Opportunities	
  
	
  	
  	
  Mobility	
  Challenges	
  
What's	
  the	
  Solution?	
  	
   ..................................................6	
  
Elements	
  of	
  Mobility	
  	
   ..................................................7	
  
	
  	
  	
  Education	
  
	
  	
  	
  Services	
  
	
  	
  	
  Resources	
  
Choosing	
  a	
  Partner	
   ......................................................10	
  
Mobility	
  ROI	
  	
  ...................................................................11	
  
Reaping	
  the	
  Benefits	
  ...................................................11	
  
A	
  Real	
  World	
  Example	
   ...............................................12	
  
Conclusion	
  .......................................................................13	
  
	
  
	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

                                                                                                   3	
  
	
  
Business	
  Mobility	
  Realities	
  
Business	
  is	
  going	
  mobile,	
  and	
  the	
  pace	
  of	
  mobility	
  is	
  accelerating.	
  	
  To	
  better	
  understand	
  the	
  
business	
  mobility	
  landscape,	
  let's	
  start	
  by	
  examining	
  the	
  realities	
  of	
  today's	
  business	
  environment.	
  
	
  
Mobile	
  Trends	
  
	
  
Current	
  research	
  identifies	
  several	
  key	
  trends	
  affecting	
  business	
  mobility	
  strategies.	
  	
  Those	
  findings	
  
include	
  the	
  entry	
  of	
  new	
  mobile	
  platforms	
  into	
  the	
  workplace	
  and	
  the	
  increased	
  use	
  of	
  employee-­‐
owned	
  mobile	
  devices	
  for	
  work	
  purposes.	
  	
  Research	
  also	
  shows	
  a	
  growing	
  use	
  of	
  mobility	
  
management	
  to	
  boost	
  efficiency	
  and	
  cost	
  savings,	
  and	
  the	
  emergence	
  of	
  new	
  models	
  of	
  
development	
  and	
  deployment	
  for	
  business	
  mobility	
  solutions,	
  including	
  the	
  growing	
  use	
  of	
  
consumer	
  applications	
  for	
  business	
  purposes.	
  
	
  
Acknowledging	
  the	
  complex	
  mix	
  of	
  hardware,	
  firmware	
  and	
  software	
  now	
  available,	
  informed	
  
industry	
  observers	
  now	
  recommend	
  that	
  business	
  organizations	
  adopt	
  a	
  comprehensive	
  
management	
  strategy	
  for	
  their	
  mobility	
  initiatives.	
  	
  Other	
  industry	
  analysts	
  note	
  the	
  impending	
  
rollout	
  of	
  4G	
  networks	
  by	
  top	
  tier	
  mobile	
  operators,	
  the	
  introduction	
  of	
  machine-­‐to-­‐machine	
  (M2M)	
  
applications	
  and	
  services,	
  and	
  the	
  increased	
  use	
  of	
  personal	
  smartphone	
  devices	
  for	
  workplace	
  
activities.	
  	
  	
  
	
  
Some	
  are	
  now	
  predicting	
  that	
  mobile	
  devices	
  based	
  on	
  the	
  Google	
  Android	
  operating	
  system	
  will	
  
account	
  for	
  10	
  percent	
  of	
  the	
  mobile	
  device	
  market	
  in	
  2010.	
  Most	
  agree	
  that	
  businesses	
  will	
  
increasingly	
  turn	
  to	
  third-­‐party	
  managed	
  service	
  providers,	
  rather	
  than	
  struggling	
  to	
  create	
  in-­‐
house	
  device	
  management,	
  deployment,	
  end-­‐user	
  support	
  and	
  security	
  management	
  solutions.	
  	
  	
  
	
  
Business	
  Opportunities	
  
	
  
Research	
  also	
  shows	
  that	
  mobile	
  workers	
  now	
  comprise	
  more	
  than	
  40	
  percent	
  of	
  the	
  U.S.	
  
workforce,	
  and	
  those	
  on-­‐the-­‐go	
  professionals	
  spend	
  20	
  percent	
  or	
  more	
  of	
  their	
  time	
  away	
  from	
  the	
  
primary	
  workplace.	
  	
  Thus,	
  a	
  primary	
  goal	
  of	
  most	
  business	
  mobility	
  efforts	
  is	
  to	
  make	
  those	
  mobile	
  
workers	
  more	
  connected,	
  more	
  efficient	
  and	
  more	
  productive.	
  
	
  
The	
  basics	
  of	
  most	
  organizational	
  mobility	
  initiatives	
  include	
  access	
  to	
  corporate	
  email,	
  calendars	
  
and	
  collaborative	
  tools.	
  	
  But	
  to	
  create	
  a	
  truly	
  mobile	
  business,	
  companies	
  are	
  increasingly	
  seeking	
  
more	
  advanced	
  and	
  comprehensive	
  solutions.	
  	
  Those	
  include	
  applications	
  that	
  give	
  on-­‐the-­‐move	
  
workers	
  access	
  to	
  corporate	
  data	
  and	
  systems,	
  smooth	
  connectivity	
  to	
  associates	
  and	
  customers,	
  
and	
  the	
  ability	
  to	
  conduct	
  business	
  virtually	
  anywhere	
  and	
  at	
  any	
  time.	
  	
  	
  
	
  
By	
  leveraging	
  today's	
  impressive	
  generation	
  of	
  more	
  robust	
  and	
  capable	
  mobile	
  devices,	
  companies	
  
can	
  realize	
  measurable	
  gains	
  in	
  worker	
  productivity	
  and	
  dramatic	
  improvements	
  in	
  customer	
  
service	
  and	
  satisfaction.	
  	
  A	
  sound	
  mobile	
  strategy	
  can	
  help	
  reduce	
  communications,	
  technology	
  and	
  
other	
  operational	
  costs.	
  	
  Forward-­‐looking	
  organizations	
  are	
  leveraging	
  mobility	
  to	
  drive	
  innovation,	
  
introduce	
  differentiated	
  offerings,	
  and	
  open	
  lucrative	
  new	
  revenue	
  streams.	
  	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
                                                                                                                                                   4	
  
	
  
Mobility	
  Challenges	
  

Yet	
  to	
  realize	
  those	
  very	
  real	
  benefits,	
  organizations	
  must	
  first	
  address	
  and	
  overcome	
  several	
  
significant	
  mobility	
  challenges.	
  	
  	
  
	
  
While	
  business	
  mobility	
  is	
  more	
  promising	
  than	
  ever,	
  in	
  today's	
  environment,	
  mobility	
  
deployments	
  are	
  also	
  more	
  complex	
  than	
  ever	
  before.	
  	
  One	
  industry	
  survey	
  of	
  small-­‐to-­‐medium	
  
sized	
  companies	
  found	
  that,	
  when	
  considering	
  the	
  breadth	
  of	
  available	
  mobility	
  options,	
  most	
  SMBs	
  
planned	
  to	
  focus	
  on	
  smartphones	
  and	
  mobile	
  applications.	
  
	
  
To	
  succeed,	
  a	
  mobility	
  initiative	
  must	
  address	
  the	
  requirements	
  of	
  mobile	
  network	
  operators,	
  the	
  
proliferation	
  of	
  mobile	
  devices,	
  and	
  the	
  surge	
  of	
  new	
  business-­‐oriented	
  mobile	
  applications.	
  	
  	
  
	
  
A	
  successful	
  mobility	
  effort	
  must	
  also	
  incorporate	
  proven	
  solutions	
  for	
  device	
  and	
  application	
  
testing,	
  deployment,	
  interoperability	
  assurance,	
  workforce	
  and	
  sales	
  force	
  automation,	
  customer	
  
relationship	
  management,	
  employee	
  training	
  and	
  other	
  variables.	
  	
  	
  
	
  
At	
  the	
  same	
  time	
  -­‐-­‐	
  due	
  largely	
  to	
  the	
  fact	
  that	
  mobility	
  is	
  a	
  relatively	
  new	
  and	
  rapidly	
  changing	
  
landscape	
  -­‐-­‐	
  companies	
  struggle	
  to	
  gain	
  the	
  knowledge	
  and	
  skills	
  needed	
  to	
  plan,	
  deploy	
  and	
  
manage	
  a	
  mobile	
  business	
  solution.	
  	
  While	
  many	
  companies	
  have	
  one	
  or	
  more	
  of	
  the	
  building	
  blocks	
  
needed	
  to	
  tackle	
  a	
  mobility	
  initiative,	
  such	
  as	
  testing	
  tools	
  or	
  existing	
  applications,	
  few	
  have	
  or	
  want	
  
to	
  invest	
  in	
  the	
  talent	
  and	
  resources	
  needed	
  to	
  affect	
  a	
  turnkey	
  mobility	
  solution.	
  
	
  
The	
  simple	
  fact	
  is	
  that	
  it	
  is	
  extremely	
  difficult	
  to	
  deliver	
  a	
  robust	
  business	
  mobility	
  solution	
  quickly	
  
and	
  cost-­‐effectively.	
  	
  And	
  when	
  a	
  mobility	
  deployment	
  goes	
  wrong,	
  the	
  ramifications	
  can	
  be	
  
immediate	
  and	
  severe.	
  	
