This document summarizes the results of a 2014 survey on web analytics in Poland. Some key findings include:
1) The role of management in web analytics has increased while the role of IT has decreased, and the importance of analytics for the whole company has grown.
2) Google Analytics is still the most used tool but its dominance has decreased over time. Participants expressed more willingness to use paid solutions in the future.
3) The top priorities for web analytics in Poland have remained consistent over the past three years and include training employees, improving conversion, increasing online revenue, and developing key performance indicators.
Status of Web Analytics - Survey Turkey 2015Ralf Haberich
This document summarizes the results of a 2015 survey on the state of web analytics in Turkey. Some key findings include:
- Google Analytics is the most commonly used tool, though larger companies tend to use paid solutions.
- Companies see the purpose of web analytics ranging from reporting to business optimization, with retailers and agencies being more advanced.
- Most companies have separate web analytics and customer intelligence teams, though some have merged them.
- Common goals of web analytics include increasing conversion rates and improving campaign design.
The document is Bluewolf's annual report on how companies use Salesforce called "The State of Salesforce". Some key findings include:
- Over half of companies now have intelligent applications that can anticipate needs and suggest actions.
- Companies are increasingly investing in analytics to make more data actionable and accessible.
- Integration of Salesforce clouds improves the employee experience and allows access to more customer data.
- Automating processes like forecasting has led to improved forecasting accuracy and increased confidence in reaching revenue goals.
Practical Strategies for Targeting the Fortune 1000BAO Inc.
In this on-demand webinar, Jim Higgins discusses what's happening with tech adoption and purchasing in the Fortune 1000 - and how you can apply these insights to intelligently tackle the target accounts that matter to your business.
The following whitepaper discusses the ways in which artificial intelligence (AI) can help businesses
connect with and manage employees more efficiently, specifically as it pertains to workers who do not
use computers in their everyday work. In this whitepaper, you will learn how AI-driven systems:
• Can be deployed in workforce management
• Reduce friction and create a more unified workforce
• Provide deeper insights into workforce productivity and sentiment
Link: https://www.staffcircle.com/artificial-intelligence-modern-workplace/
The document discusses keyword research and strategies for understanding user intent. It provides tips for mapping keywords to user journeys and personas to gain deeper insights. Various tools for keyword research are also mentioned, including APIs that can be used to gather additional data without coding. Pivot charts and other visualizations are suggested to analyze keyword opportunities based on metrics like search volume and difficulty.
Moving Beyond the Monkey: An Overview of the Latest Online Survey Software Pr...Washington Evaluators
The document summarizes a presentation on online survey software products and their implications for evaluators. It discusses key concepts in online surveys, factors to consider when choosing an online survey software solution, examples of internally developed and commercial off-the-shelf software products, and concluding guidance for evaluators developing an online survey strategy. The presentation aimed to help evaluators move beyond outdated survey methods and leverage new online tools.
This presentation was a part of the “Get Online Workshop” on 27th & 28th November 2014 at The Business Show at the Olympia London. 1&1's Head of Product Management - MyWebsite DIY, Elias Rendón Benger shares what to consider when creating your website and how this is achievable with 1&1 MyWebsite.
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
Status of Web Analytics - Survey Turkey 2015Ralf Haberich
This document summarizes the results of a 2015 survey on the state of web analytics in Turkey. Some key findings include:
- Google Analytics is the most commonly used tool, though larger companies tend to use paid solutions.
- Companies see the purpose of web analytics ranging from reporting to business optimization, with retailers and agencies being more advanced.
- Most companies have separate web analytics and customer intelligence teams, though some have merged them.
- Common goals of web analytics include increasing conversion rates and improving campaign design.
The document is Bluewolf's annual report on how companies use Salesforce called "The State of Salesforce". Some key findings include:
- Over half of companies now have intelligent applications that can anticipate needs and suggest actions.
