LO 4

1. Sonu
Johny
UNIT 30: UK MEDIA PUBLISHING
LO4
Candidate
Number 2069
Centre
Number
64135

2. Contents page
• 1 – LO4 details
• 2 – contents page
• 3 – introduction
• 4 – magazine and magazine of inspiration
• 5 – frequency
• 6 – review
• 7 – target audience
• 8 – target audience
• 9 – competition
• 10 – masthead analysis
• 11 – masthead ideas
• 12 – title
• 13 – magazine and hand drawn drafts
• 14 – double page spread hand drawn drafts
• 15 – house style
• 16 – mood board
• 17 – flat plans
• 18 – test photography
• 19 - final choices
• 20 – improvements made
• 21 – advertising intro
• 22 – below the line marketing
• 23 – social media sites
• 24 – process of production
• 25 – budget plan intro
• 26 – printing costs
• 27 – building costs
• 28 – computer costs
• 29 – table costs
• 30 – chair costs
• 31 – printing costs
• 32 – advertising in magazine
costs
• 33 – costs graph
• 34 – employees
• 35 – total budget
• 36 – cots
• 37 – expenses
• 38 – profit
• 39 – next issues
2nd magazine
• 40 – 2nd magazine intro
• 41 – target audience
• 42 – target audience
• 43 – from and style
• 44 – contents
• 45 – target audience
• 46 – target audience
• 47 – masthead ideas
• 48 – final masthead idea
• 49 – 2nd magazine proposal
• 50 – 2nd magazine mind map
• 51 – magazine front cover
and draft
• 52 – front cover hand drawn
draft
• 53 – DPS hand drawn draft
• 54 – mood board
• 55 – flat plan
• 56 – flat plan
• 57 – graphics layout front
cover
• 58 – graphics layout DPS
• 59 – social media site
• 60 – house style
• 61 – colour scheme
• 62 – frequency
• 63 – production plan
• 64 – printing cost
• 65 – issues
• 66 – income
• 67 – expenses
• 68 – profit made
• 69 – calendar events

3. Welcome to my pitch
Sonu Johny

4. STINGER vs VIBE

5. Stinger
Stinger a weekly
magazine
• Due to vibe (magazine of inspiration)
having bad reviews on not being sold
frequently.

7. Target audience
• Target audience is
between the ages of
15 – 30
• Survey I conducted
showed that most
people within this
age group preferred
hip hop music the
most

8. Target audience
• One of the main reason for my age range
being so wide is because my magazine has lots
of advertisements of different brands showing
their product. So not much teenagers will be
able to afford all the products shown,
however young adults will most likely have
jobs which means that they are then able to
purchase the products advertised in my
magazine.

9. Competitors
XXL is stingers main
competitor because it also
focuses on the hip hop genre
and therefore may often
include some similar content.

10. • Sounds fears
• Sounds straight to the point
• It also makes the magazine sound like it digs deep like
a sting from a bee

11. Masthead idea
http://www.dafont.com/
These are the fonts that I have narrowed down
to include in my magazines.
Fighting Spirit
I chose this font because it has
sharp edges which goes with the
name stinger.
Olympic Branding
I chose this font because it looks
very none formal and a relaxing
font. By using this type of font it can
easily indicate to the viewer that the
magazine talks openly with the
audience.
Husky Stash
I chose this font because this has wide spaces
between its letters which indicates calmness.
This is helpful to make the reader feel like we
are thinking about them and we consider the
readers feelings when reading the magazine.
60s Pop
I chose this font because the font itself looks very retro
and it looks like it’s meant to be for Pop magazines
because of it’s groovy and retro look.
Linkin Park
I have chosen this font because it is very bold
and sharp and because of this it will be easily
noticeable on shelf's amongst other magazines.
This font is also very unique with its letters being
stretched out and having sharp ends. The font is
well aligned apart from the random unusual lets
stepping out this could connote that the
magazine some times goes out of its boundaries
to get us good content because by the letters
being rebellious and stepping out of their
alignment shows that the magazine is also a bit
rebellious.

