Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Social media for the job seeker adrienne corn 2011ss2
1. What is it?
Why does it matter?
How can you work it?
By Adrienne Corn
Founder of Ventus,
a Career Development,
Education & Research Company
& Faculty at the Social Media Academy
www.xeesm.com/adriennecorn
2. About the Presenter: Adrienne Corn
Adrienne founded VENTUS, a career development, education
and research company that provides career pathing for
individuals, career education for organizations and research in
these areas for the industry at large (www.ventuscareers.com).
Adrienne is completing a research Ph.D. from Vanderbilt
University in leadership and organizational behavior.
Adrienne is also an instructor/founding faculty member at the
Social Media Academy (www.socialmedia-academy.com) where
she lectures on the intersection between social media/web 2.0 Follow Me!
and Human Resources/Human Talent.
Twitter: adriennecorn
XeeSm: www.xeeSm.com/adriennecorn
About Ventus
VENTUS is a career development, education and research company
that works with both individuals on career pathing processes and with
companies seeking career education for use in outplacement services
and organizational fit/human dynamics.
VENTUS conducts research in the areas of career development and
human talent, making this information available to clients and to the
public in the form of white papers and research reports.
www.ventuscareers.com.
Current Research on social media & HR: Follow Us!
Executive Summary (free download): http://xeeurl.com/A01809 Twitter: ventuscareers
Full Report: http://xeeurl.com/A01810
Adrienne Corn www.ventuscareers.com 2
3. How to use social media effectively in your job search
4. Let’s Do the Numbers:
1.5 million college graduates this year
Job growth rate is at a six year low: 1.3%
An average: 3.3 job seekers per job
45% of HR do background checks using
social networks*
* Survey of >4000 HR professionals by Career Builder, 2009
Adrienne Corn www.ventuscareers.com 4
5. Let’s Do the Numbers*:
72% plan to spend more time recruiting via
social media this year
50% expect to spend less time on job boards
The Most Popular sites:
LinkedIn (used by 95% of those who responded)
Facebook (59%)
Twitter (42%)
Other (13%)
MySpace (11%)
* Survey of >440 HR professions by Jobvite.com
Adrienne Corn www.ventuscareers.com 5
6. Let’s Do the Numbers*:
66% have successfully hired a candidate through
an online social network
Only 24% of candidates disclose social
networking presence
What does this mean for you?
In this tight employment economy, there is an opportunity for you to stand out
as a candidate of choice…using SOCIAL MEDIA
ARE YOU WORKING THE OPPORTUNITY?
* Survey of >440 HR professions by Jobvite.com
Adrienne Corn www.ventuscareers.com 6
7. Amount of information on jobs is
plentiful… and taking it all in can be like
trying to drink from a fire hydrant…
If you are only searching for
info/opportunities, you are MISSING
THE POINT of Social Media for Job
Seeking:
Search for PEOPLE, not just INFO!
Conversations (unlike information
overload) rarely cause analysis paralysis
Adrienne Corn www.ventuscareers.com 7
8. 65% of all searches
14 billion total searches in June 2009
Google accounted for 9.1 billion searches
Adrienne Corn www.ventuscareers.com 8
9. LinkedIn
Twitter
Xeesm
Blog
Social Web
Publications
Facebook
Adrienne Corn www.ventuscareers.com 9
10. CHALLENGE OPPORTUNITY
The candidate pool is Brand yourself.
overcrowded. Differentiate yourself.
There are limited job
Do not job hunt, people
opportunities and many open
jobs are not being posted. hunt. BE TARGETED!
Referrals are being placed in the Build and leverage
few opportunities that arise. relationships!
…You canCorn this ALL within Social Media!!
Adrienne
do www.ventuscareers.com 10
11.
