Maslow's Hierarchy of Needs

1. Motivation
Is why we do what we do to satisfy
our need

2. Maslow’s Hierarchy of Needs

3. Maslow’s Theory
“We each have a hierarchy of needs that
ranges from "lower" to "higher." As lower
needs are fulfilled there is a tendency for
other, higher needs to emerge.”
Daniels, 2004

4. Maslow’s Theory
Maslow’s theory maintains that a person
does not feel a higher need until the needs
of the current level have been satisfied.
Maslow's basic needs are as follows:

5. Physiological Needs
 Food
 Air
 Water
 Sleep
 Clothing
 Sex ?
Basic Human Needs

6. Safety Needs
 Protection
 Stability
 Pain Avoidance
 Routine/Order
Safety and Security

7. Social Needs
 Affection
 Acceptance
 Inclusion
Love and Belonging

8. Love and Belongingness
Desire for friendship, wish for a
mate and children, need to belong
to a community

9. Esteem Needs  Self-Respect
 Self-Esteem
 Respected by
Others
Esteem

10. Self-Actualization
 Achieve full potential
 Fulfillment

11. Esteem
Self-Actualization
Safety
Belonging
Physiological
Summary

12. Maslow’s Hierarchy of Needs
 http://www.youtube.com/watch?v=QxdNzOV
RAmA
 Summary video