  	
  
	
  
The	
  initial	
  assessments	
  and	
  long-­‐term	
  management	
  of	
  an	
  business	
  mobility	
  solution	
  can	
  be	
  
expensive,	
  and	
  those	
  investments	
  can	
  be	
  wasted	
  if	
  a	
  company	
  rolls	
  out	
  the	
  wrong	
  solution.	
  	
  It	
  can	
  
be	
  difficult	
  and	
  costly	
  to	
  identify	
  and	
  fix	
  problems	
  with	
  a	
  poorly	
  executed	
  mobility	
  solution.	
  	
  All	
  too	
  
often,	
  by	
  the	
  time	
  a	
  corporate	
  IT	
  staff	
  has	
  mastered	
  and	
  deployed	
  a	
  mobile	
  application,	
  that	
  
application	
  is	
  already	
  out	
  of	
  date.	
  	
  	
  
	
  
And	
  when	
  devices	
  or	
  applications	
  do	
  not	
  work	
  as	
  expected,	
  or	
  when	
  workers	
  are	
  not	
  trained	
  
correctly,	
  the	
  result	
  can	
  be	
  frustration,	
  higher	
  costs	
  and	
  lost	
  productivity.	
  	
  Add	
  to	
  those	
  losses	
  the	
  
time	
  and	
  cost	
  of	
  re-­‐launching	
  a	
  new	
  solution,	
  and	
  the	
  lesson	
  is	
  clear.	
  	
  For	
  organizations	
  that	
  want	
  a	
  
reliable,	
  cost-­‐effective	
  mobility	
  solution,	
  it	
  pays	
  to	
  do	
  it	
  right	
  the	
  first	
  time.	
  	
  	
  
	
  
Those	
  are	
  the	
  realities	
  of	
  today's	
  business	
  environment.	
  
	
  

What's	
  the	
  solution?	
  	
  

As	
  we	
  have	
  noted,	
  given	
  the	
  complexity	
  of	
  most	
  business	
  mobility	
  deployments,	
  it	
  is	
  all	
  too	
  easy	
  for	
  
those	
  initiatives	
  to	
  fail	
  for	
  a	
  number	
  of	
  reasons.	
  	
  Most	
  failed	
  mobility	
  efforts	
  do	
  so	
  after	
  
encountering	
  a	
  particular	
  "sticking	
  point",	
  most	
  often	
  resulting	
  from	
  inadequate	
  up-­‐front	
  
assessments,	
  compatibility	
  issues	
  with	
  devices	
  or	
  applications,	
  poor	
  worker	
  training,	
  or	
  some	
  other	
  
technical	
  or	
  support	
  problem.	
  	
  	
  

                                                                                                                                                              5	
  
	
  
 
The	
  downside	
  of	
  these	
  shortcomings	
  are	
  clear	
  and	
  costly.	
  	
  	
  
	
  
But	
  the	
  good	
  news	
  is	
  that	
  astute	
  organizations	
  are	
  now	
  adopting	
  an	
  innovative	
  approach	
  to	
  the	
  
planning,	
  implementation	
  and	
  long-­‐term	
  management	
  of	
  business	
  mobility	
  solutions.	
  
	
  
Under	
  this	
  new	
  approach,	
  organizations	
  leverage	
  the	
  capabilities	
  of	
  a	
  single,	
  highly	
  capable	
  partner	
  
to	
  tackle	
  the	
  challenges	
  and	
  complexities	
  of	
  a	
  comprehensive	
  mobility	
  deployment.	
  	
  This	
  partner	
  
acts	
  as	
  a	
  "master	
  vendor"	
  to	
  coordinate	
  and	
  manage	
  the	
  many	
  suppliers,	
  technologies	
  and	
  skills	
  
needed	
  to	
  implement	
  a	
  successful	
  mobility	
  solution.	
  	
  As	
  such,	
  this	
  master	
  vendor	
  functions	
  much	
  
like	
  a	
  general	
  contractor	
  does	
  on	
  a	
  typical	
  building	
  project	
  -­‐-­‐	
  working	
  with	
  architects,	
  suppliers	
  and	
  
sub-­‐contractors	
  -­‐-­‐	
  and	
  taking	
  primary	
  responsibility	
  for	
  the	
  success	
  of	
  the	
  project	
  as	
  a	
  whole.	
  
	
  
This	
  "master	
  vendor"	
  model	
  offers	
  very	
  real	
  benefits.	
  	
  
	
  
First	
  and	
  foremost,	
  it	
  provides	
  a	
  single-­‐source	
  who	
  is	
  responsible	
  for	
  the	
  planning,	
  coordination	
  
and	
  overall	
  management	
  of	
  a	
  mobility	
  project.	
  	
  In	
  the	
  best	
  of	
  circumstances,	
  this	
  single-­‐source	
  
partner	
  is	
  often	
  a	
  mobile	
  device	
  manufacturer	
  equipped	
  with	
  a	
  robust	
  and	
  device-­‐agnostic	
  suite	
  of	
  
mobility	
  tools,	
  solutions	
  and	
  resources.	
  	
  	
  
	
  
Many	
  times,	
  these	
  master	
  vendors	
  will	
  have	
  years	
  of	
  experience	
  on	
  the	
  critical	
  mobility	
  platforms,	
  
and	
  often	
  have	
  unique	
  access	
  to	
  advanced	
  tools	
  and	
  feature	
  sets.	
  	
  This	
  key	
  partner	
  should	
  then	
  
assemble	
  a	
  best-­‐of-­‐breed	
  constellation	
  of	
  independent	
  software	
  vendors	
  (ISVs)	
  to	
  provide	
  both	
  off-­‐
the-­‐shelf	
  and	
  customized	
  application	
  solutions.	
  
	
  
In	
  the	
  real	
  world,	
  this	
  "general	
  contractor"	
  approach	
  ensures	
  that	
  all	
  participants	
  -­‐-­‐	
  from	
  network	
  
operators	
  and	
  device	
  manufacturers	
  to	
  consultants,	
  software	
  suppliers,	
  internal	
  IT	
  staff	
  and	
  others	
  -­‐
-­‐	
  communicate	
  and	
  collaborate	
  to	
  produce	
  a	
  successful	
  outcome.	
  	
  
	
  
It	
  is	
  a	
  logical	
  and	
  proven	
  way	
  to	
  plan	
  and	
  launch	
  a	
  "greenfield"	
  mobility	
  effort.	
  	
  And	
  when	
  a	
  business	
  
mobility	
  project	
  has	
  encountered	
  serious	
  problems	
  or	
  setbacks,	
  the	
  "master	
  vendor"	
  model	
  
provides	
  a	
  clear	
  roadmap	
  to	
  identifying	
  bottlenecks,	
  reassessing	
  options,	
  and	
  getting	
  the	
  project	
  
back	
  on	
  track.	
  	
  	
  
	
  
	
  
Elements	
  of	
  Mobility	
  
To	
  fully	
  realize	
  the	
  benefits	
  of	
  this	
  "master	
  vendor"	
  model,	
  a	
  logical	
  business	
  mobility	
  approach	
  
must	
  address	
  three	
  key	
  requirements:	
  	
  education,	
  services	
  and	
  resources.	
  	
  	
  
	
  
Education	
  
	
  
Business-­‐class	
  mobility	
  is	
  still	
  an	
  emerging	
  and	
  fast-­‐changing	
  environment.	
  	
  For	
  that	
  reason,	
  IT	
  
staffs,	
  application	
  developers,	
  mobile	
  professionals	
  and	
  others	
  need	
  ongoing	
  education	
  in	
  the	
  most	
  
current	
  mobility	
  tools	
  and	
  technologies.	
  	
  	
  
	
  
In	
  the	
  "single	
  voice"	
  model	
  of	
  business	
  mobility	
  described	
  in	
  this	
  paper,	
  the	
  master	
  vendor	
  should	
  
create	
  a	
  central	
  repository	
  of	
  knowledge	
  and	
  expertise.	
  	
  That	
  knowledge	
  base	
  should	
  begin	
  with	
  a	
  
comprehensive	
  understanding	
  of	
  the	
  leading	
  mobile	
  operating	
  systems.	
  	
  A	
  capable	
  lead	
  partner	
  

                                                                                                                                                                6	
  
	
  
should	
  also	
  offer	
  instruction	
  and	
  guidance	
  on	
  leading	
  edge	
  mobile	
  applications,	
  development	
  tools,	
  
devices,	
  problems/resolutions	
  and	
  related	
  topics.	
  
	
  
Companies,	
  developers	
  and	
  others	
  should	
  ideally	
  have	
  access	
  to	
  both	
  standardized	
  and	
  ad	
  hoc	
  
training	
  programs,	
  and	
  courses	
  that	
  range	
  from	
  basic	
  workshops	
  to	
  advanced	
  developer	
  
instruction.	
  	