12. Write a simple paragraph describing your qualities and career highlights
13. It’s your elevator pitch
First the paragraph, then distill it
down to 3-4 words
Your Social Media brand
Meaningful and memorable
Corporate Examples:
FedEx: “Peace of mind”
Nike: “Authentic Athletic Performance”
Mary Kay “Enriching women’s lives”
Adrienne Corn www.ventuscareers.com 13
14. What’s happens on the web STAYS on the web!
Be aware of the information you put out there about
you
KEEP YOUR BRAND VALUE HIGH!
Information about drinking and drug use
Inappropriate Info/negative comments about past employers
Provocative or inappropriate photographs
Discriminatory remarks about race, gender, religion, sexual
orientation, etc.
Unprofessional screen names
Functional Use of Social Media (see blog post)
Personal v Professional v Both
Adrienne Corn www.ventuscareers.com 14
15. How many of these tools do you know about?
How many do you ACTIVELY use? For your job search?
If it is ONE or Less, there is much OPPORTUNITY in your future!
Adrienne Corn www.ventuscareers.com 15
16. Play with the tools first!
Be sure to check out Learning Center for LinkedIn,
and Facebook About page
Google “twitter primer” or “twitter help”
Once you know what sites you are interested in:
See what others are doing on those sites
Get lost! (the best way to find your way is to lose it
first – so click around the site, go where you’re
interest leads you.)
Adrienne Corn www.ventuscareers.com 16
17. • Make sure your profiles are
CONSISTENT
– Same Photo
• Friendly/Social
• Professional but Personal
– Same BIO
• Same general information
• Your “brand” statement/elevator
pitch
– COMPLETE
• Always complete your profile on
these networks – you will appear
more frequently in searches.
– ONE STOP SHOP Profile Tool
• www.xeesm.com/yourname
• Put all your social profiles in one
place!
Adrienne Corn www.ventuscareers.com 17
18. What sites are they on?
What conversations are they having?
19. Know the Top 5-10
Employers on your Wish
List
Do a Search for Key
Employees or Groups to
follow in your Networks
such as Facebook, LinkedIn
and Twitter
First, Listen to the
Conversation!
Then, participate in the
conversation
Adrienne Corn www.ventuscareers.com 19
20. Check out groups in various applications and
see what they are doing
Learn by emulating
What /How are others contributing?
Participate in the networks and communities
that you have chosen!
Adrienne Corn www.ventuscareers.com 20
21. • Put yourself in the employer’s
shoes, what’s their brand and how
can you demonstrate “you get it” –
Be where they are! (i.e. in linkedin
groups, website, blog and twitter
conversations)
• You do not have to participate in
every network out there – choose
the networks that make the most
sense for YOU.
• Be a content producer and a
content consumer
• Be creative but stay professional!
Adrienne Corn www.ventuscareers.com 21
22. “The more you put
yourself out
there, the
better chance
you have of
finding ‘the one’.”
- Mom
Adrienne Corn www.ventuscareers.com 22
23. If you want someone to get the message,
Put the message where the someone will see it!
If you want your job search to be effective,
You need to be where the companies you want to work for are:
and that is smack dab in the social media space.
Adrienne Corn www.ventuscareers.com 23
24. Summary – who are you,
what you do. Elevator pitch,
optimize for keywords
Education – use for
connections
Interests – maybe too
personal for business use –
you decide
Security settings – decide
how open and visible you
want to be
Add apps for credibility –
depth
Adrienne Corn www.ventuscareers.com 24
25. Upload from Outlook, ACT,
GMail, AOL etc. and invite all
Search your connection’s
connections
Let LinkedIn suggest
connections
Search for your old contacts,
school mates, work-mates
Peruse members of relevant
groups
Quality and relevance trumps
quantity
Adrienne Corn www.ventuscareers.com 25
26. Homepage-use it
Profile – importance, add
apps, build in keywords
Company pages – profile
and search
Build and maintain a
meaningful network
Join Groups
Ask/answer questions
Adrienne Corn www.ventuscareers.com 26
27. Pronounced “See Sum”
Social address book that enables its
users to house all contacts and
contact information in one place—
with one link!
