Here is a presentation that my team developed for a case study for our McGill Integrated Management Thinking course.

2. Cultural Charter
This is the charter that will drive all
of the organizations business
strategy and goals. It will enable
the employees to understand and
articulate what our business is
about and what we would like to
achieve everyday and the part they
play in that process.
Xsight, Inc.
Enhanced Experience
Mission: Provide innovative solutions to help our customers
meet their physical fitness goals.
Vision: Create the most effective
consumer software fitness company in the world.
Values: Fit. Fun. Fresh.
Objectives: Creating a company that provides
convenient solutions that meet the fitness needs of all people.
Company Promise: Fitness Is For Everyone

3. Gate 1 Gate 2 Gate 3 Gate 4 Gate 5
Stage 1 Stage 2 Stage 3 Stage 4 Stage 5
Idea
Screen Scoping
Second
Screen
Build
Business
Case
Go to
Develop
Go to
Testing
Go to
LaunchDevelop
Testing
&
Validation
Launch
• Discover Business
Opportunities
• Idea Generation
• Corporate Strategy
• Business Overview
• Environmental Scan
• Customer
Engagement
• Product Strategy
• Change
Acceleration
• Market Research
• Financial Analysis
(Scenario/Sensitivity)
• Market
Engagement Plan
Product Launch
Methodology
At X-Sight Inc. we leverage a
stagegate process to bring products
and services to market. Our team
continues to identify new ideas and
place them through the idea screen
to understand market viability.
The review team is comprised of our
executive team and we work on
challenging ideas and paradigms to
bring forward the most robust
solutions that will compliment our
offering, and continue to enhance
the experiences of our customers.
Xsight, Inc.
Enhanced Experience

4. Global Smartphone Market
The Xsight system presents an
opportunity to penetrate the global
smartphone market. Most of the
efforts will be focused on the North
American market for Initial Launch,
with the remaining markets following
within the First 5 years of Initial
Launch. This is to ensure we
leverage and maintain our first-
mover advantage where smartphone
market critical mass resides.
With the accelerated adoption rates
of technology within wearables
market, Xsight is able to develop a
strong loyalty-based program to
ensure user conversions are not
lossed.
Xsight, Inc.
Enhanced Experience
704.1MM
220MM 279MM 65.5MM
23.9MM
76.4MM
2015 2016 2017 2018 2025
China $255,544
India 227,243
Japan$115,209
Russia $97,948
North America $255,544
Cumulative Users (millions of users)
150MM

5. Market Potential
A more detailed view of the
technology our company is posed to
take advantage of to meet customer
needs and wants and drive market
penetration into a captured market.
Xsight, Inc.
Enhanced Experience
1.5%4.7%
Huawei Xiaomi
44.5%
5.2%
Lenovo Other
12.1%
32.1%
Samsung Apple
Worldwide Smartphone Sales by Vendor
poor ok good superior excellent
24 MM users
682 MM users
1900 MM users
1300 MM users
Smart Phone Technology

6. 30%
The Acitivist is an indivuaul that
is in high-impact sports and this
drives most of their lifestyle
choices they are proud of their
accomplishments and share
insights whenevr they can.
Activist
(Cross-fit, Aerobic, MMA,
Boxing)
40%
The spiritualist looks at work-life
balance and acitivities that are
loer impact and present more
movement and balance. .
Spiritualist
(Tai Chi, Yoga, Martial Arts )
30%
This is a health consious
indiviauls either by choice or due
to medical situation and are
looking at improving their way of
life and require guidance and
support on acitivities and caloric
management
Nutritionist
(Running, Jogging, Swimming)
Customer Mapping
Our Customer profiles are
segregated into three sections and
provides an equitable distribution of
user potential market.
Xsight, Inc.
Enhanced Experience
Jamal Magloire (Activists)
Kacem Zoughari (Spiritualist)
Spokespersons:

7. Market Potential
Steve Mann the father of wearable
technology
A) Law of accelerating returns and
extrapolates that as it relates to
wearable technology March 2015 –
2 signals 25% 0f US market adopt
wearable technology
B - Takes Everett Rogers normal
distribution and relates it to Simcoe’s
smartphone cumulative curve and
information from PWC, ABI, Credit
Suisse, and postulates that 21% of
US market accepts new technology,
Feb2015 – 25% of market embrace
wearable
We are in a time of the fastest
adoption and innovation in history
Xsight, Inc.
Enhanced Experience
A
B

