6 Keys to Boosting Engagement with Videos
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Creating and sharing video content is one of the hottest trends in social media marketing. Consumers want more video content, and the social networks are creating more functionality to support that growing need. Marketers who can ride the video trend early can grow their following, customers and revenue. The social media experts at Sprout Social have teamed up with the video creation professionals at Animoto to present a webinar all about how to easily create and share videos to boost your social media engagement. Among other things, you’ll learn how to: Create unique social media videos at scale. Distribute your videos to your social channels. Analyze performance to inform new videos.
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6 Keys to Boosting Engagement with Videos
- 1. 6 Keys to Boosting Social Engagement with Video PRESENTED BY & @Animoto @SproutSocial #SproutWebinar
- 2. & Presenters Jeff Kahsen Michael Patterson Video Marketing, Animoto Social Marketing, Sprout Social @Animoto @SproutSocial #SproutWebinar
- 3. & Overview Why You Need to Embrace Video • How Companies Currently Utilize Videos • 6 Keys to Boosting Engagement with Video • Q&A @Animoto @SproutSocial #SproutWebinar
- 4. & Quantitative Measures Qualitative Measures Why does video matter? One important question Two very different answers @Animoto @SproutSocial #SproutWebinar
- 5. & Video Increases Social KPIs https://www.facebook.com/SproutSocialInc/insights/ @Animoto @SproutSocial #SproutWebinar
- 6. & Video drives engagement Videos generate 153% more Facebook interaction than any other media type 88% of website visitors stay on a site longer when a prominent video is displayed @Animoto @SproutSocial #SproutWebinar
- 7. & Video generates leads Consumers are 46% more likely seek information about a product or service after viewing a video 77% consider companies that make video to be more engaged with their customers @Animoto @SproutSocial #SproutWebinar
- 8. & Video drives conversion 96% of consumers find videos helpful when making purchase decisions 73% of users are more likely to purchase a product or service after watching a video Video generates an 86% lift in conversion versus print based content @Animoto @SproutSocial #SproutWebinar
- 9. & Video helps create connections EVERYWHEREFOREVERYOU SHAREABLE EASY @Animoto @SproutSocial #SproutWebinar
- 10. & EXPLAINER How businesses use social video @Animoto @SproutSocial #SproutWebinar
- 11. & How businesses use social video PRODUCT REVEAL @Animoto @SproutSocial #SproutWebinar
- 12. & How businesses use social video CUSTOMER TESTIMONIAL @Animoto @SproutSocial #SproutWebinar
- 13. & How businesses use social video EVENT INVITATION / RECAP @Animoto @SproutSocial #SproutWebinar
- 14. & How businesses use social video BEHIND THE SCENES @Animoto @SproutSocial #SproutWebinar
- 15. & How businesses use social video LONG-FORM PREVIEWS @Animoto @SproutSocial #SproutWebinar
- 16. & EVENT INVITATION / RECAP PRODUCT REVEAL EXPLAINER CUSTOMER TESTIMONIAL BEHIND THE SCENES How businesses use social video LONG-FORM PREVIEWS @Animoto @SproutSocial #SproutWebinar
- 17. & 6 Keys to Boosting Social Engagement with Video @Animoto @SproutSocial #SproutWebinar
- 18. & Key #1: KISS 2.0 Keep it short & succinct 20% of viewers will click away from a video within 10 seconds @Animoto @SproutSocial #SproutWebinar
- 19. & Key #1: KISS 2.0 Keep it short & succinct Average Video Length: 55.3 seconds Average View Duration: 18.2 seconds @Animoto @SproutSocial #SproutWebinar
- 20. & INCLUDE A CLICKABLE CALL TO ACTION MUSIC MATTERS SHOW OFF YOUR BRAND HOOK ‘EM EARLY MAKE IT PERSONAL Key #2: Content Matters TEXT MATTERS @Animoto @SproutSocial #SproutWebinar
- 21. & Key #2: Content Matters Source: Twitter, Nielsen, DAN 4 Best Practices for Video on Twitter 1) Create personal connection early - Videos that feature people in the opening moments are 2x as likely to drive consumers to opt in to view 2) Tell a story - Videos with a clear story arc boost purchase intent by up to 9% 3) Entertain to maximize engagement - Videos intended to entertain viewers increase view opt in by 13% and sharing by 15% 4) Focus on customer value - Videos that highlight how a product will improve a customer’s life drives lift of 14% for brand affinity @Animoto @SproutSocial #SproutWebinar
- 22. & CAMERA Key #3: Quality is key But you don’t have to break the budget to achieve it Canon EOS 70D (MSRP: $1000) @Animoto @SproutSocial #SproutWebinar
- 23. & AUDIO EQUIPMENT Key #3: Quality is key But you don’t have to break the budget to achieve it Shotgun Microphone and Stand MSRP: $50 @Animoto @SproutSocial #SproutWebinar
