Research to evaluate a possible correlation between the Brazilian soccer team defeat with the users political opinion.
Universe: 3.225.524 posts
Networks: Facebook, Twitter and Instagram.
Research Analysis: Rodrigo Arrigoni e Rafael Arrigoni
Data Visualization: Alexandre Sakai
Data modeling system: Rodrigo Arrigoni
Data acquisition: Airstrip
Analisar o buzz dos brasileiros em relação à Copa do Mundo. Do dia 01 de março a 19 de abril foram geradas mais de 97 mil de menções sobre a copa, feitas por 81 mil autores.
Preview of a continuos market research about purchase intention on social networks. To see the full presentation contact the AirStrip Team.
Universe: 280.000 posts
Networks: Twitter, Facebook, Instagram
Research Analysis: Rodrigo Arrigoni e Rafael Arrigoni
Data Visualization: Romain Saulas
Social Network Analysis | Candidatos a presidência - Eleições 2014Rodrigo Arrigoni
Research to identify and analyze Twitter’s users relationship and tweeting patterns.
Universe: 87.000 users that tweeted about Brazilian politics.
Networks: Twitter.
Research Analysis: Rodrigo Arrigoni e Rafael Arrigoni
Community Identification: Rafael Arrigoni
Data modeling for SNA: Rodrigo Arrigoni
Data extraction: Rodrigo Arrigoni
Research to identify and analyze Twitter’s users relationship and tweeting patterns.
Universe: 87.000 users that tweeted about Brazilian politics.
Networks: Twitter.
Research Analysis: Rodrigo Arrigoni e Rafael Arrigoni
Community Identification: Rafael Arrigoni
Data modeling for SNA: Rodrigo Arrigoni
Data extraction: Rodrigo Arrigoni
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Analisar o buzz dos brasileiros em relação à Copa do Mundo. Do dia 01 de março a 19 de abril foram geradas mais de 97 mil de menções sobre a copa, feitas por 81 mil autores.
Preview of a continuos market research about purchase intention on social networks. To see the full presentation contact the AirStrip Team.
Universe: 280.000 posts
Networks: Twitter, Facebook, Instagram
Research Analysis: Rodrigo Arrigoni e Rafael Arrigoni
Data Visualization: Romain Saulas
Social Network Analysis | Candidatos a presidência - Eleições 2014Rodrigo Arrigoni
Research to identify and analyze Twitter’s users relationship and tweeting patterns.
Universe: 87.000 users that tweeted about Brazilian politics.
Networks: Twitter.
Research Analysis: Rodrigo Arrigoni e Rafael Arrigoni
Community Identification: Rafael Arrigoni
Data modeling for SNA: Rodrigo Arrigoni
Data extraction: Rodrigo Arrigoni
Research to identify and analyze Twitter’s users relationship and tweeting patterns.
Universe: 87.000 users that tweeted about Brazilian politics.
Networks: Twitter.
Research Analysis: Rodrigo Arrigoni e Rafael Arrigoni
Community Identification: Rafael Arrigoni
Data modeling for SNA: Rodrigo Arrigoni
Data extraction: Rodrigo Arrigoni
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. A PESQUISA
AVALIAR POSSÍVEL CORRELAÇÃO ENTRE A
DERROTA DA SELEÇÃO BRASILEIRA NA COPA
E A OPINIÃO POLÍTICA DOS USUÁRIOS DAS
REDES SOCIAIS
TEMA:
FUTEBOL (COPA DO MUNDO 2014) E POLÍTICA
OBJETIVO:
3.225.524 POSTS - TWITTER, FACEBOOK
E INSTAGRAM. PERÍODO - 4/7 A 13/7.
UNIVERSO:
3. Recorte Semântico dos Temas Macro
Copa / Seleção
POSTS RELACIONADAS À SELEÇÃO
BRASILEIRA, COPA DO MUNDO,
JOGADORES E COMISSÃO TÉCNICA.
Dilma
POSTS RELACIONADOS
À DILMA RUSSEF
Aécio
POSTS RELACIONADOS
AO AÉCIO NEVES.
Eduardo Campos
POSTS RELACIONADOS
AO EDUARDO CAMPOS.
PT
POSTS RELACIONADOS
AO PT
PSDB
POSTS RELACIONADOS
AO PSDB
6. 0
125.000
250.000
375.000
500.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
E.Campos PSDB Aécio PT Dilma Copa/Seleção
3.225.524 posts totais analisados (4/7 a 13/7)
Evolução de volume de posts sobre os temas macro analisados
7. 0
125.000
250.000
375.000
500.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
E.Campos PSDB Aécio PT Dilma Copa/Seleção
3.225.524 posts totais analisados (4/7 a 13/7)
Evolução de volume de posts sobre os temas macro analisados
Repercussão da vitória
do Brasil e lesão de
Neymar.
