Are you using your data efficiently?
Do you want to go beyond standard WeChat KPIs like reach and fan acquisition, and start measuring engagement and conversion?
Do you want to start optimizing your WeChat performance and start driving business results more effectively?
Are you curious about WeChat analytics, both in terms of tools and applications?
Are you looking for a one-stop solution to auditing your Wechat performance and getting an actionable strategy for optimization?
fifty-five & Madjor uncover how data can be interpreted to help inform, audit and optimize your WeChat strategy.
Top 5 Deep Learning and AI Stories - October 6, 2017NVIDIA
Read this week's top 5 news updates in deep learning and AI: Gartner predicts top 10 strategic technology trends for 2018; Oracle adds GPU Accelerated Computing to Oracle Cloud Infrastructure; chemistry and physics Nobel Prizes are awarded to teams supported by GPUs; MIT uses deep learning to help guide decisions in ICU; and portfolio management firms are using AI to seek alpha.
Presented at Social Media Breakfast Red Deer. Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your various marketing and communication efforts are having an impact.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
2023 Q2 Crypto Industry Report | CoinGeckoCoinGecko
After the exuberance of Q1, the crypto market took Q2 to consolidate the gains and increased slightly by 0.14%, from a total market cap of $1.238 trillion on March 31, 2023, to $1.240 trillion on June 30, 2023. April and May were relatively quiet months, particularly after Ethereum’s Shapella upgrade on April 12 as the market was absent of any strong overarching narrative. Prices of Bitcoin (BTC) and Ethereum (ETH) are now hovering around $30,000 and $1,900 respectively, with BTC climbing 6.9%, while ETH increased by 6.0% in Q2.
Our comprehensive 2023 Q2 Crypto Industry Report covers everything from the crypto market landscape to analyzing Bitcoin and Ethereum, deep diving into the decentralized finance (DeFi) and non-fungible token (NFT) ecosystems, and reviewing how centralized exchanges (CEX) and decentralized exchanges (DEX) have performed.
Visit us at gykantler.com for more information.
The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether.
We’re going to help you solve this. In this presentation you’ll learn:
- How your brand can boost demand generation and other key performance indicators
- The elements of a B2B brand and how those are different from traditional consumer branding
- How to elevate your brand through B2B marketing channels and brand advocates
- Metrics to track the impact of your brand
Global power and utilities deal value totaled $26.8 billion in Q2 2019, a 44% increase from Q1 2019. The Americas had the largest deal value at $13.1 billion. Financial investors dominated deal activity, seeking stability from integrated utility assets. Renewable energy continued to attract investment, driving interest in battery storage technologies. Utilities also invested in new technologies like blockchain, smart grids, and electric vehicles. Overall, utilities gained value in Q2 but slightly underperformed the market.
digital transformation for manufacturing
Fourth Industrial Revolution technologies are driving innovation and the benefits of data-driven manufacturing are clear:
Predictive insights ✔
Advanced OEE ✔
Improved quality ✔
Satisfied customers ✔
Embrace your data's potential with Rawcubes' equipped data driven assessment and create an edge!
This publication serves as the first in-depth DMCC (Dubai Multi Commodities Centre) thought leadership report on the global and local gaming and esports ecosystem. It gathers contributions from key opinion leaders to share their views on where the gaming and esports industry is heading and places emphasis on the drivers of gaming and esports from a technology, culture and business perspective.
Top 5 Deep Learning and AI Stories - October 6, 2017NVIDIA
Read this week's top 5 news updates in deep learning and AI: Gartner predicts top 10 strategic technology trends for 2018; Oracle adds GPU Accelerated Computing to Oracle Cloud Infrastructure; chemistry and physics Nobel Prizes are awarded to teams supported by GPUs; MIT uses deep learning to help guide decisions in ICU; and portfolio management firms are using AI to seek alpha.
Presented at Social Media Breakfast Red Deer. Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your various marketing and communication efforts are having an impact.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
2023 Q2 Crypto Industry Report | CoinGeckoCoinGecko
After the exuberance of Q1, the crypto market took Q2 to consolidate the gains and increased slightly by 0.14%, from a total market cap of $1.238 trillion on March 31, 2023, to $1.240 trillion on June 30, 2023. April and May were relatively quiet months, particularly after Ethereum’s Shapella upgrade on April 12 as the market was absent of any strong overarching narrative. Prices of Bitcoin (BTC) and Ethereum (ETH) are now hovering around $30,000 and $1,900 respectively, with BTC climbing 6.9%, while ETH increased by 6.0% in Q2.
Our comprehensive 2023 Q2 Crypto Industry Report covers everything from the crypto market landscape to analyzing Bitcoin and Ethereum, deep diving into the decentralized finance (DeFi) and non-fungible token (NFT) ecosystems, and reviewing how centralized exchanges (CEX) and decentralized exchanges (DEX) have performed.
Visit us at gykantler.com for more information.
The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether.
We’re going to help you solve this. In this presentation you’ll learn:
- How your brand can boost demand generation and other key performance indicators
- The elements of a B2B brand and how those are different from traditional consumer branding
- How to elevate your brand through B2B marketing channels and brand advocates
- Metrics to track the impact of your brand
Global power and utilities deal value totaled $26.8 billion in Q2 2019, a 44% increase from Q1 2019. The Americas had the largest deal value at $13.1 billion. Financial investors dominated deal activity, seeking stability from integrated utility assets. Renewable energy continued to attract investment, driving interest in battery storage technologies. Utilities also invested in new technologies like blockchain, smart grids, and electric vehicles. Overall, utilities gained value in Q2 but slightly underperformed the market.
digital transformation for manufacturing
Fourth Industrial Revolution technologies are driving innovation and the benefits of data-driven manufacturing are clear:
Predictive insights ✔
Advanced OEE ✔
Improved quality ✔
Satisfied customers ✔
Embrace your data's potential with Rawcubes' equipped data driven assessment and create an edge!