8. Adoption of technology has followed a
normal distribution curve for the last 50
years. (Everett Rogers)
But adoption of technology has been
accelerating at a rates never seen
before in history. In 2012 in the U.S.A
adoption rate was 21% projected by
2015 to be 25% (Gonzalo Tudela, CEO
- Vandrico
Gardner Hype Cycle we can see the
visibility and maturity of technology.
Note we are posed for the next eureka
moment.
Xsight, Inc.
Enhanced Experience
Technology Sector
Rate of Adoption

9. The most Connected man in The
World, Chris Dancy has leveraged
the insights that he gained from his
systems to improve interaction with
his bodies signals thereby
augmenting his lifestyle. The new
connected way of life allowed him to
lose 100 lbs of weight.
Xsight, Inc.
Enhanced Experience

10. Inspiration&ChoiceSelection
CustomerRelationship
Goals
Selection
Shortlist
Training
Enjoyment
Assessment
App
Trainee
Network
Ranking
Comments
Customer Activity Cycle
(Selecting a Proper Training Program)
Activity Cycle
The Xsight system helps facilitate
the training process. Not only does
our solution enable the trainees a
variety of certified trainers from a
variety of disciplines it also improves
adoption and sustained engagement
through dynamic interaction with the
app itself, trainers and the
community.
Xsight, Inc.
Enhanced Experience
Kinect
Sight
Wearables
Sight
Sight

11. Technological Catalysts
Most notable experts in the field of
wearables are sighting a
convergence that will happen in the
future where head-mounted
displays(computers on your head),
activity monitors (devices that
quantify the human body) and smart
watches (devices that use glance to
convey analytics and information)
will all interact with each other to
provide a more robust experience.
The future is now as this
convergence paradigm is the
premise of the Xsight Inc system
and its software platform.
Xsight, Inc.
Enhanced Experience

12. Convergence Model
The Xsight system creates a unique
approach to sports learning. It
aggregates technology through
strategic partnerships. The Xsight
system creates customized training
with some of the worlds leading
trainers and intergrates both into a
software solution that scales with
your development, by tracking,
guiding then enhancing your
learning by making it personalized
and integrating Cognitive,
Transformative and Multi-media
learning theories.
Xsight, Inc.
Enhanced Experience
Software
Guiding
Tracking
Enhancing
Activ8
System
Interactive
Tech
Motion
Capture
Tutorial
Certified
Trainers
Unique Individual
Experiences (UIEs)
Analytics
Insights
Predictive
Big Data
Strategic
Partnerships
Wearables
Head
mounted
Wrist
Clothing
Handheld
Ora-X
Android
iOS
Samsung
Apple
Adidas

13. The Xsight system is a solution that
takes the insight of an instructor or
trainer to the next level. It allows
you to capture your optimal form in
whatever sport through our Kinect
system, and then stream it to
athletes in real world situations
through either your smart device or
augment the experience with our
Ora-X integration.
Augmented Experience Device
(ora-x)
Tethering Device
(Samsung, Apple watch,
smartphone)
Interaction Device
(MS Kinect, Adidas Gear)
Access Key
(smartphone)
Xsight, Inc.
Enhanced Experience
Product Profile
Product Name:
• Xsight - Enhanced Experience
Target Audience:
• Amateur sports enthusiasts who are
looking to improve their training by
augmenting their learning in real-world
situations. From the golfer, hunter,
fishermen, martial artists...whoever
wants to accelerate their muscle
memory delivery through augmented
reality.
Product Attributes:
• Xsight – Software
• Glasses – GPS, nightvision,
• Watch – Performance tracking app
• Kinect – Proprietary virtual
instruction and video capture
• Addidas – Intelligent apparel
Product Benefits:
• Largest network of certified
trainers within all major sports
lifestyle categories
• Leverages existing technology
platforms
• Predictive modeling of learning
needs
• Community of practitioners to
build support and recognition

14. Xsight Software Platform
The Xsight Software Platform
allows users to manage their
training through understanding
caloric intake and output by
measuring heart rate and
activity, food consumption,
training hours and sleep.
Xsight, Inc.
Enhanced Experience
mktngjnky
400 1
Trainees Ranking
15
Years
ZZ
Heart rate (active) : 3 hours
Calories burned: 124 kj
Calories target: 324 kj
Calories Consumed: 1300kj
Calories burned: 124 kj
Calories target: 2000 kj
Training : 1 hours
Calories burned: 124 kj
Calories target: 324 kj
Sleep : 8hours
Calories burned: 124 kj
Calories target: 324 kj

