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T H A N K Y O U ! 
B O O S T 2 0 1 4
– J O A N R I V E R S 
“Thank God we’re living in a country where the
sky’s the limit, the stores are open late and you can
shop in bed thanks to television.” 
West Seattle
– P R O S P E C T 
“What make’s Spoken &
HyperQuality’s customers
different from others?”
“I do know one thing – my
customers know that excellence
is not a one time thing.”
“What I’ve seen is that your
game is “on” everyday; you
and your teams live it.”
– J O H N N Y A P P L E S E E D
The three Olympic races were 18 minutes out of
2,000,000 minutes of practice or 0.0009% of Mary’s time
working toward her goal(s).
Y O U P R A C T I C E I T E V E R Y D A Y 
B O O S T 2 0 1 4
T H I S I S A R E S T A R T - A F T E R 5 Y E A R S 
S U N R I S E N E A R U N I V E R S I T Y O F W A S H I N G T O N
T H I N K O F T H I S A S A N
A D V I S O R Y G R O U P 
B O O S T 2 0 1 4
T H E B E G I N N I N G ? 
B O O S T 2 0 1 4
“ N O V E L T Y I S A L W A Y S W E L C O M E A N D
T A L K I N G P I C T U R E S I S J U S T A F A D ” 
W E L C O M E T 0 B O O S T 2 0 1 4
W H Y W O U L D A N Y O N E W A N T T O
T A K E P I C T U R E S W I T H T H E I R P H O N E ?
S E N I O R K O D A K M A N A G E R
Selfie In Tokyo
I D O N ’ T E N V Y
A N Y O F Y O U .
People want a higher pay rate.
– U S A T O D A Y , M A R C H 1 2 , 2 0 1 4 
“Nine Retailers Closing The Most Stores.”
T E C H N O L O G Y I S
G E T T I N G
H A R D E R T O
I N T E G R A T E
S E C U R I T Y
K E E P S U S
U P A T
N I G H T
You are squeezed on all sides
You Are Here
Customer
expectations
CFO’s lower costs
expectations
No help
from IT
Family
“Life
Happens”
You Are Here
Customer
expectations
CFO’s lower costs
expectations
No help
from IT
Family
“Life
Happens”
S H O U L D I G O O N ?
“ C O M P L A I N I N G I S N O T A S T R A T E G Y ” 
– J E F F B E Z O S
– S T E V E J O B S 
“You can’t connect the dots looking forward; you
can only connect them looking backward.”
L E T S C O N N E C T S O M E D O T S
L E T S J U S T C O N N E C T 6
Software
Wins
Software
Wins
Labor Is An
Issue
Software
Wins
Labor Is An
Issue
Data Is 
Everywhere
Software
Wins
Faster
Feedback
Labor Is An
Issue
Data Is 
Everywhere
Software
Wins
Faster
Feedback
Labor Is An
Issue
Math Is
Easier
Data Is 
Everywhere
Software
Wins
Faster
Feedback
Labor Is An
Issue
Math Is
Easier
Data Is 
Everywhere
Everything Is
Networked
S O F T W A R E W I N S
S O F T W A R E 
W I N S 
•  Analog to SIP
•  Cloud services
•  Virtualize applications
•  Easier integration
•  Less brittle
•  The future of routers /
hardware
F A S T E R F E E D B A C K I S B E T T E R
F A S T E R I S
B E T T E R 
•  In almost all cases, faster,
more timely feedback is
better
•  RFM
•  RealtTime
•  Then again, just getting
good feedback is a
challenge.
W E A R E G E N E R A T I N G E N O R M O U S
A M O U N T S O F D A T A
W E H A V E
D A T A , B U T … 
•  Don’t worry about the tools
•  Need to understand
•  Try many things
•  Deep learning
L A B O R I S N ’ T G E T T I N G A N Y C H E A P E R
B U T I T S N O T
A B O U T C O S T 
•  Is anyone really as happy as
this photo?
•  Need flexible schedules -
meet Arise
•  World wide labor pool
•  What is a career?
•  2 stories - same company
W E A R E G E T T I N G B E T T E R A T M A T H
E A S I E R M A T H 
• Look at Tableau
• Look at algorithms
• Interesting data
access
E V E R Y T H I N G & E V E R Y O N E I S
N E T W O R K E D
C A N ’ T H I D E 
•  Being networked Is
transparency defined
•  Customer questions
•  Operations: CEO is six
clicks away from agent
S O W H E R E D O E S T H I S L E A D U S ? 
D I S C O V E R Y P A R K , S E A T T L E
H U M A N S U S I N G R E A L - T I M E T O O L S
T H A T A R E E A S I L Y A C C E S S E D ,
N E T W O R K E D T O G E T H E R A N D
C R E A T E D F O R A P E R S O N A L T O U C H 
M T B A K E R , W A
W H A T A R E W E G O I N G T O T A L K A B O U T
F O R T H E N E X T T W O D A Y S ? 