- 24. & LIGHTING Key #3: Quality is key But you don’t have to break the budget to achieve it Softbox Lighting Kit (MSRP: $125) @Animoto @SproutSocial #SproutWebinar
- 25. & EDITING SOFTWARE Key #3: Quality is key But you don’t have to break the budget to achieve it @Animoto @SproutSocial #SproutWebinar
- 26. & Key #3: Quality is key But you don’t have to break the budget to achieve it Canon EOS 70D (MSRP: $1000) Shotgun Microphone and Stand (MSRP: $50) Softbox Lighting Kit (MSRP: $125) @Animoto @SproutSocial #SproutWebinar
- 27. & Key #3: Quality is key But you don’t have to break the budget to achieve it http://wistia.com/library@Animoto @SproutSocial #SproutWebinar
- 28. & Key #3: Quality is key But you don’t have to break the budget to achieve it http://animoto.com/blog @Animoto @SproutSocial #SproutWebinar
- 29. & LIGHTING CAMERA EDITING SOFTWARE AUDIO EQUIPMENT Key #3: Quality is key But you don’t have to break the budget to achieve it @Animoto @SproutSocial #SproutWebinar
- 30. & YouTube Over 1 billion YouTube users consume hundreds of millions of hours of video every day. Key #4: Social Media Distribution Facebook Over 4 billion Facebook video views a day. Native autoplay and CTA. Twitter Up to 30 second videos. Twitter videos autoplay in the stream. Instagram 3 - 5 second clips that autoplay in users’ Instagram stream. Snapchat Users opt-in to organic posts from brands, which can be 10 seconds long. @Animoto @SproutSocial #SproutWebinar
- 31. & Key #5: Repurposing Your Videos @Animoto @SproutSocial #SproutWebinar
- 32. & Key #6: Video Analytics @Animoto @SproutSocial #SproutWebinar
- 33. Key #6: Analyzing Video Data - Questions to Consider • Which videos drive the most engagement? • Which videos receive the most shares? • What type of content resonates with your audience? • What length of video is preferred? &@Animoto @SproutSocial #SproutWebinar
- 34. & 1. Length Keep your videos short and succinct. 6 Keys to Creating Engaging Social Videos 2. Content Spend time creating content that resonates 3. Quality You don’t need to break the bank to get solid equipment. 4. Distribution Optimize your videos for each social network. 5. Frequency Share your videos as often as you can. 6. Analytics Use video data to inform your future strategies. @Animoto @SproutSocial #SproutWebinar
- 36. &PRESENTATION TITLE Sprout helps with… ENGAGEMENT PUBLISHING ANALYTICS COLLABORATION
- 37. & • Manage your social communication effectively. • Find and join important social conversations. • Work your way through messages by marking them complete. Engagement SPROUT SOCIAL DEMO &
- 38. & • Queue posts to send at the best times. • Simultaneously post to multiple networks. • Schedule months of content in advance. Publishing SPROUT SOCIAL DEMO &
- 39. & • Export presentation-ready reports. • Pull data on your top social content. • Review profile, group and roll-up analytics. Analytics SPROUT SOCIAL DEMO &
- 40. & • Manage your Inbox as a team. • Turn any message into a task. • Utilize our Zendesk and UserVoice integrations. Collaboration SPROUT SOCIAL DEMO &
- 41. & Sign-Up for a free 30-day Trial sproutsocial.com @Animoto @SproutSocial #SproutWebinar
- 43. & Sign-Up for a free 14-day trial animoto.com @Animoto @SproutSocial #SproutWebinar
Notas do Editor
- Goal of social video is to get the viewer to engage. Take the first step…. Could be liking or commenting, could be clicking on the CTA for more information. Consumes are extremely fickle. They will scroll through social feeds fast. Autoplay helps but you only get 2-3 seconds to convince the user to press play. That’s why there’s a boom in short form videos. These ‘snackable’ videos are filling news feeds because they suit our impatient nature and our busy lives. And the more videos are consumed on mobile, the shorter they need to be. Autoplay exacerbates it. Need to create content that leaves an impression in the first 10 seconds without sound!
- Keep videos relevant, interesting and as short as possible. Preferably under 30 seconds. Under 20 seconds is even better.
- Brand - Worked hard to establish. Make presence known - and early! Personal - People respond to videos that show personality the most. Get in front of the camera! Clickable call to action - Social only meant to be a lead in. Viewers will likely want to have more. Have a call to action - preferably clickable (Facebook lead form at the end) Hook them early - We’ve seen that length matters. Play around with Text Matters - Used to be Music Matters. Still very true but with the advent of auto-play and silent videos dominating newsfeeds, it’s less important for social. Here, subtitles matter as the context will be what keeps them watching and clicking to see more.
