Strategy Execution
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Strategy Execution Success = Strategy + Execution Do You Want to Crush your Sales Numbers? Strategy execution is the key to competitive advantage. Then why are you spending so much time on building marketing plans compared to the time you spend on planning sales execution? The magic is in the execution! Learn my 5 Step process to turning strategy into sales. I can be reached at steven@starrseults.com or https://www.starresults.com/strategy-execution/ Regards, Steven Rosen
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Strategy Execution
- 1. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. 5 Steps to Turning Strategy into Execution and Crushing Your Sales Numbers
- 3. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. TURNING STRATEGY INTO SALES Crushing you sales objectives through implementing methodologies that improve FOCUS, alignment, teamwork, EXECUTION, leadership, performance and ACCOUNTABILITY. Focus Align ExecuteTrack Review Strategic Execution
- 4. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. TURNING STRATEGY INTO SALES Ø Your team has spent hours preparing marketing plans Ø Your strategies and tactics are approved Ø You have a challenging target Ø You have the right people in place ØYour success comes down to execution
- 5. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. STRATEGIC EXECUTION What if your leadership team is: • Highly aligned • Worked well together • Solely focused on execution • Developing as better leaders • Accountable to execute What if you knew • How your team is executing every month • What is working and your opportunities for improvement
- 6. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. 5-STEP STRATEGIC BUSINESS EXECUTION PROCESS TURNING STRATEGY INTO SALES Focus Align Execution Tracking Reporting Phase 1 Phase 2 Phase 3
- 8. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. FOCUS & ALIGN We work with the sales & marketing team to: 1. Identify and agree upon critical success factors (CSF) 2. Build a plan how they are going to achieve each CSF 3. Determine how they are going to measure each CSF 4. Clearly define execution metrics
- 9. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. IDENTIFY CRITICAL SUCCESS FACTORS SALES – SALES MANAGEMENT - MARKETING S A L E S CSF 1 CSF 2 CSF 3 M A R K T I N G CSF 1 CSF 2 CSF 3
- 10. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. Process: • Identify and Align on CSF • Build a plan of action • Define metrics *We facilitate the process with the sales management, marketing teams Outcomes: • Gets your team focused on execution • Improved alignment • Improved communication between S&M • Clarity on what’s important • Creates buy in to the plan FOCUS & ALIGN
- 12. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. EXECUTION & DEVELOPMENT We work 1:1 with your leadership team: • Individual leadership assessment and debrief • Individual coaching plan • Online training • Monthly 1:1 tele coaching sessions
- 13. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. Process: •1:1 Monthly executive coaching •Focused on individual • Development Plans • Execution Plans Outcomes: •High level of engagement •Improved communication •Skill development •Improved leadership •Better execution EXECUTION & DEVELOPMENT
- 15. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. TRACK AND REVIEW We track: • Execution of critical success factors • Key deliverables • Individual development plans • Field visit report feedback
- 16. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. TRACKING AND REVIEW Sales Management Scorecard CSF 1 2 3 4 Region 1 Region 2 Region 3 National Marketing Scorecard CSF 1 2 3 4 Marketer 1 Marketer 2 Marketer 3 Team Sales Rep Scorecard CSF 1 2 3 Rep 1 Rep 2 Rep 3 Rep 4 Rep 5 Rep 6 Region 1
- 17. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. Process: • Develop color coded scorecard tracking system • Prepare monthly reports • Work with team members to keep execution on track Outcomes: • Greater accountability • Greater focus on execution • Crushing your sales numbers TRACKING AND REVIEW
- 18. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. Founder and CEO of STAR Results Sales Leadership Expert Author: 52 Sales Management Tips Recognized Sales Thought Leader §Top 50 Sales Influencer §Top 50 Sales & Marketing Blog §Top Sales Management Book ABOUT STEVEN
- 19. Turning Strategy into Sales ©2016 STAR Solutions that Achieve Results Inc.. INTERESTED IN FINDING OUT MORE Book a 30 minute consultation meeting with Steven Rosen https://www.timetrade.com/book/B3BKM Or Call Steven at 905-737-4548
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- I would like to share a bit about myself: I help sales leaders drive performance and develop world class sales teams! I am going share with you my 25 year journey in the area of sales leadership Today I can share with you that I am have been recognized as a one of the top 50 sales influences for 4 years running My Blog the Sales Management Blog has been recognized as one of the Top 50 Sales & marketing blogs And my Book the 52 Sales Management Tips has been recognized as one of the top sales books