This publication serves as the first in-depth DMCC (Dubai Multi Commodities Centre) thought leadership report on the global and local gaming and esports ecosystem. It gathers contributions from key opinion leaders to share their views on where the gaming and esports industry is heading and places emphasis on the drivers of gaming and esports from a technology, culture and business perspective.
The document summarizes key takeaways from the SXSW conference. Some of the main topics discussed include: 1) The importance of designing technology with purpose and creating positive human experiences. 2) How collaboration between companies can drive innovation. 3) The value of not being constrained by audiences and taking creative risks. 4) The growing role of virtual and augmented reality. 5) How the rate of technological change is accelerating exponentially. 6) How cognitive computing is being applied across many domains to solve problems. 7) Emerging technologies like self-driving cars that are closer to widespread use than perceived. 8) How ubiquitous computing is already integrating technology into many aspects of life. 9) The growing role of robots and focus on
The document discusses the changing landscape of B2B sales and how companies can adapt. It notes that productivity of B2B sellers is spent on non-selling activities. Fewer sellers are the primary source for customers. It also discusses the growing diversity and changing preferences of customers, with more making purchases online and identifying solutions before engaging with sales. The document proposes that companies reinvent their approach through empowering their workforce, connecting platforms, optimizing channels, and creating personalized experiences. It advocates for the use of AI to power extraordinary productivity, talent, and customer understanding for the future of sales.
China Exit or Co-Investment Opportunities for German PE InvestorsL.E.K. Consulting
L.E.K.'s Karin von Kienlin recently presented at BVK on a study conducted by L.E.K. Munich and Shanghai. They wished to:
- Understand developments in Chinese equity investments in both the domestic China / pan-Asian market and cross-border investments between China and Germany / Europe
- Identify trends in likely future investment behavior and its drivers
- Defining success factors both for Chinese and German investors / corporates as to how to benefit from the potential opportunities of cross-border investments and cooperation
Learn more in the presentation here.
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
The cloud economy has entered the multiverse as a gloomy financing climate welcomes the biggest tech platform shift of our lifetimes. We share insights for SaaS founders as they navigate today’s difficult macro climate and seek new horizons in the dawn of the AI era.
https://www.bvp.com/atlas/state-of-the-cloud-2023
Dare to do Legendary Things - from Mike Maples, Jr at Stanford Entrepreneuria...Mike Maples, Jr
some viewers of the Stanford Entrepreneurial Thought Leaders pitch, featured here http://stanford.io/1M3zhZ9 have asked Floodgate to post a link to the presentation deck.
Cloud innovation has been a global endeavor for more than two decades, transforming entire industries—now, India is an emerging global leader driving technological innovation and noteworthy entrepreneurship.
FFEA 2016 -10 Website Mistakes Even Great Marketers Can MakeSaffire
This document provides 11 common website mistakes that marketers can make and how to avoid them. It recommends using current programming languages and plug-ins, optimizing for search engines and mobile users, including clear calls to action, prioritizing photos and video over just text, and collecting analytics to improve content and outreach over time. The overall message is that websites need frequent updates, multichannel content, and data-driven optimization to effectively engage audiences.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
Solve for X with AI: a VC view of the Machine Learning & AI landscapeEd Fernandez
What you'll get from this deck
1. The M&A race for AI: by the numbers
2. Watch out! hype ahead: definitions & disclaimers
3. Machine Learning drivers: why is Machine Learning a ‘thing’ now (vs before)
4. Venture Capital: forming an industry, the AI/ML landscape
5. The One Hundred (+13) AI startups to watch in the Enterprise
6. The great Enterprise pivot: applying Machine Learning at scale
7. - where to go next -
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of BrandsDavid Rogers
READ an OVERVIEW: https://www.linkedin.com/pulse/new-research-what-future-data-sharing-david-rogers
This research study was produced by Columbia Business School’s Center on Global Brand Leadership, in conjunction with the Aimia Institute.
As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, and identity—is vital to successful, durable relationships. Our research explores how businesses can make data sharing a “win-win” for both companies and the customers they serve.
Co-authors David Rogers and Matthew Quint surveyed attitudes towards sharing data with business in six different industries, talking with 8,000 consumers from the US, UK, Canada, France, and India.
Our surprising findings show that even consumers who are actively protective of their data are often happy to share it for relevant offers and value. The study revealed four distinct “mindsets” that consumers have towards sharing data. And we uncovered clear opportunities for business to use data to add more value to their relationships with consumers.
Tomasz Tunguz - 10 Learnings from Redpoint 2020 GTM SurveySaaStock
Glean insights into the current state of Go-to-Market Strategy through a data-driven analysis led by Tomasz Tunguz, Managing Director at Redpoint Ventures. This presentation will outline the Top 10 learnings from the Redpoint 2020 GTM Survey and provide a snapshot of the best practices performed by industry leaders across growth stages. What are the most common structures for sales, account executives, and development representatives teams? How much of your ARR should be spent on marketing programs? What gross margin payback period should you be targeting? These questions and more will be answered in a cohort analysis of over 500 companies.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
The document summarizes key takeaways from the SXSW conference. Some of the main topics discussed include: 1) The importance of designing technology with purpose and creating positive human experiences. 2) How collaboration between companies can drive innovation. 3) The value of not being constrained by audiences and taking creative risks. 4) The growing role of virtual and augmented reality. 5) How the rate of technological change is accelerating exponentially. 6) How cognitive computing is being applied across many domains to solve problems. 7) Emerging technologies like self-driving cars that are closer to widespread use than perceived. 8) How ubiquitous computing is already integrating technology into many aspects of life. 9) The growing role of robots and focus on
The document discusses the changing landscape of B2B sales and how companies can adapt. It notes that productivity of B2B sellers is spent on non-selling activities. Fewer sellers are the primary source for customers. It also discusses the growing diversity and changing preferences of customers, with more making purchases online and identifying solutions before engaging with sales. The document proposes that companies reinvent their approach through empowering their workforce, connecting platforms, optimizing channels, and creating personalized experiences. It advocates for the use of AI to power extraordinary productivity, talent, and customer understanding for the future of sales.