- Companies are increasingly investing in analytics to make more data actionable and accessible.
- Integration of Salesforce clouds improves the employee experience and allows access to more customer data.
- Automating processes like forecasting has led to improved forecasting accuracy and increased confidence in reaching revenue goals.
Practical Strategies for Targeting the Fortune 1000BAO Inc.
In this on-demand webinar, Jim Higgins discusses what's happening with tech adoption and purchasing in the Fortune 1000 - and how you can apply these insights to intelligently tackle the target accounts that matter to your business.
The following whitepaper discusses the ways in which artificial intelligence (AI) can help businesses
connect with and manage employees more efficiently, specifically as it pertains to workers who do not
use computers in their everyday work. In this whitepaper, you will learn how AI-driven systems:
• Can be deployed in workforce management
• Reduce friction and create a more unified workforce
• Provide deeper insights into workforce productivity and sentiment
Link: https://www.staffcircle.com/artificial-intelligence-modern-workplace/
The document discusses keyword research and strategies for understanding user intent. It provides tips for mapping keywords to user journeys and personas to gain deeper insights. Various tools for keyword research are also mentioned, including APIs that can be used to gather additional data without coding. Pivot charts and other visualizations are suggested to analyze keyword opportunities based on metrics like search volume and difficulty.
Moving Beyond the Monkey: An Overview of the Latest Online Survey Software Pr...Washington Evaluators
The document summarizes a presentation on online survey software products and their implications for evaluators. It discusses key concepts in online surveys, factors to consider when choosing an online survey software solution, examples of internally developed and commercial off-the-shelf software products, and concluding guidance for evaluators developing an online survey strategy. The presentation aimed to help evaluators move beyond outdated survey methods and leverage new online tools.
This presentation was a part of the “Get Online Workshop” on 27th & 28th November 2014 at The Business Show at the Olympia London. 1&1's Head of Product Management - MyWebsite DIY, Elias Rendón Benger shares what to consider when creating your website and how this is achievable with 1&1 MyWebsite.
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
The document summarizes the findings of a study conducted by IBM on how organizations are using emerging technologies like big data, analytics, cloud computing, mobile, and social media. It finds that while these technologies are now mainstream, companies labeled "Pacesetters" that adopted them early still maintain competitive advantages. Pacesetters differentiate themselves through partnering innovatively, making analytics integral to decision-making, and combining multiple technologies for greater impact. The study indicates Pacesetters will continue investing heavily in these areas to stay ahead of competitors as adoption becomes more widespread.
The document is a financial report on the software industry from Software Equity Group. It includes analysis of key metrics for public software companies, including revenue growth, profit margins, and market multiples. The report tracks several indices, including the SEG Software Index which comprises 130 public on-premise software companies. Metrics for this index show median revenue growth dipped to 7.6% in Q3 2015, while profit margins and market valuations remained stable.
Obedience v Compliance : Getting Sales & Marketing Talking the Same LanguageJohn Watton
The document discusses how sales and marketing need to better align in today's business environment where buyers have more choice and control over their purchasing decisions. It notes that most business-to-business (B2B) marketing focuses on generating "leads" with little qualification, while emerging B2B marketing takes a more collaborative approach between sales and marketing to move prospects through the funnel. The document recommends that marketing and sales establish key metrics to measure performance, put numbers on their activities, automate processes, and prioritize "sales-ready" leads to improve alignment.
The document summarizes a presentation given by Michal Parizek at the #convcon 2013 conference in Chicago on conversion rate optimization maturity models. It discusses the key pillars of a mature CRO strategy, including investing in people over tools, following an optimization cycle of analysis, testing, and improvements, prioritizing initiatives correctly, planning both long- and short-term, testing iteratively, learning from every test, getting tools that match needs/skills, and having executive sponsorship. The goal is to help companies execute CRO more effectively by understanding different maturity stages.
