1. The Library Environment 2020 Stephen Abram, MLS Columbus Metropolitan Library Columbus, OH Mar. 2, 2011

3. Retain current businesses & employers

4. Attract new businesses & employers

5. Leverage its research assets

6. Support civic infrastructure

7. Goals by 2020:

8. 180,000 new jobs

9. Increase personal income 40% ($15,000)

10. $25-35 million in new investment

11. $10 billion in capital investment

12. Note: 20% of workforce is in 40 employers

14. The Threat to Reading

15. The Threat to Education

16. K-12

17. 7-12

18. Higher Ed

19. Continuing Ed / Distance Ed

20. The Economic Threat

21. From higher levels of government and tax base

24. Young Minds

25. Economic Development

26. Power Users

28. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things

29. 5 Dysfunctions of Librarianship

30. Seeing Our Users as Readers

31. Striving For Perfect

32. Looking Only to Technology For Solutions

33. We’re Still A Big Secret

34. Sleepy Lion Syndrome

36. Libraries as whole school partners

37. Physical access and basic reading evolves to intellectual access with new competencies

38. Libraries at the heart of the campus

40. School library / Public library partnerships increase scores 5% plus!

41. Libraries and information content and technology leadership are critical to Higher Ed

42. Communities with libraries as an investment receive very high ROI – average 650%!

44. Very Big Secret The Elephant in the Room

46. Understand the goal (i.e. success, learning, confidence, stress reduction, ...)

47. Understand the User Experience

48. Psychographics, Personas, Satisfaction

49. Alignment with Curriculum

50. 21st Century Learning, State & National Standards

51. Combine Technology with User Segments

53. Sensemaking

54. Emboldened Librarians hold the key

55. The nasty facts about Google & Bing and consumer search: SEO Content Farms Advertiser driven Geotagging GOOG

56. End of Aggregation

57. Grocery Stores

58. Grocery Stores

59. Cookbooks, Chefs . . .

60. Cookbooks, Chefs . . .

61. Meals

62. Grocery Stores

63. Books

64. MindMap: What is a book? Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation

66. The Chapter, Paragraph, Scene, Clip Universe

67. Integrated with Visuals – graphics and charts

68. Integrated with ‘video’

69. Integrated with Sound and Speech

70. Integrated with social web and collaboration

71. Integrated with interaction and not just interactivity

73. KnowledgePortals

74. The new bibliography and collection development KNOWLEDGEPORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS

76. Steal This Idea

77. StrategicAnalytics

79. 59% are female.

80. 29% are college students.

81. 5% are professors and 6% are teachers.

82. On any given day, 35% of our users are there for the very first time!

83. Only 29% found the databases via the library website.

84. 59% found what they were looking for on their first search.

85. 72% trusted our content more than Google.

87. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.

88. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.

89. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.

90. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.

91. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.

92. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.

93. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.

94. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)

95. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.

97. Who are our core virtual users? Are there gaps?

98. Does learning happen? How about discovery?

99. What are user expectations for true satisfaction?

100. How does library search compare to consumer search like Google and retail or government?

101. How do people find and connect with library virtual services?

102. Are end users being successful in their POV?

104. Top detailed searches on you databases (Gale)

105. User satisfaction with databases (Foresee)

106. Website traffic (Google Analytics from Gale ...)

107. OPAC usage data (Collections vs. traffic)

109. The Baker’s Dozen Health and Wellness / Community Health / Nutrition / Diet / Recovery DIY Do It Yourself Activities and Car Repair Genealogy Test prep (SAT, ACT, occupational tests, etc. etc.) Legal Questions (including family law, divorce, adoption, etc) Hobbies, Games and Gardening Local History Consumer reviews (Choosing a car, appliance, etc.) Homework Help (grade school) Technology Skills (software, hardware, web) Government Programs, Services and Taxation Self-help/personal development Careers (jobs, counselling, etc.)

132. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1