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Content Marketing Resource List

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Content Marketing Resource List

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Content Marketing Resource List

  1. 1. 1 Content Marketing Resource List Compiled by Cheryl Landes, Tabby Cat Communications This list also contains links to the examples covered in my content marketing webinar for the STC-PMC Chapter on April 12, 2017. Aughtmon, Scott. “31 Types of Content We Crave [Infographic].” Content Marketing Institute, June 24, 2016, http://contentmarketinginstitute.com/2016/06/content-crave-infographic/ Cannon, Jeff. Make Your Website Work for You: How to Convert Online Content Into Profits. New York: McGraw-Hill, 2000. Cohen, Heidi. “5 Content Marketing Errors (& How To Fix Them).” August 28, 2013, http://heidicohen.com/5-content-marketing-errors-how-to-fix-them/ Content Marketing Institute, http://contentmarketinginstitute.com Content Marketing Institute. “Developing a Content Marketing Strategy.” no date, http://contentmarketinginstitute.com/developing-a-strategy/ Content Marketing Institute. “What Is Content Marketing?” no date, http://contentmarketinginstitute.com/what-is-content-marketing/ Content Marketing World (conference), http://www.contentmarketingworld.com/ De Clerck, J-P. “Defining a content marketing strategy.” I-SCOOP, no date, https://www.i- scoop.eu/content-marketing/defining-content-marketing-strategy/ Dholakiya, Pratik. “Content Marketing Done Right: 8 Examples You Can Learn From.” Marketing Land, November 5, 2015, http://marketingland.com/content-marketing-done-right-8-examples-can-learn- 149088 Ellering, Nathan. “105 Types of Content to Fill Up Your Editorial Calendar.” Convince&Convert, no date, http://www.convinceandconvert.com/content-marketing/content-to-fill-calendar/ Gallucci, Amanda. “What Now? A Guide to Breaking into Digital Content Writing.” ClearVoice, January 6, 2015, https://www.clearvoice.com/digital-content-writing-guide/ Gregory, Jennifer. “How freelancers can break into content marketing writing.” WordCount, September 9, 2014, http://michellerafter.com/2014/09/09/how-freelancers-can-break-into-content-marketing- writing/ Handley, Ann. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Wiley, 2014. Jell-O, http://www.kraftrecipes.com/kraft-jello.aspx John Deere. The Furrow magazine, http://johndeerefurrow.com/ Mallon, Shanna. “15 Types of Content Marketing That Work.” Socialmouths, no date, http://socialmouths.com/2013/03/20/15-types-of-content-marketing/ Marketo. “What is Content Marketing?” no date, https://www.marketo.com/content-marketing/
  2. 2. 2 Marse, Amie. “What is Content Marketing? 11 Definitions.” Social Media Today, May 13, 2013, http://www.socialmediatoday.com/content/what-content-marketing-11-definitions McGill, Justin. “How to Plan a Content Marketing Strategy: A Start-to-Finish Guide.” Hubspot, January 19, 2017, https://blog.hubspot.com/marketing/content-marketing- plan#sm.00001rb3q8wmpydktx8z7w68tx2hm Michelin Guide, online edition, https://www.viamichelin.com/ Miller, Jason. “What Is Content Marketing? Definitions from 25 Thought Leaders.” LinkedIn Marketing Solutions Blog, February 2, 2016, https://business.linkedin.com/marketing-solutions/blog/best- practices--content-marketing/2016/what-is-content-marketing--definitions-from-25-thought- leaders NBCNews.com. “Boston sets Halloween ‘Jack-o’-lantern’ record.” October 21, 2006, http://www.nbcnews.com/id/15365084/ns/us_news-life/t/boston-sets-halloween-jack-o-lantern- record/#.WPywLIjyvIX O’Brien, James. “How Red Bull Takes Content Marketing to the Extreme.” Mashable, December 9, 2012, http://mashable.com/2012/12/19/red-bull-content-marketing/#jb3BEybJ65q6 Patel, Neil. “8 (More) Absolutely Brilliant Content Marketing Innovations From the World’s Best Brands.” Content Marketing Institute, July 11, 2016, http://contentmarketinginstitute.com/2016/07/content- marketing-best-brands/ Pulizzi, Joe. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. McGraw-Hill Education, 2015. Pulizzi, Joe. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. McGraw-Hill Education, 2013. Pulizzi, Joe. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. McGraw- Hill Education, 2009. Rose, Robert, and Carla Johnson. Experiences: The 7th Era of Marketing. Content Marketing Institute, 2015. Rose, Robert, and Joe Pulizzi. Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Content Marketing Institute, 2011. Salesforce Marketing Cloud. “the 30 Most Genius Content Marketing Examples of 2014 (So Far).” no date, https://www.marketingcloud.com/blog/the-30-most-genius-content-marketing-examples-of- 2014-so-far/ Simpson, Vicky. “5 types of Content to Include in Your Content Marketing Strategy.” Customer Magnetism Digital & Social Marketing, February 1, 2016, https://www.customermagnetism.com/blog/5-types-content-include-content-marketing-strategy/ Siu, Eric. “The Content Marketing Funnel: When to Use Different Types of Content.” Single Grain Digital Marketing, no date, https://www.singlegrain.com/blog-posts/content-marketing/content- marketing-funnel-using-different-types-content/ Steimle, Josh. “What Is Content Marketing?” Forbes.com, September 19, 2014, https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/#6c06240e10b9
  3. 3. 3 Teicher, Jordan. “The Best Content Marketing of 2016.” Contently.com, December 20, 2016, https://contently.com/strategist/2016/12/20/best-content-marketing-2016/ Contact Information Cheryl Landes Tabby Cat Communications 19215 SE 34th Street, Suite 106-203 Camas, WA 98607 (206) 432-1973 clandes407@aol.com