The DMP
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I created this presentation with the intent to inform and clarify what a data management platform is and show how it an be used to enhance marketing initiatives.
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Publishers must come to terms with the fact that they're living in a world that has increasingly become more complex and data-driven. The notion that a publisher can create content, build an audience and sell inventory against that traffic no longer applies. Learn how a DMP can simplify the way publishers make money off their site while giving them the luxury of what they do best: providing great content for engaged audiences.
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Marketing Strategy for B2B
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
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Learn more about what a DMP is, how it works, and why it is crucial in today's ad-tech space. Examples on how a DMP could benefit a brand or a publisher are included at the end.
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This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
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Marketing vs Advertising
Integrated Marketing Communications has blurred the lines between marketing, advertising and public relations.
This presentations identifies the roles of each, as well as, the differences between each aspect of a marketing strategy.
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B2b digital marketing strategies
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
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Case study: Enhancing the revenue of your restaurant with CDP and mobile app marketing
Question: Why can CDP disrupt business model for restaurant industry (B2C) ?
2) How would CDP work in practice ?
Introducing USPA.tech as logical framework for implementing CDP in practice
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Introducing the CDP as customer-first marketing platform for all industries (my key idea in this slide)
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Marketing communication strategy
This document provides an overview of marketing communication strategies and tools. It discusses the objectives of marketing communication as informing, persuading and reminding the target audience. The key elements of the marketing communication mix are described as advertising, promotion, public relations, direct sales. Advertising is elaborated on as the most prominent paid element, with the AIDA model of attracting attention, building interest, creating desire and prompting action. Other marketing communication channels like public relations, sales promotion and personal selling are also summarized along with their objectives and benefits.
Sponsorship
The document discusses the topic of sponsorship in sports. It provides information on what sponsorship is, the reasons why companies pursue sports sponsorship, and the advantages and disadvantages of sponsorship for both the sponsoring companies and the sports organizations. It notes that sponsorship is a business relationship that can provide benefits like increased brand awareness, sales, and goodwill for companies, while giving sports additional income, raising standards, and increasing status. However, sponsorship also carries risks like poor publicity returns or being associated with teams that fail to succeed.
video marketing
- Video marketing is a powerful tool that allows businesses to connect with audiences through emotional content like funny, shocking, or inspirational videos.
- Successful online videos require identifying the audience, planning concepts, producing quality video content, optimizing the video for platforms like YouTube, and promoting through owned, earned, and paid channels.
- A case study shows how Woolworths partnered with an agency to create "Cook Like a MasterChef" videos promoting Woolworths products through their sponsorship of MasterChef South Africa, driving over 18 million impressions and a low cost per view.
Digital Marketing in the Retail Sector: What to Expect in 2022
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
Paid Media Process & Strategy
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Creating A Social Media Strategy
The document provides guidance on developing a social media strategic plan. It recommends starting with profiling the target audience and setting goals and objectives. It then discusses auditing current social media profiles, developing a content strategy, defining success metrics, preparing to monitor social channels, and using analytics to track progress and adjust the strategy. The document includes exercises to help with setting objectives, auditing profiles, researching competition, setting guidelines, identifying relevant platforms, developing a content plan, and determining metrics.
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A VERY high level intro on the most common segmentation strategies that are used across many marketers as well as a audience testing framework for beginners.
The audience testing sheet that is included as a bonus, is a great tool for anybody that manages a Data management platform or does any audience testing across various media channels.
At the same time, if you find yourself being a bit overwhelmed with all of the 1st 2nd or 3rd party data targeting options from, I'd highly recommend using a service like ClearSegment to understand various data providers - it's data collection methodologies as well as their individual segments. https://clearsegment.com/
Media planning and buying
1) Media planning has become highly creative due to media fragmentation and new options, requiring creative solutions to develop effective plans.
2) A media plan is developed jointly by the agency's media, account, and creative teams along with the client and considers all marketing communication areas in an integrated campaign.
3) Developing a media plan requires extensive research from various sources to understand the target audience, competitors, each media channel's audience, and optimize reaching the right people.
Public Relation
Public relations (PR) involves shaping and maintaining a positive image for a company, organization, or individual in the eyes of various audiences. PR professionals work behind the scenes to position clients favorably through tools like press releases, media outreach, and researching public opinion. PR has several advantages over advertising, including being more targeted and cost-effective at reaching audiences, and helping with efforts like product launches and image building. Key differences between PR and advertising are that PR focuses on shaping perceptions rather than direct selling, and relies on securing free publicity rather than paid placements.
