Titleist partnered with Sprout Social to improve engagement with key audiences like avid golfers on social media. They wanted a platform to facilitate conversations, develop relationships, and gain insights. Sprout Social helped Titleist build upon existing followers, publish focused content, create two-way conversations, and turn findings into actions. As a result, Titleist saw increases in interactions, unique users, and impressions which drove organic growth across social channels and provided data-driven strategy and streamlined platform usage.

1. CASE STUDY
Titleist + Sprout Focus Efforts, Improve
Social Relationships with Key Audiences
In an effort to deliver more meaningful engagement across various social media
channels, Titleist needed to identify a partner and platform that would help facilitate
ongoing conversations and develop more personal relationships with a targeted
audience of avid golfers and brand fans. To do this, Titleist tapped Spout Social to help
build upon an organic following of loyalists, publish focused content, create a two-way
social conversation with their customers and turn social findings into actionable insights.
sproutsocial.com
1.866.878.3231
sales@sproutsocial.com

2. Quick Facts
Opportunities
• Right Platform. Right Features: Titleist searched for a platform that
240K+
Twitter Followers
emphasized both high value engagement and aggregation tools that could
augment and streamline their social media efforts.
• Enhanced Engagement: Titleist wanted to build stronger connections with
their fans and needed a tool to aggregate relevant social conversations to
help fuel more fan interaction.
• Advanced Reporting: The interactive team at Titleist wanted to develop a
350K+
Facebook Followers
clearer picture around social analytics to provide a real-time view of
campaign momentum and help shape strategic decisions.
Strategy and Implementation
• Extend Discussions: Further develop fan loyalty and create deeper
audience engagement across social channels while increasing awareness
10+
Social Accounts Managed
in Sprout
for Team Titleist – the brand’s existing group of loyal advocates.
• Focus Social Outreach: Target a specific audience of Titleist brand fans
and avid golfers to cultivate a base of highly-engaged and interested
followers.
• Organically Join Conversation: Become part of the social sports
conversation by using Sprout to monitor existing discussions among golfers
and join in with authentic, meaningful and value-add content.
• Plan Content: Develop social content calendars by listening to social media
discussions and determining what stories and subjects will be well received
by the community.
• Scalable Reporting: Obtain analytics that can be used both day-to-day and
during high-profile meetings and presentations.
sproutsocial.com
1.866.878.3231
sales@sproutsocial.com

3. Highlights
78%
Increase in interactions
since using Sprout
Results
In addition to the significant growth of unique interactions, visitors
and impressions, the team benefited from:
• Increased engagement drove organic growth across all key social
channels.
• Social analytics added insight and surfaced the most engaging content.
• Data-driven strategy ensured development and delivery of the most
62%
relevant content.
• Streamlined platform usage created opportunities to consistently connect
with brand fans.
Increase in unique users
since using Sprout
146%
Increase in impressions
since using Sprout
Learn how Sprout can help centralize your social efforts and
increase your brand engagement at sproutsocial.com
sproutsocial.com
1.866.878.3231
sales@sproutsocial.com