Innovation in veterinary practice is vital for future success. All veterinary practices must seek new technologies to empower customers. Learn successful techniques to implement innovation in your veterinary practice. Your veterinary practice must develop a culture of innovation!

1. ZOETIS EQUINE INNOVATION
ADVISORY BOARD
Scott Spaulding DVM
Hilton Miami Airport, Miami, Florida
January 22, 2014

2. INNOVATION
•
The act or process of introducing new ideas,
devices or methods

3. ROGER, WHY ME?

4. MY DISC® PROFILE
Classic Developer Pattern:
•
Intense desire to achieve personal goals
•
Don’t hesitate to ignore accepted thinking
•
Scale new heights
•
Look for creative and daring solutions
•
Focus on results
•
Is there a better way to do this?

5. THINK OUTSIDE THE BOX
•
Don’t hesitate; do whatever it takes to succeed
•
Relentlessly pursue creative solutions
•
Respond to current culture trends
•
Anticipate future trends
•
Key alliances

6. THE PRACTICE
Innovation is our culture!

7. THE PRACTICE
•
Key staff members
•
Focus groups create innovative solutions
•
Team leaders for operations
•
Overall goal and deadlines
•
Evaluate our progress
•
Celebrate our success

8. THE PRACTICE
Inventory control systems & processes
Inventory Control
$2,500,000
30%
25%
$2,000,000
20%
$1,500,000
15%
$1,000,000
10%
$500,000
5%
$-
0%
2000
2004
Revenue
2008
COGS
2013

9. THE PRACTICE
TV Ad Campaign

10. THE PRACTICE
•
Large Animal ambulatory
•
Early adopter of technicians in the trucks
•
Equine wellness plans
•
Strategic deworming program
•
Digital radiography

11. THE PRACTICE
•
Social media to promote practice
•
1.15 billion total FB users
•
500 million Twitter users
•
4.2 billion mobile devices access social media
•
1 billion unique monthly You Tube visitors

12. THE PRACTICE
In Our Market:
Badger Vet has 1,024
Practice 2 has 419
Practice 3 has 109
Practice 4 has 16
Practice 5 has 0
Practice 6 has no page

13. THE PRACTICE
•
Finding a mission

14. THE PRACTICE
•
Multiple practice locations

15. SPAULDING GROUP, LLC
SkeePet – Interactive client communications tablet &
smartphone app

16. SPAULDING GROUP, LLC
Vet24seven -

17. CONTACT ME
Email sspaulding@badgervet.com
Facebook www.facebook.com/sspaulding
Twitter twitter.com/Scott_Spaulding
Linked In
www.linkedin.com/in/sspauldingdvm/
Badger Veterinary Hospital
www.badgervet.com

18. DISCUSSION & QUESTIONS