China Exit or Co-Investment Opportunities for German PE InvestorsL.E.K. Consulting
L.E.K.'s Karin von Kienlin recently presented at BVK on a study conducted by L.E.K. Munich and Shanghai. They wished to:
- Understand developments in Chinese equity investments in both the domestic China / pan-Asian market and cross-border investments between China and Germany / Europe
- Identify trends in likely future investment behavior and its drivers
- Defining success factors both for Chinese and German investors / corporates as to how to benefit from the potential opportunities of cross-border investments and cooperation
Learn more in the presentation here.
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
The cloud economy has entered the multiverse as a gloomy financing climate welcomes the biggest tech platform shift of our lifetimes. We share insights for SaaS founders as they navigate today’s difficult macro climate and seek new horizons in the dawn of the AI era.
https://www.bvp.com/atlas/state-of-the-cloud-2023
Dare to do Legendary Things - from Mike Maples, Jr at Stanford Entrepreneuria...Mike Maples, Jr
some viewers of the Stanford Entrepreneurial Thought Leaders pitch, featured here http://stanford.io/1M3zhZ9 have asked Floodgate to post a link to the presentation deck.
Cloud innovation has been a global endeavor for more than two decades, transforming entire industries—now, India is an emerging global leader driving technological innovation and noteworthy entrepreneurship.
FFEA 2016 -10 Website Mistakes Even Great Marketers Can MakeSaffire
This document provides 11 common website mistakes that marketers can make and how to avoid them. It recommends using current programming languages and plug-ins, optimizing for search engines and mobile users, including clear calls to action, prioritizing photos and video over just text, and collecting analytics to improve content and outreach over time. The overall message is that websites need frequent updates, multichannel content, and data-driven optimization to effectively engage audiences.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
Solve for X with AI: a VC view of the Machine Learning & AI landscapeEd Fernandez
What you'll get from this deck
1. The M&A race for AI: by the numbers
2. Watch out! hype ahead: definitions & disclaimers
3. Machine Learning drivers: why is Machine Learning a ‘thing’ now (vs before)
4. Venture Capital: forming an industry, the AI/ML landscape
5. The One Hundred (+13) AI startups to watch in the Enterprise
6. The great Enterprise pivot: applying Machine Learning at scale
7. - where to go next -
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of BrandsDavid Rogers
READ an OVERVIEW: https://www.linkedin.com/pulse/new-research-what-future-data-sharing-david-rogers
This research study was produced by Columbia Business School’s Center on Global Brand Leadership, in conjunction with the Aimia Institute.
As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, and identity—is vital to successful, durable relationships. Our research explores how businesses can make data sharing a “win-win” for both companies and the customers they serve.
Co-authors David Rogers and Matthew Quint surveyed attitudes towards sharing data with business in six different industries, talking with 8,000 consumers from the US, UK, Canada, France, and India.
Our surprising findings show that even consumers who are actively protective of their data are often happy to share it for relevant offers and value. The study revealed four distinct “mindsets” that consumers have towards sharing data. And we uncovered clear opportunities for business to use data to add more value to their relationships with consumers.
Tomasz Tunguz - 10 Learnings from Redpoint 2020 GTM SurveySaaStock
Glean insights into the current state of Go-to-Market Strategy through a data-driven analysis led by Tomasz Tunguz, Managing Director at Redpoint Ventures. This presentation will outline the Top 10 learnings from the Redpoint 2020 GTM Survey and provide a snapshot of the best practices performed by industry leaders across growth stages. What are the most common structures for sales, account executives, and development representatives teams? How much of your ARR should be spent on marketing programs? What gross margin payback period should you be targeting? These questions and more will be answered in a cohort analysis of over 500 companies.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
For the first time, WeChat has opened its books and shared some very interesting data from its home market. This is an English translation of the original Chinese deck released Jan 27, 2015.
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
This document provides 10 tips for brands using WeChat official accounts to build audiences. The tips include making headlines count, segmenting audiences, increasing relevance of content, being more compelling, providing incentives and rewards, using more visual storytelling, linking to other social media, inviting guest editors, turning questions into content, and creating content on location. It emphasizes the importance of high-quality, relevant, visual content that engages audiences and drives action. It also recommends tools like CMS/CRM systems to better segment and target audiences with customized content.
WeChat is China's dominant social media platform with over 570 million daily active users, serving as an "ecosystem" where people can communicate, access services and information, make payments, and integrate many aspects of daily life entirely within the WeChat app. The document outlines examples of how brands can connect with users on WeChat throughout a sample day, from using voice assistants in the morning to ordering food delivery, accessing entertainment, and socializing in the evenings. It emphasizes integrating online and offline experiences, using mini-programs, and providing useful services to build loyalty and drive sales within WeChat's massive built-in audience.