15. Leaderboard
The leaderboard component of
our Xsight platform allows
users to track the progress of
their activities versus their
goals and that of their peer
network.
Xsight, Inc.
Enhanced Experience

16. Trainer Network
Our extensive network of
certified trainers cover a wide
array of different specialties,
from yoga, martial arts, cross-
fit to aerobic, we have a
professional to meet your
training goals. With the ability
to have one-to-one sessions it
is a easy to understand why
many of our trainers are
ranked so high by other users.
Take the first step and change
your game.
Xsight, Inc.
Enhanced Experience
Louis Gialloreto
Bio:
A certified marketing expert, Louis’
kung fu is strong and has moves
that can beat any market challenge
or obstacle.
Learn the 8 deadly tactics and 3
moves to ensure market dominance
today.
Schedule your session.
400 1
Trainees Ranking
15
Years
Session hours remaining

17. Trainers Network
X-Sight
Experiential Gear
UniqueIndividual
Experience(UIE)
• Goal Setting
• Performance
Tracking
• Leaderboard
• Predictive Modeling
Xsight, Inc.
Enhanced Experience
Elements of Offering
Our program begins with the
download of the Xsight app. Identify
your goals, the system will prescribe
best path either :
A) A certified trainer
B) Choose videos from our library
Individuals can then customize their
routines dependent on their goals
and results. The system will always
recommend the most optimal path,
but choice is in the hands of the
user.
They can subscribe to the Unique
Individual Experience (UIEs) and
the level of wearable integration.
It’s simple…
1. Select activity
2. Set goals
3. Select training path

18. Environmental Scan
Xsight, Inc.
Enhanced Experience
Opportunities
Strengths Weaknesses
Threats
InternalExternal
AR Industry’s accelerated growth sees
unprecedented opportunity AR-enabled mobile apps to
reach $2.2 billion by 2016 up from $2 million in 2010
Adoption rates of all things tech occurring at
warp speed 35 years to adopt telephone, 13 year PC, 5.5 years for
mobile, by end of 2015 25% of USA pop adopt wearable technology =
fastest speed history has ever seen
AR and wearable Tech space market exploding =
$150 B by 2020 Apple, MS, and Samsung enter space, leaving
room for innovator in ecosystem. Of wearable market, North America
represents 50%, Europe 255, East Asia 17%, other 8%
Licensing agreements – patent still pending
Brand power – Xsight unknown
Distribution champions leaders essential. OEM, M2M
dependent
Uncertainties within AR and wearable space – Big
Three platforms building barriers, however open source proves almost
too difficult to contain leaving room for innovators
Disrupters displace new entrants OEM/distributor/ M2M
partnership critical. Champions within targets influence adopters
Regulations and privacy concerns must be managed,
consumer suspicions regarding of Big Data is assessed through value
driven solutions
Cannibalization within industry threating Ecosystems
grown up around Windows, Android or iOS platforms yet developers
able to address fragmented environment can stabilize app and software
models
An innovation delivering a solution that
addresses each of the 5 Factors that influence
Tech Adoption Rates: Xsight overlays across all major OS
platforms, is simple, multiple entry points basic to enhanced robust
use, trainer champions help easy of trial, and extensive on-line info
Xsight Technical mastery brings experience solution that
has yet to be delivered
R&D pipeline robust, furthers use for application underway
At macro level – Xsight a technologic force
Wireless carriers are increasingly
integrating wearable devices within their
M2M and loT strategies
Ecosystems products and services grow
around the platforms of the Big Three
(Apple, MS, Google) however increasingly
many are being built at a layer above the
OS.
Fragmented forces (i.e.: non-standard tools,
apps, and software- licensing models) and
proliferating ecosystems threaten expansion
as market changes in shape.

