Personal Information
Organização/Local de trabalho
Milan Area, Italy Italy
Cargo
Media, Programmatic and Data Management Consultant | Author "Programmatic Advertising per Marketing People"
Setor
Advertising / Marketing / PR
Site
riccardoguggiola.com
Sobre
Specialized in media, ad tech, programmatic advertising and data management .
Author of the book "Programmatic Advertising per Marketing People", EPC publisher, IAB Italy approved.
-Media trading on ad buying platforms and yield management on ad exchanges
-Track record in working directly with brands and publishers and integrating with client data infrastructure with CRM, email, marketing automation tools.
-Carry out strategy for DMP and data management for both first party and third party data
- Cross-device and cross-media trading capabilities
-Strategic thinking and insights for marketers
- Ability to build bespoke programmatic solutions for clients beyond media trading
Marcadores
programmatic advertising
dmp
riccardo guggiola
programmatic buying
italia
rtb
real time bidding
data driven advertising
digital media
marketing and advertising
programmatic selling
smau
programmaticadvertising
datamanagementplatform
data
bigdata
wmf16
ssp
dsp
italy
ricerca
research
lens academy
digital strategy
big data
publishing
sports
distribution and logistics
Ver mais
Apresentações
(7)Gostaram
(1)LUMA's State of Digital Media at DMS 18
LUMA Partners
•
Há 5 anos
Personal Information
Organização/Local de trabalho
Milan Area, Italy Italy
Cargo
Media, Programmatic and Data Management Consultant | Author "Programmatic Advertising per Marketing People"
Setor
Advertising / Marketing / PR
Site
riccardoguggiola.com
Sobre
Specialized in media, ad tech, programmatic advertising and data management .
Author of the book "Programmatic Advertising per Marketing People", EPC publisher, IAB Italy approved.
-Media trading on ad buying platforms and yield management on ad exchanges
-Track record in working directly with brands and publishers and integrating with client data infrastructure with CRM, email, marketing automation tools.
-Carry out strategy for DMP and data management for both first party and third party data
- Cross-device and cross-media trading capabilities
-Strategic thinking and insights for marketers
- Ability to build bespoke programmatic solutions for clients beyond media trading
Marcadores
programmatic advertising
dmp
riccardo guggiola
programmatic buying
italia
rtb
real time bidding
data driven advertising
digital media
marketing and advertising
programmatic selling
smau
programmaticadvertising
datamanagementplatform
data
bigdata
wmf16
ssp
dsp
italy
ricerca
research
lens academy
digital strategy
big data
publishing
sports
distribution and logistics
Ver mais