Proposal for social media marketing 2 2
SM Design Consultant provides social media marketing solutions and services to help businesses build their brand and engage customers. Their services include social media marketing, online PR, viral campaigns, search engine marketing, brand building, community engagement, lead generation, and analytics reporting. They implement strategies using tools like HootSuite and TweetAdder across platforms like Facebook, Twitter, and LinkedIn. Campaigns involve regular activities such as sweepstakes, giveaways and quizzes to drive engagement and responsiveness.
Event management
This document discusses various aspects of event planning and management. It begins by defining events and event management. It then discusses different types of events and the importance of market research, including understanding the target audience, competitors, and products or services. The document also covers SWOT analysis, the 5 Ws of event planning (why, what, when, where, who), event marketing, and event evaluation through feedback. Key event management companies in India are also listed.
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This deck was part of workshop held by General Assembly on the Intro to Wireframing on 2-10-2015
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DMP, proprietà dei dati e big data sono il grande tema che molti inserzionisti vogliono approfondire per la loro agenda digitale. Ma come gestire questa immensa mole di dati proprietari e come integrarli con i dati disponibili nell’ecosistema online? Come si integrano le informazioni per svolgere attività di programmatic buying? L’argomento è di interesse strategico per qualunque azienda che investe in pubblicità, appartenente a ogni categoria merceologica e ogni dimensione di investimento pubblicitario. I marketing managers conoscono il potenziale dei loro dati di prima parte, ma ancora non riescono a trovare la giusta execution e che strumenti dell'adtech utilizzare. Il corso è indicato a marketing managers di aziende, responsabili di agenzia e chi vuole approfondire la tematica della pubblicità guidata dai dati.
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Este documento proporciona información general sobre una empresa y sus objetivos de publicidad en Google AdWords. Incluye detalles sobre los productos y servicios de la empresa, su sitio web, competidores, objetivos de la campaña, presupuesto, audiencia objetivo y cómo los clientes buscarían sus ofertas. El documento solicita información adicional para crear anuncios publicitarios efectivos en Google.
DIEVO Google SA360 Admixer
Search Ads 360 is a tool that allows users to centralize, automate, and optimize search marketing campaigns at scale. It includes features like unified reporting, strategic bid optimization, and maximizing retail performance. Users can manage campaigns across multiple search engines and platforms. Search Ads 360 uses machine learning to enhance performance through features like predictive modeling, portfolio bidding, and automated bid strategies. It also allows integration of offline data sources and custom metrics to improve optimization.
Event Marketing: The Basics
This document discusses event marketing from two perspectives: promoting an event to maximize attendance, and using events to promote a brand through sponsorships. It covers the four Ps of marketing as applied to events - product, place, price, promotion. Event marketing involves understanding the target audience, positioning the event experience, and promoting through various paid, earned and owned media channels. Effective sponsorships require activation opportunities for sponsors to engage with attendees at the event.
B2b digital marketing strategies
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
Social media marketing
Social media refers to activities that integrate technology, social interaction, and sharing of content like words, photos, videos, and audio. It allows for two-way communication rather than just broadcasting messages. Businesses are increasingly using social media for marketing, recruiting employees, and building trust with consumers who rely more on peer recommendations than traditional ads. As social media continues to grow in importance, it will be critical for businesses to effectively engage in conversations on these platforms.
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LinkedIn launched Sales Navigator as a standalone product in July 2014 to help sales professionals manage relationships. Over the following years, LinkedIn made frequent enhancements to Sales Navigator, adding new features, expanding language support, and integrating with additional CRM systems. Examples include the launch of mobile apps in 2014, new lead recommendation capabilities through integrations with Salesforce in 2014, and the introduction of Sales Navigator Lite for Gmail in 2017. The timeline shows LinkedIn's continued efforts to improve Sales Navigator and make it a key resource for sales teams.
Why is Customer Data Platform (CDP) ?
Transform your marketing and sales capabilities with Big Data and A.I
1) Why is Customer Data Platform (CDP) ?
Case study: Enhancing the revenue of your restaurant with CDP and mobile app marketing
Question: Why can CDP disrupt business model for restaurant industry (B2C) ?
2) How would CDP work in practice ?
Introducing USPA.tech as logical framework for implementing CDP in practice
How Can a Customer Data Platform Enhance Your Account-Based Marketing Strategy (B2B) ?
