This document discusses effective branding. It defines branding as the process of creating a unique name and image for a product or service to differentiate it from competitors. It notes that when customers think of a branded product or service, the impression it creates in their mind becomes the brand's value. The document outlines key factors to consider for effective branding like name, logo, packaging and advertising. It recommends identifying target audiences, crafting a clear message, focusing on quality and benefits, and connecting with customers emotionally to build a strong brand. Maintaining loyalty over time through consistent customer interactions and trust is also emphasized.
3. INTRODUCTION
What is Branding?
It is the process involved in creating an
impression with unique name and
representation for a product/service in the
customers mind differentiating from
competitors.
4. When a customer hear or think of a
product/service the opinion or awareness
that they carry in their mind is the value you
can take for your product and it turns into a
brand.
WHY BRANDING?
6. FACTORS TO CONSIDER WHILE BRANDING
•Name of the product
•Logo and design
•Tagline
•Quality
•Price
•Packaging
•Advertising
7. HOW TO DO EFFECTIVE BRANDING
•Identify target audience
•Find the message you want to deliver
•Reliability of your product with qualities and
benefits
•Connecting the consumers emotionally
•Persuading consumers to buy
•Maintaining loyalty
8. HOW TO DEVELOP BRANDING STRATEGY
•Identify Competitors
•Identify Unique Selling Proposition (USP)
•Website building
Consider :
•Where you are going to sell
•When you are going to sell
•How you are going to publicize
9. IN SHORT,
Brand building process will not occur
immediately. Though it is a time taking process,
definitely, consumers will recognize the
product/service transforming it to a brand by
following these steps.
Always:-
•Maintain a customer interaction
•Maintain trust among the customers