WeChat is a Chinese social messaging app that allows users to message friends, play games, use tools and find new opportunities for social networking and entertainment. It was created by Tencent, one of China's largest internet companies known for QQ. WeChat is free to use with in-app purchases and can work across iOS, Android, Windows Phone, Symbian and BlackBerry devices. By 2015, WeChat had over 549 million users worldwide, especially numerous users in China, and offers features like messaging, photo sharing, games, location-based functions and social media integration.
1) The document discusses marketing strategies on WeChat, China's largest social media platform with over 500 million users.
2) It outlines the basic and personalized marketing services available through WeChat public accounts, including establishing accounts, creating interactive menus and messages, event planning, customer relationship management, and more.
3) Examples of successful marketing campaigns through WeChat public accounts are provided, such as gaining over 10,000 new WeChat fans through a promotional activity on Weibo that generated over 200,000 shares.
Firefly mobile monday startup competition 2014Bruno Bensaid
The document discusses insights from research about event attendance and happiness. It finds that males attend more events and report higher happiness than females. People in big cities attend fewer events and report more unhappiness than those in small cities. The document then introduces an events recommendation app called 最懂你的活动助手 that aims to help people find and attend more events by providing personalized recommendations, making it easy to invite friends, and sending reminders. It looks for team members, investors, and questions.
Mobile Commerce in Messaging Apps - WeChat: What One Billion People Know and ...Charlotte Han
Overview of WeChat that is more than just a messaging app. It's a huge ecosystem that currently has 1.1 billion users and 60 million active users. 60% of its users log on 10x a day. How are brands utilizing WeChat in campaigns?
Chief Data Officer, data privacy, machine learning, API, Ad Exchange, data mining, DMP, data gouvernance, mode agile, test & learn...
L'EBG, fifty-five, IBM, Turn et PwC ont tenté de clarifier les grands concepts du data marketing au sein de cet ouvrage. Du buzzword au keyword d'une stratégie digitale, vous pourrez y découvrir les retours d'expérience de nombreux annonceurs et des conseils d'experts.
The document summarizes the launch and features of Mini Programs on WeChat. It notes that WeChat first mentioned Mini Programs in January 2016 and launched a beta test in September 2016 before officially launching them on January 9, 2017. It describes how users can access Mini Programs through searching on WeChat, scanning QR codes, accessing them from official accounts or friend recommendations. The document also gives examples of Mini Program functionality and discusses whether they could replace native apps.
SASUG April - Building Social Networks and the Social JourneyDavid Broussard
A review of what an Enterprise Social Network is, why we needs them, and how to embark on a Social Journey that will actually get you to your desired destination.
Measuring Brand Experience at Every Touch PointVivastream
The document discusses measuring brand experience across all touchpoints. It introduces Raúl Amigo and his experience in marketing and brand management. It then outlines a framework for measuring brand experience, identifying five environments - conversation circle, digital circle, user interaction, intimacy, and retail experience. It uses Movistar's retail experience program called Pasion Movistar as a case study, explaining how it measured and improved the brand experience in Movistar stores across Argentina.
IBM has transformed into a social business over the past few decades through four phases:
1) Providing information on internal websites
2) Integrating social platforms for collaboration across the company
3) Enabling real-time expertise sharing and fluid decision making
4) Empowering employee-driven communities and collective intelligence
This social business approach has resulted in improved agility, reduced costs, increased productivity and innovation at IBM. The company now has over 1 million daily wiki page views, 70,000 employee profiles on its internal social network, and employees send 40 million instant messages per day.
The document discusses how social media and third-party identity providers can benefit retailers. It notes that consumers increasingly want to research and purchase items online and through social networks. Retailers can leverage these trends by allowing customers to register, login, and share content across social networks linked to the retailer's website. This improves registration rates and engagement while also providing the retailer with more customer data and opportunities for free referrals through social sharing. Specific benefits highlighted include increased traffic, better search engine optimization, customers acting as brand advocates, and an improved mobile experience.
The document provides tips for small businesses on using online networking and chamber resources to grow their business. It discusses using websites, social media, and chamber directories to generate new contacts and business. It also outlines how to market a business on the chamber website through paid advertising, sponsorships, and sharing news. Finally, it gives tips for getting out of one's comfort zone at networking events, including developing a strategy, dressing professionally, engaging in conversations, and following up with contacts.
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
Learn to Find Your Dream Job with Your Dream Employer with DreamPath pdx MindShare
DreamPath founders presented at pdxMindShare for our June event and talked about the software they developed to help people identify their dream employers. They were both unhappy with their jobs at one point, and their answer was to help people learn how to find companies they would enjoy working for. The event was held at Trader Vic's in downtown Portland and the workshop was followed by networking where attendees got to interact with dozens of Portland professionals.
dat Struct is a leader in providing offshore IT/eCommerce services across industry verticals, dat Struct combines deep industry knowledge, operational excellence, a partnership approach to client engagement and comprehensive service offerings across various industries to enhance the customer’s value proposition as well as their profitability.
The document discusses content marketing strategies that companies commonly employ but that often fail to achieve goals. It notes that an effective content strategy involves defining goals, targeting the right audiences and influencers, and creating experiences that earn familiarity, likability, and trust. The strategy should also consider where the target audience spends time online and compare the ROI of content marketing to other marketing investments. Two examples of successful content strategies are provided.
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...TFM&A
This document discusses how businesses struggle with social media analytics and metrics. It suggests using simple principles to track social media progress. Some key challenges mentioned are a lack of tools, time, and priority given to social media. The document recommends starting with a baseline, picking tools and sticking with them, and mapping measurements to sales and other goals. It also stresses the importance of having a strategy and considering both online and real-world impacts.
