ST's Ram Parimi on technology's impact on the future of meeting space, as presented at #HTNG2016's Middle East Conference. For an appendix of presentation notes, please visit: https://docs.google.com/document/d/1A7mAe-BSYrAcpOUYGNqUawKnYpAas0aJQdothizMP2s/edit

2. Page 2

8. Multitasking and Connectivity

9. Information Liberation

11. Collaboration

12. Speed

14. Page 14

16. Event apps will no longer exist.

18. 1990s 2010s 2030s
All events will have a virtual
component.

19. There will be no cash at
events.

20. Group business will be booked
mostly online.

21. Supplier professionals will become even
more knowledgeable and trusted
consultants.

22. There will be less site visits.

23. Coordinating event logistics
will be automated.

24. The industry processes we know today will
be obliterated.

26. The event business model will change.
Ie. Crowdfunding

27. Content will be crowdsourced
or auto-generated.
We will leverage big data for
attendee interest.
Attendees will curate
context (ie. choose the
meeting format and who
they want to have speak)

28. Our industry will embrace
transparency.

29. Hotels will do mostly group
business.

30. Economic impact will be the
key metrics for CVBs.

31. Technology will be an integrated part of
the convention service team’s offerings.

33. Manage
Comm.
Plan
Source
Strategize
Data
Mission
Technology
Technology
Project
Management
SchedulingTransportation Housing
Surveys
Badges,
Check-in, etc
Marketing
Design
Reg Social
Reports
Measure
Logistics
The
Meeting
Planning
Process
Pyramid
(c) Social Tables, 2014-2015
Site Selection

37. TED Canada (Vancouver Convention Center)
Vancouver Convention Centre, TED
Custom Stadiums

39. C2 Montreal (Arsenal)

41. Innovation Zones

42. Booths as Art Installations
Freeman booth at IAEE Expo! Expo! 2014

44. The Old Way:
Banquet
The New Way:
Family Style
Out-of-the-Box:
Extended Banquet Table / Serpentine Banquet
Small Dinners
Summit Outside
Social Tables Company Dinner, Newseum

45. School for American Ballet, Winter Ball 2014
The Old Way:
Staggered Ballroom
The New Way:
Mixed Seating
Large Dinners

46. The Old Way:
Conference
The Old Way:
U-Shape
The New Way:
Hollow Rectangle
Board Meetings

47. The Old Way:
High Boys
The New Way:
Parisian Cafe Style
Cocktail Receptions

51. CONNECTING

54. 4,000 customers
100 countries
3 languages

55. 1 billion sq ft of function space
750,000 events created
100+ million attendees impacted

57. a few of our awards