  A	
  rigorous	
  mobility	
  training	
  program	
  should	
  include:	
  	
  
	
  
Device	
  workshops	
  to:	
  
	
  
        Cover	
  all	
  functionality,	
  including	
  email	
  and	
  applications	
  
        Reduce	
  reliance	
  on	
  help	
  desk	
  and	
  support	
  staff	
  
        Train	
  on	
  a	
  wide	
  range	
  of	
  devices	
  
	
  
Help	
  Desk	
  education	
  for:	
  
	
  
        Troubleshooting	
  
        Basic	
  product	
  overviews,	
  tips	
  and	
  fixes	
  
        Tethering,	
  certificates	
  and	
  management	
  tools	
  
	
  
Developer	
  training:	
  
	
  
        On	
  new,	
  growing	
  platforms	
  
        Application	
  and	
  OS	
  courses	
  
        Certification,	
  SDKs,	
  boot	
  camps	
  and	
  internals	
  
	
  
A	
  good	
  educational	
  component	
  must	
  be	
  constantly	
  updated	
  to	
  reflect	
  the	
  latest	
  and	
  greatest	
  
thinking	
  and	
  techniques.	
  	
  By	
  forging	
  close	
  relationships	
  with	
  those	
  specialists	
  who	
  are	
  creating	
  the	
  
industry's	
  most	
  effective	
  business	
  mobility	
  solutions,	
  a	
  robust	
  educational	
  program	
  will	
  serve	
  as	
  a	
  
force	
  multiplier	
  for	
  anyone	
  tasked	
  with	
  a	
  corporate	
  mobility	
  project.	
  
	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  


                                                                                                                                                 7	
  
	
  
Services	
  

By	
  leveraging	
  the	
  professional	
  services	
  capabilities	
  of	
  a	
  trusted	
  partner,	
  companies	
  can	
  accelerate	
  
and	
  improve	
  their	
  projects,	
  while	
  maximizing	
  the	
  return	
  on	
  their	
  mobile	
  investments.	
  	
  	
  
	
  
The	
  best	
  potential	
  partners	
  will	
  demonstrate	
  deep	
  technical	
  capabilities,	
  best	
  of	
  breed	
  expertise	
  
and	
  a	
  global,	
  alliance-­‐based	
  reach.	
  	
  Those	
  standard	
  and	
  customized	
  services	
  must	
  be	
  tuned	
  to	
  the	
  
unique	
  mobility	
  needs	
  of	
  small	
  and	
  mid-­‐sized	
  businesses.	
  	
  Consultative	
  services	
  might	
  include	
  
initial	
  mobility	
  needs	
  assessments,	
  custom	
  mobile	
  application	
  development,	
  evaluation	
  of	
  in-­‐place	
  
hardware	
  and	
  software,	
  staff	
  augmentation,	
  testing,	
  implementation	
  and	
  operational	
  support	
  for	
  
mobility	
  systems.	
  	
  	
  
	
  
Mobile	
  app	
  and	
  software	
  development	
  are	
  often	
  a	
  key	
  component	
  of	
  a	
  business	
  mobility	
  
deployment.	
  	
  Companies	
  should	
  seek	
  partners	
  capable	
  of	
  coordinating	
  both	
  internal	
  IT	
  teams	
  and	
  
external	
  resources	
  during	
  the	
  process	
  of	
  application	
  development,	
  testing	
  and	
  deployment.	
  	
  	
  
	
  
Rigorous,	
  pre-­‐deployment	
  testing	
  is	
  perhaps	
  the	
  single	
  best	
  way	
  to	
  ensure	
  the	
  success	
  of	
  a	
  business	
  
mobility	
  initiative.	
  	
  A	
  robust	
  test	
  environment	
  allows	
  organizations	
  to	
  pick	
  and	
  choose	
  solutions	
  
and	
  devices	
  and	
  to	
  mix	
  and	
  match	
  those	
  elements	
  in	
  side-­‐by-­‐side	
  tests.	
  	
  Aggressive	
  testing	
  can	
  and	
  
does	
  reduce	
  the	
  time	
  and	
  cost	
  of	
  evaluating	
  mobility	
  applications.	
  
	
  
But	
  to	
  do	
  that,	
  businesses	
  must	
  have	
  access	
  to	
  a	
  proven,	
  fully-­‐functional	
  host	
  environment	
  where	
  
they	
  can	
  test	
  and	
  demo	
  hardware,	
  software,	
  interoperability,	
  features,	
  functionality	
  and	
  other	
  
variables.	
  	
  A	
  comprehensive	
  test	
  environment	
  supports	
  proof	
  of	
  concept	
  and	
  certification	
  testing	
  on	
  
the	
  widest	
  possible	
  selection	
  of	
  devices	
  and	
  applications,	
  configurations	
  and	
  combinations.	
  	
  	
  
	
  
The	
  best	
  of	
  today's	
  mobility	
  partners	
  use	
  cloud-­‐based	
  resources	
  to	
  deliver	
  reliable,	
  customized	
  
testing	
  solutions.	
  	
  A	
  business-­‐class	
  test	
  environment	
  should	
  be	
  capable	
  of	
  evaluating:	
  
	
  
        • Mobile	
  operating	
  systems	
  
        • Devices	
  from	
  all	
  original	
  equipment	
  manufacturers	
  
        • Messaging	
  and	
  collaboration	
  platforms	
  	
  
        • Enterprise	
  and	
  mobile	
  device	
  management	
  	
  
        • Field	
  force	
  management	
  solutions	
  
	
  
Training	
  is	
  a	
  crucial	
  element	
  in	
  any	
  successful	
  business	
  mobility	
  effort.	
  	
  From	
  best-­‐practice	
  
operational	
  guidance,	
  to	
  information	
  for	
  software	
  developers,	
  workforce	
  training,	
  tips,	
  
troubleshooting	
  and	
  help	
  desk	
  support,	
  a	
  true	
  mobility	
  partner	
  will	
  deliver	
  comprehensive	
  training	
  
solutions.	
  	
  	
  
	
  
Training	
  should	
  include	
  focused	
  sessions	
  on	
  the	
  leading	
  mobile	
  device	
  platforms	
  for	
  help	
  desk	
  
teams,	
  end	
  users	
  and	
  others.	
  	
  A	
  good	
  training	
  program	
  will	
  also	
  include	
  executive	
  briefings	
  to	
  give	
  
business	
  managers	
  insights	
  into	
  the	
  current	
  state	
  of	
  business	
  mobility,	
  and	
  best-­‐practice	
  guidance	
  
for	
  the	
  implementation,	
  operations	
  and	
  management	
  of	
  mobility	
  solutions.	
  	
  	
  
	
  
Training	
  should	
  be	
  delivered	
  by	
  experienced	
  professional	
  services	
  teams,	
  and	
  supported	
  by	
  user-­‐
friendly	
  tools	
  and	
  reference	
  materials.	
  	
  	
  
	
  
	
  
	
  

                                                                                                                                                       8	
  
	
  
Resources	
  

Given	
  the	
  scope	
  and	
  complexity	
  of	
  most	
  business	
  mobility	
  efforts,	
  most	
  initiatives	
  require	
  expertise	
  
and	
  solutions	
  from	
  a	
  variety	
  of	
  sources.	
  	
  Which	
  is	
  why	
  forward-­‐looking	
  organizations	
  seek	
  partners	
  
who	
  have	
  forged	
  strong	
  alliances	
  with	
  a	
  strategic	
  selection	
  of	
  mobility	
  industry	
  leaders.	
  	
  	
  
	
  
These	
  solutions	
  allow	
  organizations	
  to	
  track,	
  monitor	
  and	
  manage	
  mobile	
  devices	
  and	
  the	
  people	
  
who	
  use	
  them.	
  	
  They	
  include	
  solutions	
  for	
  device,	
  WLAN,	
  and	
  over-­‐the-­‐air	
  (OTA)	
  capabilities,	
  as	
  
well	
  as	
  support	
  for	
  help	
  desk	
  and	
  remote	
  management	
  activities.	
  	
  	
  
	
  
When	
  evaluating	
  potential	
  lead	
  mobility	
  partners,	
  companies	
  should	
  seek	
  those	
  with	
  allies	
  capable	
  
of	
  managing	
  device	
  provisioning	
  and	
  configuration,	
  interactive	
  troubleshooting,	
  mobile	
  asset	
  
tracking	
  and	
  reporting,	
  device	
  and	
  data	
  security,	
  and	
  device	
  status,	
  positioning	
  and	
  support.	
  
	
  
Messaging	
  is	
  a	
  basic	
  requirement	
  for	
  on-­‐the-­‐go	
  professionals.	
  	
  So	
  any	
  mobility	
  solution	
  must	
  
incorporate	
  business-­‐class	
  email,	
  seamless	
  access	
  to	
  corporate	
  data	
  and	
  applications,	
  and	
  a	
  robust	
  
selection	
  of	
  security	
  and	
  management	
  tools.	
  	
  A	
  powerful	
  new	
  generation	
  of	
  field	
  force	
  management	
  
platforms	
  allow	
  companies	
  to	
  connect	
  mobile	
  phones	
  to	
  their	
  business	
  systems	
  data.	
  	
  Customized	
  
software	
  can	
  help	
  organizations	
  quickly	
  build,	
  deploy	
  and	
  manage	
  mobile	
  field	
  force	
  solutions.	
  	