Derrota histórica para
Alemanha e repercussão no
dia seguinte.
Dia do jogo da disputa
de terceiro lugar.
8. 3.225.524 posts totais analisados (4/7 a 13/7)
Análise de movimento* dos temas macro e categorias opinativas
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
Brasil Dilma Aécio E.Campos PT PSDB Apoio Frustração
Repercussão da vitória do
Brasil e lesão de Neymar.
Derrota histórica para
Alemanha e repercussão no
dia seguinte.
Dia do jogo da disputa
de terceiro lugar.
* cada dia representa uma % do total do tema - não são números absolutos
10. 0
100.000
200.000
300.000
400.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
2.468.958 posts totais analisados (4/7 a 13/7)
Evolução de volume de dados e sentimento sobre a seleção do Brasil e a Copa
Classificação
e lesão do Neymar:
Apoio 30%
Frustração 7%
Eliminação da Seleção
para a Alemanha:
Apoio 44%
Frustração 53%
Derrota da Seleção
para a Alemanha:
Apoio 26%
Frustração 40%
11. Análise geral sobre o COPA/SELEÇÃO
2.468.958 posts totais analisados (4/7 a 13/7)
0
100.000
200.000
300.000
400.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
De 4 a 7/7
brasileiro (128.000)
neymar
(87.000)
vai (55.000)
copa (59.000)
sonho
(34.700)
#forçaneymar
(34.000)
brasileiro (168.000)
alemanha(115.000)
seleção (85.100)
copa
(155.000)
R$ (61.000)
Nike (51.000)
De 8 a 13/7
PALAVRAS DE MAIOR FREQÜÊNCIA NO UNIVERSO SEMÂNTICO SELEÇÃO
12. 0
100.000
200.000
300.000
400.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
vergonha
Orgulho
#euacredito
culpa
povo
2.468.958 posts totais analisados (4/7 a 13/7)
#forçaneymar
122.861 registros totais
74% deles até dia 07/07
Análise de movimento Geral x Indicadores
13. 0
100.000
200.000
300.000
400.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
vergonha
Orgulho
#euacredito
culpa
povo
2.468.958 posts totais analisados (4/7 a 13/7)
89% dos registros com #rumoaohexa ocorreram
até dia 8/7.
59% do total concentra-se no dia 8/7, até às 17h.
Análise de movimento Geral x Indicadores
14. 0
100.000
200.000
300.000
400.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
vergonha
Orgulho
#euacredito
culpa
povo
2.468.958 posts totais analisados (4/7 a 13/7)
95% de comentários negativos
sobre os salários dos jogadores
ocorreram a partir do dia 8/7.
28% do total concentrou-se
no dia 9/7.
Análise de movimento Geral x Indicadores
15. 0
100.000
200.000
300.000
400.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
vergonha
Orgulho
#euacredito
culpa
povo
2.468.958 posts totais analisados (4/7 a 13/7)
Posts sobre conspirações e teorias de
como a derrota na Copa foi uma farsa
aumentaram em 400% nesse período.
Análise de movimento Geral x Indicadores
16. 0
100.000
200.000
300.000
400.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
vergonha
Orgulho
#euacredito
culpa
povo
Análise de movimento Geral x Indicadores
2.468.958 posts totais analisados (4/7 a 13/7)
As categorias opinativas analisadas,
assim como as menções gerais, crescem
no dia 8/7 e atingem pico no dia 9/7. Os
registros concentram-se nesses dias
dada a persistência da derrota. A
repercussão extrapolou o assunto esporte
e atingiu outras esferas temáticas, como
política (como veremos a seguir)
18. O aumento de movimentação social em relação ao Brasil, que
surgiu após a derrota, também afetou menções aos
presidenciáveis nas redes sociais.
19. 0
25.000
50.000
75.000
100.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
E.Campos PSDB Aécio PT DIlma
756.566 posts totais analisados (4/7 a 13/7)
Evolução de volume de posts sobre os temas macro analisados
20. 0
17.500
35.000
52.500
70.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
20% dos registros totais conectam
diretamente os termos DILMA e COPA.
1/3 deles aconteceram nos dias 8 e 9/7.
