Ira A

Greater Los Angeles Area United States

Senior marketer helping higher education, students, and alumni get the most out of LinkedIn.

Technology / Software / Internet

I'm passionate about utilizing social and digital tools to engage customers and build relationships with key audiences. I've found the best way to do that is by creating compelling content -- whether it be entertaining stories, insightful research, or practical guides. With more than a decade of experience in the online industry and higher education, my expertise is in distilling research and insights into thought leadership that engages and educates. I enjoy seeking out creative, new ways to distribute this content in order to drive awareness and results -- including nurturing and lead generation programs, webcasts, and event marketing.