12. Title
• Linkin park
• Sharp and blocked font
• Has a serious and professional
look to it unlike some of the
previous options which seemed a
bit childish fonts

13. Magazine hand drawn drafts

14. Double page draft

15. House style
Background Masthead
Colour of
text in front
page
Text for
Content
Colour of
text in front
page
As you can see my
magazine and the magazine
of inspiration both follow
the same type of colour
scheme.

16. Mood Board

18. Test photography

19. Final choice
In the end I made the choice of picking these 2 images to use in my magazine.
Front cover
Double page spread

20. Improvements made

21. Advertising stinger

22. Below the line marketing
• My magazine will use bellow the line marketing to advertise my product
because nowhere days more people most people have social networking
sites .
• By advertising on social networking sites I am able to get to my target
audience because the majority of people using social networking site are
young adults and teenagers.
• Another reason why I have chosen to do advertise on social media sites is
because it is free and a page on a social networking site like Facebook is
really simple to produce.

23. Social media sites

24. Process of production
• Step one is to plan out how your magazine and design the front cover.
• Step two is to decide on your editors choice. So to decide which story is going where and how
much of it is going in.
• Next step is to decide on the sub editing and make sure that the magazine is up to good quality
and if not add thing to make it to a good quality.
• Then it's time to proof read and make sure everything is in place and have no errors.
• After you print and produce the product you have to do a quality check on the product to
make sure no faults where made when producing the product.
• The you have to decide the price your are going to sell you product for.
• then finally launch the product.
http://hosbeg.com/the-
magazine-production-process/

25. Budget plan

26. ICT, overhead
• Cost of computers
• Cost of building you are working in

27. Working building

28. Computer cost
Cost of one - £319.99
Cost of 7 – £2,239.93
I will only need 3 computers to
start from because I am only a
start-up business and therefore
shouldn’t not put all my money at
risk by buying lots of equipment
and then not getting good enough
profit back from it.

29. Working tables
× 7 = £945
http://a1officefurniture.co.uk/shop-office-
furniture/maple-wave-desk/

30. × 7 = £476
http://www.furniture-
work.co.uk/office_chairs/executive_leather_ch
airs/skye_black

32. Advertising
http://www.sheengate.co.uk/advertising/adve
rtising-rates/
14 pages of advertising
14 × £1,155= £16,170

33. 0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
55000
60000
65000
70000
75000
80000
85000
90000
95000
100000
105000
110000
115000
120000
125000
130000
135000
140000
145000
150000
155000
160000
165000
cost of
production
Cost of
building
Cost of
equipment
Cost of staff Profit made
from sales
sales
All costs

34. Employees
Employees Cost
Editor £21,500
Assistant editor £21,084
Staff writer £17,000
Graphic Designer £18,391
Editorial assistant £19,000
Production editor £24,566
Reporter £23,000
Total - £144,541
http://www.payscale.com/research/UK/Indust
ry=Magazine_Publisher/Salary

35. Total budget
Cost
Magazine sales £21,800
Magazine advertising £16,170
Total – £21,986

36. Cost
Magazine sales £21,800
Magazine advertising £327,600
Total – £349,400
Employees Cost
Editor £21,500
Assistant editor £21,084
Staff writer £17,000
Graphic Designer £18,391
Editorial assistant £19,000
Production editor £24,566
Reporter £23,000
Total - £144,541
Cost - £1,250,000

37. Expenses
Resources Cost
Office building £7,560
Computers £2,239.93
Decks £945
Chairs £476
Total - £11,220.93

38. • 10,000 copies will be produced for the price of £8714.50
• Each magazine will be sold for £3 each
• Once we sell 10,000 copies we will have £30,000
• Then once we deduct the printing costs we are left with
£21285.50 profit

39. Next issue

40. 2nd Magazine – The 6th Sense

41. Target audience
• Target audience is
between the ages of
15 – 30
• Survey I conducted
showed that most
people within this
age group preferred
hip hop music the
most