19. Xsight, Inc.
Enhanced Experience
Competitors
Price
Features
$180
$130
$150
$130
$200

20. Strategic Partnerships
Our strategic partners will act
as a way to engage their
captured audiences and in
return we provide them value-
add that they can present to
their Customers to enhance
their Customers or their own
personal brands.
Xsight, Inc.
Enhanced Experience

21. Level of User Integration
Scalability
The Xsight System is the ultimate
lifecycle platform it scales based on
the needs and appetite for change
of the user.
This ensures the sustainability of
the system and the predictive
system allows the user to gain
recommendation points on other
activities the trainee may be suited
for based on the movement and
form data of the user.
Xsight, Inc.
Enhanced Experience Price
Features
Level I
Level II
Level III
Level IV
• Sight download
• Smartphone/watch
• Accessing Training
network
• Smartphone/watch
• Unique Individual
Experiences (UIEs)
• MS Kinect
• Adidas
iWear
• Wearable
integration
• Ora-X

22. Goto Market Strategy
Our goto market strategy will be
very deliberate in capturing the
attention and engagement of
opinion leaders then leveraging their
commitment to become brand
ambassadors.
At launch we will use guerilla tactics
to improve opportunity of earned
media and create market
engagement in key markets.
Once critical mass is achieved a
more formal integrated marketing
plan will be maintained.
Xsight, Inc.
Enhanced Experience
Opinion
Leaders
Early
Adopters
Late
Adopters
Early
Majority
Late
Majority
Resistors
Introduction
Growth
Maturity
Decline
Development
SalesRevenue
0
+
Guerilla Marketing
Social
Engaging Opinion Leaders
Public Relations
Experiential Marketing
Loyalty Management

23. A Brand Activation is the ability for
our brand to create an emotional
and lasting engagement with our
customers.
Our people and the experience that
we present to the marketplace
through our solution will be
paramount to our success.
As we move into the diffusion of our
solution into the market our
customers that enjoy our experience
will be catalyst of our brand as word
of mouth, social and guerilla
marketing will be much of our tactics
through the first phase of our
launch.
v
X-Sight
Inc.
Brand Activation Strategy
Xsight, Inc.
Enhanced Experience

24. Motion Capture dB
Motion capture videos allow
users to capture their form and
manage their progress with
training support so that it works
with the natural movement of
their body mechanics versus
the forms standard.
This 3D data that is being
captured can be overplayed
within different demographics
and activities to assist
organizations understand how
to deliver more effective
equipment to assist
practitioners performance.
Xsight, Inc.
Enhanced Experience

25. Xsight, Inc.
Enhanced Experience
Market Potential_FY1

26. Sensitivity Analysis
Xsight, Inc.
Enhanced Experience
“This is a billion
dollar idea.”
-Greg Leach
Former Channel
Manager, XBox

27. Xsight, Inc.
Enhanced Experience

28. Monetization needs to be
dynamic and diversified at
inception with a transparent
approach to pricing that will
adapt based on success and
market demand. We will
leverage a ranking system to
gauge the most appropriate
way to engage our key target
audiences and adapt our
revenue model accordingly.
Xsight, Inc.
Enhanced Experience
$
XX,XXX.xx $
XX,XXX.xx $
XX,XXX.xx $
XX,XXX.xx $
Marketing Research
eCPM
Training Network
Device Commission
App Download
Revenue Ranking
15/30
like it.
Diffusion Projection
Facebook leveraged to undersatnd
successful.
32%
16%23%
29%
Breakdown Revenue
Here are the
categories of
revenue
which
contribute to
Xsights top
line sales.

29. Appendix

30. Xsight, Inc.
Enhanced Experience
Yoga / Pilates profile
/ Spiritualist
- Increased flexibility
- Reduce stress and
tension
- Increase mental stability
and concentration
- Metabolic health
Benefits
- Martial arts
Golfer
- Golf population in the US
29,000,000
- Comprise approx.. 9.6% of
the population
- 77.5% are male 22.55% are
female
- Avg. age is 46
- 50% are employed in white
collar
- 90%use the internet on a
regular basis
- Avg. household income
$95,000
- 75% own a computer
- Competitive advantage
- Active low impact exercise
Peak Performers
- Athletes with levels of
fitness specific to
their sport
- Psychological strong
competitors
- Athletes that can
compete under
pressure
- Athletes with sound
musculoskeletal
system and structure
Market Opportunity