Attached is our 2016 Vaquero Market Update, which includes an overview of market activity in 2015. The public markets have been rocky over the past 6 months. The private capital markets and M&A markets have been strong as investors look to deploy more capital out in front of the 2016 election. The Update highlights recent deals in SaaS, Mobile, Internet and Data. 2016 has been our strongest start to a year since founding. In the past 2 months, Vaquero launched four new deals, we have term sheets on 6 deals and have 2 under LOI. Contact us to discuss our views on the market.
The survey found that adoption of agile practices is increasing across organizations and industries. While 94% of respondents said their organizations practiced agile, 60% said less than half of their teams practiced agile and 80% said their organization was still maturing in agile practices. Benefits cited for agile included accelerated delivery, improved visibility, productivity and managing changing priorities. There is still opportunity for growth as many organizations have less than half their teams practicing agile and are still maturing in their agile approach.
There is an understandable desire among marketers of all levels to regain some control over their SEO data.
Enterprise SEO tools aim to achieve exactly this.
They perform a number of vital functions and bring these together into one, comprehensive dashboard.
When they perform their function well, they unify disparate data sets and automatically generate insights.
This comprehensive guide reviews 6 market-leading technologies.
The role of WLA is expanding as organizations increase use of all forms of automation to become more efficient and competitive. Digital transformation, DevOps, and microservices architectures are increasing the pressure on workload automation systems.
Building on previous research from leading IT analyst firm Enterprise Management Associates (EMA), the 2018 study revisits many important questions to monitor trends while exploring this expanding role and the convergence of workload automation with other automation disciplines.
Based on a detailed survey this study shows the current status of Web Analytics in Russia - 2013. Conversion, Web Analytics, Online Marketing and eCommerce Optimization are some of the topics covered. It is a direct comparison with the survey from 2012. Digital Intelligence in Russia - Business Intelligence combined with Web Analytics.
Surprising failure factors when implementing eCommerce and Omnichannel eBusinessDivante
We work on the large Omnichannel and eCommerce projects in Europe. Therefore, we can see from the inside how many companies approach this topic. Comparing it with the obtained results, we can determine positive and negative factors influencing success with great certainty. In this presentation we share stories of companies that are not mentioned in our case studies. These are the stories of bad choices, leading to failure.
Extending Splunk to Business Use Cases With Automated Process MiningSplunk
Operational teams in lines of business, like finance, manufacturing, marketing, or customer service are looking for the same benefits of Splunk that IT and Security team have enjoyed for years. With the rapid digitization of nearly every business process, Splunk can identify millions of dollars in operational efficiencies by helping detect customer fallout and process bottlenecks. Built-in reports from applications don’t provide the broad visibility needed to understand end-to-end processes. Meanwhile, basic process mining approaches don’t provide deeper root cause diagnosis. Splunk Business Flow has the unique ability to provide continuous insights on and diagnosis of end-to-end customer journeys and business processes. In this session, learn how Splunk’s innovations in automated process mining can empower your operational business users with in-depth visibility into customer funnels and business processes to dramatically reduce fallout and bottlenecks.
Digital Perspectives from the Creative Agency Front LinesProscape
This presentation shares survey results from 300 creative agency professionals about how they view trends in mobile, digital, and interactive marketing. The findings are very informative for any mobile app development agency or any mobile marketing professional who is considering making effective content marketing tools.
The document provides an overview of the KWD Webranking process and changes for 2013-2014. Key points include:
- The process involves surveys of companies, experts, and capital markets/job seekers to determine criteria for ranking corporate websites.
- New criteria and measure points have been added this year based on survey feedback.
- Results will be provided for Europe 500, Global 100, and other regional lists. Reports of varying depth are available for purchase.
- The presentation covered dates, research findings influencing changes, and details on criteria, sections, results lists, and report options available.