Aumento de 181% em
relação a média diária
do período anterior
Evolução de posts sobre DILMA
453.024 posts analisados (4/7 a 13/7)
O índice de correlação entre os posts de
Dilma e sobre Brasil/Copa é de 0,78*
* valor do coeficiente varia entre -1 e 1
21. 235.546
usuários únicos
RS
PR
150.544 com gênero identificado
51% 49%
Homens Mulheres
62%
38%
Desktop Dispositivos
móveis
Quem comentou sobre DILMA
453.024 posts analisados (4/7 a 13/7)
40%
6% 7%
18%
29%
Outros
SP
RJ
43.718 com região identificada
22. 0
2.250
4.500
6.750
9.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
Não existe conexão direta na desclassificação
brasileira com aumento de volume de posts.
O pico se deve a uma declaração de Aécio de
como Dilma se arrependerá por usar a Copa de
maneira política.
12% dos registros conectam
diretamente os termos AÉCIO e
COPA
61.978 posts analisados (4/7 a 13/7)
O índice de correlação entre os posts de
Aécio e sobre Brasil/Copa é de 0,22.*
Evolução de posts sobre AÉCIO
* valor do coeficiente varia entre -1 e 1
23. 25.458
usuários únicos
RS
PR
18.110 com gênero identificado
65%
35%
Homens Mulheres
69%
31%
Desktop Dispositivos
móveis
Quem comentou sobre AÉCIO
61.978 posts analisados (4/7 a 13/7)
40%
6% 7%
18%
29%
Outros
SP
RJ
6.635 com região identificada
24. 0
1.000
2.000
3.000
4.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
O pico foi causado por uma declaração de
Eduardo Campos cobrando que obras iniciadas
para Copa sejam terminadas.
8% dos registros conectam
diretamente os termos EDUARDO
CAMPOS e COPA
26.056 posts analisados (4/7 a 13/7)
O índice de correlação entre os posts de
E.Campos e sobre Brasil/Copa é de -0,5.*
Evolução de posts sobre EDUARDO CAMPOS
* valor do coeficiente varia entre -1 e 1
25. 52%
6%
7%
11%
24%
16.660
usuários únicos
DF
RN
6.927 com gênero identificado
71%
29%
Homens Mulheres
88%
12%
Desktop Dispositivos
móveis
Quem comentou sobre EDUARDO CAMPOS
26.056 posts analisados (4/7 a 13/7)
Outros
SP
RJ
1.454 com região identificada
26. 215.508 posts analisados (4/7 a 13/7)
Evolução de posts sobre PT e PSDB
0
7.500
15.000
22.500
30.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
O índice de correlação
entre os posts sobre PT
e sobre Brasil/Copa é de 0,67*.
O índice de correlação
entre os posts sobre PSDB
e sobre Brasil/Copa é de 0,76*.
* valor do coeficiente varia entre -1 e 1
27. Dilma foi a candidata com maior índice de coficiente de
correlação positivo em relação ao volume de menções sobre a
seleção do Brasil.
Portanto faz-se necessário analisar as seguintes hipóteses:
a. A correlação é devida a circunstância da Dilma ser a atual presidente do Brasil (símbolo
dos orgãos oficiais e organização da Copa).
b. A correlação é devida a um descontentamento político além do tema Copa (estimulado
pela circunstância da derrota).
29. 0
1.500
3.000
4.500
6.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
Aumento de 2426% em
relação a média diária
do período anterior
Relação negativa com DILMA - #foraPT
25.353 posts analisados (4/7 a 13/7)
30. 17.086
usuários únicos
MG
PR
8.699 com gênero identificado
65%
35%
Homens Mulheres
78%
22%
Desktop Dispositivos
móveis
Relação negativa com DILMA - #foraPT
25.353 posts analisados (4/7 a 13/7)
36%
5%
6% 16%
37%
Outros
SP
RJ
1.454 com região identificada
31. 0
1.000
2.000
3.000
4.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
Aumento de 2293% em
relação a média diária
do período anterior
Relação negativa com DILMA - #foraDILMA
17.419 posts analisados (4/7 a 13/7)
32. 12.861
usuários únicos
RS
PR
6.392 com gênero identificado
64%
36%
Homens Mulheres
79%
21%
Desktop Dispositivos
móveis
Relação negativa com DILMA - #foraDILMA
17.419 posts analisados (4/7 a 13/7)
37%
5%
6% 15%
37%
Outros
SP
RJ
946 com região identificada
33. 453.024 registros totais analisados (4/7 a 13/7)
04/07 05/07 06/07 07/07 08/07 09/07 10/07 11/07 12/07 13/07
Dilma Geral #foradilma #forapt
Análise de movimento
34. 04/07 05/07 06/07 07/07 08/07 09/07 10/07 11/07 12/07 13/07
Dilma Geral #foradilma #forapt
Neymar (14.021) Lula (11.348)
453.024 registros totais analisados (4/7 a 13/7)
Análise de movimento
Copa (32.591)
Brasil(21.534)
@dilmabr
(35.460)
De 4 a 7/7 De 8 a 13/7
PALAVRAS DE MAIOR FREQÜÊNCIA NO UNIVERSO SEMÂNTICO DILMA
Brasil (59.714)
futebol(34.610)
copa
(52.656)
seleção (19.030) derrota (18.580)
36. 568.915 registros totais analisados (04/7 a 16/7)
Análise de movimento
04/07 05/07 06/07 07/07 08/07 09/07 10/07 11/07 12/07 13/07 14/07 15/07 16/07
#foradilma #foraptDilma Geral
37. A frustração dos usuários das redes sociais extrapolou a esfera do esporte e impactou
diretamente os temas políticos do país - Dilma, PT e PSDB tiveram alto nível de
correlação com os posts sobre a participação da seleção brasileira na Copa. Posts sobre
o Brasil ser a sede da Copa do Mundo, e os investimentos feitos para realizar o evento,
não tiveram representatividade na pesquisa.
