Sameer is a digital strategist focusing on removing friction across Banks, NBFCs, Fintechs and Software providers. He is working with Financial Institutions for establishing their digital strategy in alignment with business strategy. The digital strategy would generate value through increase in digital footprint / revenues / cross-sell. This would also reduce costs through productivity gains, automation and process realignment. Digital initiatives as part of strategy would include loan origination, Cross sell platform, Omnichannel platform, Analytics & AI, Mobility and Fintech tie-ups. This deck is part of his open innovation approach. This can be used by anyone.

1. Fintech – Financial Institution
Collaboration & Competition
Sameer Singh Jaini
TheDigitalFifth

2. • Digital Revolution led by Fintech
• Financial Institution – Fintech : Competition / Collaboration
• Go Digital – Strategy to Win
Agenda

3. What is Fintech?
Customer
Focus
High Velocity
Zero TAT
Invisible / zero friction Relevant Secure &
Compliant`
Zero Defect
Finance Turbo
Charged by
Tech

4. Why Fintech Now?
Customers
Mobile
Aadhaar
API
Analytics
30 crore Smart Phones
Data availability
Social media trained
Mobile
Simplified KYC
Supports IRIS / Biometric
OTP Based for small ticket
Aadhaar
Identity – KYC
Payments – UPI / IMPS / NEFT
Credit – CIBIL
Accounts – Savings / Loans
Social data
API
Machine learning / deep learning (as API?)
Big Data
Advisory
Analytics

5. Source: LTP

6. Views of Fintech leaders

7. Views of Financial Institution
Leaders

8. Remember stock exchanges?

9. Impact on incumbents

10. Industry Actions

11. 1000+ Fintechs
are coming
Would this be enough with competition so
intense ?

12. And New ones are born digital…

13. Is this the Customer’s Journey now?
Marketing
Partners Sales
Credit
Ops
Ops
Tech
Digital Marketing
Website
Direct Sales Agent
EDSAs
Fintech Partners
Lead Management
Conversion
Sales Handling
Credit Analysis
Operations
Channels
Service Delivery
GOAL

14. UI UX Deficient
Capital &
Customers
Trust
Slow
FinTech CompaniesFinancial Institutions
Digital Power
Low Capital &
Customers
Low Trust
Agile & Innovative
FinTech Financial Institution
Digital Power
Capital &
Customers
Trust
Agile & Innovative
Fintech Vs financial institutions

15. DIGITAL STRATEGY

16. Financial Institution Approach – Go Digital
Creating Fintech
Institution
2
Strategic investment focusing on
innovation, speed and future potential
Invest
1
Collaborate
Work closely with Fintech and co-build
4
Acquire Fintechs with strategic focus
Acquire pure tech organizations
3
Compete
Invest in in-house Tech
Create Digital Culture
Create Digital KPIs against best Fintechs

17. Strategy for “Go Digital”
Analyze Digital Context
STEP 1
Create Digital Positioning
STEP 3
Execute and
Measure
STEP 5
Visualize Future Landscape
STEP 2
Align Digital
Initiatives
STEP 4

18. Technology
Assessment
Business
Strategy
Competitiv
e
Positioning
Digital Assets /
Usage
Digital
Maturity
Stakeholder’
s
expectation
s
Customer
Focus
STEP 1: ANALYZE DIGITAL CONTEXT

19. STEP 2: VISUALIZE FUTURE LANDSCAPE
Organization
Evolving Customers
Market Dynamics
• Structure
• Skills
• Culture
• Acquisition
• Service
• Products
• Fintech / Cross Industry Competitors
• Technology innovation

20. STEP 3: CREATE DIGITAL POSITIONING
Digital Leader
New Customer
Segment
New Digital Products
XX% Digital
Acquisition
XX% Cost Reduction
Real-time Analytics &
Decisioning
Unified Customer
Service
90% Self Servicing
Market Recognition

21. STEP 4: ALIGN DIGITAL INITIATIVES
Digitize Customer Journey
Digital Engagement
Digital Acquisition
Unified Service Platform
Digital products
New Customer Segment
Digitize Employee Journey
Unified CRM platform
Process Reassessment & Automation
Tab / Mobility platforms
Collaboration platform
Technology Enablement
Flexible Cloud / Hybrid Infra
ESB / API Enablement
Big Data & Analytics
Inhouse / partner model
Highly secure
Crash Organization Silos and Build Digital Culture
Align Digital Initiative to “Market Positioning”
CollaboratewithFintech
AlignSkilledandAdequateResources
Priotize Strong GovernanceDocument Objectives Sense of Urgency

22. EXAMPLES OF DIGITAL INITIATIVES
Omnichannel Platform
- Mobile
- Web
- Branch
- API Platform
Lead Management Platforms
- Chat
- Cross-sell
- Up-sell
- New customers
New Digital Product
- 10 second loans
- Online account opening
- ASBA on Mobile
- Acquisition through Fintech
partners
- Acquire Fintech
- Invest in Fintech
Employee Enablement
- Mobile / Tab based customer
origination
- Training & Demo
- Collaboration
- Near zero manual steps
Big Data & Analytics platform
- Real time events driven digital
marketing
- Enable fast business decision
- Analytics based Credit decision
- Buy Analytics partners

23. STEP 5: EXECUTE & MEASURE
Governance
Track /
Escalate
Fail fast
Measure
results
Celebrate
Success
• Product / Sales / Ops
/ Credit / Tech
Merged into Team
Digital
• Get Customers on
board as “Beta
testers”
• Investment of 30% of
Top Management Time
• Capital investment
• Training / Hiring for
Success
• Differential remuneration
• Onboarding partners
• KPI tracking
• Evaluating continuously
• Daily dashboard
• Weekly Steering
Committee

24. Lets digitize the
industry
SAMEER@THEDIGITALFIFTH.COM @SSJAINI 91-7208028354 HTTPS://WWW.LINKEDIN.CO
M/IN/SSJAINI/