The document discusses the rise of co-creation in designing user experiences. It notes that as the world has become more connected through social networks and mobile devices, everyone can now contribute to design. Co-creation frameworks emphasize having an experience mindset, understanding context, providing engagement platforms, and building network relationships. Challenges include maintaining quality, managing identity and privacy issues, and ensuring objectivity. However, co-creation also allows for faster design, lower costs, and empowering more people. The conclusion calls all co-creators the "new Solomons" in shaping experiences together across devices and platforms.
3. We live in
exciting times
…but its challenging too !
4. Developments in Design
Machine Power
Everyone a designer
Changing lifestyles
Exciting For a better world
Rise of Social Networks
Information on the go
Design in the boardroom
5. It took 852 days for Facebook and
780 days for Twitter
to get to 10 Million members
Google+ took 16 days to get there.
In 4 weeks time it reached 25 million users
6.
7.
8.
9.
10. Designing for mass appeal
A smaller world
Expanding domains
Rise of Publicy Challenging
Criticality of Design
Everything is monitored
Information overload
12. “Complex Systems are shaped by all the people who
use them, and in this new era of collaborative innovation,
designers are having to evolve from being the individual
authors of objects, or buildings, to being facilitators of
change amongst the large group of people.”
- John Thackara in ‘In the Bubble’
13. “Complex Systems are shaped by all the people who
use them, and in this new era of collaborative innovation,
designers are having to evolve from being the individual
authors of objects, or buildings, to being facilitators of
change amongst the large group of people.”
- John Thackara in ‘In the Bubble’
15. But now it comprises of
Fans Tweet
Followers Retweet
Likes Sharing
DM Pictures
IM Video
Chats People
Friends Socializers
Circles Information
Hangouts Speed
Touchscreens Mobile
Tablets Networks
16. But now it comprises of
Fans Tweet
Followers Retweet
Likes Sharing
DM …and its Pictures
IM Video
Chats complicated ! People
Friends Socializers
Circles Information
Hangouts Speed
Touchscreens Mobile
Tablets Networks
17. Get me an
expert at all
this! This is too
much for me to
handle!
18. I am a UX
Who are Designer!
you? I do
What do everything!
you do?
19.
20. You’ve got
great
skills!
We know
exactly
what we
want!
Have you met
my men and
ministers
Socialo,
Localizationo
and Mobilio?
21. See, I can do
Why can’t
this design
they let they
too. This
just let the
should be
designer do
exactly like
all the design!
this.
No your
majesty, it
should be
changed
this way!
Umm..
Actually can
we see more
options of
this?
24. Why co-creation is happening
• Change in the way people interact
• New devices being introduced
• Rise of Globizen Community
• Want information on the fingertips
• Businesses want a say in the design
• New channels for contribution
Contd…
25. Why co-creation is happening
• Technological determinism
• Letting technology take its course
• Everyone is a designer
• High Social media awareness
• Wider adoption of Agile framework
26. I hereby give
you the
permission to
pitch in your
ideas to the
design
Too many
cooks spoil
the broth
Yay ! We have
a say in the
design!
27. Now that we
are co-
creating, we
can do things
faster!
And get this
done in lower
costs!
Yaay!!!
28. What can be co-created
• Interactions between the actors
• Stakeholders insights
• Experiences
• Strategy
• Designs
• Sharing paradigms
• Information consumption
• Information dissemination
29. The power to
the people!
Let the
co-creations
begin!
30. When & where to use it
• Online
• Offline
• The entire life-world of people
• Real time experiences
• Experience in nostalgia
• Experience in delight
• Focusing on activity rather than task
31. How co-creation happens
Business
• Regular Interaction
• Understanding of each others
limitations
• Proper communication of discussions
Designer • Different channels of communication in
person or over the technical media
• Raising a flag early in design process
Technology User
32. Co-creation Framework
• Experience Mindset
• Context of Interactions
• Engagement platforms
• Network Relationships
The
Power
of
Co-‐crea.on,
(Venkat
Ramaswamy
and
Francis
J
Gouillart).
34. Having an Experience Mindset
• Not just Designers,
but everyone
• Not just online,
but offline too
• In larger systems
and services
35. Co-creation Framework
• Experience Mindset
• Context of Interactions
• Engagement platforms
• Network Relationships
The
Power
of
Co-‐crea.on,
(Venkat
Ramaswamy
and
Francis
J
Gouillart).
37. Understanding context of Interactions
• Cultural factors
• Environmental
• Communal
• How people use
the stuff they use
• Direct and
Indirect usages
38. Co-creation Framework
• Experience Mindset
• Context of Interactions
• Engagement platforms
• Network Relationships
The
Power
of
Co-‐crea.on,
(Venkat
Ramaswamy
and
Francis
J
Gouillart).
40. Providing engagement platforms
• Online/Offline
• Cross platform
compatibility
• Being available
round the clock
• Community and
one-on-one
41. Co-creation Framework
• Experience Mindset
• Context of Interactions
• Engagement platforms
• Network Relationships
The
Power
of
Co-‐crea.on,
(Venkat
Ramaswamy
and
Francis
J
Gouillart).
63. In Conclusion
• Experiences are being designed everyday,
including real time.
• Social creating and sharing of Experiences is
happening
• Evolving nature of UX complexity
• Experience spanning across devices, platforms
and immersive apps
• Our decisions are being influenced by what our
peers do