42. Target audience
https://shanaaeebrooks.wordpress.com/2013/10/27/73/
As my magazine follows the same genre as XXL I have
decided aim for the same target group as XXL.
This table shows that XXL is commonly targeted at
African Americans and also none of their target
audience are white, this could be because they think
that stereotypically all white people are more illiterate
than the coloured people therefore a magazine full of
slang and swears might not appeal to them, so
therefore they aim for young and black people who
are commonly in gangs and aspire to be gangsters like
some hip hop artists them might admire. This table
also shows that it is mostly targeted at males than
females and so this is also an example of stereotyping,
showing that men are more fears so therefore they
will be more comfortable with reading swears and
slang whereas some females find it disturbing with all
the swears and slang to read it.
Furthermore the average targeted age is 29 could
connote that it is targeted at gang members because
usually they are the ones who are illiterate and have
no jobs, so they find it hard to read massive chunks of
text .

43. Target audience
My target group will be included in groups D
and E because my magazine contain slang
swears which are least likely to appeal to
skilled office workers or teachers. However
students and unemployed manual workers
are more likely to like it because they will
probably hear it around them, because
manual worker do not have to act
professional in their job therefore they are
free to swear and use slang, whereas skilled
office workers are required to act
professional and therefore they avoid using
slang and swearing.

44. Target audience
Hartley’s 7 subjectivities Katz’ Uses &Gratifications
theory
Maslow’s hierarchy of
needs
According to the Hartley’s 7
theory my target audience will
be young adults between the
ages of 18-35, this is because
the content in my magazine
will contain slang and swears
which, young children or
elderly people will most likely
be repelled by this. Therefore
my target audience will be in a
group between those two
which are ok with slang and
swears.
The magazine will contain
interviews and stories filled
with interesting updates of
artist and their backstories
which, young people will be
interested in if their idol stars
are present in the magazine.
Looking at Maslow's hierarchy
of needs the magazine seems
to be intended for ‘explorers’
because it targets explorers
because usually it shows
celebrities wearing the
material goods in the advert so
people will automatically think
that because a celebrity is
wearing that sort of stuff must
mean that it is trendy.

45. Form and style
XXL is A4 size with 7 1/2″ W x 10″ H
dimensions and contains mostly slang due to
my target audience being young teenagers
who are less alliterate. My magazine will have
contrasting colours of both dark and bright
because it want the background to be a drack
colour such as black and I want the text to be
red so that it really stands out and is easy for
people to read. Also red is the colour which is
usually used to indicate danger so by people
taking this of the shelf and reading it
connotes to the reader of being rebellious.
My front cover will contain few words
because I am aiming at people who are young
teenagers who some maybe illiterate, it is
easier if there are fewer things to read and
more pictures to focus on and view their idol
stars.
http://mediakit.nationalpost.com/magazine/st
andard-specifications/

46. Content
In my magazine I want the content to be of a article explaining the life of the artist so
that people know what hardships they had to go through to achieve the level of
success they have gained. Also like I have mentioned that my target audience will
consist of people in the D and E group of the social-economic table, therefore this
could be because they dropped out of school to join gangs or just left school because
they got board. So by telling them about the hardships their idols went through might
convince them to make better choices in life to also achieve something or make their
loves more easier and avoid the hardships, by educating themselves.
Also looking at Hartley’s 7 subjectivities, the target audience of my magazine would be
between 18 to 35 because the slang and swears within the content is most likely to
attract young adults, whereas elderly people or children might be repelled when they
see slang and swear.

47. Masthead idea
http://www.dafont.com/
These are the fonts that I have narrowed down
to include in my magazines.
Fighting Spirit
I chose this font because it has
sharp edges which goes with the
name stinger.
Olympic Branding
I chose this font because it looks
very none formal and a relaxing
font. By using this type of font it can
easily indicate to the viewer that the
magazine talks openly with the
audience.
Husky Stash
I chose this font because this has wide spaces
between its letters which indicates calmness.
This is helpful to make the reader feel like we
are thinking about them and we consider the
readers feelings when reading the magazine.
60s Pop
I chose this font because the font itself looks very retro
and it looks like it’s meant to be for Pop magazines
because of it’s groovy and retro look.
Chosen
font

48. Title
I have chosen this title because it is a unique font and
therefore it will catch peoples attention easily. Also the
colour is a bright and bold red which will stand out on the
magazine because the masthead will be the only thing on
the magazine front cover that has the brightest colour on
it. The masthead will need have a sharp and bold colour
because it will be behind the main image so it will need to
stand out more so that the main image doesn’t steel all
the attention.