  	
  
	
  
Other	
  key	
  resources	
  needed	
  for	
  a	
  successful	
  business	
  mobility	
  effort	
  include	
  mobile	
  Customer	
  
Relationship	
  Management	
  (CRM)	
  and	
  Sales	
  Force	
  Automation	
  (SFA)	
  solutions,	
  mobile	
  portals	
  and	
  
enterprise	
  hardware	
  peripherals.	
  	
  	
  
	
  
	
  
	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  


                                                                                                                                                9	
  
	
  
Choosing	
  a	
  Partner	
  

What	
  should	
  a	
  company	
  look	
  for	
  in	
  a	
  "single	
  voice"	
  mobility	
  partner?	
  	
  	
  
	
  
First	
  and	
  foremost,	
  any	
  lead	
  vendor	
  must	
  possess	
  truly	
  world-­‐class	
  mobility	
  expertise	
  and	
  service	
  
capabilities.	
  	
  To	
  prove	
  those	
  capabilities,	
  a	
  vendor	
  should	
  have	
  documented	
  experience	
  in	
  
delivering	
  successful	
  full-­‐lifecycle	
  business-­‐class	
  mobility	
  solutions.	
  They	
  must	
  have	
  the	
  ability	
  to	
  
identify	
  business	
  communications	
  needs,	
  to	
  formulate	
  a	
  workable	
  mobility	
  plan,	
  to	
  handle	
  scoping	
  
and	
  certifications,	
  and	
  to	
  assemble	
  a	
  network	
  of	
  industry-­‐leading	
  partners.	
  
	
  
A	
  reliable	
  partner	
  will	
  offer	
  a	
  full	
  suite	
  of	
  mobility	
  tools,	
  support	
  and	
  training	
  resources.	
  	
  They	
  must	
  
also	
  have	
  the	
  expertise	
  needed	
  to	
  coordinate	
  multiple	
  vendors	
  and	
  technologies,	
  and	
  to	
  deliver	
  a	
  
full-­‐lifecycle	
  mobility	
  solution.	
  	
  The	
  best	
  of	
  these	
  lead	
  vendors	
  may	
  also	
  offer	
  high-­‐level	
  assessment	
  
services,	
  staff	
  augmentation	
  and	
  advanced	
  testing	
  for	
  mobility	
  platforms,	
  devices	
  and	
  applications.	
  	
  	
  
	
  
In	
  today's	
  world,	
  companies	
  often	
  need	
  both	
  traditional	
  internally-­‐focused	
  corporate	
  mobility	
  
applications	
  and	
  externally-­‐facing	
  consumer-­‐oriented	
  solutions.	
  	
  A	
  successful	
  partner	
  should	
  have	
  
proven	
  capabilities	
  in	
  workforce/sales	
  force	
  automation	
  and	
  mobility,	
  and	
  in	
  the	
  marketing	
  and	
  
revenue-­‐oriented	
  requirements	
  of	
  consumer-­‐facing	
  mobility	
  projects.	
  
	
  
A	
  partner	
  should	
  also	
  offer	
  the	
  flexibility	
  to	
  meet	
  each	
  organization's	
  requirements.	
  	
  That	
  means	
  
offering	
  both	
  standard	
  off-­‐the-­‐shelf	
  and	
  customized	
  applications,	
  and	
  both	
  comprehensive	
  and	
  
smaller	
  single-­‐point	
  solutions.	
  	
  A	
  key	
  vendor	
  should	
  have	
  the	
  resources	
  needed	
  to	
  augment	
  and	
  
support	
  corporate	
  IT	
  staff.	
  
	
  
Device	
  manufacturers	
  are	
  particularly	
  well	
  suited	
  to	
  the	
  role	
  of	
  lead	
  mobility	
  partner.	
  	
  OEMs	
  
typically	
  have	
  unique	
  expertise	
  in	
  the	
  tools	
  and	
  technologies	
  needed	
  for	
  a	
  business	
  mobility	
  project.	
  	
  
That	
  said,	
  a	
  lead	
  vendor	
  should	
  also	
  demonstrate	
  the	
  willingness	
  and	
  ability	
  to	
  test	
  and	
  integrate	
  
mobile	
  devices	
  of	
  any	
  kind	
  and	
  from	
  any	
  manufacturer.	
  	
  	
  
	
  
	
  
	
  
	
  




                                                                                                                                                          10	
  
	
  
Mobility	
  ROI	
  

Cost	
  is	
  always	
  a	
  consideration	
  in	
  a	
  business	
  mobility	
  effort.	
  	
  Organizations	
  invest	
  in	
  business	
  
mobility	
  for	
  a	
  reason	
  -­‐-­‐	
  because	
  they	
  expect	
  that	
  investment	
  to	
  generate	
  a	
  return	
  measured	
  in	
  
greater	
  productivity,	
  lower	
  costs	
  and	
  improved	
  market	
  performance.	
  	
  	
  
	
  
To	
  fully	
  understand	
  the	
  rationale	
  for	
  the	
  "master	
  vendor"	
  model	
  described	
  in	
  this	
  paper,	
  it	
  may	
  help	
  
to	
  examine	
  the	
  Total	
  Cost	
  of	
  Ownership	
  for	
  a	
  business	
  mobility	
  effort.	
  	
  	
  
	
  
Astute	
  business	
  leaders	
  realize	
  that	
  time	
  is	
  money,	
  and	
  that	
  a	
  poorly	
  planned	
  mobility	
  solution	
  is	
  
costly	
  in	
  a	
  number	
  of	
  ways.	
  A	
  poorly-­‐deployed	
  mobility	
  solution	
  can	
  result	
  in	
  wasted	
  resources	
  -­‐-­‐	
  
both	
  human	
  and	
  financial	
  -­‐-­‐	
  and	
  significant	
  lost	
  productivity.	
  
	
  
By	
  leveraging	
  proven	
  mobile	
  expertise	
  early	
  in	
  the	
  process,	
  businesses	
  can	
  more	
  quickly	
  acquire	
  a	
  
solution.	
  	
  A	
  qualified	
  partner	
  can	
  utilize	
  specific	
  skill	
  sets	
  to	
  scope,	
  select,	
  certify	
  and	
  successfully	
  
deploy	
  a	
  mobile	
  solution.	
  	
  Companies	
  can	
  realize	
  measurable	
  cost	
  savings	
  by	
  accomplishing	
  more	
  in	
  
a	
  shorter	
  period	
  of	
  time,	
  shortening	
  the	
  learning	
  curve,	
  and	
  more	
  effectively	
  assessing	
  and	
  reducing	
  
risk.	
  
	
  
A	
  single-­‐source	
  partner	
  can	
  ensure	
  a	
  solution	
  is	
  deployed	
  correctly	
  the	
  first	
  time,	
  eliminating	
  the	
  
need	
  to	
  fix,	
  re-­‐do	
  or	
  abandon	
  less-­‐than-­‐ideal	
  mobile	
  systems.	
  	
  By	
  accelerating	
  deployments,	
  
companies	
  save	
  both	
  time	
  and	
  money.	
  	
  By	
  increasing	
  speed	
  to	
  production,	
  businesses	
  can	
  also	
  gain	
  
the	
  first	
  mover	
  advantage	
  in	
  their	
  industry	
  or	
  market.	
  
	
  
	
  
Reaping	
  the	
  Benefits	
  
As	
  advocated	
  in	
  this	
  HTC	
  white	
  paper,	
  by	
  adopting	
  the	
  "single	
  voice"	
  model	
  to	
  manage	
  business	
  
mobility	
  initiatives,	
  companies	
  can	
  realize	
  a	
  number	
  of	
  measurable	
  advantages.	
  	
  Organizations	
  can	
  
leverage	
  this	
  master	
  vendor	
  approach	
  to:	
  
	
  
	
  
        Gain	
  a	
  single-­‐source	
  partner	
  to	
  coordinate	
  and	
  manage	
  all	
  aspects	
  of	
  a	
  successful	
  business	
  
          mobility	
  solution	
  
	
  
        Accelerate	
  mobile	
  deployments	
  
	
  
        Drive	
  mobile	
  adoption	
  within	
  the	
  organization	
  
	
  
        Reduce	
  the	
  cost	
  and	
  complexity	
  of	
  a	
  mobility	
  implementation	
  
	
  
        Access	
  a	
  certified,	
  vetted	
  universe	
  of	
  business	
  mobility	
  specialists	
  
	
  
        Leverage	
  a	
  proven	
  suite	
  of	
  mobility	
  tools,	
  training	
  and	
  professional	
  services	
  
	
  
        Fully	
  test	
  and	
  evaluate	
  all	
  mobility	
  alternatives	
  
	
  
        Get	
  faltering	
  mobility	
  projects	
  back	
  on	
  track	
  
	
  
        Derive	
  maximum	
  value	
  from	
  existing	
  mobility	
  assets	
  and	
  investments	
  
                                                                                                                                               11	
  
	
  
 
        Empower	
  their	
  workforce	
  to	
  produce	
  more	
  positive	
  business	
  outcomes	
  
	
  
        Bring	
  new	
  products	
  and	
  services	
  to	
  market	
  sooner	
  
	
  
        More	
  easily	
  connect	
  with	
  customers	
  and	
  partners	
  
	
  
	
  
A	
  Real	
  World	
  Example	
  
When	
  a	
  leading	
  insurance	
  provider	
  sought	
  to	
  mobilize	
  key	
  operations,	
  executives	
  wanted	
  to	
  see	
  
first-­‐hand	
  precisely	
  how	
  various	
  devices	
  would	
  function	
  in	
  their	
  new	
  mobile	
  environment.	
  	
