Presentation I gave at a seminar at EIAA about the online use of video advertising.

2. Online + Video
from a creative point of view

3. I’m Michael Thuy

4. I’m Michael Thuy
• Find me on LinkedIn

5. I’m Michael Thuy
• Find me on LinkedIn
• Entrepreneur MTFR.COM

6. I’m Michael Thuy
• Find me on LinkedIn
• Entrepreneur MTFR.COM
• Digital Creative Director

7. Storytelling
• Try to remember an advertising campaign

8. Storytelling
• Try to remember a story or a fairy tale

9. Video and storytelling

10. Video and storytelling
• Generational

11. Video and storytelling
• Generational
• Used to it

12. Video and storytelling
• Generational
• Used to it
• Visual is powerful sense

13. Dangers of porting
tv to online

14. Online ≠ TV

15. No control over the
environment

16. Suzuki vs. Ducati

17. Suzuki vs. Ducati

18. Media Budget
€ time

19. Media Budget
€ time

20. Media Budget
€ time

21. Media Budget
€ time

22. Media Budget
€ time

23. Media Budget
€ time

24. Good idea

25. Good idea
• It’s like a dvd with extra’s

26. Good idea
• It’s like a dvd with extra’s
• Show more (making of)

27. Good idea
• It’s like a dvd with extra’s
• Show more (making of)
• Create your own environments and time

28. Bravia

29. Bravia

31. Skip TV

32. Skip TV
• Use online as starting point of a campaign
• Grow your story from there