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Social Media Audit
LinkedIn, Facebook, Twitter, and Instagram
PRESENTED BY MERANDA M. VIEYRA
DENVER LEGAL MARKETING LLC
2
What We Will Cover
• Facebook
• Instagram
• Twitter
• LinkedIn
3
Why Facebook?
• brand awareness
• practice area promotion
• target specific types of
cases and clients
4
Local
Business
Page
Checklist
• Be VERIFIED
• Be RESPONSIVE
• Be AVAILABLE
• Be DESCRIPTIVE
• Be ACTIVE
• Be SEEN
5
TRENDS
PROBLEMS SOLUTIONS
ISSUES
QUESTIONS
6
COLLABORATE.
COMMENT.
ENGAGE.
COMMUNITY.
WHY INSTAGRAM?
7
Instagram
Business
Page
Checklist
• Links to Facebook
• Set up Business Page
• Call to Action
• Consideration
• Hashtags
8
Instagram Business Ads
Stories
Photo Ads
Video Ads
Carousel Ads
Collection Ads
9
Why Twitter?
POTENTIAL CLIENTS
EXPANDED REACH
PRESS CONTACTS
PRACTICE UPDATES
.
TWITTER FOR BUSINESS
10
NAMING | BIOGRAPHY | WEBSITE
11
TWITTER POSTING
• Limit: 280 characters
• Link to other content
• Interact with others
• Direct conversations
• Re-tweets
• Promotional content
12
15 YEARS LATER
• 548+ MILLION USERS
WORLDWIDE
• 146+ MILLION USERS IN THE
U.S.
• 2 NEW USERS PER SECOND
Source: LinkedIn.com
13
BUILD YOUR LINKEDIN PROFILE
PROFILE
PAGE
Photo
Top Box
Area
Summary
Posts
Recommendations
BUILD YOUR LINKEDIN PROFILE
14
JOIN THE 500+
CLUB
CONNECT WITH
PEOPLE YOU DO
KNOW
PERSONALIZE YOUR
INVITATION TO
CONNECT
15
• YOU CAN JOIN UP TO 100
GROUPS, CURRENTLY 1.8
MILLION AVAILABLE
• HELPS YOU CONNECT
WITH PEOPLE YOU DON’T
KNOW
_______________________
• FOLLOW COMPANIES AND
ORGANIZATIONS IN YOUR
PRACTICE AREA
LINKEDIN MARKETING &
BRANDING STRATEGY
16
ACTIVITIES THAT BUILD YOUR CLIENT
& REFERRAL BASE – THE 80/20 MIX
MONITOR THE
NEWS STREAM
GIVE, GIVE, GIVE BE THE
GO-TO
DO YOUR
HOMEWORK
ONLINE TO
OFFLINE
17
Conclusion
Facebook
Instagram
Twitter
LinkedIn
www.DenverLegalMarketing.com
www.linkedin.com/in/merandavieyra
18
Thank You!

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