  	
  
	
  
The	
  insurer	
  was	
  working	
  with	
  a	
  major	
  solution	
  provider.	
  	
  But	
  over	
  several	
  months,	
  the	
  partners	
  
had	
  struggled	
  with	
  resource	
  procurement	
  and	
  overall	
  project	
  management.	
  	
  A	
  key	
  sticking	
  point	
  
was	
  the	
  need	
  for	
  a	
  reliable	
  test	
  and	
  demonstration	
  environment	
  that	
  would	
  allow	
  the	
  organization	
  
to	
  quickly	
  evaluate,	
  select	
  and	
  deploy	
  the	
  right	
  devices	
  and	
  device	
  management	
  platform.	
  
	
  
That's	
  when	
  this	
  company	
  called	
  on	
  HTCpro.	
  	
  	
  
	
  
HTC	
  leveraged	
  the	
  capabilities	
  of	
  its	
  innovative	
  HTCpro	
  approach,	
  which	
  includes	
  comprehensive	
  
testing,	
  informational	
  and	
  partnership	
  resources.	
  	
  To	
  resolve	
  this	
  test	
  and	
  demo	
  challenge,	
  HTC	
  
delivered	
  an	
  Enterprise	
  Sandbox	
  solution	
  that	
  included	
  a	
  full	
  test	
  environment,	
  demo	
  devices	
  and	
  
other	
  tools.	
  	
  This	
  innovative	
  test	
  and	
  evaluation	
  solution	
  was	
  up	
  and	
  running	
  within	
  a	
  week	
  ...	
  thus	
  
getting	
  this	
  important	
  mobility	
  effort	
  back	
  on	
  track	
  and	
  moving	
  again.	
  
	
  
The	
  HTC	
  solution	
  reduced	
  costs,	
  confusion	
  and	
  delay	
  in	
  this	
  mobility	
  project.	
  	
  It	
  allowed	
  the	
  
solution	
  provider	
  to	
  shorten	
  the	
  decision	
  cycle	
  and	
  move	
  the	
  initiative	
  forward.	
  	
  For	
  the	
  insurer,	
  
this	
  collaborative	
  solution	
  gave	
  it	
  a	
  clear	
  understanding	
  of	
  how	
  devices	
  would	
  work	
  in	
  its	
  new	
  
mobile	
  environment.	
  	
  	
  
	
  
And	
  that	
  took	
  this	
  organization	
  a	
  big	
  step	
  closer	
  to	
  its	
  mobile	
  future.	
  
	
  
	
  
	
  
	
  
	
  

	
  

	
  

	
  

	
  

	
  

	
  


                                                                                                                                                         12	
  
	
  
Conclusion	
  

There	
  is	
  no	
  doubt:	
  business	
  is	
  going	
  mobile.	
  	
  	
  
	
  
A	
  mobilized	
  workforce	
  can	
  boost	
  productivity,	
  open	
  new	
  markets	
  and	
  opportunities,	
  and	
  boost	
  
customer	
  service	
  and	
  satisfaction.	
  	
  Companies	
  see	
  their	
  competitors	
  ramping	
  up	
  for	
  business	
  
mobility,	
  and	
  smart	
  organizations	
  are	
  moving	
  quickly	
  to	
  join	
  the	
  mobile	
  business	
  revolution.	
  	
  	
  
	
  
The	
  question	
  now	
  is,	
  how	
  can	
  organizations	
  best	
  plan,	
  implement	
  and	
  manage	
  a	
  truly	
  successful	
  
mobility	
  initiative?	
  	
  	
  
	
  
As	
  we	
  have	
  seen,	
  given	
  the	
  dynamic	
  complexities	
  of	
  business-­‐class	
  mobility,	
  few	
  companies	
  have	
  or	
  
want	
  to	
  build	
  the	
  internal	
  infrastructure	
  needed	
  to	
  tackle	
  a	
  mobility	
  project	
  alone.	
  	
  Nor	
  do	
  they	
  
have	
  the	
  time	
  or	
  expertise	
  needed	
  to	
  evaluate	
  and	
  coordinate	
  the	
  many	
  specialized	
  participants	
  
needed	
  to	
  execute	
  most	
  mobility	
  efforts.	
  	
  	
  
	
  
The	
  answer,	
  for	
  a	
  growing	
  number	
  of	
  forward-­‐looking	
  CIOs,	
  is	
  to	
  partner	
  with	
  an	
  expert	
  lead	
  
vendor	
  capable	
  of	
  planning,	
  implementing	
  and	
  managing	
  a	
  business-­‐class	
  mobility	
  project.	
  	
  This	
  
"single	
  voice"	
  approach	
  can	
  and	
  does	
  yield	
  significant	
  advantages	
  -­‐-­‐	
  accelerating	
  mobility	
  
deployments,	
  reducing	
  cost	
  and	
  complexity,	
  and	
  getting	
  difficult	
  projects	
  back	
  on	
  track.	
  	
  	
  
	
  
By	
  carefully	
  choosing	
  this	
  key	
  partner,	
  organizations	
  of	
  all	
  kinds	
  can	
  drive	
  productivity	
  and	
  
efficiency,	
  while	
  improving	
  the	
  return	
  on	
  their	
  mobility	
  investments.	
  	
  	
  
	
  
	
  
About	
  HTC	
  
	
  
HTC	
  Corporation	
  (HTC)	
  is	
  one	
  of	
  the	
  world's	
  fastest	
  growing	
  mobile	
  phone	
  companies.	
  	
  The	
  
company	
  creates	
  innovative	
  smartphones	
  to	
  meet	
  the	
  needs	
  of	
  consumers	
  and	
  businesses.	
  	
  HTCpro	
  
provides	
  comprehensive	
  information,	
  services	
  and	
  resources	
  for	
  business	
  mobility	
  initiatives.	
  	
  For	
  
more	
  information	
  on	
  HTC,	
  please	
  visit	
  www.htc.com.	
  	
  To	
  learn	
  more	
  about	
  the	
  HTCpro	
  approach,	
  
visit	
  www.htcpro.com.	
  
	
  
	
  
	
  
	
  




                                                                                                                                                 13	
  
	
  
About	
  the	
  Authors	
  

David	
  Jaeger	
  
Executive	
  Director,	
  HTCpro	
  	
  
David	
  is	
  Executive	
  Director	
  for	
  the	
  Sales	
  Operations	
  organization	
  at	
  HTC	
  America.	
  	
  	
  This	
  group	
  has	
  
responsibility	
  over	
  demand	
  planning	
  for	
  the	
  North	
  American	
  region	
  as	
  well	
  several	
  incubation	
  sales	
  
areas	
  including	
  accessories,	
  emerging	
  operator	
  business,	
  and	
  the	
  HTCpro	
  program.	
  	
  	
  	
  He	
  has	
  over	
  25	
  
years	
  of	
  experience	
  in	
  enterprise	
  and	
  business	
  sales	
  across	
  a	
  variety	
  of	
  industries	
  including	
  landline	
  
access,	
  infrastructure,	
  and	
  wireless	
  and	
  has	
  worked	
  extensively	
  with	
  businesses	
  in	
  building	
  
solutions	
  from	
  a	
  broad	
  set	
  of	
  offerings.	
  	
  	
  	
  He	
  has	
  a	
  Bachelor	
  of	
  Science	
  in	
  Advertising	
  from	
  the	
  
University	
  of	
  Texas	
  at	
  Austin.	
  	
  	
  
	
  
Will	
  Ro	
  
Director,	
  HTCpro	
  
Will	
  supports	
  sales	
  operations	
  activity	
  for	
  HTC	
  North	
  America	
  as	
  well	
  as	
  oversees	
  growth	
  of	
  sales,	
  
technical	
  resource	
  management	
  and	
  partnership	
  formation	
  with	
  the	
  HTCpro	
  program.	
  	
  	
  He	
  has	
  13+	
  
years	
  of	
  experience	
  across	
  enterprise	
  sales,	
  system	
  integration,	
  wireless,	
  network	
  security,	
  and	
  
business	
  planning.	
  	
  	
  He	
  has	
  solid	
  experience	
  in	
  IT	
  integration	
  and	
  how	
  they	
  build	
  off	
  of	
  business	
  
processes.	
  	
  	
  He	
  has	
  a	
  Bachelor	
  of	
  Science	
  in	
  Biochemistry	
  from	
  the	
  University	
  of	
  California,	
  Los	
  
Angeles.	
  