Destaque para correlação entre aparições públicas e reações negativas:
Mais de 7.000 usuários incentivaram as vaias à Dilma durante a entrega da taça
de campeão no dia 13/7.
Considerações Finais
O impacto da frustração
A categoria opinativa APOIO representa 21% do total analisado.
A categoria opinativa FRUSTRAÇÃO representa 10% do total analisado.
Apesar de maior em massa crítica, a categoria APOIO concentra-se até o dia 8/7, sendo
menos latente que FRUSTRAÇÃO.
38. Dentre os temas e indicadores, os único que não entraram em declínio após a Copa
(14, 15 e 16/7) foram as hashtags #forapt e #foradilma, mesmo que as menções
sobre a presidenta tenham diminuído. Se considerarmos o período completo (4 a
16/7) os últimos três dias representam 43% do uso total da primeira hashtag e 48%
da segunda.
A correlação positiva entre Dilma e a categoria opinativa frustração, apesar de ter sido
estimulada pela derrota do Brasil, mostra-se um movimento além da esfera esportiva.
Além do futebol
Considerações Finais
42. 0
7.500
15.000
22.500
30.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
Termômetro de Polaridade: VERGONHA (associado a seleção brasileira)
crescimento
de 716% nesse
período
75.786 posts analisados (4/7 a 13/7)
De 4 a 7/7
Palavras mais associadas ao termo
Brasil
copa brasileiro
não
Neymar Zuniga
contra seleção
43. 0
7.500
15.000
22.500
30.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
Termômetro de Polaridade: VERGONHA (associado a seleção brasileira)
crescimento
de 716% nesse
período
75.786 posts analisados (4/7 a 13/7)
De 8 a 13/7
Palavras mais associadas ao termo
#vergonha
CBF derrota
#vergonha brasil
alemanha jogadores
44. 40%
5%
6%
19%
30%
SP
RJ
MG
RS
42.319 com gênero identificado
47% 53%
Homens Mulheres
48% 52%
Desktop Dispositivos
móveis
9.719 com região identificada
66.498
usuários únicos
Quem usou o termo: VERGONHA
75.786 posts analisados (4/7 a 13/7)
Outros
45. 0
1.750
3.500
5.250
7.000
04/07 05/07 06/07 07/07 08/07 09/07 10/07 11/07 12/07 13/07
crescimento
de 300% nesse
período
Termômetro de Polaridade: Culpa (associado a seleção brasileira)
19.347 posts analisados (4/7 a 13/7)
De 4 a 7/7
Palavras mais associadas ao termo
Neymar
copa zuniga
brasil
seleção
jogo
Colômbia
46. 0
1.750
3.500
5.250
7.000
04/07 05/07 06/07 07/07 08/07 09/07 10/07 11/07 12/07 13/07
crescimento
de 300% nesse
período
Termômetro de Polaridade: Culpa (associado a seleção brasileira)
19.347 posts analisados (4/7 a 13/7)
De 8 a 13/7
Palavras mais associadas ao termo
Brasil
futebol Fred
seleção
jogadores
alemanha derrota
47. 45%
6%
22%
27%
SP
RJ
RS
28.383 com gênero identificado
47% 53%
Homens Mulheres
55%
45%
Desktop Dispositivos
móveis
7.114 com região identificada
45.159
usuários únicos
Quem usou o termo: CULPA
19.347 posts analisados (4/7 a 13/7)
Outros
49. 0
7.500
15.000
22.500
30.000
04/07 05/07 06/07 07/07 08/07 09/07 10/07 11/07 12/07 13/07
crescimento
de 247% nesse
período
Termômetro de Polaridade: ORGULHO (associado a seleção brasileira)
86.061 posts analisados (4/7 a 13/7)
De 4 a 7/7
Palavras mais associadas ao termo
Brasileiro
copa país Amor
sou Neymar
seleção
50. 0
7.500
15.000
22.500
30.000
04/07 05/07 06/07 07/07 08/07 09/07 10/07 11/07 12/07 13/07
crescimento
de 247% nesse
período
Termômetro de Polaridade: ORGULHO (associado a seleção brasileira)
86.061 posts analisados (4/7 a 13/7)