KWD Web Management Report 2014 (open resource)Comprend
We asked web managers and others responsible for
corporate websites about the challenges they face in 2014
and what prioritises they will focus on. 116 professionals
from 96 companies in 18 countries participated in the
survey. 42% of the companies that took part in the survey
are in Financial Times’ Europe 500. These are our findings
from the survey.
Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014LinkedIn Talent Solutions
Based on LinkedIn's authoritative ‘Recruiting Trends’ surveys and data, learn how how candidates and companies are evolving, to help you get ahead in your annual planning.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Embracing mobile: How can we track customer interaction outside of the PC?Avanade Nederland
We all know that mobile marketing is important, but tracking and acting on the interactions and engagement with your mobile audience is still challenging. What can you do to take your mobile marketing to the next level? Read more about our partnership with Sitecore: https://www.avanade.com/nl-nl/about-avanade/partnerships/sitecore
“The Digital Oilfield” : Using IoT to reduce costs in an era of decreasing oi...Karthikeyan Rajamanickam
Executive Summary:
oWe decided to create this point-of-view after seeing many abstract presentations and esoteric concepts on Digital Oilfield, IoT, Big Data and Analytics.
oThis is our attempt to bring a practical implementation view to IoT by combining Digital Oilfield and IoT.
oHere, we also envisage sharing our IoT experience and lessons learnt in implementing Digital Oilfield solutions around IoT.
oThe following comprise our fundamental business case for Finance:
oPRODUCTION FORECAST
oFAULT COMPARTMENTS
oWELL LOCATION OPTIMIZATION
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from...UserZoom
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from 2019
This webinar covers:
–The top four challenges that UX teams are facing as well as our recommendations on how to alleviate or overcome them
–What hundreds of experience professionals at some of the largest organizations on the planet said about Challenges & Trends, UX in the C-Suite, UX in the Organization, and Methodologies & Tools
–How the state of UX in the enterprise has changed since 2018 and what this means looking ahead to 2020
For more UX resources, head to https://www.userzoom.com/resource-center/
How to make your app last longer than 30 days - Developer's Guide to the Para...Caroline Lewko
This presentation provided some practical information on building mobile applications from a business perspective. Specifically around life cycle management, and linking an agile development cycle to an agile marketing cycle.
The document summarizes the findings of a study conducted by IBM on how organizations are using emerging technologies like big data, analytics, cloud computing, mobile, and social media. It finds that while these technologies are now mainstream, companies labeled "Pacesetters" that adopted them early still maintain competitive advantages. Pacesetters differentiate themselves through partnering innovatively, making analytics integral to decision-making, and combining multiple technologies for greater impact. The study indicates Pacesetters will continue investing heavily in these areas to stay ahead of competitors as adoption becomes more widespread.
The document is a financial report on the software industry from Software Equity Group. It includes analysis of key metrics for public software companies, including revenue growth, profit margins, and market multiples. The report tracks several indices, including the SEG Software Index which comprises 130 public on-premise software companies. Metrics for this index show median revenue growth dipped to 7.6% in Q3 2015, while profit margins and market valuations remained stable.
Obedience v Compliance : Getting Sales & Marketing Talking the Same LanguageJohn Watton
The document discusses how sales and marketing need to better align in today's business environment where buyers have more choice and control over their purchasing decisions. It notes that most business-to-business (B2B) marketing focuses on generating "leads" with little qualification, while emerging B2B marketing takes a more collaborative approach between sales and marketing to move prospects through the funnel. The document recommends that marketing and sales establish key metrics to measure performance, put numbers on their activities, automate processes, and prioritize "sales-ready" leads to improve alignment.
The document summarizes a presentation given by Michal Parizek at the #convcon 2013 conference in Chicago on conversion rate optimization maturity models. It discusses the key pillars of a mature CRO strategy, including investing in people over tools, following an optimization cycle of analysis, testing, and improvements, prioritizing initiatives correctly, planning both long- and short-term, testing iteratively, learning from every test, getting tools that match needs/skills, and having executive sponsorship. The goal is to help companies execute CRO more effectively by understanding different maturity stages.