31. 5 Forces Model
Rivalry
BUYER
POWER
SUPPLIER
POWER
THREAT OF
SUBSITUTES
POTENTIAL
ENTRANTS
• Strong
• Offering unique – for
now – could be supplier
dominator and even
disruptor
• Transitioning suppliers
feeding ecosystem
• Switching supplier costs
= high –could loose
valuable lead time to
capture impending AR
tech boom
• Buyer switching costs = high - dependent on $
spent on AR item and adoption driven by trainer
preferences
• Buyer propensity to substitute = high if no value
seen
• Product differentiation = decreasing as AR tech
advancing
• Low threats – currently,
could become high if
similar solution created or
low if adoption low
• High barriers = splash
entry only leads to success
if product moves from
awareness to adoption
• Patents, licensing,
partnerships help protect
walls
Competitive rivalry high = marketers strive to
deliver the next technology disruptor. $20B will
be pocketed by OEM device shipment revenues
by end 2015. Wearable devices will help drive
wireless carries drive over $71 Billion in
additional service revenue by end of 2020
Industry Analysis
AR (augmented reality) applications as
revenue is forecast to be $2,2 billion by
2020.
The Big Three platform developers (Apple,
Microsoft, and Google) jostle for
positioning awaiting the “next big game
changer” which will highlight where the
market is going.
As VR (Virtual Reality) and AR threaten to
converge to bring the best of both
experiences to users, AR will gain edge
over not just VR but over entire
smartphone and tablet market.
Winners will be the cohesive forces which
keep the ecosystem together rather than
allowing it to fragment .
Until the ultimate AR solution and
experience for the consumer is delivered –
until then it’s game on!
Xsight, Inc.
Enhanced Experience

32. PESTEL Analysis
Political factors:
Evolving,
inconsistent
across the
globe
Economic
factors: AR app
market -
developed low
cost offshore
Social Factors
Infancy Aging
population a
driver for other
applications
Augmented
Reality adoption
rate 21% 2014,
25% 2015,
expected to be at
50% within two
years
AR-enabled
mobile apps to
reach $2.2
billion by 2016
up from $2
million in 2010
Privacy still
remains game
as litigation
dominates space
AR-enabled mobile apps to reach $2.2 billion by 2016 up from $2 million in 2010
Xsight, Inc.
Enhanced Experience
The wearable applications ecosystem
will account for nearly $850 Million in
revenue by the end of 2015. Driven
by ongoing innovation and
crowdfunding campaigns, SNS
Research estimates that investors are
expected to pour over $700 Million
into wearable company startups in
2014
The market is ripe for acquisitions of
pure-play wearable technology
startups, as competition heats up
between consumer and vertical
centric OEMs. Nearly 50% of all
wearable devices shipped in 2020 will
support embedded cellular
connectivity. This represents a $1.1
Billion opportunity for wireless chipset
suppliers

33. Augmented Reality Market
Xsight, Inc.
Enhanced Experience
M2M (Machine to Machine), Lot &
Wearable devices are expected to help
bring in $116 Billion in network
connectivity revenue by the end of 2020.
Following a CAGR of over 40% between
2015 and 2020
As consumer voice and data service
revenues reach saturation point, wireless
carriers are keen to capitalize on other
avenues to drive revenue growth. One
such opportunity is providing network
connectivity for M2M devices like smart
meters, connected cars, healthcare
monitors, and digital signage.
Further opportunities is in monetization of
wearable technology. To offset declining
markets in traditional mobile devices
OEMs are aggressively investing in
wearable devices.
Research Trends Report May 28, 2015

34. Xsight, Inc.
Enhanced Experience
A more detailed view of the
technology our company is posed to
take advantage of to meet customer
needs and wants and drive market
penetration into a captured market.

35. Monetization – Our revenue
strategy will be a mixed model.
Based on research on a
combination of advertising and
subscription would work best,
with subscription being the
most effective.
Xsight, Inc.
Enhanced Experience
•In-App Purchases
• Hardware
• Membership fees
• Customized training
•Paywalls
•Sponsorship Advertising
Software/App
Revenue Options:
•Freemium
• In-App Advertising
• Gated Features
•In-App Advertising
•Paid App