De 8 a 13/7
Palavras mais associadas ao termo
futebol
copa seleção
país
povo
#davidbrasilteama
historia
51. 69.839
usuários únicos
PR
RS
46.123 com gênero identificado
37%
63%
Homens Mulheres
47% 53%
Desktop Dispositivos
móveis
9.348com região identificada
Quem usou o termo: ORGULHO
86.061 posts analisados (4/7 a 13/7)
42%
5%5%
20%
28%
Outros
SP
RJ
52. 0
7.500
15.000
22.500
30.000
04/07 05/07 06/07 07/07 08/07 09/07 10/07 11/07 12/07 13/07
crescimento
de 126% nesse
período
Termômetro de Polaridade: Povo (associado a seleção brasileira)
109.109 posts analisados (4/7 a 13/7)
De 4 a 7/7
Palavras mais associadas ao termo
brasileiro
neymar
copa
brasil
jogo deus
53. 0
7.500
15.000
22.500
30.000
04/07 05/07 06/07 07/07 08/07 09/07 10/07 11/07 12/07 13/07
crescimento
de 126% nesse
período
Termômetro de Polaridade: Povo (associado a seleção brasileira)
109.109 posts analisados (4/7 a 13/7)
De 8 a 13/7
Palavras mais associadas ao termo
brasileiro
futebol seleção
brasil
alemanha futebol
orgulho alegria
55. 0
15.000
30.000
45.000
60.000
4/7 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 13/7
crescimento de
731% em relação
ao período
anterior
queda de 89%
do uso da
hashtag
A hashtag #euacredito foi usada como
instrumento de torcida, por isso o pico
e a queda significativos apenas no dia
do jogo.
Vale notar que seu uso não obteve o
mesmo volume no jogo do dia 12/07.
Termômetro de Polaridade: #euacredito (associado a seleção brasileira)
78.828 posts analisados (4/7 a 13/7)
56. 59.825
usuários únicos
PR
MG
46.123 com gênero identificado
35%
65%
Homens Mulheres
48% 52%
Desktop Dispositivos
móveis
9.348com região identificada
Quem usou o termo: #EUACREDITO
78.828 posts analisados (4/7 a 13/7)
42%
5%5%
20%
28%
Outros
SP
RJ
57. Considerações
• A variação de porcentagens das categorias opinativas e as curvas de crescimento de seus
termos indicadores indicam o jogo Brasil x Alemanha como um divisor opinativo.
• 93% dos posts da categoria FRUSTRAÇÃO aconteceram depois de 8/7. O termo VERGONHA
obteve o maior crescimento dos indicadores, aumentando em 716% a partir do dia 8/7.
• É possível observar um movimento contrário a FRUSTRAÇÃO com o crescimento da
categoria APOIO, que concentra quase 50% de seus posts nos dias 8 e 9/7, porém é menos
latente que a outra categoria.
•A torcida pelo time apresentou quedas significativas depois do dia 8/7, o que pode ser
representado pelo #euacredito e #rumoaohexa, a primeira caiu em 89% e a segunda 94% a
partir da data em questão.
60. 12.500
25.000
37.500
50.000
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Alemanha Brasil Geral
16h > pico de registros sobre
jogadores ou a seleção brasileira.
Ansiedade, esperança e rituais de
comemoração antes do jogo.
17h > pico de registros geral.
Crescimento em menções a
Alemanha, volume alto sobre o
Brasil e manifestações de raiva,
tristeza e piadas.
18h > pico de registros sobre
jogadores ou a seleção
alemã. Notícias sobre gols
a vitória, parabenizações
e piadas.
1.149.954 posts totais analisados (8/7)
Registros / Hora
62. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
#euacredito #foradilma #forapt
A evolução hora a hora apenas apontam o momento e a causa dos movimentos
de revolta, tanto em relação ao Brasil quanto em relação à Dilma.
1.149.954 posts totais analisados (8/7)
#hashtags / hora