- Brand - Worked hard to establish. Make presence known - and early! Personal - People respond to videos that show personality the most. Get in front of the camera! Clickable call to action - Social only meant to be a lead in. Viewers will likely want to have more. Have a call to action - preferably clickable (Facebook lead form at the end) Hook them early - We’ve seen that length matters. Play around with Text Matters - Used to be Music Matters. Still very true but with the advent of auto-play and silent videos dominating newsfeeds, it’s less important for social. Here, subtitles matter as the context will be what keeps them watching and clicking to see more.
- Brand - Worked hard to establish. Make presence known - and early! Personal - People respond to videos that show personality the most. Get in front of the camera! Clickable call to action - Social only meant to be a lead in. Viewers will likely want to have more. Have a call to action - preferably clickable (Facebook lead form at the end) Hook them early - We’ve seen that length matters. Play around with Text Matters - Used to be Music Matters. Still very true but with the advent of auto-play and silent videos dominating newsfeeds, it’s less important for social. Here, subtitles matter as the context will be what keeps them watching and clicking to see more.
- Brand - Worked hard to establish. Make presence known - and early! Personal - People respond to videos that show personality the most. Get in front of the camera! Clickable call to action - Social only meant to be a lead in. Viewers will likely want to have more. Have a call to action - preferably clickable (Facebook lead form at the end) Hook them early - We’ve seen that length matters. Play around with Text Matters - Used to be Music Matters. Still very true but with the advent of auto-play and silent videos dominating newsfeeds, it’s less important for social. Here, subtitles matter as the context will be what keeps them watching and clicking to see more.
- Brand - Worked hard to establish. Make presence known - and early! Personal - People respond to videos that show personality the most. Get in front of the camera! Clickable call to action - Social only meant to be a lead in. Viewers will likely want to have more. Have a call to action - preferably clickable (Facebook lead form at the end) Hook them early - We’ve seen that length matters. Play around with Text Matters - Used to be Music Matters. Still very true but with the advent of auto-play and silent videos dominating newsfeeds, it’s less important for social. Here, subtitles matter as the context will be what keeps them watching and clicking to see more.
- Brand - Worked hard to establish. Make presence known - and early! Personal - People respond to videos that show personality the most. Get in front of the camera! Clickable call to action - Social only meant to be a lead in. Viewers will likely want to have more. Have a call to action - preferably clickable (Facebook lead form at the end) Hook them early - We’ve seen that length matters. Play around with Text Matters - Used to be Music Matters. Still very true but with the advent of auto-play and silent videos dominating newsfeeds, it’s less important for social. Here, subtitles matter as the context will be what keeps them watching and clicking to see more.
- Brand - Worked hard to establish. Make presence known - and early! Personal - People respond to videos that show personality the most. Get in front of the camera! Clickable call to action - Social only meant to be a lead in. Viewers will likely want to have more. Have a call to action - preferably clickable (Facebook lead form at the end) Hook them early - We’ve seen that length matters. Play around with Text Matters - Used to be Music Matters. Still very true but with the advent of auto-play and silent videos dominating newsfeeds, it’s less important for social. Here, subtitles matter as the context will be what keeps them watching and clicking to see more.
- Brand - Worked hard to establish. Make presence known - and early! Personal - People respond to videos that show personality the most. Get in front of the camera! Clickable call to action - Social only meant to be a lead in. Viewers will likely want to have more. Have a call to action - preferably clickable (Facebook lead form at the end) Hook them early - We’ve seen that length matters. Play around with Text Matters - Used to be Music Matters. Still very true but with the advent of auto-play and silent videos dominating newsfeeds, it’s less important for social. Here, subtitles matter as the context will be what keeps them watching and clicking to see more.
- Brand - Worked hard to establish. Make presence known - and early! Personal - People respond to videos that show personality the most. Get in front of the camera! Clickable call to action - Social only meant to be a lead in. Viewers will likely want to have more. Have a call to action - preferably clickable (Facebook lead form at the end) Hook them early - We’ve seen that length matters. Play around with Text Matters - Used to be Music Matters. Still very true but with the advent of auto-play and silent videos dominating newsfeeds, it’s less important for social. Here, subtitles matter as the context will be what keeps them watching and clicking to see more.
- Brand - Worked hard to establish. Make presence known - and early! Personal - People respond to videos that show personality the most. Get in front of the camera! Clickable call to action - Social only meant to be a lead in. Viewers will likely want to have more. Have a call to action - preferably clickable (Facebook lead form at the end) Hook them early - We’ve seen that length matters. Play around with Text Matters - Used to be Music Matters. Still very true but with the advent of auto-play and silent videos dominating newsfeeds, it’s less important for social. Here, subtitles matter as the context will be what keeps them watching and clicking to see more.