3) How can we implement CDP for business?
Introducing the CDP as customer-first marketing platform for all industries (my key idea in this slide)
Media Planning 101
Want to become an effective media planner for your organization? Here are some need-to-knows to get your knowledge and skill to the next level.
Branding and advertising
Presentation slides from WomenBizSENSE member, Kristine Leong who spoke about branding and advertising during our meeting on 25 October 2013.
Marketing communication strategy
This document provides an overview of marketing communication strategies and tools. It discusses the objectives of marketing communication as informing, persuading and reminding the target audience. The key elements of the marketing communication mix are described as advertising, promotion, public relations, direct sales. Advertising is elaborated on as the most prominent paid element, with the AIDA model of attracting attention, building interest, creating desire and prompting action. Other marketing communication channels like public relations, sales promotion and personal selling are also summarized along with their objectives and benefits.
Sponsorship
The document discusses the topic of sponsorship in sports. It provides information on what sponsorship is, the reasons why companies pursue sports sponsorship, and the advantages and disadvantages of sponsorship for both the sponsoring companies and the sports organizations. It notes that sponsorship is a business relationship that can provide benefits like increased brand awareness, sales, and goodwill for companies, while giving sports additional income, raising standards, and increasing status. However, sponsorship also carries risks like poor publicity returns or being associated with teams that fail to succeed.
video marketing
- Video marketing is a powerful tool that allows businesses to connect with audiences through emotional content like funny, shocking, or inspirational videos.
- Successful online videos require identifying the audience, planning concepts, producing quality video content, optimizing the video for platforms like YouTube, and promoting through owned, earned, and paid channels.
- A case study shows how Woolworths partnered with an agency to create "Cook Like a MasterChef" videos promoting Woolworths products through their sponsorship of MasterChef South Africa, driving over 18 million impressions and a low cost per view.
Digital Marketing in the Retail Sector: What to Expect in 2022
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
Paid Media Process & Strategy
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Creating A Social Media Strategy
The document provides guidance on developing a social media strategic plan. It recommends starting with profiling the target audience and setting goals and objectives. It then discusses auditing current social media profiles, developing a content strategy, defining success metrics, preparing to monitor social channels, and using analytics to track progress and adjust the strategy. The document includes exercises to help with setting objectives, auditing profiles, researching competition, setting guidelines, identifying relevant platforms, developing a content plan, and determining metrics.
DMP - Audience Segmentation Strategy & Audience Testing
A VERY high level intro on the most common segmentation strategies that are used across many marketers as well as a audience testing framework for beginners.
The audience testing sheet that is included as a bonus, is a great tool for anybody that manages a Data management platform or does any audience testing across various media channels.
At the same time, if you find yourself being a bit overwhelmed with all of the 1st 2nd or 3rd party data targeting options from, I'd highly recommend using a service like ClearSegment to understand various data providers - it's data collection methodologies as well as their individual segments. https://clearsegment.com/
Media planning and buying
1) Media planning has become highly creative due to media fragmentation and new options, requiring creative solutions to develop effective plans.
2) A media plan is developed jointly by the agency's media, account, and creative teams along with the client and considers all marketing communication areas in an integrated campaign.
3) Developing a media plan requires extensive research from various sources to understand the target audience, competitors, each media channel's audience, and optimize reaching the right people.
Public Relation
Public relations (PR) involves shaping and maintaining a positive image for a company, organization, or individual in the eyes of various audiences. PR professionals work behind the scenes to position clients favorably through tools like press releases, media outreach, and researching public opinion. PR has several advantages over advertising, including being more targeted and cost-effective at reaching audiences, and helping with efforts like product launches and image building. Key differences between PR and advertising are that PR focuses on shaping perceptions rather than direct selling, and relies on securing free publicity rather than paid placements.
Proposal for social media marketing 2 2
SM Design Consultant provides social media marketing solutions and services to help businesses build their brand and engage customers. Their services include social media marketing, online PR, viral campaigns, search engine marketing, brand building, community engagement, lead generation, and analytics reporting. They implement strategies using tools like HootSuite and TweetAdder across platforms like Facebook, Twitter, and LinkedIn. Campaigns involve regular activities such as sweepstakes, giveaways and quizzes to drive engagement and responsiveness.
