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Week   5: Trust Online




                         Yvonne Yuan
                           Eric Shi
Structure
Structure
 What we can learn from the reading of Week 5
 How journalists are affected by new mass media technologies

 Three normative values, Authenticity, Accountability, and Autonomy,
 related to journalistic credibility
Structure
 What we can learn from the reading of Week 5
 How journalists are affected by new mass media technologies

 Three normative values, Authenticity, Accountability, and Autonomy,
 related to journalistic credibility


 What we want to share with you
  What or whom do people trust more?

  How do journalists build trust online?
Summary
             “Shifting Roles, Enduring Values:
          8 6 The Credible Journalist in a Digital Age”
      P

                How journalists are affected by new
                mass media technologies

                Three normative values, Authenticity,
                Accountability, and Autonomy, related
                to journalistic credibility
Summary
             “Shifting Roles, Enduring Values:
          8 6 The Credible Journalist in a Digital Age”
      P

                How journalists are affected by new
                mass media technologies

                Three normative values, Authenticity,
                Accountability, and Autonomy, related
                to journalistic credibility
What we want to share with you

 What or whom do people trust more?

 How do journalists build trust online?
Source Criteria:                                Network factor:
•   Who is behind the source?                   •   Who has recommended the source? Is it a
                                                    friend, colleague or peer?
•   Is it a well-known institution or person?
                                                •   Is it a link from  a well-known or unknown
•   Where does it originally come from?             blog post to the source?

•   Does it indicate an author?                 •   Does the source have many readers/
                                                    subscribers?
•   Is the article old or up-to-date?
                                                •   Is it often cited? Can it be checked for
•   Does it have comments? How many                 example through a Twitter search or
    comments?                                       Technorati rank, in case of a blog.

•   Has the website a commercial intention or   Appearance:
    is the information service a common good?
                                                •   Is the website professionally designed?
•   Is the article personally or objectively
                                                •   Do you like the design? Would you trust an
    written?                                        information source with an appalling design?
•   Does it have many or none citation to
                                                •   Does it focus on content or rather
    other sources?                                  advertisement?

•   How well written is the article?            •   Can you navigate easily or are there obstacles
                                                    to find your information?
•   How open is the person behind a presented
    page? For example, does the author have a   •   Is it a rather closed site or does it link to a
    biography or a Twitter account?                 website?
Source Criteria:                                Network factor:
•   Who is behind the source?                   •   Who has recommended the source? Is it a
                                                    friend, colleague or peer?
•   Is it a well-known institution or person?
                                                •   Is it a link from  a well-known or unknown
•   Where does it originally come from?             blog post to the source?

•   Does it indicate an author?                 •   Does the source have many readers/
                                                    subscribers?
•   Is the article old or up-to-date?
                                                •   Is it often cited? Can it be checked for
•   Does it have comments? How many                 example through a Twitter search or
    comments?                                       Technorati rank, in case of a blog.

•   Has the website a commercial intention or   Appearance:
    is the information service a common good?
                                                •   Is the website professionally designed?
•   Is the article personally or objectively
                                                •   Do you like the design? Would you trust an
    written?                                        information source with an appalling design?
•   Does it have many or none citation to
                                                •   Does it focus on content or rather
    other sources?                                  advertisement?

•   How well written is the article?            •   Can you navigate easily or are there obstacles
                                                    to find your information?
•   How open is the person behind a presented
    page? For example, does the author have a   •   Is it a rather closed site or does it link to a
    biography or a Twitter account?                 website?
7.23 China Bullet Train Crash
7.23 China Bullet Train Crash
7.23 China Bullet Train Crash
7.23 China Bullet Train Crash



                                How many deaths?
7.23 China Bullet Train Crash

                       7.23 China train crash death toll raises to   40
7.23 China Bullet Train Crash

                         The accident has caused   300+ deaths
Osama Bin Laden’s Death




   !   http://boingboing.net/2011/05/01/obamastatement.html

   !   http://www.bbc.co.uk/news/world-us-canada-13256676

   !   http://www.helpfreetheearth.com/news314_binladen.html
News of Osama bin Laden's death was first leaked on Twitter
by Keith Urbahn, the former chief of staff for Donald Rumsfeld.