49. 2nd Magazine Proposal
The Second magazine proposal word document
will be linked in the glob page.

50. Alternative
Magazine
Ideas
Masthead
The masthead will be similar to VIBE
magazine and will have the name of
the magazine in a large font and will
be on the top of the magazine.
Colour Scheme
For the cover of my magazine
the colour scheme will be a
mixture of dark and light to
contrast each other and make
the important things stand out
more than the others.
Brand Identity
The name of my magazine is called
Stinger.
Masthead
My magazine will have a large
image of an artist such as Bruno
Mars in the centre with the
Masthead over the image, this
conventional because this is
what similar magazines in my
genre have.
My magazine will also have an
advertisement of a competition to
win an iPhone 6 in order to appeal
to the materialistic needs of the
reader.
I have chosen this name
because the name stinger
sounds a bit fears and violent
which is kind off what most
rap is like violent because of
the artists fears facial
expressions. So the name
‘stinger’ will connote to the
reader that the magazines
genre is mostly rap, R&B and
hip hop.
Also the verbal code stinger may
connote to the audience that the
magazine gets strait to the point
of things and won’t mess around
by putting in irrelevant articles to
fill in space.
Main Headline
The main headline will be
positioned at the bottom of the
page similar to Vibe. The main
headline will be in a slightly
smaller font than the Masthead.
Logo
My logo will be of a bee to go
with my brand name stinger.
My logo will be placed on the
top left.
Frequency
My magazine will be released
weekly because I want to keep my
audience wanting more and more
of my magazine without having
them wait so long to get it. Also by
selling it weekly we will keep the
reader interested in our product
because if we have large gaps
between our releases people will
forget about how good our
magazine and wont go through
the trouble of buying it
Main image
The main image will go in
the centre of my magazine
behind the Masthead and
the Main headline. This is
because I don’t the main
image to be the centre of
attention. We will give the
artist importance by
keeping the image big but
will put the masthead in
front to show of the brands
status and put the main
headline over as well
2nd Idea

51. Magazine design and magazine draft

52. Magazine DPS and magazine draft DPS

53. Hand drawn drafts
Masthead
The masthead will be located at the top of the page in
a pale yellow colour and in a large font.
This is to show of the grand and for people to instantly
recognize is where ever they see it.
Main Headline
The main headline will be placed in front of the
main image to show that the main story is based
on the artist. Its also to make the headline seem
more important than any of the other cover
lines.
Cover line
I have placed the cover lines on and off
the artist because I wanted the cover to
look a bit disorientated because teenagers
are fund of things being a little messy and
so this will be appealing to my target
audience.
Colour scheme
The colour scheme of the background will be grey with
the cover line and strap line being black and only the
masthead and some parts of the artist will be in colour.
This is to really highlight what's more important and to
maturity and prosperity through using bright bold
colours and dull black and white.

54. Hand drawn drafts
The colour scheme
One page is black and one page is
white this reflects that the target
audience is aimed at white people
and black people because vibe has
shown through their selection of
black artists that they are focused on
the black community. However, by
showing equality to both races it
makes my target audience wider.
Main Image
The main image is placed in the
centre of the double-page to show
that the artist is the centre of the
article and the article revolves around
him.
Logo
The logo is places in the top-right
corner and it is bright colour to make
it easily noticeable and to make brand
awareness.
Quote
I will have specific from the certain artist which will be next to
the main header, so that it is easily noticed and can easily be
read. It is written in red font so that it is eye-catching and thus
the audience will be drawn to it. Also people will remember
quotes more easily than large contents of text.
Main header
The main header is placed on the top-left
corner so it is the first thing that will be read.
Furthermore, it will be in a large font so that
it will be easily readable and more appealing
to read because it’s of a different font.

