The document discusses how entrepreneurs must be performers who can tell their story to various audiences. Entrepreneurs need to sell their product or service and in doing so must be able to recount what they do through storytelling. The document provides tips for entrepreneurs on how to hone their storytelling skills, such as sharing their passion often, writing a script, rehearsing, avoiding buzzwords, and speaking from the customer's perspective.

1. Entrepreneurs
are
Performers
Marylene Delbourg-Delphis
Twitter: @mddelphis
Blog: Grade A Entrepreneurs

2. You must tell your story to…
• Partners
• Employees
• Mentors, Advisors, VCs…
• Friends & Family
• And of course… customers
• You are an evangelist who wants to be evangelized
Entrepreneurs are actors

3. • Even if you are an
engineer…
• Even if you are shy
• Etc…
• You must sell, and
to do that, you
must be able to
recount what you
do.
Poetae nascuntur, fiunt oratores

4. Simple tips
• Share your passion as often as you can to hone
your skills: Make it clear to any audience
• See if people can repeat your story – and what they
remember.
• Write your script. Rehearse, rehearse, rehearse
until it becomes natural.
• Avoid empty adjectives and buzzwords: Live in
everybody’s daily life.
• Listen how customers speak of their problem to
have the right words.
• Share your customers’ passion: your story is yours
when you speak like them – yet better…

5. Thank you!
Q&A