36. SMART GLASSES SALES TO SURPASS
SMART PHONES SALES WITHIN TEN
YEARS ACCORDING TO REPORT FROM
AUGMENTEDREALITY.ORG
“The Smart Glasses segment is at the core of
the next big computing wave which is about to
explode; whether you are an investor, a
hardware manufacturer, a startup, or a
software developer you have a 12 months
window to establish a strategy or risk missing
the opportunity,” explained Ori Inbar, author of
the report.
IMPLICATIONS FOR INTERNET AND
THOSE WITHIN THE ECOSYSTEM
4.5NB Smartphone subscriptions by end of
2018
60% Mobile video traffic growth rate through
2018
12X Growth of mobile date traffic between
2012 and 2018
60% Percent of world’s population covered
by LTE by 2018
2X Increase in mobile data traffic between
Q1 2012 and Q1 2013
Xsight, Inc.
Enhanced Experience
AUGMENTED REALITY
SMART GLASSES ADOPTION PHASES

37. Xsight, Inc.
Enhanced Experience
ROBUST SOFTWARE
ECOSYSTEM
Doors Open To Innovation
• iOS and Android
• Millions of experienced
developers
OPEN STANDARDS
LOW COMPONENT COSTS
• Connectivity for $2-$10
• Low entry costs
• Wi-Fi
• Bluetooth
• NFC
• Many CPU options
• Multiple embedded RTOS

38. What Is Driving Growth And Adoption?
Xsight, Inc.
Enhanced Experience
Hardware/Component Innovation
Software Ecosystem
New Business Models
Retail And Internet Impact
M2M (Machine to Machine), Lot &
Wearable devices expected to help
bring in $116 Billion in network
connectivity revenue by the end of
2020. Following a CAGR of over 40%
between 2015 and 2020
As consumer voice and data service
revenues reach saturation point,
wireless carriers are keen to capitalize
on other avenues to drive revenue
growth. One such opportunity is
providing network connectivity for M2M
devices like smart meters, connected
cars, healthcare monitors, and digital
signage.
Further opportunities is in monetization
of wearable technology. To offset
decline markets in traditional mobile
devices OEMs are aggressively
investing in wearable devices.
Research Trends Report May 28, 2015
Wearables Products Sold Estimated To Grow 366% By 2017

39. $1.2T In new opportunities from the
internet
10 X Increase in the number of
wearable devices over next 3-4 years
30B Wireless connected devices by 2020
4.5NB Smartphone subscriptions by end
of 2018
60% Mobile video traffic growth rate
through 2018
12X Growth of mobile date traffic
between 2012 and 2018
60% Percent of world’s population
covered by LTE by 2018
2X Increase in mobile data traffic
between Q1 2012 and Q1 2013
Xsight, Inc.
Enhanced Experience
Expected Market Acceleration
Wearables Products Sold Estimated To Grow 366% By 2017

40. $1.2T In new opportunities from the
internet
10 X Increase in the number of
wearable devices over next 3-4 years
30B Wireless connected devices by
2020
4.5NB Smartphone subscriptions by
end of 2018
60% Mobile video traffic growth rate
through 2018
12X Growth of mobile date traffic
between 2012 and 2018
60% Percent of world’s population
covered by LTE by 2018
2X Increase in mobile data traffic
between Q1 2012 and Q1 2013
Xsight, Inc.
Enhanced Experience
Expected Market Acceleration
THINGS
PEOPLE
PLACE
S
50B
THINGS
connected5
0
4
0
3
0
2
0
1
0
Billions
2000 20202010
1B
PLACES
connected
5B
PEOPLE
connected
0
1900 1990
Source: Ericsson Mobility Report, “On The Pulse Of The Networked Society,” June 2013

41. Xsight, Inc.
Enhanced Experience
The next market disruptor will cross - platforms, smartphones, tablets
offering the best features of Virtual and Augmented Reality
Industry Rivalry –
The Big Three platform developers (Apple,
Microsoft, and Google) jostle for positioning
waiting for the “next big game changer”
which will clarify as to where the market
and technology is going.
A disrupter who, by 2020, solves the gaps
of VR (Virtual Reality) and AR (Augmented
Reality) and offers the best of both
experiences to users. It could not only
capitalize on the $150 billion market - it
could conceivably threaten the entire
smartphone and tablet market industry.
Growth within the M2M (business to
business) and Ecosystems (collections of
products, services and companies that
grow up around a particular item and
feedback to it) brings innovative firms into
market at stunning rate as barriers to entry
low and still evolving.

42. Xsight, Inc.
Enhanced Experience
What’s exciting about the wearable
opportunity is:
• The open development
opportunity
• Connected and unobtrusive
• Always-on
• Consumers seeking constant
feedback
• Greater need to be engaged
• Shift towards experience – real
experiences growing
2013 Broadcom Corporation