According to research, 30% emails sent per day don’t ever reach the inbox of the intended audiences. That means, the spends on these 30% emails are a complete wastage and impact the performance plus ROI of a campaign. Email deliverability is one of the key challenges that brands are facing in the recent times. If you are: • Experiencing low open rates for your marketing or transactional emails • Facing low inbox placement & emails getting delivered in SPAM • Suffering from poor sender reputation & blacklisting issues • Looking for expert consulting & handholding to genuinely improve your email channel performance Then Mirum DAAS is the solution for you. DAAS is Deliverability-As-A-Service offered by dedicated email deliverability experts at Mirum. With Mirum DAAS –  You can improve your domain/IP reputation health  Ensure the success of email campaigns (both big and small)  Make sure faster and measurable returns on your campaign spends

1. February 2022
MIRUM DAAS
GETTING TO YOUR CUSTOMER’S INBOX
Reach. Engage. Impact.
Confidential and for intended audience only.

2. CMO PERSPECTIVE ON DELIVERABILITY
17%
38%
32%
10%
3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Most
Important
Important Somewhat
Important
Not Important Least
Important
How deliverability is important for CMOs worldwide?
§ 87% of CMOs* consider email deliverability vital & crucial for their email programs success & business growth.
§ 37% of marketing leaders consider deliverability as challenging.
45%
30%
27%
22% 23%
42%
37%
35%
25% 25%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Competition for
Attention in the
Inbox
Email
Deliverability
Poor Email
Engagement
Low Visibility
into Email
Performance
Poorly Defined
Email Metrics
& Goals
Which email marketing challenges are you experiencing?
2019
2020

3. THE BIG PICTURE
300 billion emails sent per day, and only
85% of legitimate emails get inboxed.
India has 69% of Inbox Placement only.
REACH: Global Inbox
Placement is 85%
Be proactive about deliverability. Email
ROI and customer engagement matters
the most to Indian marketing leaders in
2021.
ENGAGE: Email is the living &
breathing part of MarTech
New research reveals that *91% of
marketers believe poor email deliverability
has a negative financial impact on their
business, with 8% saying the effect was
severe.
IMPACT: Poor email
deliverability hits the bottom
line of their funnel

4. SO, IF YOU ARE…
§ Experiencing low open rates for your marketing emails?
§ Your marketing emails getting delivered in Spam?
§ Facing low inbox placement rates across ISPs?
§ Suffering from poor sender reputation & blacklisting issues?
§ Looking for expert consulting to genuinely improve your email
marketing results?

5. DAAS OVERVIEW – THE WHAT, WHY & HOW
The ‘What’ – A holistic, customer-centric approach to help senders
overcome email deliverability & reputation challenges ensuring the email assets
(domains/IPs/Forms) are properly secured & authenticated, to achieve a
sustainable ROI growth across email programs.
The ‘Why’ – With the consistent, evolving email landscape, marketers see
deliverability as quite technical, challenging, time consuming & mission critical.
When it comes to - delivering emails successfully to customer’s inbox across
top tier ISPs, diagnosing email security & authentication issues, monitoring of
spam traps, blacklists, etc. – there’s a lot that goes beyond just sending
emails and fixing deliverability.
The ‘How’ – Introducing “DAAS – Deliverability-As-A-Service by Mirum
India”, that’s not only limited to 1) fixing deliverability issues 2) implementing
strategic email programs for achieving better deliverability but also focuses on
changing the mindset to help you bring marketing back into email marketing.

6. HOW WE DO IT?
§ If you’re migrating to a new ESP from existing ESP à
o We’ll start by assessing & high level auditing your email eco-
system and evaluating your deliverability challenges, objectives,
and the intricacies of your email program
o From there, we will create a custom deliverability onboarding
plan to establish your sender reputation, improve your email
performance and increase your email program’s ROI
§ If you’re already running email programs, but facing deliverability
challenges or your email programs are not performing well à
o We’ll run a comprehensive audit, deep-dive into your email
programs, set the strategic deliverability goals and laydown the
strong foundation for deliverability

7. DAAS SERVICE INCLUDES (BUT NOT LIMITED TO)
Deliverability Onboarding
Assessment & Strategy
Kick-Off Session
Basic & Comprehensive
Email Deliverability &
Auth Audit
Email Program Analysis
and Troubleshooting
Defining Deliverability
Goals and
Expectations
Email Reputation,
Deliverability &
Authentication Monitoring
Proactive blacklisting
issue prevention,
remediation and ISP
escalation
Regular deliverability
assessment with
actionable
recommendations
Email Growth Workshops
and Business Reviews

8. 8
Thank You
For more information, please contact:
Mihir Karkare
Executive Vice President
mihir.karkare@mirumagency.com