Attached is our 2016 Vaquero Market Update, which includes an overview of market activity in 2015. The public markets have been rocky over the past 6 months. The private capital markets and M&A markets have been strong as investors look to deploy more capital out in front of the 2016 election. The Update highlights recent deals in SaaS, Mobile, Internet and Data. 2016 has been our strongest start to a year since founding. In the past 2 months, Vaquero launched four new deals, we have term sheets on 6 deals and have 2 under LOI. Contact us to discuss our views on the market.
The survey found that adoption of agile practices is increasing across organizations and industries. While 94% of respondents said their organizations practiced agile, 60% said less than half of their teams practiced agile and 80% said their organization was still maturing in agile practices. Benefits cited for agile included accelerated delivery, improved visibility, productivity and managing changing priorities. There is still opportunity for growth as many organizations have less than half their teams practicing agile and are still maturing in their agile approach.
There is an understandable desire among marketers of all levels to regain some control over their SEO data.
Enterprise SEO tools aim to achieve exactly this.
They perform a number of vital functions and bring these together into one, comprehensive dashboard.
When they perform their function well, they unify disparate data sets and automatically generate insights.
This comprehensive guide reviews 6 market-leading technologies.
The role of WLA is expanding as organizations increase use of all forms of automation to become more efficient and competitive. Digital transformation, DevOps, and microservices architectures are increasing the pressure on workload automation systems.
Building on previous research from leading IT analyst firm Enterprise Management Associates (EMA), the 2018 study revisits many important questions to monitor trends while exploring this expanding role and the convergence of workload automation with other automation disciplines.
Based on a detailed survey this study shows the current status of Web Analytics in Russia - 2013. Conversion, Web Analytics, Online Marketing and eCommerce Optimization are some of the topics covered. It is a direct comparison with the survey from 2012. Digital Intelligence in Russia - Business Intelligence combined with Web Analytics.
Surprising failure factors when implementing eCommerce and Omnichannel eBusinessDivante
We work on the large Omnichannel and eCommerce projects in Europe. Therefore, we can see from the inside how many companies approach this topic. Comparing it with the obtained results, we can determine positive and negative factors influencing success with great certainty. In this presentation we share stories of companies that are not mentioned in our case studies. These are the stories of bad choices, leading to failure.
Extending Splunk to Business Use Cases With Automated Process MiningSplunk
Operational teams in lines of business, like finance, manufacturing, marketing, or customer service are looking for the same benefits of Splunk that IT and Security team have enjoyed for years. With the rapid digitization of nearly every business process, Splunk can identify millions of dollars in operational efficiencies by helping detect customer fallout and process bottlenecks. Built-in reports from applications don’t provide the broad visibility needed to understand end-to-end processes. Meanwhile, basic process mining approaches don’t provide deeper root cause diagnosis. Splunk Business Flow has the unique ability to provide continuous insights on and diagnosis of end-to-end customer journeys and business processes. In this session, learn how Splunk’s innovations in automated process mining can empower your operational business users with in-depth visibility into customer funnels and business processes to dramatically reduce fallout and bottlenecks.
Digital Perspectives from the Creative Agency Front LinesProscape
This presentation shares survey results from 300 creative agency professionals about how they view trends in mobile, digital, and interactive marketing. The findings are very informative for any mobile app development agency or any mobile marketing professional who is considering making effective content marketing tools.
The document provides an overview of the KWD Webranking process and changes for 2013-2014. Key points include:
- The process involves surveys of companies, experts, and capital markets/job seekers to determine criteria for ranking corporate websites.
- New criteria and measure points have been added this year based on survey feedback.
- Results will be provided for Europe 500, Global 100, and other regional lists. Reports of varying depth are available for purchase.
- The presentation covered dates, research findings influencing changes, and details on criteria, sections, results lists, and report options available.