Osceola County Online Marketing & Technology TrainingMichelle LeFeve
Courtland Team Members (Michelle LeFeve and Sharon Spence) and 834 Design & Marketing (Adrienne Wallace) delivered online marketing and technology training to local businesses and organizations in Osceola County, Michigan in Reed City and Evart. Attendees learned about Internet trends, social media strategies and tactics, importance and influence of customer review sites, Michigan eLibrary business resources, QR Code use, and email marketing tips. The training event was co-sponsored in partnership with Osceola County Economic Development Dept, Connect Michigan, Reed City Area Chamber of Commerce, and the Evart Local Development Finance Authority.
This document discusses how social media can help B2B companies reach more customers online. It notes that over 90% of B2B purchases now have some online component, so companies need more than basic brochure websites. Social media allows for "pull marketing" where customers control when they engage, as opposed to traditional "push marketing". The document provides an overview of social media platforms like LinkedIn, Facebook, and Twitter that B2B companies can use to drive traffic, build relationships, and learn from customers. It stresses developing a social media strategy with measurable goals.
7 Easy Steps to Turbocharge Your Online BrandElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding personal or business brand on the Internet:
- What is Online Brand Management?
- How to get super targeted traffic?
- What web properties you need to have online?
- Automate content creation like a pro.
- All you need to know about SEO for local branding.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
SEO for Small Business (or as We Like to Call It: Online Community Building)Joseph Skibbie
Small Businesses are under attack - what used to be achieved with a business card is now requiring brochures, websites, and multiple social media channels. If a targeted strategy isn't used from the beginning, the benefits to Search Engine Optimization will be negligible. A targeted strategy incorporating web, content, eNotice, social, and paid will allow for climbing the Search Engine Results Pages (SERP's) over time. Use the outlined strategy framework to focus your efforts will make the difference in your small and midsize enterprise.
Why Your Website is Still Relevant in a Social Media WorldChris Remington
The recent focus on Social Media has caused many marketers and business owners to take their attention from their website. With limited time and resources, their websites have fallen into neglect as they chase after new business on Twitter. Some even go as far as claiming that, because they have a Facebook page, they don't even need a website. This deck not only demonstrates why that is a huge mistake, but also how working strategically and effectively, your website can remain the bullseye of your marketing efforts and work in concert with your Social Media efforts to create a marketing tandem that is greater than each individually tool if used separately.
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
Marketers have been eating up cookies like the famous Sesame Street character. Num! Num! Num! But be warned, the cookie famine is on the horizon! The public increasingly values privacy over personalization. Laws are being enacted to protect consumer privacy and companies like Apple and Google are jumping on board. How will digital marketers stay fed with data and continue to drive conversion? With less attribution data and an impending recession in the spotlight, how will you keep marketing budgets from shrinking? Join us for this informative session to:
• Learn how to create data strategies and communications between disparate systems used by marketing, sales and support?
• Uncover knowledge from your current data
• Build a first-party data core
• Future proof marketing activities and budgets as we prepare for the loss of third-party cookies
Net Group
Kliendid otsivad omale sobivaid teenuseid veebi kaudu ja pool müüki on tehtud enne esimest kohtumist. Kuidas üles leida kliendid, kes veebi kaudu omale partnerit otsivad? Pilvepõhine CRM Online koondab infot kokku sotsiaalvõrgustikest ja ettevõtte veebilehtedelt, et võimalused võimalikult vara tuvastada ning müügijuht näeb kliendi teekonda kogu müügiprotsessi käigus. Raigo räägib, kuidas CRM Online arvestab klientide uue ostukäitumisega ning kuidas on müügijuhtimist mõistlikult korraldada.
Confusion reigns. It is increasingly difficult to get our marketing message out there and make it stick. The internet offers us new opportunities but where do we start. We know that Web 2.0 is out there but not quite sure what it is or how to use it for marketing our company. If the future is user generated content how can we control our brand? These questions and topics will be discussed using industry examples case studies, and teaching a framework for determining the best way to incorporate Web 2.0 as part of an overall marketing strategy.
This document provides an overview and agenda for a webinar on website personalization. The webinar will cover five things to consider before targeting content on a content management system (CMS) and personalizing websites. The webinar agenda includes introductions, a presentation on website personalization, and a live question and answer session. Attendees can submit questions through the webinar platform. One attendee will win a pass to an upcoming conference if they stay until the end of the webinar.
Semelhante a Optimizing your WeChat strategy through Data & Analytics (20)
EBG - Livret de synthèse de la TaskForce CDO 2019 - CDO, de l'inspiration à l...55 | fifty-five
Une 3e saison et de nouveaux défis :
Voilà déjà 3 ans que l'EBG s'est associé à fifty-five et Informatica pour se pencher en profondeur sur la fonction alors très récente de Chief Data Officer.
En 2017, seules 45 % des entreprises avaient mis en place une stratégie data (Baromètre CDO, EBG et Informatica, juillet 2017) et 23 % comptaient un CDO dans leur organigramme (BCD2O, Baromètre des Chief Digital/Data Officers, Digital Jobs, Criteo, Salesforce et Viseo réalisé par Novamétrie, 2e édition, 2017). Aujourd'hui, la quasi-totalité des organisations pour lesquelles travaillent les répondants au Baromètre « CDO : de l'inspiration à l'action » ont mis en place des chantiers data et plus de la moitié ont recruté un Chief Data Officer (Baromètre CDO : de l'inspiration à l'action, réalisé par l'EBG en partenariat avec fifty-five et Informatica, juillet 2019). Cette évolution se traduit aussi dans les défis qu'ont à relever les experts de la donnée. Après avoir installé les fondamentaux (gouvernance, outils, acculturation, etc.) et s'être concentrés sur les aspects réglementaires, les CDO se lancent dans la création de valeur et le passage à l'échelle.
