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Always chasing something – Students„ Perspective
on Social Media in Higher Education
SIG Student Voice meeting, November 20, 2012




Eva-Christina Edinger (PH FHNW) & Julia Klammer (APS FHNW)
Project Overview

       •   Strategic Initiative FHNW
            •    Interdisciplinary: Hochschule für Angewandte Psychologie, Hochschule für
                 Wirtschaft, Pädagogische Hochschule
            •    Team: Eva-Christina Edinger, Julia Klammer, Jonas Konrad, Maria Papanikolaou, Susan
                 Göldi, Steffen Dörhöfer
            •    Timeframe: June 2012 – June 2013

       •   Project goal: Implementation concept Social Media in Education FHNW

       •   Method: Participatory Approach – early involvement of lecturers and students  Early Scenario-
           based Design / Participatory Design

                                                                                                                             Implemen-
            As is-                      Analysis of                     Scenario                 Pilot and
                                                                                                                               tation
           Analysis                     Potentials                    Development               Evaluation
                                                                                                                              Concept

• Focusgroups with          • Analysis of best              • Scenario-workshops:        • Pilot study in 4-5
  lecturers/students, Online- practices (interviews,          coproduction of 5 future     classes (spring
  Survey (lecturers)          reserach)                       scenarios                    2013), formative
                                                                                           evaluation
       Strategische Initiative Social Media in Lehr- und Lernszenarien (HSW, PH, APS)                           20.11.2012         2
As is-Analysis – Focus groups with Students

Participants
• 7 students of 4 universities (2 groups): HSW, HT, APS (2 female, 5 male)
     • Degree courses „Wirtschaftsinformatik“ (BSc), „Betriebsökonomie“ (BSc)
       und „Angewandte Psychologie“ (MSc)
Goal: Students’ general opinions on social media in education @FHNW
     • understanding of the term social media
     • recent usage and purpose of social media
     • positive and negative experiences with using social media
     • subjective estimation of added value when using social media
     • wishes on social media in learning and teaching scenarios



Strategische Initiative Social Media in Lehr- und Lernszenarien (HSW, PH, APS)   20.11.2012   3
Main Findings

• Definition Social Media: nebulous, depends on state of knowledge and
  experience, discussion of „what is the content?“ in „user generated content“
• New roles and hierarchies: students are aware of their teachers’ time and
  effort, would like to take over new roles
• Expectation of professionalism: method-media-match, usability, device
  independent user experience (BYOD), PLE/GUI, efficiency
• “Always chasing something”: students chase content, academic teachers
  chase technologies, accessibility


• Closeness and distance: is still to-be clarified, e.g.: changes in the
  relationship of students and teachers, 9-til-5 ...


Strategische Initiative Social Media in Lehr- und Lernszenarien (HSW, PH, APS)   20.11.2012   4
Wishes to Social Media – Which benefit do students expect from using
social media?
•   Multimedia – multisided                                                       Experience
                                                     Quality
    teaching and learning                                             Transpar-
                                                                      ency, Acc
    scenarios
                                                                         ess
•   Collaboration
     •    organisational aspects                                          Support
     •    Content-related aspects
          (develop and broaden
          knowledge together)

•   Enrichment of teaching
    materials                                     Flexibility,
                                                  Efficiency
                                                                             Networks/J
•   Networking internally and                                                   obs
    externally
                                                                          Profile
•   Feedback/Coaching


Strategische Initiative Social Media in Lehr- und Lernszenarien (HSW, PH, APS)                 20.11.2012   5
Thank you! Any questions...?




Project website with blog: http://blogs.fhnw.ch/SMinLehre/

Eva-Christina Edinger                        Julia Klammer
eva.edinger@fhnw.ch                          julia.klammer@fhnw.ch

Strategische Initiative Social Media in Lehr- und Lernszenarien (HSW, PH, APS)   20.11.2012   6

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Always chasing something – Students‘ Perspective on Social Media in Higher Education

  • 1. Always chasing something – Students„ Perspective on Social Media in Higher Education SIG Student Voice meeting, November 20, 2012 Eva-Christina Edinger (PH FHNW) & Julia Klammer (APS FHNW)
  • 2. Project Overview • Strategic Initiative FHNW • Interdisciplinary: Hochschule für Angewandte Psychologie, Hochschule für Wirtschaft, Pädagogische Hochschule • Team: Eva-Christina Edinger, Julia Klammer, Jonas Konrad, Maria Papanikolaou, Susan Göldi, Steffen Dörhöfer • Timeframe: June 2012 – June 2013 • Project goal: Implementation concept Social Media in Education FHNW • Method: Participatory Approach – early involvement of lecturers and students  Early Scenario- based Design / Participatory Design Implemen- As is- Analysis of Scenario Pilot and tation Analysis Potentials Development Evaluation Concept • Focusgroups with • Analysis of best • Scenario-workshops: • Pilot study in 4-5 lecturers/students, Online- practices (interviews, coproduction of 5 future classes (spring Survey (lecturers) reserach) scenarios 2013), formative evaluation Strategische Initiative Social Media in Lehr- und Lernszenarien (HSW, PH, APS) 20.11.2012 2
  • 3. As is-Analysis – Focus groups with Students Participants • 7 students of 4 universities (2 groups): HSW, HT, APS (2 female, 5 male) • Degree courses „Wirtschaftsinformatik“ (BSc), „Betriebsökonomie“ (BSc) und „Angewandte Psychologie“ (MSc) Goal: Students’ general opinions on social media in education @FHNW • understanding of the term social media • recent usage and purpose of social media • positive and negative experiences with using social media • subjective estimation of added value when using social media • wishes on social media in learning and teaching scenarios Strategische Initiative Social Media in Lehr- und Lernszenarien (HSW, PH, APS) 20.11.2012 3
  • 4. Main Findings • Definition Social Media: nebulous, depends on state of knowledge and experience, discussion of „what is the content?“ in „user generated content“ • New roles and hierarchies: students are aware of their teachers’ time and effort, would like to take over new roles • Expectation of professionalism: method-media-match, usability, device independent user experience (BYOD), PLE/GUI, efficiency • “Always chasing something”: students chase content, academic teachers chase technologies, accessibility • Closeness and distance: is still to-be clarified, e.g.: changes in the relationship of students and teachers, 9-til-5 ... Strategische Initiative Social Media in Lehr- und Lernszenarien (HSW, PH, APS) 20.11.2012 4
  • 5. Wishes to Social Media – Which benefit do students expect from using social media? • Multimedia – multisided Experience Quality teaching and learning Transpar- ency, Acc scenarios ess • Collaboration • organisational aspects Support • Content-related aspects (develop and broaden knowledge together) • Enrichment of teaching materials Flexibility, Efficiency Networks/J • Networking internally and obs externally Profile • Feedback/Coaching Strategische Initiative Social Media in Lehr- und Lernszenarien (HSW, PH, APS) 20.11.2012 5
  • 6. Thank you! Any questions...? Project website with blog: http://blogs.fhnw.ch/SMinLehre/ Eva-Christina Edinger Julia Klammer eva.edinger@fhnw.ch julia.klammer@fhnw.ch Strategische Initiative Social Media in Lehr- und Lernszenarien (HSW, PH, APS) 20.11.2012 6