KWD Web Management Report 2014 (open resource)Comprend
We asked web managers and others responsible for
corporate websites about the challenges they face in 2014
and what prioritises they will focus on. 116 professionals
from 96 companies in 18 countries participated in the
survey. 42% of the companies that took part in the survey
are in Financial Times’ Europe 500. These are our findings
from the survey.
Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014LinkedIn Talent Solutions
Based on LinkedIn's authoritative ‘Recruiting Trends’ surveys and data, learn how how candidates and companies are evolving, to help you get ahead in your annual planning.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Embracing mobile: How can we track customer interaction outside of the PC?Avanade Nederland
We all know that mobile marketing is important, but tracking and acting on the interactions and engagement with your mobile audience is still challenging. What can you do to take your mobile marketing to the next level? Read more about our partnership with Sitecore: https://www.avanade.com/nl-nl/about-avanade/partnerships/sitecore
“The Digital Oilfield” : Using IoT to reduce costs in an era of decreasing oi...Karthikeyan Rajamanickam
Executive Summary:
oWe decided to create this point-of-view after seeing many abstract presentations and esoteric concepts on Digital Oilfield, IoT, Big Data and Analytics.
oThis is our attempt to bring a practical implementation view to IoT by combining Digital Oilfield and IoT.
oHere, we also envisage sharing our IoT experience and lessons learnt in implementing Digital Oilfield solutions around IoT.
oThe following comprise our fundamental business case for Finance:
oPRODUCTION FORECAST
oFAULT COMPARTMENTS
oWELL LOCATION OPTIMIZATION
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from...UserZoom
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from 2019
This webinar covers:
–The top four challenges that UX teams are facing as well as our recommendations on how to alleviate or overcome them
–What hundreds of experience professionals at some of the largest organizations on the planet said about Challenges & Trends, UX in the C-Suite, UX in the Organization, and Methodologies & Tools
–How the state of UX in the enterprise has changed since 2018 and what this means looking ahead to 2020
For more UX resources, head to https://www.userzoom.com/resource-center/
How to make your app last longer than 30 days - Developer's Guide to the Para...Caroline Lewko
This presentation provided some practical information on building mobile applications from a business perspective. Specifically around life cycle management, and linking an agile development cycle to an agile marketing cycle.
What is the most important thing that changes during times of recession? Customer behavior. Building a good customer experience through experimentation can help retain existing customers, strengthen brand loyalty, and gain valuable insights.
Michael King gives a presentation on the state of SEO. He argues that despite technological advances by Google, the fundamentals of SEO have not changed - clients still do not implement recommendations fully and do not understand good link building. He outlines four problems with SEO: lack of a single source of truth, measuring the wrong metrics, ineffective business cases, and inability to keep up technically. He provides solutions such as measuring outcomes over opportunities and building cases through keyword research tied to consumer insights. King urges SEOs to improve pitches and technical skills like entity extraction to keep up with Google.
2014: The Year Social Content Dominated B2B Technology Marketing?Radix Communications
As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. In this presentation, we sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.
You can find the entire slide deck from 4Ps Marketing's annual conference, Digital EDGEucation 2015. Hosted from Google UK in London on the 11th February, the 4Ps team and Friends of 4Ps presented a whole wealth of presentations about the latest in Search Marketing.
The document discusses how companies are becoming experience businesses and focusing on digital transformation and customer experiences. It notes that customer experience leaders significantly outperform the market and experience is increasingly important for companies. The document advocates for focusing on delivering personalized, consistent experiences across channels through streamlined content workflows and a connected digital platform.
The document summarizes key findings from NPD Group's 2011 Aftermarket Consumer Outlook Study. It finds that consumers continued to prioritize repair over replacement in 2010 due to economic concerns. It expects this trend of increased spending on necessary vehicle repairs and maintenance to continue in 2011, though growth rates may slow, as consumers on average will keep their vehicles longer. Consumers plan to do the same or more to maintain their vehicles in 2011 compared to 2010.