•  Technology
•  Process
•  People
•  Network

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Six Things You Need to Know About the Modern Call Center

  • 1. T H A N K Y O U ! B O O S T 2 0 1 4
  • 2. – J O A N R I V E R S “Thank God we’re living in a country where the sky’s the limit, the stores are open late and you can shop in bed thanks to television.” West Seattle
  • 3. – P R O S P E C T “What make’s Spoken & HyperQuality’s customers different from others?”
  • 4. “I do know one thing – my customers know that excellence is not a one time thing.”
  • 5. “What I’ve seen is that your game is “on” everyday; you and your teams live it.”
  • 6. – J O H N N Y A P P L E S E E D
  • 7. The three Olympic races were 18 minutes out of 2,000,000 minutes of practice or 0.0009% of Mary’s time working toward her goal(s).
  • 8. Y O U P R A C T I C E I T E V E R Y D A Y B O O S T 2 0 1 4
  • 9. T H I S I S A R E S T A R T - A F T E R 5 Y E A R S S U N R I S E N E A R U N I V E R S I T Y O F W A S H I N G T O N
  • 10. T H I N K O F T H I S A S A N A D V I S O R Y G R O U P B O O S T 2 0 1 4
  • 11. T H E B E G I N N I N G ? B O O S T 2 0 1 4
  • 12. “ N O V E L T Y I S A L W A Y S W E L C O M E A N D T A L K I N G P I C T U R E S I S J U S T A F A D ” W E L C O M E T 0 B O O S T 2 0 1 4
  • 13. W H Y W O U L D A N Y O N E W A N T T O T A K E P I C T U R E S W I T H T H E I R P H O N E ? S E N I O R K O D A K M A N A G E R Selfie In Tokyo
  • 14. I D O N ’ T E N V Y A N Y O F Y O U .
  • 15. People want a higher pay rate.
  • 16. – U S A T O D A Y , M A R C H 1 2 , 2 0 1 4 “Nine Retailers Closing The Most Stores.”
  • 17. T E C H N O L O G Y I S G E T T I N G H A R D E R T O I N T E G R A T E
  • 18. S E C U R I T Y K E E P S U S U P A T N I G H T
  • 19. You are squeezed on all sides You Are Here Customer expectations CFO’s lower costs expectations No help from IT Family “Life Happens”
  • 20. You Are Here Customer expectations CFO’s lower costs expectations No help from IT Family “Life Happens”
  • 21. S H O U L D I G O O N ?
  • 22. “ C O M P L A I N I N G I S N O T A S T R A T E G Y ” – J E F F B E Z O S
  • 23. – S T E V E J O B S “You can’t connect the dots looking forward; you can only connect them looking backward.”
  • 24. L E T S C O N N E C T S O M E D O T S
  • 25.
  • 26. L E T S J U S T C O N N E C T 6
  • 32. Software Wins Faster Feedback Labor Is An Issue Math Is Easier Data Is Everywhere Everything Is Networked
  • 33.
  • 34. S O F T W A R E W I N S
  • 35. S O F T W A R E W I N S •  Analog to SIP •  Cloud services •  Virtualize applications •  Easier integration •  Less brittle •  The future of routers / hardware
  • 36. F A S T E R F E E D B A C K I S B E T T E R
  • 37. F A S T E R I S B E T T E R •  In almost all cases, faster, more timely feedback is better •  RFM •  RealtTime •  Then again, just getting good feedback is a challenge.
  • 38. W E A R E G E N E R A T I N G E N O R M O U S A M O U N T S O F D A T A
  • 39. W E H A V E D A T A , B U T … •  Don’t worry about the tools •  Need to understand •  Try many things •  Deep learning
  • 40. L A B O R I S N ’ T G E T T I N G A N Y C H E A P E R
  • 41. B U T I T S N O T A B O U T C O S T •  Is anyone really as happy as this photo? •  Need flexible schedules - meet Arise •  World wide labor pool •  What is a career? •  2 stories - same company
  • 42. W E A R E G E T T I N G B E T T E R A T M A T H
  • 43. E A S I E R M A T H • Look at Tableau • Look at algorithms • Interesting data access
  • 44. E V E R Y T H I N G & E V E R Y O N E I S N E T W O R K E D
  • 45. C A N ’ T H I D E •  Being networked Is transparency defined •  Customer questions •  Operations: CEO is six clicks away from agent
  • 46. S O W H E R E D O E S T H I S L E A D U S ? D I S C O V E R Y P A R K , S E A T T L E
  • 47. H U M A N S U S I N G R E A L - T I M E T O O L S T H A T A R E E A S I L Y A C C E S S E D , N E T W O R K E D T O G E T H E R A N D C R E A T E D F O R A P E R S O N A L T O U C H M T B A K E R , W A
  • 48. W H A T A R E W E G O I N G T O T A L K A B O U T F O R T H E N E X T T W O D A Y S ? •  Technology •  Process •  People •  Network