	
  
	
  
Contact	
  us	
  at	
  LearnMore@htcpro.com	
  
	
  
	
  




                                                                                                                                                        14	
  
	
  

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HTCpro White Paper

  • 1. pro TM Accelerating Business Mobility Organizations are driving speed and value by accessing a “single voice” to coordinate enterprise mobility initiatives. A white paper analysis from HTCpro™
  • 2. Introduction   Organizations  across  the  full  spectrum  of  industries  now  recognize  the  clear  value  of  mobility.    By   giving  their  on-­‐the-­‐move  workers  high  speed,  dependable  access  to  business  systems,  customers   and  partners,  companies  can  realize  immediate  and  measurable  benefits.    Forward-­‐looking  CIOs  are   harnessing  mobility  to  improve  workforce  productivity,  to  enhance  customer  service  and   satisfaction,  and  to  create  new  opportunities  for  sales  and  profit.     But  while  building  a  mobile  business  makes  sense,  it's  far  from  easy.         Corporate  mobility  initiatives  can  be  complex,  time-­‐consuming  and  expensive  ...  particularly  if  they   are  not  carefully  planned  and  executed.    To  succeed,  an  initiative  must  address  the  fast-­‐changing   intricacies  of  mobile  networks,  devices,  applications  and  usage.    Few  organizations  have  the   internal  skills  and  resources  to  tackle  a  mobile  initiative  alone,  and  fewer  still  want  to  build  that   infrastructure  in  today's  business  environment.     That  is  why  astute  organizations  increasingly  seek  a  "single  voice"  lead  partner  to  plan,  coordinate   and  manage  their  mobility  efforts.    This  "master  vendor"  approach  has  been  proven  to  reduce  the   time  and  cost  of  business  mobility  deployments,  and  can  measurably  improve  the  return  on  a   corporate  mobility  investment.     In  this  white  paper  analysis,  HTCpro  examines  the  trends,  requirements  and  advantages  of  business   mobility  in  2011  and  beyond.    The  paper  also  offers  real  world  examples  of  how  this  master  vendor   approach  can  improve  the  outcome  of  a  business  mobility  effort.                                   2    
  • 3. Table  of  Contents   Introduction .... ...............................................................2   Business  Mobility  Realities  ......................................4        Mobile  Trends        Business  Opportunities        Mobility  Challenges   What's  the  Solution?     ..................................................6   Elements  of  Mobility     ..................................................7        Education        Services        Resources   Choosing  a  Partner   ......................................................10   Mobility  ROI    ...................................................................11   Reaping  the  Benefits  ...................................................11   A  Real  World  Example   ...............................................12   Conclusion  .......................................................................13                                       3    
  • 4. Business  Mobility  Realities   Business  is  going  mobile,  and  the  pace  of  mobility  is  accelerating.    To  better  understand  the   business  mobility  landscape,  let's  start  by  examining  the  realities  of  today's  business  environment.     Mobile  Trends     Current  research  identifies  several  key  trends  affecting  business  mobility  strategies.    Those  findings   include  the  entry  of  new  mobile  platforms  into  the  workplace  and  the  increased  use  of  employee-­‐ owned  mobile  devices  for  work  purposes.    Research  also  shows  a  growing  use  of  mobility   management  to  boost  efficiency  and  cost  savings,  and  the  emergence  of  new  models  of   development  and  deployment  for  business  mobility  solutions,  including  the  growing  use  of   consumer  applications  for  business  purposes.     Acknowledging  the  complex  mix  of  hardware,  firmware  and  software  now  available,  informed   industry  observers  now  recommend  that  business  organizations  adopt  a  comprehensive   management  strategy  for  their  mobility  initiatives.    Other  industry  analysts  note  the  impending   rollout  of  4G  networks  by  top  tier  mobile  operators,  the  introduction  of  machine-­‐to-­‐machine  (M2M)   applications  and  services,  and  the  increased  use  of  personal  smartphone  devices  for  workplace   activities.         Some  are  now  predicting  that  mobile  devices  based  on  the  Google  Android  operating  system  will   account  for  10  percent  of  the  mobile  device  market  in  2010.  Most  agree  that  businesses  will   increasingly  turn  to  third-­‐party  managed  service  providers,  rather  than  struggling  to  create  in-­‐ house  device  management,  deployment,  end-­‐user  support  and  security  management  solutions.         Business  Opportunities     Research  also  shows  that  mobile  workers  now  comprise  more  than  40  percent  of  the  U.S.   workforce,  and  those  on-­‐the-­‐go  professionals  spend  20  percent  or  more  of  their  time  away  from  the   primary  workplace.    Thus,  a  primary  goal  of  most  business  mobility  efforts  is  to  make  those  mobile   workers  more  connected,  more  efficient  and  more  productive.     The  basics  of  most  organizational  mobility  initiatives  include  access  to  corporate  email,  calendars   and  collaborative  tools.    But  to  create  a  truly  mobile  business,  companies  are  increasingly  seeking   more  advanced  and  comprehensive  solutions.    Those  include  applications  that  give  on-­‐the-­‐move   workers  access  to  corporate  data  and  systems,  smooth  connectivity  to  associates  and  customers,   and  the  ability  to  conduct  business  virtually  anywhere  and  at  any  time.         By  leveraging  today's  impressive  generation  of  more  robust  and  capable  mobile  devices,  companies   can  realize  measurable  gains  in  worker  productivity  and  dramatic  improvements  in  customer   service  and  satisfaction.    A  sound  mobile  strategy  can  help  reduce  communications,  technology  and   other  operational  costs.    Forward-­‐looking  organizations  are  leveraging  mobility  to  drive  innovation,   introduce  differentiated  offerings,  and  open  lucrative  new  revenue  streams.                   4    
  • 5. Mobility  Challenges   Yet  to  realize  those  very  real  benefits,  organizations  must  first  address  and  overcome  several   significant  mobility  challenges.         While  business  mobility  is  more  promising  than  ever,  in  today's  environment,  mobility   deployments  are  also  more  complex  than  ever  before.    One  industry  survey  of  small-­‐to-­‐medium   sized  companies  found  that,  when  considering  the  breadth  of  available  mobility  options,  most  SMBs   planned  to  focus  on  smartphones  and  mobile  applications.     To  succeed,  a  mobility  initiative  must  address  the  requirements  of  mobile  network  operators,  the   proliferation  of  mobile  devices,  and  the  surge  of  new  business-­‐oriented  mobile  applications.         A  successful  mobility  effort  must  also  incorporate  proven  solutions  for  device  and  application   testing,  deployment,  interoperability  assurance,  workforce  and  sales  force  automation,  customer   relationship  management,  employee  training  and  other  variables.         At  the  same  time  -­‐-­‐  due  largely  to  the  fact  that  mobility  is  a  relatively  new  and  rapidly  changing   landscape  -­‐-­‐  companies  struggle  to  gain  the  knowledge  and  skills  needed  to  plan,  deploy  and   manage  a  mobile  business  solution.    While  many  companies  have  one  or  more  of  the  building  blocks   needed  to  tackle  a  mobility  initiative,  such  as  testing  tools  or  existing  applications,  few  have  or  want   to  invest  in  the  talent  and  resources  needed  to  affect  a  turnkey  mobility  solution.     The  simple  fact  is  that  it  is  extremely  difficult  to  deliver  a  robust  business  mobility  solution  quickly   and  cost-­‐effectively.    And  when  a  mobility  deployment  goes  wrong,  the  ramifications  can  be   immediate  and  severe.         The  initial  assessments  and  long-­‐term  management  of  an  business  mobility  solution  can  be   expensive,  and  those  investments  can  be  wasted  if  a  company  rolls  out  the  wrong  solution.    It  can   be  difficult  and  costly  to  identify  and  fix  problems  with  a  poorly  executed  mobility  solution.    All  too   often,  by  the  time  a  corporate  IT  staff  has  mastered  and  deployed  a  mobile  application,  that   application  is  already  out  of  date.         And  when  devices  or  applications  do  not  work  as  expected,  or  when  workers  are  not  trained   correctly,  the  result  can  be  frustration,  higher  costs  and  lost  productivity.    Add  to  those  losses  the   time  and  cost  of  re-­‐launching  a  new  solution,  and  the  lesson  is  clear.    For  organizations  that  want  a   reliable,  cost-­‐effective  mobility  solution,  it  pays  to  do  it  right  the  first  time.         Those  are  the  realities  of  today's  business  environment.     What's  the  solution?     As  we  have  noted,  given  the  complexity  of  most  business  mobility  deployments,  it  is  all  too  easy  for   those  initiatives  to  fail  for  a  number  of  reasons.    Most  failed  mobility  efforts  do  so  after   encountering  a  particular  "sticking  point",  most  often  resulting  from  inadequate  up-­‐front   assessments,  compatibility  issues  with  devices  or  applications,  poor  worker  training,  or  some  other   technical  or  support  problem.       5    