Put all of your social media links into
Xeesm: Linkedin, Twitter, Facebook
, Slideshare, etc.
Put all of your “regular” contact info
into Xeesm: phone, physical contact
address, email, etc.
Adrienne Corn www.ventuscareers.com 27
28. Yes!
Add a consistent, professional photo
Add a consistent, professional bio
Fill in all of your contact and social
address info (see previous slide)
THEN:
Add your xeesm address to your email
signature
Add xeesm to your twitter bio
Add your xeesm to your business cards
and paper resume
Add your Xeesm address to anything
and put it anywhere you want people to
look for you and find you!
It’s ONE ADDRESS! No more 10 lines of
text in your signature!
Adrienne Corn www.ventuscareers.com 28
29. Social Network and micro-blogging
service that enables its users to send
and read other users’ updates
(tweets). Updates are displayed on
the user’s profile page and delivered
to other users who have signed up
to receive them.
Tweets- 140 character messages
Fasted growing, hottest social
network
Fully searchable (use hashtags #),
free and easy to set up and use
Adrienne Corn www.ventuscareers.com 29
30. An information tool – Provide
information to others
A conversational tool – respond
to other peoples tweets, engage
in dialogue
Twitter allows people to stay
connected in real-time
Great way to communicate and
network with new and old
contacts
You choose the message – not
the recipient
Adrienne Corn www.ventuscareers.com 30
31. ..Tweet It!
Describe yourself in 140
characters or less.
Describe your ideal job in
140 characters or less.
Do a hashtag search on
#twitterjobs and
#jobs.
Adrienne Corn www.ventuscareers.com 31
32. Put your job pitch in your Twitter bio
(160 chars-yep, 20 more characters
than a tweet to describe YOU!)
Use a professional picture
Tweet about your job search
Include a link to your resume or your
xeesm.com profile
Follow people in your desired industry
BUILD A FUNCTIONAL JOB FOCUSED
COMMUNITY
Engage with those people for job
possibilities and networking – GAIN
VISIBILITY
Establish yourself as an expert by the
content you tweet and retweet (RT)
Learn to use short URL’s to tweet
online content
Adrienne Corn www.ventuscareers.com 32
33. Site for sharing
presentations
Allows people to follow
you, subscribe to your
presentations
Privacy settings allow you
to determine who you want
to see your presentations
Advantage: A single place
to house your expertise.
Adrienne Corn www.ventuscareers.com 33
34. Put your job pitch into a well crafted
powerpoint presentation (single font,
consistent look, clean and professional
looking)
Make your resume into a presentation
about YOU and YOUR SKILLS
Be sure to include professional, friendly
photos and pictures
Be sure to include links to work you’ve
done, websites of companies you’ve
worked for.
Include a link to your xeesm.com profile
Create an account on slideshare and
upload your resume/presentation about
YOU.
Tweet that link.
Add the slideshare link to your linkedin
profile
Add the slideshare link to your xeesm
profile
Be sure to add this link to your business
card and your paper resume
Update your presentation regularly!
Adrienne Corn www.ventuscareers.com 34
35. 1) Be consistent with your bio and your
photo
2) Be yourself, but
3) Be professional about what you
disclose to those you want to hire
you
4) Be available: Create links among
sites so potential employers can find
you easily
5) Be ready – your profile can open
doors, but you have to be prepared
to walk through them and deliver!
Adrienne Corn www.ventuscareers.com 35
36. 1) Approach people politely
2) Add value to the conversation
3) Proactive involvement
4) Stick to your interests
5) Establish trust & confidence
before you start selling you
Adrienne Corn www.ventuscareers.com 36
37. In these economic times, it is those who move the fastest who will succeed.
Social media allows you to be fast
By the time a position becomes available to the public, you may be too late
Fast Fact:
80% of job openings aren’t even made public!!
It is important to have connections and relationships built ahead of time
Start your social media
DIFFERENTIATION strategy TODAY
Adrienne Corn www.ventuscareers.com 37