Semelhante a The Status of Web Analytics - Poland 2014/2015 (20)
RETAIL REALITY Markt-Studie zu Omnichannel im DACH Bereich 2023Ralf Haberich
Shopgate hat in den Jahren 2022 und 2023 eine repräsentative Studie mit über 2.000 Kunden und Kundinnen sowie mit über 300 Händlern in DACH durchgeführt, um die “digitale Reife” des Handels zu analysieren und die Anforderungen und Wünsche der Endkonsumenten damit zu vergleichen.
Die Ergebnisse sind spannend.
Und haben uns zu den folgenden Thesen inspiriert.
Betrachtet man heute das Kaufverhalten, dann zeigt sich eine viel komplexere Situation als die Ambivalenz von „Kaufe ich online oder im Laden?“ Denn in Zeiten der Corona-Pandemie haben sich neue Konzepte wie Click&Collect und Click&Reserve immer mehr durchgesetzt und sicherten vielen stationären Shops das Überleben. Vor allem bei Produkten, die Kund*innen erfühlen möchten, sowie bei teuren oder erklärungsbedürftigen Artikeln greift der ROPO-Effekt („Research Online, Purchase Off- line“), den sich diese Services zunutze machen. Hatte sich vor Corona kaum einer für Dienste wie Click&Collect interessiert, nahmen laut einer aktuellen Untersuchung des Handelsverbands Deutschland 2020 bereits 44 Prozent der Internetnutzer*innen diesen Service in Anspruch und brachten dem Handel damit rund 4,6 Milliarden Euro ein. Zudem sind der Studie zufolge knapp 60 Prozent der Kund*innen daran interessiert, diesen Dienst auch in Nach-Corona-Zeiten weiter zu nutzen. Und laut einer aktuellen Bitkom-Studie wünschen sich 66 Prozent der Verbraucher*innen, dass mehr regionale Einzelhändler ihre Produkte über einen Onlineshop anbieten.
World Brand Congress 2013 in India, Mumbai - Digital IntelligenceRalf Haberich
At the World Brand Congress 2013 in Mumbai I was invited to give a Presentation about eCommerce Case Studies within the Web Analytics Space. eCommerce Cases included from a German Portal and from an International Fashion Brand. eCommerce, Analytics, Business Intelligence, Web Analytics, Case Study, Webtrekk, World Brand Congress, India, Mumbai
New Bounce Rate Definition by Ralf HaberichRalf Haberich
Can the Bounce Rate be a Key Performance Indicator? See Ralf Haberich ´s new approach to the Boune Rate as an important measurement method. Active Bounce Rate vs. Passive Bounce Rate
World´s first Web Analytics Study for the Polish market.
AND THE SURVEY FOR 2014 IS ONLINE. JOIN NOW: www.bit.ly/Poland2014
The following criteria has been asked for:
- Profile of Survey Participants (Gender, Knowledge Level etc.)
- Position of Web Analytics within the company (usage status, online support)
- Importance of Web Analytics (achievements, usage purpose, outcome for direct work vs. company outcome etc.)
- Web Analytics Tool Usage (most used tools, double usage of tools, tool reliability etc.)
- Satisfaction and Reliability of Web Analytics (free as reliable as paid etc.)
- Presence vs. Future in Web Analytics (personal development, budget increase etc.)
11 golden rules for web analysts 2010 ralf_haberichRalf Haberich
The document contains 11 golden rules for web analysts: 1) Love your web analytics tool but check its performance; 2) Do not be confused by other vendors' marketing but check claims carefully; 3) Dive deep into your analytics solution but do not get lost. The rules advise analyzing facts, avoiding vendor talks at conferences, discussing conversions not just page views, being aware of unusual questions from boards, and involving whole teams while turning analytics into an optimization source.
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.