  • 6.   The  downside  of  these  shortcomings  are  clear  and  costly.         But  the  good  news  is  that  astute  organizations  are  now  adopting  an  innovative  approach  to  the   planning,  implementation  and  long-­‐term  management  of  business  mobility  solutions.     Under  this  new  approach,  organizations  leverage  the  capabilities  of  a  single,  highly  capable  partner   to  tackle  the  challenges  and  complexities  of  a  comprehensive  mobility  deployment.    This  partner   acts  as  a  "master  vendor"  to  coordinate  and  manage  the  many  suppliers,  technologies  and  skills   needed  to  implement  a  successful  mobility  solution.    As  such,  this  master  vendor  functions  much   like  a  general  contractor  does  on  a  typical  building  project  -­‐-­‐  working  with  architects,  suppliers  and   sub-­‐contractors  -­‐-­‐  and  taking  primary  responsibility  for  the  success  of  the  project  as  a  whole.     This  "master  vendor"  model  offers  very  real  benefits.       First  and  foremost,  it  provides  a  single-­‐source  who  is  responsible  for  the  planning,  coordination   and  overall  management  of  a  mobility  project.    In  the  best  of  circumstances,  this  single-­‐source   partner  is  often  a  mobile  device  manufacturer  equipped  with  a  robust  and  device-­‐agnostic  suite  of   mobility  tools,  solutions  and  resources.         Many  times,  these  master  vendors  will  have  years  of  experience  on  the  critical  mobility  platforms,   and  often  have  unique  access  to  advanced  tools  and  feature  sets.    This  key  partner  should  then   assemble  a  best-­‐of-­‐breed  constellation  of  independent  software  vendors  (ISVs)  to  provide  both  off-­‐ the-­‐shelf  and  customized  application  solutions.     In  the  real  world,  this  "general  contractor"  approach  ensures  that  all  participants  -­‐-­‐  from  network   operators  and  device  manufacturers  to  consultants,  software  suppliers,  internal  IT  staff  and  others  -­‐ -­‐  communicate  and  collaborate  to  produce  a  successful  outcome.       It  is  a  logical  and  proven  way  to  plan  and  launch  a  "greenfield"  mobility  effort.    And  when  a  business   mobility  project  has  encountered  serious  problems  or  setbacks,  the  "master  vendor"  model   provides  a  clear  roadmap  to  identifying  bottlenecks,  reassessing  options,  and  getting  the  project   back  on  track.           Elements  of  Mobility   To  fully  realize  the  benefits  of  this  "master  vendor"  model,  a  logical  business  mobility  approach   must  address  three  key  requirements:    education,  services  and  resources.         Education     Business-­‐class  mobility  is  still  an  emerging  and  fast-­‐changing  environment.    For  that  reason,  IT   staffs,  application  developers,  mobile  professionals  and  others  need  ongoing  education  in  the  most   current  mobility  tools  and  technologies.         In  the  "single  voice"  model  of  business  mobility  described  in  this  paper,  the  master  vendor  should   create  a  central  repository  of  knowledge  and  expertise.    That  knowledge  base  should  begin  with  a   comprehensive  understanding  of  the  leading  mobile  operating  systems.    A  capable  lead  partner   6    
  • 7. should  also  offer  instruction  and  guidance  on  leading  edge  mobile  applications,  development  tools,   devices,  problems/resolutions  and  related  topics.     Companies,  developers  and  others  should  ideally  have  access  to  both  standardized  and  ad  hoc   training  programs,  and  courses  that  range  from  basic  workshops  to  advanced  developer   instruction.    A  rigorous  mobility  training  program  should  include:       Device  workshops  to:      Cover  all  functionality,  including  email  and  applications    Reduce  reliance  on  help  desk  and  support  staff    Train  on  a  wide  range  of  devices     Help  Desk  education  for:      Troubleshooting    Basic  product  overviews,  tips  and  fixes    Tethering,  certificates  and  management  tools     Developer  training:      On  new,  growing  platforms    Application  and  OS  courses    Certification,  SDKs,  boot  camps  and  internals     A  good  educational  component  must  be  constantly  updated  to  reflect  the  latest  and  greatest   thinking  and  techniques.    By  forging  close  relationships  with  those  specialists  who  are  creating  the   industry's  most  effective  business  mobility  solutions,  a  robust  educational  program  will  serve  as  a   force  multiplier  for  anyone  tasked  with  a  corporate  mobility  project.                         7    
  • 8. Services   By  leveraging  the  professional  services  capabilities  of  a  trusted  partner,  companies  can  accelerate   and  improve  their  projects,  while  maximizing  the  return  on  their  mobile  investments.         The  best  potential  partners  will  demonstrate  deep  technical  capabilities,  best  of  breed  expertise   and  a  global,  alliance-­‐based  reach.    Those  standard  and  customized  services  must  be  tuned  to  the   unique  mobility  needs  of  small  and  mid-­‐sized  businesses.    Consultative  services  might  include   initial  mobility  needs  assessments,  custom  mobile  application  development,  evaluation  of  in-­‐place   hardware  and  software,  staff  augmentation,  testing,  implementation  and  operational  support  for   mobility  systems.         Mobile  app  and  software  development  are  often  a  key  component  of  a  business  mobility   deployment.    Companies  should  seek  partners  capable  of  coordinating  both  internal  IT  teams  and   external  resources  during  the  process  of  application  development,  testing  and  deployment.         Rigorous,  pre-­‐deployment  testing  is  perhaps  the  single  best  way  to  ensure  the  success  of  a  business   mobility  initiative.    A  robust  test  environment  allows  organizations  to  pick  and  choose  solutions   and  devices  and  to  mix  and  match  those  elements  in  side-­‐by-­‐side  tests.    Aggressive  testing  can  and   does  reduce  the  time  and  cost  of  evaluating  mobility  applications.     But  to  do  that,  businesses  must  have  access  to  a  proven,  fully-­‐functional  host  environment  where   they  can  test  and  demo  hardware,  software,  interoperability,  features,  functionality  and  other   variables.    A  comprehensive  test  environment  supports  proof  of  concept  and  certification  testing  on   the  widest  possible  selection  of  devices  and  applications,  configurations  and  combinations.         The  best  of  today's  mobility  partners  use  cloud-­‐based  resources  to  deliver  reliable,  customized   testing  solutions.    A  business-­‐class  test  environment  should  be  capable  of  evaluating:     • Mobile  operating  systems   • Devices  from  all  original  equipment  manufacturers   • Messaging  and  collaboration  platforms     • Enterprise  and  mobile  device  management     • Field  force  management  solutions     Training  is  a  crucial  element  in  any  successful  business  mobility  effort.    From  best-­‐practice   operational  guidance,  to  information  for  software  developers,  workforce  training,  tips,   troubleshooting  and  help  desk  support,  a  true  mobility  partner  will  deliver  comprehensive  training   solutions.         Training  should  include  focused  sessions  on  the  leading  mobile  device  platforms  for  help  desk   teams,  end  users  and  others.    A  good  training  program  will  also  include  executive  briefings  to  give   business  managers  insights  into  the  current  state  of  business  mobility,  and  best-­‐practice  guidance   for  the  implementation,  operations  and  management  of  mobility  solutions.         Training  should  be  delivered  by  experienced  professional  services  teams,  and  supported  by  user-­‐ friendly  tools  and  reference  materials.             8    
  • 9. Resources   Given  the  scope  and  complexity  of  most  business  mobility  efforts,  most  initiatives  require  expertise   and  solutions  from  a  variety  of  sources.    Which  is  why  forward-­‐looking  organizations  seek  partners   who  have  forged  strong  alliances  with  a  strategic  selection  of  mobility  industry  leaders.         These  solutions  allow  organizations  to  track,  monitor  and  manage  mobile  devices  and  the  people   who  use  them.    They  include  solutions  for  device,  WLAN,  and  over-­‐the-­‐air  (OTA)  capabilities,  as   well  as  support  for  help  desk  and  remote  management  activities.         When  evaluating  potential  lead  mobility  partners,  companies  should  seek  those  with  allies  capable   of  managing  device  provisioning  and  configuration,  interactive  troubleshooting,  mobile  asset   tracking  and  reporting,  device  and  data  security,  and  device  status,  positioning  and  support.     Messaging  is  a  basic  requirement  for  on-­‐the-­‐go  professionals.    So  any  mobility  solution  must   incorporate  business-­‐class  email,  seamless  access  to  corporate  data  and  applications,  and  a  robust   selection  of  security  and  management  tools.    A  powerful  new  generation  of  field  force  management   platforms  allow  companies  to  connect  mobile  phones  to  their  business  systems  data.    Customized   software  can  help  organizations  quickly  build,  deploy  and  manage  mobile  field  force  solutions.         Other  key  resources  needed  for  a  successful  business  mobility  effort  include  mobile  Customer   Relationship  Management  (CRM)  and  Sales  Force  Automation  (SFA)  solutions,  mobile  portals  and   enterprise  hardware  peripherals.                                     9    