As far as digital marketing is concerned, attribution is unquestionably one of the major stakes in these last years. Nevertheless, the concept of attribution still seems to be a fuzzy subject. So what exactly is attribution and which model should you choose?
It is in order to answer these questions that a taskforce lead by Facebook dealt with the challenges of attribution.
[Livre blanc] Attribution : comprendre ses enjeux pour faire le bon choix55 | fifty-five
Dans le cadre du marketing digital, l'attribution est sans conteste l'un des enjeux majeurs des années actuelles. Alors qu'est-ce que l'attribution, et comment mettre en oeuvre une bonne stratégie ? Découvrez la réponse dans ce livre blanc écrit par Facebook et co-signé par 55.
EBG - Livret de synthèse - Task Force CDO 201855 | fifty-five
Avec la nouvelle réglementation et la pression de nouveaux acteurs, le rôle du Chief Data Officer prend de plus en plus d'ampleur.
Quels ont été les défis rencontrés par les CDO en 2018 ? C'est la question à laquelle ont répondu l'EBG, fifty-five et Informatica dans cet ouvrage de synthèse.
Comment exploiter le big data pour améliorer l'expérience client ? Quelles utilisations de la DMP pour un marketing personnalisé et créatif ? Comment associer big data et programmatiques ?
Toutes les réponses à ces questions, et bien d'autres encore, dans ce livret de synthèse clôturant ce cycle de l'année 2017 consacré à la big data, organisé par l'EBG en partenariat avec IBM, Turn et fifty-five.
55 | fifty-five | White paper : Ad blocking (FR)55 | fifty-five
Un internaute sur dix en France, un sur cinq au Royaume-Uni, un sur quatre en Allemagne. Le développement des "ad blocks", ces logiciels qui permettent de bloquer l'affichage de publicités sur internet est loin d'être marginal. Qualifié de question critique dans le rapport 2016 des Luma Partners, le phénomène, inscrit dans la durée et en croissance, n'est circonscrit ni à une population ni à une région en particulier. En Chine et aux Etats Unis, marchés réputés plus ouverts à la publicité, le taux d'usage des ad blocks est comparable, si ce n'est supérieur, à celui mesuré en France.
Quarante et un milliards de dollars - telle est l’estimation des pertes engendrées pour le secteur publicitaire en 2016. Que faire face à la montée des ad blocks lorsqu'on travaille dans le secteur ?
55 | fifty-five | Fact Sheet: From Google Analytics to Universal Analytics55 | fifty-five
Universal Analytics is a new version of Google Analytics, offering new ways to process and analyse your data, and exclusive features.
Here is what you need to know about this tool.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
2. MADJOR and Fifty Five No diffusion or reproduction without authorization. 2Madjor.com fifty-five.com
Who WeAre
x
LEADING BRANDS’ DIGITAL TRANSFORMATION LEVERAGING DATA TO INCREASE BRAND AND
BUSINESS PERFORMANCE
3. MADJOR and Fifty Five No diffusion or reproduction without authorization. 3Madjor.com fifty-five.com
What WeAre Hearing Right Now
“We don’t really know who our fans are and whether or not
they are qualified”
“We have a big fan base but low engagement. How do we get
people to interact with us?”
“We’re spending lots of money on Wechat but we’re not
seeing any tangible brand and business impact”
“We’re trying many things on Wechat but we don’t have the
right metrics to know what works or what doesn’t”
“We find it hard to integrate Wechat in our current technical
and analytics infrastructure”
Wechat presents
tremendous opportunities
for brands but also
generates many
frustrations
4. MADJOR and Fifty Five No diffusion or reproduction without authorization. 4Madjor.com fifty-five.com
The Evolution Of Wechat MakesAnalytics Critical To Unlocking Efficiencies
EARLY CONTENT EXPERIMENTS INTEGRATED CONTENT +
COMMERCE + CRM PLATFORM
MARKETING MATURATION
“We need an H5 for our campaign” “We need KOLs and ads to drive
fan growth and article views”
“We need to drive actual sales and
see real ROI”
Wechat is moving away from organic content. Growth will come from
personalized outreach, commerce and CRM integration. This new paradigm
makes data central to any brand’s Wechat strategy
5. 5MADJOR and Fifty Five No diffusion or reproduction without authorization. Madjor.com fifty-five.com
“You can’t customize the experience for different followers”
“You only get 4 messages per month on service accounts”
“Every follower will see the same menu”
“We can’t track users between our different Wechat accounts”
“The only data we can get on articles is reads. We need to
build an H5 to get more data”
“We can only get very limited data on our followers (gender
and city)”
And much more…
We See Many FalseAssumptionsAbout What Can Or Can’t Be Done On Wechat
Many brands under-
estimate how far Wechat
has come and what is
possible with good
analytics
6. 6MADJOR and Fifty Five No diffusion or reproduction without authorization. Madjor.com Fifty-five.com
What We WillAnswer Today
1. What kind of data can you capture through Wechat?
2.
3.
When and how can you capture this data?
How can you use this data?
7. 7MADJOR and Fifty Five No diffusion or reproduction without authorization. Madjor.com Fifty-five.com
What We WillAnswer Today
But First
Let’s start with a practical
example
8. MADJOR and Fifty Five No diffusion or reproduction without authorization. 8Madjor.com fifty-five.com
Doing What You Preach
Before this presentation
you were asked to scan our
QR code to follow our
Wechat account.
