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Content Marketing Resource List
Compiled by Cheryl Landes, Tabby Cat Communications
This list also contains links to the examples covered in my content marketing webinar for the STC-PMC
Chapter on April 12, 2017.
Aughtmon, Scott. “31 Types of Content We Crave [Infographic].” Content Marketing Institute, June 24,
Cannon, Jeff. Make Your Website Work for You: How to Convert Online Content Into Profits. New York:
Cohen, Heidi. “5 Content Marketing Errors (& How To Fix Them).” August 28, 2013,
Content Marketing Institute, http://contentmarketinginstitute.com
Content Marketing Institute. “Developing a Content Marketing Strategy.” no date,
Content Marketing Institute. “What Is Content Marketing?” no date,
Content Marketing World (conference), http://www.contentmarketingworld.com/
De Clerck, J-P. “Defining a content marketing strategy.” I-SCOOP, no date, https://www.i-
Dholakiya, Pratik. “Content Marketing Done Right: 8 Examples You Can Learn From.” Marketing Land,
November 5, 2015, http://marketingland.com/content-marketing-done-right-8-examples-can-learn-
Ellering, Nathan. “105 Types of Content to Fill Up Your Editorial Calendar.” Convince&Convert, no date,
Gallucci, Amanda. “What Now? A Guide to Breaking into Digital Content Writing.” ClearVoice, January 6,
Gregory, Jennifer. “How freelancers can break into content marketing writing.” WordCount, September
9, 2014, http://michellerafter.com/2014/09/09/how-freelancers-can-break-into-content-marketing-
Handley, Ann. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Wiley, 2014.
John Deere. The Furrow magazine, http://johndeerefurrow.com/
Mallon, Shanna. “15 Types of Content Marketing That Work.” Socialmouths, no date,
Marketo. “What is Content Marketing?” no date, https://www.marketo.com/content-marketing/
Marse, Amie. “What is Content Marketing? 11 Definitions.” Social Media Today, May 13, 2013,
McGill, Justin. “How to Plan a Content Marketing Strategy: A Start-to-Finish Guide.” Hubspot, January
19, 2017, https://blog.hubspot.com/marketing/content-marketing-
Michelin Guide, online edition, https://www.viamichelin.com/
Miller, Jason. “What Is Content Marketing? Definitions from 25 Thought Leaders.” LinkedIn Marketing
Solutions Blog, February 2, 2016, https://business.linkedin.com/marketing-solutions/blog/best-
NBCNews.com. “Boston sets Halloween ‘Jack-o’-lantern’ record.” October 21, 2006,
O’Brien, James. “How Red Bull Takes Content Marketing to the Extreme.” Mashable, December 9, 2012,
Patel, Neil. “8 (More) Absolutely Brilliant Content Marketing Innovations From the World’s Best Brands.”
Content Marketing Institute, July 11, 2016, http://contentmarketinginstitute.com/2016/07/content-
Pulizzi, Joe. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create
Radically Successful Businesses. McGraw-Hill Education, 2015.
Pulizzi, Joe. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win
More Customers by Marketing Less. McGraw-Hill Education, 2013.
Pulizzi, Joe. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. McGraw-
Hill Education, 2009.
Rose, Robert, and Carla Johnson. Experiences: The 7th Era of Marketing. Content Marketing Institute,
Rose, Robert, and Joe Pulizzi. Managing Content Marketing: The Real-World Guide for Creating
Passionate Subscribers to Your Brand. Content Marketing Institute, 2011.
Salesforce Marketing Cloud. “the 30 Most Genius Content Marketing Examples of 2014 (So Far).” no
Simpson, Vicky. “5 types of Content to Include in Your Content Marketing Strategy.” Customer
Magnetism Digital & Social Marketing, February 1, 2016,
Siu, Eric. “The Content Marketing Funnel: When to Use Different Types of Content.” Single Grain Digital
Marketing, no date, https://www.singlegrain.com/blog-posts/content-marketing/content-
Steimle, Josh. “What Is Content Marketing?” Forbes.com, September 19, 2014,
Teicher, Jordan. “The Best Content Marketing of 2016.” Contently.com, December 20, 2016,
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