   A tweet from a CBS news Producer (with fewer than 4500
   Twitter followers) confirms a leak that Bin Laden is dead
   retweeted over 1000 times.
Finally, I’ve got
my first Facebook!
Source Criteria:                                Network factor:
•   Who is behind the source?                   •   Who has recommended the source? Is it a
                                                    friend, colleague or peer?
•   Is it a well-known institution or person?
                                                •   Is it a link from  a well-known or unknown
•   Where does it originally come from?             blog post to the source?

•   Does it indicate an author?                 •   Does the source have many readers/
                                                    subscribers?
•   Is the article old or up-to-date?
                                                •   Is it often cited? Can it be checked for
•   Does it have comments? How many                 example through a Twitter search or
    comments?                                       Technorati rank, in case of a blog.

•   Has the website a commercial intention or   Appearance:
    is the information service a common good?
                                                •   Is the website professionally designed?
•   Is the article personally or objectively
                                                •   Do you like the design? Would you trust an
    written?                                        information source with an appalling design?
•   Does it have many or none citation to
                                                •   Does it focus on content or rather
    other sources?                                  advertisement?

•   How well written is the article?            •   Can you navigate easily or are there obstacles
                                                    to find your information?
•   How open is the person behind a presented
    page? For example, does the author have a   •   Is it a rather closed site or does it link to a
    biography or a Twitter account?                 website?
How does a journalist build
trust online
  Using social networks to commit journalism
  Providing online bio pages with photos
  Producing reporter-focused short videos
  Bring audiences into the process
  Don’t forget to close the loop
  Balancing formal and informal tones carefully
How does a journalist build
trust online
  Using social networks to commit journalism
  Providing online bio pages with photos
  Producing reporter-focused short videos
  Bring audiences into the process
  Don’t forget to close the loop
  Balancing formal and informal tones carefully
How does a journalist build
trust online
  Using social networks to commit journalism
  Providing online bio pages with photos
  Producing reporter-focused short videos
  Bring audiences into the process
  Don’t forget to close the loop
  Balancing formal and informal tones carefully
Questions

 Do you trust online news sources from unknown authors? Why?


 News offered by the mainstream media like CNN and TIMES will be more
 reliable then those which released on blogs and twitter. (Agree or Disagree
 and why?)


 We all know that many rumours are spread among the public today. Do you
 share the rumours on your Facebook or Twitter? Why? And how to
 distinguish whether it is true or fake?

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Wk5 Presentation: Trust and Authority Online By Eric Shi and Yvonne Yuan