Throughout this event, we
will be using Wechat to
collect data about you and
engage with you
What We Know
Who is attending?
When did you arrive?
What is your gender, preferred language and city of origin?
What is your name, industry, position and satisfaction with your current
Wechat analytics solution?
Are you interested in a similar event in France, HK, New York or London?
How we use it
Better understand who are audience is for our events to adjust our content
in the future
Adjust language of posts according to preferred language
Integrate your name in push messages to build a more personal relationship
Adjust the type of article we send you depending on your position
Adjust the articles featured in the menu depending on your position
Perform 1 to 1 outreach to promote our future events based on your interest
9. What Kind Of Data Can
You Capture Through
Wechat?
10. MADJOR and Fifty Five No diffusion or reproduction without authorization. 10Madjor.com fifty-five.com
OpenID
Subscribe Time
Gender
Language
City/Province/Country
Location (home city and live location)
Menu clicks
1 to 1 message content
Article click through rate
Session time and duration
What Data Points Lie Behind These Screens?
Account menu and chat feed
11. MADJOR and Fifty Five No diffusion or reproduction without authorization. 11Madjor.com fifty-five.com
What Data Points Lie Behind These Screens?
ArticleID
Title
Users
Page views
“Read more” clicks
Channels for sharing (private chat, moments…)
Number of shares
Numbers of comments
Numbers of favorites
Traffic to H5 site
Traffic sources to article (chat, moments, brand account…)
*All the metrics above are aggregated data. No user level data available.Article page
12. MADJOR and Fifty Five No diffusion or reproduction without authorization. 12Madjor.com fifty-five.com
What Data Points Lie Behind These Screens?
OpenID
UserID (customerID)
Product page views
Video views
Add to cart
OrderID
H5 site
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Wechat Can Yield DataAcross 3 Key Dimensions
FOLLOWER PROFILE IMPACT OF BRAND ACTIONS
Ex:
• Gender
• Native language
• Home city
• Current location
• Social influence
• Device
• Phone number & email
• …
Ex:
• Preferred content
• Product affinity
• Transaction history
• CRM status
• Account creation
• …
FOLLOWER QUALIFICATION
Know who your followers are Know your followers’ likes, dislikes
and where they stand in their
customer journey
Measure the impact of various brand
actions to prioritize investment
Ex:
• Performance of different types of
articles with different audiences
(reach, engagement and conversion)
• Role of each touch point in driving
Wechat recruitment (fan origin
tracking)
• Performance of promotional H5
• Performance of Wechat e-commerce
storefront
• …
14. How Can You Capture
This Data?
(Time To Get Technical!)
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Clearly Differentiating Environments: WithinAnd Outside Brand Territory
OUTSIDE THE BRAND TERRITORY WITHIN THE BRAND TERRITORY
Newsfeed Official account H5 webpageArticle
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How To Track Different Data PointsAcross Environments?
OUTSIDE THE BRAND TERRITORY WITHIN THE BRAND TERRITORY
Newsfeed Official account H5 webpageArticle
Behavior
s
Data
points
Tracking
method
• Click on sponsored link from ad
• Click the account’s name in post shared on moments
• Impressions
• Clicks
• Media sources
• UTM parameters
• Wechat native tracking
• No GA code allowed
• Follow/unfollow
• Menu clicks
• Article opens
• Send direct message to brand
• OpenID
• Subscribe/unsubscribe time
• Gender
• Region/city/location
• EventKey (menu click)
• Telephone, email, customerID
through 1 to 1 message
• Wechat native tracking + API
• No GA code allowed
• Page views
• Click on Read More
• Share
• Add to favorite
• ArticleID / Title
• Pageviews, Users
• Clicks on Read More
• Shares
• Add to favorite
• WeChat native tracking + API
• No GA code allowed
• Page view
• Video watch
• Account creation
• Purchase
• Share
• UserID
• OpenID
• VideoID
• CampaignID
• ProductID
• TransactionID
• Revenue
• Google analytics
Back Office
• Telephone
• Birthday
• Address/email
• TransactionID
• Name
• CustomerID
• Purchase history
• Refund
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Ensuring Data MatchingAcrossAll Databases
OUTSIDE THE BRAND TERRITORY WITHIN THE BRAND TERRITORY
Newsfeed Official account H5 webpageArticle
Behavior
s
Data
points
Tracking
method
• Click on sponsored link from ad
• Click the account’s name in post shared on moments
• Impressions
• Clicks
• Media sources
• UTM parameters
• Wechat native tracking
• No GA code allowed
• Follow/unfollow
• Menu clicks
• Article opens
• Send direct message to brand
• OpenID
• Subscribe/unsubscribe time
• Gender
• Region/city/location
• EventKey (menu click)
• Telephone, email, customerID
through 1 to 1 message
• Wechat native tracking + API
• No GA code allowed
• Page view
• Video watch
• Account creation
• Purchase
• Share
• UserID
• OpenID
• VideoID
• CampaignID
• ProductID
• TransactionID
• Revenue
• Google analytics
• Telephone
• Birthday
• Address/email
• TransactionID
• Name
• CustomerID
• Purchase history
• Refund
Back Office
PII (personally identifiable information) data
to allow future retargeting and reactivation
Matching keys across
databases
• Page views
• Click on Read More
• Share
• Add to favorite
• ArticleID / Title
• Pageviews, Users
• Clicks on Read More
• Shares
• Add to favorite
• WeChat native tracking + API
• No GA code allowed
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Wechat data spans 2 key categories: data captured and data generated. Brands need to be active on both fronts
Doing Both Data CaptureAnd Data Generation
CAPTURED DATA GENERATED DATA
Collecting and tracking the data that your
users unconsciously leave behind when
interacting with your Wechat account.
