1.
Communication is the
business of everybody
How a Web2.0 approach may transform
the way internal communication is
delivered and promote talents in the
organization
©2011 IBM Corporation Get Social. Do Business.

2.
“Our goal is to measure the interest,
for our company, for deploying
enterprise Web2.0 tools in order to
boost our internal communication.
It is also to understand how those
tools may provide quick, effective and
cheap answers in this context.“

3.
No ideas, No Innovation!
IDEAS are part of a CAPITAL of an
enterprise

4.
Ideas originate from
The other part of it is PEOPLE people

5.
they make ideas “moving”
And because PEOPLE are SOCIAL
SHARING

6.
So, the talents of your PEOPLE are Yes, they are!
core to your BUSINESS

7.
How can this SOCIAL CAPITAL be by the Internal
Communication
leveraged and nurtured Department ?

8.
Pushing Content
The traditional Portal Approach

9.
Profiling Content
A more modern Portal Approach
Personalization
Access via Roles
Personalization via profiling 7 levels ACLs

10.
But it is always a one-way
communication

11.
What is the risk of this approach ?
The
Ivory
Tower

12.
Between themselves
People may feel a distance and the messages that are
delivered

13.
And HOW ?
Would it be possible to involve more
people ?

14.
I know this person
and
Experts and Tags I can access other infos

15.
Reusing content
produced by your
Crowd-sourced content talents

16.
Enhance your portal
experience with social
Bring your network everywhere content

17.
So…who are the people in your
organization who have these “skills”?

18.
Don’t assume you know where they are They aren’t obvious

19.
Does your personnel department
They probably do this in a
keep track of them? statistical way...

20.
I don’t think so...
Are people happy to fill out surveys?
And how often should they
be done ?

21.
Mass mailings or email distribution lists? Wrong again

22.
...and the content
How do you get their ideas ? originating from them ?

23.
Producing selected
You cannot force them to produce content may not be part
content of their job description

24.
This is right moment you should consider And the reasons why
using social software you should

25.
Let's open the bag of issues in a typical Let's tart from what we
organisation are missing today

26.
Who's who in the zoo !

27.
people, community and
Recommendations anyone? content

28.
Do not know yet....

29.
Which one to use ?

30.
Maze to information

31.
The Knowledge Sharing gap

32.
Organizational boundaries

33.
Silos of Content

34.
Information Loss

35.
E-Mail hoarding of business
information

36.
Communities and Teams

37.
Activities...

38.
The big picture

39.
None of those issues can be simply There are already plenty
of documents around....
addressed by “more” DOCUMENTS...

40.
...but all of them can be addressed by People are the primary
source of knowledge
putting PEOPLE at the center!

41.
You probably need to
You do not need to add new silos help people working in a
more natural way

42.
in the context of the
EMPOWER your PEOPLE work they are already
doing

43.
How to motivate people to share their
talents ?

44.
Executive Management
support
Leadership
Lead by
example.
Drive the Transformation

45.
So that they can
Give them the right tools express themselves
the way they are !

46.
Who's who in the zoo !
Profiles not only
points to a person, but
also provides credentials

47.
Virtual business card and more

48.
Credentials directly from the content

49.
people, community and
Recommendations anyone? content

50.
Which one to use ?
It’s not just about availability
or even accuracy, it’s really
about Credibility
and Value

51.
The knowledge sharing gap
Tags identify subject
matter experts and helps
people with questions
find the people with the
answers

52.
Information Loss
Using libraries, activities,
community files, etc. you can
store Content in the
Context of the
work being done.

53.
Silos of content (and ideas)
Social Bookmarks
share ideas and content across
organizational boundaries and
generates new connections with
similarly interested people

54.
Which way do I go to get what I need?
Communities
are one way to get the
direction you need. They
put you in touch with the
right people and the
relative content

55.
Activities
Activities quickly
get you going and keep
you (and others) on track
…and keeps your head
out of your in-box

56.
Tags

57.
Blogs, Wikis, Forums…

58.
Social Bookmarks Sharing

59.
Communities

60.
Call to Action

61.
Why IBM?

62.
IBM Connections
Team
Ideas
Expert
Connect
Smart Spread
Work Knowledge
62

63.
People centric services
IBM Connections
Profils Page d'Accueil
Identifier la bonne personne
Visualiser les évènements de son
réseau social
Communautés
Travailler et partager de l'expertise
commune, des savoir faire Social Analytics
Découvrir avec qui nous sommes en
Fichiers relation et quel contenu nous est
Publier, partager, découvrir les commun par des recommandations
documents et les enrichir
Micro-blog
Wikis S'appuyer au mieux sur l'ensemble du
Co créer du contenu en commun réseau
Activités
Signets
Organiser son travail et
Sauvegarder, partager, et découvrir les
solliciter son réseau
signets
Forums Blogs
Echanger des idées, bénéficier de
Exposer ses idées, et apprendre
l'expertise des autres
des autres
63 T1 Réseau social d'entreprise: Lot

64.
Addressing enterpise
challenges
IBM Connections
Optimize Sales Effectivness
Discover, motivate, recognize talents
Boost Marketing
Encourage Innovation (within R&D... but not only)
Unleash Communication in the Enterprise
64 T1 Réseau social d'entreprise: Lot

65.
If the seed finds good
earth and water, it will
So plant a social seed and watch it grow become a tree producing
lot of fruits

66.
in the context of the work
EMPOWER your PEOPLE they are already doing

67.
by offering open
exchange of best
ENGAGE their IDEAS practices, concepts and
comments

68.
through specific
expertise, community
LEVERAGE your NETWORK knowledge, active listening,
and open dialogs

69.
EXPECT & CELEBRATE People are amazing
the UNEXPECTED

70.
Don’t add a social application,
make your applications social

71.
Open discussion
What do you think?
ideas? questions? comments?

72.
Thank You !
Many thanks to Louis stefano.pogliani@fr.ibm.com
Richardson for so many ideas http://tech.poglianis.net
he gave me to build this
@stefanopog
presentation