Event management
This document discusses various aspects of event planning and management. It begins by defining events and event management. It then discusses different types of events and the importance of market research, including understanding the target audience, competitors, and products or services. The document also covers SWOT analysis, the 5 Ws of event planning (why, what, when, where, who), event marketing, and event evaluation through feedback. Key event management companies in India are also listed.
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Destaque
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Wireframes are an important step in the creative process & Design Thinking. It's one of the first times that your team actually sees the product come together. The presentation explores the basics of wireframes and how they fit into the process of Human-centered Design.
This deck was part of workshop held by General Assembly on the Intro to Wireframing on 2-10-2015
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Questo intervento svela i segreti della pubblicità guidata dai dati e soprattutto della tanto discussa Data Management Platform, meglio conosciuta con l’acronimo di DMP. Capirai se la tua azienda è pronta ad usarla o quali strategia adottare per gestire al meglio i dati nelle prossime campagne pubblicitarie.
DMP, proprietà dei dati e big data sono il grande tema che molti inserzionisti vogliono approfondire per la loro agenda digitale. Ma come gestire questa immensa mole di dati proprietari e come integrarli con i dati disponibili nell’ecosistema online? Come si integrano le informazioni per svolgere attività di programmatic buying? L’argomento è di interesse strategico per qualunque azienda che investe in pubblicità, appartenente a ogni categoria merceologica e ogni dimensione di investimento pubblicitario. I marketing managers conoscono il potenziale dei loro dati di prima parte, ma ancora non riescono a trovare la giusta execution e che strumenti dell'adtech utilizzare. Il corso è indicato a marketing managers di aziende, responsabili di agenzia e chi vuole approfondire la tematica della pubblicità guidata dai dati.
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At LUMA Partners' inaugural Digital Marketing Summit, we presented the State of Digital Marketing, which provides our views on the market and significant trends in the digital marketing ecosystem. We hope you enjoy it.
2017 Stackie & Hackie Awards competition at The MarTech Conference
Presented by Scott Brinker (@ChiefMartec)
Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community.
This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. But, wow, this year’s entries are even better. (As a reminder: to enter the Stackies, marketers send in a single slide that illustrates the way they conceptualize their marketing stack — technically, strategically, and/or operationally.)
We also expanded the awards this year with the Hackies, inviting marketers to send in an essay describing a brilliant “marketing hack” that they’ve used at the intersection of marketing, technology, and management.
MarTech Stackies & Hackies Donates to Girls Who Code
To encourage entries, we agreed to donate $100 to Girls Who Code for every Stackie or Hackie published. So this evening we were pleased to present them with a check for $7,800 (57 + 21 * $100 = $7,800).
The top three winners of the Hackies were determined by the number of social media shares those essays received — plus we also gave out an Editor’s Choice award to the one our editorial teams liked best.
For the Stackies, we had an incredible panel of judges — Barry Levine of MarTech Today, Elisabeth Osmeloski of MarketingLand, David Raab of Raab Associates, Marc Sirkin of the MarTech Conference, and Anand Thaker of IntelliPhi — as well as yours truly, as the Stackies & Hackies Awards Chair. We selected the winners by evaluating them on five criteria:
Alignment — how well-aligned is your stack with your business
Concept — how insightful is the conceptual organization of your stack
Clarity — how easy is it for a reader to understand your stack
Design — the aesthetics of your slide and its visual appeal
Detail — more detail is generally better, within reason for a single slide
Of course, all that really matters about a marketing stack is whether its effective for your business. So while we are happy to give a shout out to some of the stacks we liked best, all of the entries are extremely valuable — they give all of us a rich corpus of real-world marketing stacks, viewed through a variety of insightful lenses. This helps all of us better understand the reality of modern marketing technology operations and learn from each other.
Our Experience with Adobe Audience Manager DMP
The document discusses an experience using Adobe Audience Manager for audience targeting on the Czech market. It found that Audience Manager provided flexibility in building complex audience segments and high performance through precise targeting. However, implementation required involvement from multiple parties due to different ad servers used by publishers. Looking forward, expanding data coverage and custom integrations were seen as opportunities to drive more volume.
Managing the Consulting Engagement
The document discusses managing consulting engagements through various phases including evaluation, commitment, engagement, closure, and maintenance. It describes key project management disciplines like general management, subject matter expertise, and project management. Various project management processes are also outlined, such as initiating, planning, executing, controlling, and closing. Finally, it discusses key project management responsibilities including integration, scope, quality, cost, time, risk, communication, organizational impact, human resources, and procurement.