Getting your followers to proactively give
away more data about them.
Ex:
• Clicks on a menu item
• Follower gender, city and language
• Visits to H5 site
• H5 page shares
• Recruitment source (through unique QR code)
• …
Ex:
• CRM status
• Detailed personal information (Ex: profession,
interests…)
• Advanced contact information (Ex: phone
number, email…)
• …
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Data Generation Is Critical To EnsureAccurate TrackingAcross EnvironmentsAnd Match UsersAcross Different
Databases
PII (Ex: phone number, email)
or customer ID sharing via
Wechat
User shared an H5 page in a
chat or moments and this
share can be linked back to
him
User creates an account/logs
in/fills a form on an H5 page
User completes a purchase on
an H5 page
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“Data Generation Opportunities” Must Follow 3 Principles To Be Effective
1. CONTEXTUALLY
RELEVANT
2. SIMPLE 3. REWARDING
+ +
The request is made at the
right time in the user journey
Ex:
after purchasing a skincare set,
customers get a call to action
inside the packaging asking
them to register their product on
Wechat to verify authenticity
Data sharing is easy and does
not require too much efforts
from users
Ex:
registration is made easily by
scanning a QR code inside the
packaging
There is a clear incentive for
sharing data with, if possible,
an immediate reward
Ex:
after registering their product
followers get a 50RMB Wechat
coupon redeemable immediately
on the Wechat storefront
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Capturing The Window Of Opportunity In The First 48 Hours
The first 48 hours are
absolutely critical to
generating data that can
lay the basis for an optimal
experience going forward
Brands can use their service account to sent an unlimited amount
of 1 to 1 messages to fans in the 48h following either account
following or an interaction (Ex: send direct message, complete
payment, request Wechat customer service etc…)
HOW TO DO IT - EXAMPLES
Welcome message with clear CTA to share information
Autoreply menu or H5 survey for follower profiling
Enrich CRM database: call to action for Wechat CRM binding
with immediate reward (Ex: “Get 1,000 points for binding your
loyalty card to Wechat”)
Capture new members: call to action for sign up and personal
information binding with immediate reward (Ex: “Get a 50RMB
coupon for binding your Wechat account”)
Call to action to register product through Wechat
Initiate 1 to 1 conversation through the chat feed
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Wechat Data Can Be UsedAcross 3 Key Dimensions
SEGMENT PERSONALIZE CONVERT
Group your followers into relevant
segments to enable more precise
targeting of content and offers
Create different Wechat journeys
for different follower groups
Convert followers more
effectively through targeted calls
to action and personalized offers
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Segmenting YourAudience
Group your followers into
relevant segments to
enable more precise
targeting of content and
offers
EXAMPLE OF SEGMENTATION CRITERIA
Recruitment source
Gender
City
Current location
Product affinity
Past transactions
Social influence (measured through number of clicks on past
content shared on moments)
Menu clicks
Past interactions with brand content
CRM status
…
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Personalizing The Wechat Experience
Create different Wechat
journeys for different
follower groups
EXAMPLE OF EXPERIENCE PERSONALIZATION
Menu links personalization
Push message content personalization (optimize usage of your
message quota)
Language choice based on follower profile
Personalized Wechat customer service (CS representatives can
access full consumer profile and history)
…
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Driving Conversion
Convert followers more
effectively through targeted
calls to action and
personalized offers
EXAMPLE OF CONVERSION MECHANISMS
Re-targeting inside Wechat through individualized CTAs based
on past interactions
Re-targeting outside Wechat through targeted media buy based
on Wechat behavior
Personalized promotions or Wechat coupons based on fan
interest
Up-sell offers integrated as part of purchase confirmation
messages
…
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Example – What Could This Mean ForAHotel Brand
SEGMENT PERSONALIZE CONVERT
Segment between same city
residents and inbound
travellers through capture of
profile data
Segment between business
and leisure travellers through
a welcome message and
auto-reply survey
Identify frequent travellers
through Wechat + booking
engine integration
Push specific content to same
city residents about F&B and
other ancillary services (Ex:
SPA)
Adjust menu links between
same city residents and
inbound travellers
• Quick access to fast track
booking and reservation
management for inbound
travellers
• Quick access to F&B and
ancillary services content for
same city residents
All people who complete a
booking through the Wechat
storefront get a CTA to book a
F&B package with an
immediate 5% discount
Female same city resident are
targeted with a time limited
promotion for a SPA
“staycation” (1 night + full SPA
session + F&B package)
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Getting Started:APractical Framework ForAction
FRAME DEFINE ASSESS BUILD RUN
Consumer behavior: how is
Wechat used and integrated
in the customer journey?
Brand objectives: how do we
want to build brand equity?
Desired brand experience:
what kind of brand
experience do we want to
create?
Wechat use cases: where and
how do we want to integrate
Wechat in the brand
experience?
Data capture needs: which
are the key data points we
need to capture to match use
cases?
Data usage scenarios: how
are we going to use data to
build the Wechat experience?
Data need gaps: what data do
we currently have vs what we
need?
Technical need gaps: does
our current analytics solution
and technical infrastructure
allow us to get the data we
need?
Technical platform upgrade:
upgrading our analytics tools
and technical infrastructure
Initial data capture: build data
capture opportunities to
profile existing fan base and
assess current performance
Cross-environment
reconciliation: integrate data
across databases (CRM,
transactions…)
On-going data tracking: track
user actions
On-going data capture:
multiply data capture
opportunities
Rapid iteration: find new
creative ways to leverage
data for optimization and
personalized outreach
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Thank you!