  • 1.
  • 2. Week 5: Trust Online Yvonne Yuan Eric Shi
  • 4. Structure What we can learn from the reading of Week 5 How journalists are affected by new mass media technologies Three normative values, Authenticity, Accountability, and Autonomy, related to journalistic credibility
  • 5. Structure What we can learn from the reading of Week 5 How journalists are affected by new mass media technologies Three normative values, Authenticity, Accountability, and Autonomy, related to journalistic credibility What we want to share with you What or whom do people trust more? How do journalists build trust online?
  • 6. Summary “Shifting Roles, Enduring Values: 8 6 The Credible Journalist in a Digital Age” P How journalists are affected by new mass media technologies Three normative values, Authenticity, Accountability, and Autonomy, related to journalistic credibility
  • 7. Summary “Shifting Roles, Enduring Values: 8 6 The Credible Journalist in a Digital Age” P How journalists are affected by new mass media technologies Three normative values, Authenticity, Accountability, and Autonomy, related to journalistic credibility
  • 8. What we want to share with you What or whom do people trust more? How do journalists build trust online?
  • 9. Source Criteria: Network factor: • Who is behind the source? • Who has recommended the source? Is it a friend, colleague or peer? • Is it a well-known institution or person? • Is it a link from  a well-known or unknown • Where does it originally come from? blog post to the source? • Does it indicate an author? • Does the source have many readers/ subscribers? • Is the article old or up-to-date? • Is it often cited? Can it be checked for • Does it have comments? How many example through a Twitter search or comments? Technorati rank, in case of a blog. • Has the website a commercial intention or Appearance: is the information service a common good? • Is the website professionally designed? • Is the article personally or objectively • Do you like the design? Would you trust an written? information source with an appalling design? • Does it have many or none citation to • Does it focus on content or rather other sources? advertisement? • How well written is the article? • Can you navigate easily or are there obstacles to find your information? • How open is the person behind a presented page? For example, does the author have a • Is it a rather closed site or does it link to a biography or a Twitter account? website?
  • 10. Source Criteria: Network factor: • Who is behind the source? • Who has recommended the source? Is it a friend, colleague or peer? • Is it a well-known institution or person? • Is it a link from  a well-known or unknown • Where does it originally come from? blog post to the source? • Does it indicate an author? • Does the source have many readers/ subscribers? • Is the article old or up-to-date? • Is it often cited? Can it be checked for • Does it have comments? How many example through a Twitter search or comments? Technorati rank, in case of a blog. • Has the website a commercial intention or Appearance: is the information service a common good? • Is the website professionally designed? • Is the article personally or objectively • Do you like the design? Would you trust an written? information source with an appalling design? • Does it have many or none citation to • Does it focus on content or rather other sources? advertisement? • How well written is the article? • Can you navigate easily or are there obstacles to find your information? • How open is the person behind a presented page? For example, does the author have a • Is it a rather closed site or does it link to a biography or a Twitter account? website?
  • 11. 7.23 China Bullet Train Crash
  • 12. 7.23 China Bullet Train Crash
  • 13. 7.23 China Bullet Train Crash
  • 14. 7.23 China Bullet Train Crash How many deaths?
  • 15. 7.23 China Bullet Train Crash 7.23 China train crash death toll raises to 40
  • 16. 7.23 China Bullet Train Crash The accident has caused 300+ deaths
  • 17. Osama Bin Laden’s Death ! http://boingboing.net/2011/05/01/obamastatement.html ! http://www.bbc.co.uk/news/world-us-canada-13256676 ! http://www.helpfreetheearth.com/news314_binladen.html
  • 18. News of Osama bin Laden's death was first leaked on Twitter by Keith Urbahn, the former chief of staff for Donald Rumsfeld. A tweet from a CBS news Producer (with fewer than 4500 Twitter followers) confirms a leak that Bin Laden is dead retweeted over 1000 times.
  • 19. Finally, I’ve got my first Facebook!
  • 20. Source Criteria: Network factor: • Who is behind the source? • Who has recommended the source? Is it a friend, colleague or peer? • Is it a well-known institution or person? • Is it a link from  a well-known or unknown • Where does it originally come from? blog post to the source? • Does it indicate an author? • Does the source have many readers/ subscribers? • Is the article old or up-to-date? • Is it often cited? Can it be checked for • Does it have comments? How many example through a Twitter search or comments? Technorati rank, in case of a blog. • Has the website a commercial intention or Appearance: is the information service a common good? • Is the website professionally designed? • Is the article personally or objectively • Do you like the design? Would you trust an written? information source with an appalling design? • Does it have many or none citation to • Does it focus on content or rather other sources? advertisement? • How well written is the article? • Can you navigate easily or are there obstacles to find your information? • How open is the person behind a presented page? For example, does the author have a • Is it a rather closed site or does it link to a biography or a Twitter account? website?
  • 21. How does a journalist build trust online Using social networks to commit journalism Providing online bio pages with photos Producing reporter-focused short videos Bring audiences into the process Don’t forget to close the loop Balancing formal and informal tones carefully
  • 22. How does a journalist build trust online Using social networks to commit journalism Providing online bio pages with photos Producing reporter-focused short videos Bring audiences into the process Don’t forget to close the loop Balancing formal and informal tones carefully
  • 23. How does a journalist build trust online Using social networks to commit journalism Providing online bio pages with photos Producing reporter-focused short videos Bring audiences into the process Don’t forget to close the loop Balancing formal and informal tones carefully
  • 24. Questions Do you trust online news sources from unknown authors? Why? News offered by the mainstream media like CNN and TIMES will be more reliable then those which released on blogs and twitter. (Agree or Disagree and why?) We all know that many rumours are spread among the public today. Do you share the rumours on your Facebook or Twitter? Why? And how to distinguish whether it is true or fake?