DMP Data Management Platform
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A Digital Marketing Strategy for Spotify
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Kick Off Meeting Presentation
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In this presentation I will show you how to prepare a great presentation for your customer that will help you deliver your thoughts in a coherent manner and win him over. I will teach you how to prepare the presentation in the right order so you do not waste your time. You will also learn what type of slides you can consider and when you should use a specific type of slide.
This presentation is based on my 12 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, B2B sector that I worked for. I have not only delivered presentations on numerous projects myself but I was also receiving presentations from consulting companies such as PwC, BCG, McKinsey, EY, Accenture, OCC as a Board Member in many companies. I have seen the process of preparing and delivering presentations form all angles. On the basis of what you will find in this course and I have trained over 100 business analysts and consultants who now are Investment Directors, Senior Analyst, Directors in Consulting Companies, Board Members etc.
Destaque (15)
Data Management Platform DMP e gestione dei dati in pubblicità al servizio de...
Data Management Platform DMP e gestione dei dati in pubblicità al servizio de...
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2017 Stackie & Hackie Awards competition at The MarTech Conference
2017 Stackie & Hackie Awards competition at The MarTech Conference
How to create a management consulting presentation
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Semelhante a The DMP
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Adobe Marketing Cloud case
The document summarizes a Forrester report on data management platforms (DMPs). It finds that:
1) DMP offerings are expanding to ingest diverse data sources and provide insights and audiences for multi-channel targeting, but most still lack strong mobile and offline integrations.
2) Leaders provide seamless data ingestion and delivery to external channels, but true end-to-end capabilities across devices and systems have not been fully realized.
3) While vision is broad targeting across channels, limitations remain in mobile tracking, integration with marketing systems, and use of offline customer data.
Data management platform_market
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Get A Unified Record For All Your Customer Data With CDP
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Source: https://techfily.com/get-a-unified-record-for-all-your-customer-data-with-cdp/
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*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
DMP
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Plumb5 DSP Connector
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DMP Data Management Platform
This document provides definitions and explanations of a data management platform (DMP). It summarizes that a DMP is a centralized system that collects proprietary and third-party data, integrates that data, and applies it to advertising strategies. It allows users to create custom segments, predict volumes, synchronize segments across sources, and overlay advanced analytics. A DMP's core functions include data integration, management capabilities to create customer segments, data labeling for flexibility, and self-service interfaces. It collects data from various sources, analyzes and segments the data to identify targets, and then delivers customized ads and enhances customer relationship management.
Data driven marketing
One of Our Webcoupers Geniuses gave a presentation on Data Driven Marketing.
The principal idea behind being data driven in the marketing space has always been to incorporate data to in your decision-making process so as to get the best results. However, the approach towards achieving this has evolved over the years.
Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred.
IAB Europe Report: Using Data Effectively in Programmatic V2.0 (GDPR Update)
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The V 2.0 white paper addresses:
The types of data available, the benefits and challenges of each data type and key legal and privacy considerations
How to build an audience with the available data
Key considerations for using data effectively
Data in a cross-device environment and the opportunities and challenges
GDPR considerations for using data in advertising
China: Data Driven User Engagement and Acquisition
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MIT: Planet Adtech - Ad Tech Guide for marketers March 2014
This document provides an overview of various players in the ad technology sector to help marketers navigate the space. It describes ad exchanges, agency trading desks, demand-side platforms, data management platforms, and supply-side platforms. For each sector, it outlines their purpose, major players, business models, benefits, and concerns or questions for marketers to consider before employing their services. The overall goal is to help marketers understand the value proposition and potential issues within each part of the ad tech ecosystem.
G4-mediakit
This document introduces a marketing operating system that aims to unify marketing activities on a single platform through automation, simplify complexity, and amplify results. It leverages real-time data and multi-channel delivery across devices. The system includes enterprise apps for social media, content publishing, email automation, mobile apps, CRM, and link tracking. It allows for audience targeting, testing, and reporting across channels on a single dashboard.
DMP - Multi-screen mobile ecommerce
The document describes Adnologies' data management platform (DMP) which allows brands and agencies to better manage consumer data across multiple touchpoints and devices. The DMP provides a single consumer profile, supports real-time segmentation and activation of audiences, and offers data management and advertising activation features. Using the DMP helps improve marketing efficiency, create deeper customer insights, and increase commercial success through more personalized advertising.