  • 10. Choosing  a  Partner   What  should  a  company  look  for  in  a  "single  voice"  mobility  partner?         First  and  foremost,  any  lead  vendor  must  possess  truly  world-­‐class  mobility  expertise  and  service   capabilities.    To  prove  those  capabilities,  a  vendor  should  have  documented  experience  in   delivering  successful  full-­‐lifecycle  business-­‐class  mobility  solutions.  They  must  have  the  ability  to   identify  business  communications  needs,  to  formulate  a  workable  mobility  plan,  to  handle  scoping   and  certifications,  and  to  assemble  a  network  of  industry-­‐leading  partners.     A  reliable  partner  will  offer  a  full  suite  of  mobility  tools,  support  and  training  resources.    They  must   also  have  the  expertise  needed  to  coordinate  multiple  vendors  and  technologies,  and  to  deliver  a   full-­‐lifecycle  mobility  solution.    The  best  of  these  lead  vendors  may  also  offer  high-­‐level  assessment   services,  staff  augmentation  and  advanced  testing  for  mobility  platforms,  devices  and  applications.         In  today's  world,  companies  often  need  both  traditional  internally-­‐focused  corporate  mobility   applications  and  externally-­‐facing  consumer-­‐oriented  solutions.    A  successful  partner  should  have   proven  capabilities  in  workforce/sales  force  automation  and  mobility,  and  in  the  marketing  and   revenue-­‐oriented  requirements  of  consumer-­‐facing  mobility  projects.     A  partner  should  also  offer  the  flexibility  to  meet  each  organization's  requirements.    That  means   offering  both  standard  off-­‐the-­‐shelf  and  customized  applications,  and  both  comprehensive  and   smaller  single-­‐point  solutions.    A  key  vendor  should  have  the  resources  needed  to  augment  and   support  corporate  IT  staff.     Device  manufacturers  are  particularly  well  suited  to  the  role  of  lead  mobility  partner.    OEMs   typically  have  unique  expertise  in  the  tools  and  technologies  needed  for  a  business  mobility  project.     That  said,  a  lead  vendor  should  also  demonstrate  the  willingness  and  ability  to  test  and  integrate   mobile  devices  of  any  kind  and  from  any  manufacturer.               10    
  • 11. Mobility  ROI   Cost  is  always  a  consideration  in  a  business  mobility  effort.    Organizations  invest  in  business   mobility  for  a  reason  -­‐-­‐  because  they  expect  that  investment  to  generate  a  return  measured  in   greater  productivity,  lower  costs  and  improved  market  performance.         To  fully  understand  the  rationale  for  the  "master  vendor"  model  described  in  this  paper,  it  may  help   to  examine  the  Total  Cost  of  Ownership  for  a  business  mobility  effort.         Astute  business  leaders  realize  that  time  is  money,  and  that  a  poorly  planned  mobility  solution  is   costly  in  a  number  of  ways.  A  poorly-­‐deployed  mobility  solution  can  result  in  wasted  resources  -­‐-­‐   both  human  and  financial  -­‐-­‐  and  significant  lost  productivity.     By  leveraging  proven  mobile  expertise  early  in  the  process,  businesses  can  more  quickly  acquire  a   solution.    A  qualified  partner  can  utilize  specific  skill  sets  to  scope,  select,  certify  and  successfully   deploy  a  mobile  solution.    Companies  can  realize  measurable  cost  savings  by  accomplishing  more  in   a  shorter  period  of  time,  shortening  the  learning  curve,  and  more  effectively  assessing  and  reducing   risk.     A  single-­‐source  partner  can  ensure  a  solution  is  deployed  correctly  the  first  time,  eliminating  the   need  to  fix,  re-­‐do  or  abandon  less-­‐than-­‐ideal  mobile  systems.    By  accelerating  deployments,   companies  save  both  time  and  money.    By  increasing  speed  to  production,  businesses  can  also  gain   the  first  mover  advantage  in  their  industry  or  market.       Reaping  the  Benefits   As  advocated  in  this  HTC  white  paper,  by  adopting  the  "single  voice"  model  to  manage  business   mobility  initiatives,  companies  can  realize  a  number  of  measurable  advantages.    Organizations  can   leverage  this  master  vendor  approach  to:        Gain  a  single-­‐source  partner  to  coordinate  and  manage  all  aspects  of  a  successful  business   mobility  solution      Accelerate  mobile  deployments      Drive  mobile  adoption  within  the  organization      Reduce  the  cost  and  complexity  of  a  mobility  implementation      Access  a  certified,  vetted  universe  of  business  mobility  specialists      Leverage  a  proven  suite  of  mobility  tools,  training  and  professional  services      Fully  test  and  evaluate  all  mobility  alternatives      Get  faltering  mobility  projects  back  on  track      Derive  maximum  value  from  existing  mobility  assets  and  investments   11    
  • 12.    Empower  their  workforce  to  produce  more  positive  business  outcomes      Bring  new  products  and  services  to  market  sooner      More  easily  connect  with  customers  and  partners       A  Real  World  Example   When  a  leading  insurance  provider  sought  to  mobilize  key  operations,  executives  wanted  to  see   first-­‐hand  precisely  how  various  devices  would  function  in  their  new  mobile  environment.         The  insurer  was  working  with  a  major  solution  provider.    But  over  several  months,  the  partners   had  struggled  with  resource  procurement  and  overall  project  management.    A  key  sticking  point   was  the  need  for  a  reliable  test  and  demonstration  environment  that  would  allow  the  organization   to  quickly  evaluate,  select  and  deploy  the  right  devices  and  device  management  platform.     That's  when  this  company  called  on  HTCpro.         HTC  leveraged  the  capabilities  of  its  innovative  HTCpro  approach,  which  includes  comprehensive   testing,  informational  and  partnership  resources.    To  resolve  this  test  and  demo  challenge,  HTC   delivered  an  Enterprise  Sandbox  solution  that  included  a  full  test  environment,  demo  devices  and   other  tools.    This  innovative  test  and  evaluation  solution  was  up  and  running  within  a  week  ...  thus   getting  this  important  mobility  effort  back  on  track  and  moving  again.     The  HTC  solution  reduced  costs,  confusion  and  delay  in  this  mobility  project.    It  allowed  the   solution  provider  to  shorten  the  decision  cycle  and  move  the  initiative  forward.    For  the  insurer,   this  collaborative  solution  gave  it  a  clear  understanding  of  how  devices  would  work  in  its  new   mobile  environment.         And  that  took  this  organization  a  big  step  closer  to  its  mobile  future.                         12    
  • 13. Conclusion   There  is  no  doubt:  business  is  going  mobile.         A  mobilized  workforce  can  boost  productivity,  open  new  markets  and  opportunities,  and  boost   customer  service  and  satisfaction.    Companies  see  their  competitors  ramping  up  for  business   mobility,  and  smart  organizations  are  moving  quickly  to  join  the  mobile  business  revolution.         The  question  now  is,  how  can  organizations  best  plan,  implement  and  manage  a  truly  successful   mobility  initiative?         As  we  have  seen,  given  the  dynamic  complexities  of  business-­‐class  mobility,  few  companies  have  or   want  to  build  the  internal  infrastructure  needed  to  tackle  a  mobility  project  alone.    Nor  do  they   have  the  time  or  expertise  needed  to  evaluate  and  coordinate  the  many  specialized  participants   needed  to  execute  most  mobility  efforts.         The  answer,  for  a  growing  number  of  forward-­‐looking  CIOs,  is  to  partner  with  an  expert  lead   vendor  capable  of  planning,  implementing  and  managing  a  business-­‐class  mobility  project.    This   "single  voice"  approach  can  and  does  yield  significant  advantages  -­‐-­‐  accelerating  mobility   deployments,  reducing  cost  and  complexity,  and  getting  difficult  projects  back  on  track.         By  carefully  choosing  this  key  partner,  organizations  of  all  kinds  can  drive  productivity  and   efficiency,  while  improving  the  return  on  their  mobility  investments.           About  HTC     HTC  Corporation  (HTC)  is  one  of  the  world's  fastest  growing  mobile  phone  companies.    The   company  creates  innovative  smartphones  to  meet  the  needs  of  consumers  and  businesses.    HTCpro   provides  comprehensive  information,  services  and  resources  for  business  mobility  initiatives.    For   more  information  on  HTC,  please  visit  www.htc.com.    To  learn  more  about  the  HTCpro  approach,   visit  www.htcpro.com.           13    
  • 14. About  the  Authors   David  Jaeger   Executive  Director,  HTCpro     David  is  Executive  Director  for  the  Sales  Operations  organization  at  HTC  America.      This  group  has   responsibility  over  demand  planning  for  the  North  American  region  as  well  several  incubation  sales   areas  including  accessories,  emerging  operator  business,  and  the  HTCpro  program.        He  has  over  25   years  of  experience  in  enterprise  and  business  sales  across  a  variety  of  industries  including  landline   access,  infrastructure,  and  wireless  and  has  worked  extensively  with  businesses  in  building   solutions  from  a  broad  set  of  offerings.        He  has  a  Bachelor  of  Science  in  Advertising  from  the   University  of  Texas  at  Austin.         Will  Ro   Director,  HTCpro   Will  supports  sales  operations  activity  for  HTC  North  America  as  well  as  oversees  growth  of  sales,   technical  resource  management  and  partnership  formation  with  the  HTCpro  program.      He  has  13+   years  of  experience  across  enterprise  sales,  system  integration,  wireless,  network  security,  and   business  planning.      He  has  solid  experience  in  IT  integration  and  how  they  build  off  of  business   processes.      He  has  a  Bachelor  of  Science  in  Biochemistry  from  the  University  of  California,  Los   Angeles.       Contact  us  at  LearnMore@htcpro.com       14