No matter the product you sell or the service you offer, your priority is improving user experience. You might associate "UX" with websites or tech tools, but the experience your prospects and clients are having right now are key to their decisions on whether or not to stick around. Churn or engagement? Loss or retention? Survey your target audience to better understand how to make their user experience even better.

1. How to Survey Your Target
Audience’s User Experience

2. • While it’s important to know what to
ask your clients, the structure of a
client-centric survey helps you
pinpoint the “how” and “why” of
survey questions.
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3. Why Survey?

4. • A survey built on best practices is a
powerful tool that utilizes an
inexpensive method of interaction
with clients.
• Target the right audience, then ask
just a few simple questions to help
you to understand exactly where,
when, how, and why clients purchase
from you.
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5. • Critical questions:
• What do you hope to learn?
• Who do you hope to learn from?
• Consider how you can use subgroups
to identify highly specific feedback on
your product or service.
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6. How To Survey

7. • Sometimes simple questions work,
but you also need context.
• Ask for non-structured answers to
gauge a deeper understanding of
your audience’s responses.
• Use answer constraints on multi-
select questions to force focus – not
just "Which do you like?" but "Which
three do you like most?”
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8. • Open-ended questions offer
participants the chance to explain
and expand – even answering
questions you may not have thought
to ask.
• Demographics (location, profession,
age, etc.) can help you drill down on
trends in preferences, opinions, and
more.
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9. What To Survey

10. For example: What would you ask to
determine a restaurant's viability?
• Closed ended: Did you eat at X restaurant in
the past six months?
• Categorical question:What dinner options
did you enjoy most?
• Filtering question:How often do you go out
to eat?
• Follow-up question:What was
enjoyable/notenjoyable about your dining
experience?
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• Open ended: Why would you return or not
return to our restaurant?
• Scaled question: Rate your level of
agreement with this statement: “I would
always consider the restaurant when dining
out."
• Partiallyunstructured question: What
reasons would cause you to avoid this
restaurant?

12. Evaluating Your Surveys

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• Your target audience can offer tons of
useful data – if it's clean and clear.
• Once you feel you have a suitable
data set, start with sample size. You
need a sufficient sample size to
extrapolate real meaning.
• Is your sample size large enough to
give you an accurate result of
everything you need to measure?

14. • Review basic bar graphs and tables
for a high-level view of results.
• Check how respondents answered
questions according to sub-groups.
• Try to avoid looking at data and
instead focus on insights.
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15. Final Thoughts

16. • Surveys are one of the most effective
methods to uncover what your target
audience is thinking and what they
want most.
• Performing a deep dive into your
data can offer even more insights into
how, what, when, and why your target
audience engages with your product
or service.
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17. Want more?
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18. Have we met socially?

19. Thank you!