What's Next: Programmatic Marketing
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Intro to Programmatic Advertising with Matt Prohaska from Prohaska Consulting
This document provides an overview of advertising technology and programmatic advertising. It defines programmatic advertising as an automated, technology-driven method of buying, selling, and fulfilling digital ads that replaces traditional manual processes. It then summarizes key components of the programmatic advertising ecosystem like data management platforms (DMPs), supply-side platforms (SSPs), demand-side platforms (DSPs), and real-time bidding (RTB). The document aims to help readers understand the complex plumbing and players involved in modern programmatic advertising.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
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The DMP
- 1. The Data Management Platform (DMP)Presenter: David TamJune 2011
- 2. The DMP Buzz
- 3. Major media agencies are now developing data management and audience buying platforms. WPP just announced Xaxis: A central data warehouse for WPP customers designed to target and acquire audience-based display, video, mobile, and social media inventory . 3
- 4. The trend indicates that agencies are starting to be full-service audience buying firms with: Operational scale Centralized systematic processes Analytics services This supports the evolution of the trading desk to becoming a more complete solution. 4
- 5. What is DMP?
- 7. Target these audiences across ad networks and exchanges.
- 9. Integrate with 3rd party ad servers (e.g., DFA).
- 10. Leverage data across all agency campaigns.
- 11. Automate data collection and media buying in a real time.6
- 12. What does a DMP do?
- 13. Data Collection Collect 1st party audience data in a DMP by placing a single tag on your site. Import 3rd party data and compare data points against your own 1st party data in one user interface . 8
- 14. Data Classification Organize your first party collected data into taxonomies. Classify purchase data from top to bottom funnel taxonomies to build distinct audience profiles. 9
- 15. Data Analysis After classifying your data into taxonomies, you can analyze it to understand customer intent. 10
- 16. Analyze and Transfer Data Analyze millions of data points to discover insights and transfer directly to media partners to make targeted media buys. 11
- 17. How can a DMP help Media buying?
- 22. Scrub all data
- 23. Monitor and ensure Data is used appropriately15
- 24. How do you use a DMP?
- 29. DMP Providers
- 30. Summary
- 32. Technology requires a significant ongoing investment in staying relevant and ahead of the curve. 23
- 34. Classify your data with the DMP to create custom audience profiles and segments.
Notas do Editor
- WPP launched Xaxis this past MondayDSPs - big thing of 2010DMPs is 2011Xaxis - buy smart media with informed data
- Speculated that other holding companies will follow this trendPast – buying media was about cheaper ratesNow – buying media is about efficient inventory
- DMP – Software used to collect, aggregate data for easy consumption1st + 3rd party data = target audiencesUse DMP with all exchanges and networksMeasure performance of different audience bucketsUse data to create audiencesIntegrate with all ad serversKeep data and learningsAutomate data collection and audience profile building
- Collect data into DMP with a tagBuy 3rd party dataCompare performance against both 1st & 3rd party data
- Classify data into taxonomiesBreakdown audiences into different levels
- Analyze data by categorizing by user intent behaviorDistinguish differences between each behavior
- After you analyze the data, transfer it to media partners to acquire media
- Aggregate all campaign analytics to be view from on placeThis simplifies the audience building processHouse all of a clients data in one place for analysisGrant different levels of access to partners to view the dataAllow equal comprehension of data between all teams involved
- Customize retargeting based on collected and bought dataBuy 3rd data to increase the scale of prospectingUse insights to constantly iterate campaign strategies to achieve goalsCompare data we collected with data we bought - See the difference between our insightsUse the platform to fill in gaps in the reporting process to simplify the procedure - Report on performance by audience in addition to audience by media channel
- Collecting transparent data is importantWe should perform the due diligence of being compliant when collecting dataDo not collect personally identifiable data DMPs can do this
- Tag the landing page to collect all areas of engagement within the landing/conversion page
- Divide the collected data into behavioral buckets
- Hone in on each behavioral bucket and sort by product and tacticThis example: Company->Business->Advertising offer
- Slice and dice each piece of data to sort specific actions collectedThis example: How users reacted to each offer
- Here are some providers of agency side DMPs
- Pay to use a DMP is not a “no brainer”We should consider if the cost are worth itWith more capabilities comes more costI think before utilizing a DMP for any client we should make sure we access long term goalsWe can definitely become smarter using a DMP but clients need to buy into this vision alsoTechnologies require ongoing investment
- Recap