Notas do Editor

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  7. The presentation will start with briefly introduce reading for this week.The article ‘Shifting Roles, Enduring Values: The Credible Journalist in a Digital Age’ can be seen as two parts. It started by presenting how journalists are affected by new mass media technologies. The popularity of getting news from traditional media like print, broadcast are now decreased as the new media like internet become more and more popular. As every one today can publish their thoughts online as news without fear, it become complicated for publics to identify which content can trust (Hayes, 2007). This situation makes people hard to defining journalists. Hayes (2007) suggest that instead of seeking on define who are journalists by consider professional behavior, historical and legal perspective, focusing on the roles and values of the content itself will be more helpful to work out if we can trust the information the person proved. \n\nThe second part of this week’s reading is talking about three normative values, Authenticity, Accountability, and Autonomy, related to journalistic credibility that Hayes (2007) and his colleagues suggest need to be both strengthened and reinterpreted in a digital media environment. Information explosion and new online technologies have brought new challenges to the credibility of journalism. The authors argue that information providers in today’s media environment are overlapping considerations of honesty, transparency, and trust to establish their authenticity, accountability, as well as autonomy. Journalists are trying to use social media, such as blogs, to enhance credibility through personal disclosure and evidentiary support. \n
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  45. Reporters need to be on Facebook, Twitter and other social networks. Taking simple steps such as crowdsourcing story ideas or encouraging feedback increases a reporter’s credibility with a digital audience, having a Twitter account that mixes appropriate personal messages along with work-related tweets can let the audience see the “person behind the news,” which also builds trust.\n
  46. Reporters need to be on Facebook, Twitter and other social networks. Taking simple steps such as crowdsourcing story ideas or encouraging feedback increases a reporter’s credibility with a digital audience, having a Twitter account that mixes appropriate personal messages along with work-related tweets can let the audience see the “person behind the news,” which also builds trust.\n
  47. Reporters need to be on Facebook, Twitter and other social networks. Taking simple steps such as crowdsourcing story ideas or encouraging feedback increases a reporter’s credibility with a digital audience, having a Twitter account that mixes appropriate personal messages along with work-related tweets can let the audience see the “person behind the news,” which also builds trust.\n
  48. Reporters need to be on Facebook, Twitter and other social networks. Taking simple steps such as crowdsourcing story ideas or encouraging feedback increases a reporter’s credibility with a digital audience, having a Twitter account that mixes appropriate personal messages along with work-related tweets can let the audience see the “person behind the news,” which also builds trust.\n
  49. Reporters need to be on Facebook, Twitter and other social networks. Taking simple steps such as crowdsourcing story ideas or encouraging feedback increases a reporter’s credibility with a digital audience, having a Twitter account that mixes appropriate personal messages along with work-related tweets can let the audience see the “person behind the news,” which also builds trust.\n
  50. Reporters need to be on Facebook, Twitter and other social networks. Taking simple steps such as crowdsourcing story ideas or encouraging feedback increases a reporter’s credibility with a digital audience, having a Twitter account that mixes appropriate personal messages along with work-related tweets can let the audience see the “person behind the news,” which also builds trust.\n
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