55. Masthead
Main image
Graphic Layout – Front cover
Cover
line
Main headline
Strapline
barcode
Cover
line

56. Graphic layout - DPS
Main Image
Main header
Text
Text
A
D
V
E
R
T
Lo
goArtist Quote
Web link

57. Mood board

58. Flat plan 1

59. Flat plan 2

60. The 6th
Sense
social
media
page

61. House style
I will have mast head in bright red and whit so that it
stands out the most front the other dull colours. This
is because the mast head hides behind the main
image therefore it needs stand out more so it is
noticed. Also the texts are in various sizes this could
be to connote how the magazine is more different
from other magazines and show that they are not
just about looking nice. The background will be
shades of grey, from light to dark, going in a diagonal.

62. Colour scheme
My mast head will be a sharp red so it stands out, the
background will be white with a light grey faded outline
going around it. The content will all be white so it is easy
to read. I would also want the content inside the
magazine to also have black coloured text with the more
important parts such as subheadings to be in red to
draw the reader in.
I want to keep my magazine colour scheme similar to
XXL’s because I like their colours scheme due to all the
content being easily readable and because the colours
contrast each other to make things stand out more.

63. Frequency
My magazine will be released every week
because week, because it’s a new magazine so
people will only be discovering its existence and
therefore if I want the magazine to become
popular I need to have frequent releases so that
people are constantly seeing it on shelfs.
Whereas if it was a monthly release people
would see it on shelfs as often because either,
they might all get sold out or because there are
few ins stock.

64. Process of production
• Step one is to plan out how your magazine and design the front cover.
• Step two is to decide on your editors choice. So to decide which story is going where and how
much of it is going in.
• Next step is to decide on the sub editing and make sure that the magazine is up to good quality
and if not add thing to make it to a good quality.
• Then it's time to proof read and make sure everything is in place and have no errors.
• After you print and produce the product you have to do a quality check on the product to
make sure no faults where made when producing the product.
• The you have to decide the price your are going to sell you product for.
• then finally launch the product.
http://hosbeg.com/the-magazine-
production-process/

65. Magazine cost

66. Issue
Issue The issue date of the magazine will be on the
1st of January 2015. This is a good time to
start my magazine of because a new year
mark the beginning and this is a perfect time
to release my magazine because it reflects on
the beginning of Stinger.
Price The price will be set at £3 because it costs
87p per magazine to print and therefore by
charging £3 per magazine I am making a profit
of £2.18 per magazine sold.
Printed I will have 10,000 copies printed each costing
around 87p.
Distributed The magazine will use online websites and
stores such as WHSmith to sell the magazines
in.

67. http://www.sheengate.co.uk/a
dvertising/advertising-rates/
This is a table of the standard
amount it costs to advertise
in a magazine and my page
has 14 pages of
advertisement.
Income in
the first
week
2 for 1 sales in
the first week
First month
income
Fist month
income
with offer
Magazine sales £30,000 £15,000 £120,000 £60,000
Advertising income £16,170 £8,085 £64,680 £258,720
Total £46,170 £23,085 £184,680 £318,720
Income

68. Resources Cost
Office building £1,250,000
Computers £2,239.93
Decks £945
Chairs £476
Total - £11,220.93
Employees Cost
Editor £21,500
Assistant editor £21,084
Staff writer £17,000
Graphic Designer £18,391
Editorial assistant £19,000
Production editor £24,566
Reporter £23,000
Total - £144,541
Expenses
Total expenses = £155,761.93

69. Profit made
£318,720 (INCOME) – £155,761.93 (COSTS) = £162958.07 (PROFIT)
• This is the profit I will be making after the
selling all 10,000 copies of my magazine in the
first month.

70. Calendar
The magazine will be sold most in the summer
because that’s when usually most people have
their holidays and have free time to go out and
buy a magazine from a shop and sit and relax
while they are reading it. Another reason why I
have chosen the summer is because it will be
easier to reach my target audience because
usually all the young student have their major
holidays in the summer so they will have lost of
free time to buy a magazine.

71. Please fill out a survey of my pitch