Over the last year, video has proven to be one of the most compelling types of content available online. With the ability to tell stories, increase audience engagement, and move prospects closer to purchases, video will undoubtedly be one of the top content types for marketers in 2015. Before you get started on your next video project, download Sparksight’s guide of 5 Types of Video You Need in 2015. In this guide, you will learn about the most popular types of video content, why you need them, and where they can be utilized.

1. 5 Types of Video
You Need in 2015

2. WHY VIDEO?
73%
67%
10X
increase in the use of video content
for marketing in 2014
of firms will increase spending on
video content in 2015
likelihood that audience will engage,
share and comment on video content
So, what types of video do you need? Read on!
http://digitalmarketingphilippines.com/top-6-content-marketing-trends-to-watch-out-this-2014-infographic

3. Corporate Video
1
informational company overview

4. 1 Corporate Video
BENEFITS
e e Show off your company culture
e e Highlight what your company does in a visually
appealing way
e e Explain your company’s value propositions
e e Give company updates to show progress
and growth
e e Tell your company story
e e Exhibit your workspace with office tour videos

5. 1 Corporate Video
WHERE TO USE IT
Email Campaigns
Commercials
Social Media Profiles
Corporate Website

6. 1 Corporate Video
NEED MORE?
85%
visitor
s who view vid
eoare
mor
e
likely to purc
hase
)) Khorus Can’t Plan Your
Love Life:
vimeo.com/107933916
)) Luminex Annual Report:
vimeo.com/63429472
)) CollegeWeekLive
Overview:
vimeo.com/92281991
http://digitalmarketingphilippines.com/top-6-content-
marketing-trends-to-watch-out-this-2014-infographic

7. Product Video
2
detailed product information

8. 2 Product Video
BENEFITS
e e Introduce a new product or service
e e Demonstrate how to use your product
e e Allow product to be searchable
e e Show your competitive advantage
e e Increase sales for online retailers
e e Impact additional buyers
e e Increase conversions

9. 2 Product Video
WHERE TO USE IT
Email Campaigns
Social Pages
Event Demos
Product & Landing Pages
Web Ads

10. 2 Product Video
NEED MORE?
)) Das Keyboard
Promotional Videos:
vimeo.com/91514731
vimeo.com/71432750
)) Ixia HetNets:
vimeo.com/87027024
)) ShoreTel Quick Draw
Videos:
vimeo.com/88362230
vimeo.com/88362229
2MINUTES
6
0%will spend
of consum
ers
watch
ing educational video
about
a
p
roduct they plan to purch
ase
MarketingCharts.com

11. Event Video
3
engage audiences before, during and after

12. 3 Event Video
BENEFITS
e e Increase event registration sales
e e Prepare attendees for what’s to come
e e Give non-attendees a view of the
attendee experience
e e Increase audience with live stream
e e Market the next year’s event/raise awareness
e e Increase employee flexibility

13. 3 Event Video
WHERE TO USE IT
Email Campaigns
General and Breakout Sessions
Lounges and Demo Stations
Event Website
Web Ads

14. 3 Event Video
NEED MORE?
)) Spredfast Summit 2014
Highlight Video:
vimeo.com/109508630
)) PeopleAdmin
Undercover Boss
Parody:
vimeo.com/64419723
)) Oracle Modern
Marketing Promo:
vimeo.com/103745725
I can’t imagine doing
an event now where
I don’t have a video
kicking things off and getting
people in the right mental space,
and then having that (highlight
reel) video day 2 to bring people
back and get the energy going
beyond the morning coffee.
- Jim Rudden, CMO, Spredfast

15. 3 Event Video
Customer Testimonials
4
show past customer experiences

16. 3 Event Video4 Customer Testimonials
BENEFITS
e e Share positive customer experiences
e e Boost credibility and trust, decrease doubt
e e Provide exposure to current customers
e e Humanize your company
e e Prove value to future customers
e e Use as sales or marketing resource

17. 3 Event Video4 Customer Testimonials
WHERE TO USE IT
Email Newsletters
Sales and Marketing Emails
Social Profiles
Customer Page on Website

18. 3 Event Video4 Customer Testimonials
NEED MORE?
)) Blackbaud TeamRaiser
Testimonials:
vimeo.com/112863630
)) Catapult Systems
Testimonials:
vimeo.com/83248922
EFFECTIVENESS RATING
with an
89%
custom
e
r testimonials ranke
d
highest
outof
30content marketing
tactics,
slideshare.net/hschulze/b2b-content-marketing-
trends-2013

19. 3 Event Video
Thought Leadership
5
industry-related educational content

20. 3 Event Video5 Thought Leadership
BENEFITS
e e Improve brand awareness
e e Increase website traffic
e e Educate industry-specific audiences
e e Prove industry expertise
e e Augment lead generation
e e Increase social engagement

21. 3 Event Video5 Thought Leadership
WHERE TO USE IT
Social Bookmarking
Video Engines
Social Profiles
Company Blog
Industry News Outlets

22. 3 Event Video5 Thought Leadership
NEED MORE?
)) St. David’s FAST
Stroke Education:
vimeo.com/47128653
)) Sparksight Fast Draw
How-To:
vimeo.com/67402353
Facebo
ok users watch m
o
rethan
worth
of YouTube video
s
daily500
YEARS

23. We Can Help!
Whether you have a project in mind or are starting from scratch,
Sparksight is your imagination for hire. We are a full-service
production house, bringing your vision to life through digital
video, graphic design, and event production.
Talk to us: sparksight.com | 800.457.0905